Monday, January 14th, 2008


Cynopsis: Kids!


Good morning. It’s Monday, January 14, 2008, and this is your first early morning briefing. Today may be a “snow day” for those of us in Connecticut, so while the office may be closed, everyone at Cynopsis is always reachable via email.  And the email is always the same – [email protected]

CondeNet is making changes to its teen girl targeted website,, in an effort to increase its audience.  Initially launched in winter 2007 as a stand-alone social networking website, CondeNet plans to shift to be an ad-supported web application that will live on other social networking platforms. will make its first foray as a distributed application on Facebook.  CondeNet, the web division of Conde Nast, was one of the early partners for Facebook’s application program.


Nickelodeon is set to premiere its new Nick Jr. animated Mandarin-language preschool series Ni Hao, Kai-lan (20 episodes), on Thursday, February 7, at 11a, the first day of the Chinese New Year.  Nick Jr. will also roll out six new episodes weekdays from February 8-15, with the series airing regularly weekdays at 11a.  Sneak peeks of Ni Hao, Kai-lan will be available from Monday, January 28, across Nick’s preschool platforms including a full episode, music video and clips on: VOD on Comcast, Charter, Cablevision, Verizon FiOS and Cox; iTunes; Nick Jr. Video on; and various wireless carriers.  Designed to introduce the Chinese (Mandarin) language and culture to preschoolers, Ni Hao, Kai-lan is told through Kai-lan, a 5-year-old Chinese-American girl.  Created by Karen Chau and Executive Produced by Mary Harrington, animation production for Ni Hao, Kai-lan is being produced in conjunction with Wang Films and Wang Studio in Greater China.


Ypulse College Mashup
Reaching Today’s College Students with Technology
Thursday, January 31 – February 1, 2008 | Sheraton Delfina, Santa Monica, CA, the leading resource for youth media and marketing professionals, offers a conference focusing on how college students use technology and what brands and media companies are doing to reach them.

Register at . Save 10% (even on early adopter rates) by using code CYNOPSIS.


Simon & Schuster Children’s Publishing and Ball State University have entered into a three-year exclusive partnership to provide students in schools nationwide with the opportunity to interact with S&S authors and illustrators via live, interactive web broadcasts called “Electronic Author Visits” (EAV).  The EAVs employ BSU’s MyVisit virtual classroom’s Electronic Field Trips program, which allow for live video, discussion forums, and downloadable teacher information and in-class activities.  Under the deal, S&S plans to host three EAVs per year, with author Andrew Clements (Frindle and No Talking) kicking off the program on March 18.  Also signing on to participate in EAV are D.J. MacHale (the Pendragon series) and Margaret Peterson Haddix (Shadow Children).  Booksource has signed on as the sponsoring book supplier.

Copyright Promotions Licensing Group (CPLG) has been appointed as licensing agents for the UK and Europe for the new animated series Horrid Henry.  Produced by Novel Entertainment, Horrid Henry is based on the Orion Books K5-8 targeted book series (25+ book and audio titles) of the same name created by Francesca Simon and illustrated by Ton Ross.  Copyright Promotions will manage all aspects of merchandise & promotional licensing in the UK and Europe, with the exception of publishing, which will continue to be managed by Orion.

American Greetings Corporation enters into a licensing deal with Muhammad Ali Enterprises LLC to create a new greeting card line featuring images and quotes of the boxer.  Slated to debut January 21, just ahead of Black History Month (February), the new line will launch with eight cards (birthday, thinking of you and anytime designs).  Products featuring sound bytes of Ali’s famous quotes, including cards and holiday ornaments, are scheduled to be available at retail in 2008 and 2009.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; January 11-13, 2008:
The Bucket List (Warner Bros.) PG-13                                   $19.5m-3 wk total $21.0m
First Sunday (Sony / Screen Gems) PG-13                            Opening Weekend $19.0m
Juno (Fox Searchlight) PG-13                                               $14.0m-6 wk total $71.3m
National Treasure: Book of Secrets (Buena Vista) PG              $11.5m-4 wk total $187.3m
Alvin and the Chipmunks (Fox) PG                                        $9.1m-5 wk total $187.7m
I Am Legend (Warner Bros.) PG-13                                       $8.1m-5 wk total $240.2m
One Missed Call (Warner Bros.) PG-13                                   $6.1m-2 wk total $20.6m
P.S. I Love You (Warner Bros.) PG-13                                    $5.0m-4 wk total $47.0m
The Pirates Who Don’t Do Anything (Universal) G                   Opening Weekend $4.4m
The Water Horse: Legend of the Deep (Sony (Revolution)) PG $3.3m-3 wk total $35.2m
Source: Box Office Mojo


Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, January 9, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1064; K6-11 506; TWEENS 9-14 350
DISNEY CHANNEL:     K2-11   833; K6-11 508; TWEENS 9-14 424
CARTOON NETWORK: K2-11   515; K6-11 259; TWEENS 9-14 190
TOON DISNEY:           K2-11   143; K6-11   65; TWEENS 9-14   41
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, January 10, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:           K2-11 1088; K6-11 459; TWEENS 9-14 348
DISNEY CHANNEL:       K2-11   799; K6-11 515; TWEENS 9-14 409
CARTOON NETWORK:   K2-11   481; K6-11 262; TWEENS 9-14 173
TOON DISNEY:             K2-11   121; K6-11   52; TWEENS 9-14   42
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question: On the children’s series Teletubbies, one of the main characters is green. What is this character’s name?  DIPSY    Kudos to:  Sara Zeglin-National Geographic Digital Media/Washington, D.C.; Tamera Bogusky-PBS/Arlington; Jo Converso-Petry Television/Chicago; Rita Bonnell Illig-RBI Associates, Inc./Granada Hills; Dr. David Swanson-Swanson, Conti & Associates/CA

Today’s Trivia Question:  Harmony, Courage, Joy and I.Q. were “buggy” band mates on what early 70’s children’s TV series? ( Click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis: Kids!

Cynopsis Ad Sales: Jennifer Franko – 203-583-9796 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING:  SENIOR INTERACTIVE RESEARCH ANALYST/Scripps Networks/Knox: Research support for all SN Websites. 3+yrs exp in on-line or mkt research. Field mgmt and data analysis is reqd. Apply at EOE. (1/19)

JOB OPENING: INTERACTIVE MKTG ADMINISTRATOR/WB Pictures/NY: Organized, 3-5 yrs. exp. digital mktg/media at agency/media co. Need exp. with plan/buy online media and ad creative. Email: [email protected] RE: UCTC/93360BR (1/19)

JOB OPENING: SPORTS SLS ASST/Univision/NY: Highly motivated. srvcng agencies/clients daily basis. Det oriented/time mgment/comm/PC/math skills. Prepare flowcharts/presentations. Soccer knowledge a +, EOE.Res: [email protected] (1/19)

JOB OPENING: SVP STRATEGIC RESEARCH/Disney ABC Dom TV/Burbank: 10 yrs broad-based TV exp + 7+ yrs mgmt; leading edge exec w/proven ability to assess media trends/developments. APPLY Req #137377 (1/26)

JOB OPENING: DIRECTOR OF STRATEGIC PLANNING/Turner Entertainment New Media (NY):   5-7 yrs exp in ad sales industry; must have DIGITAL & mgmt exp; analytical & presentation skills. Apply online , Req#92471. EOE (1/19)

JOB OPENING: SR WRITER/PRODUCER/iN DEMAND/NYC:  Write, research & produce promo spots monthly.  Manage edit & audio sessions. 3-5 yrs on-air promo exp.  Reel required.  Apply [email protected] .  EOE. No relo. (1/19)

JOB OPENING: ACCT EXEC/FOX/NYC: BS/BA/Min 5 yrs ad sales exp at media firm or network. Working with the National Geographic Channel. Please apply at (1/19)

JOB OPENING: COPYWRITER /In DEMAND Networks/NYC:  Develop ad/online/marketing copy.  BA + 5 yrs writing exp in TV/cable/studio/ad agency.  Apply at:  [email protected] (1/19)

JOB OPENING: PM SCHEDULER/POST PROD/LIFETIME/NY: 2-3 yrs related exp in TV or film/Degree in Broadcasting and/or exp in a hands-on tech broadcast environment/ See full posting and apply at: (1/19)

JOB OPENING: SR MGR, MEDIA RELATIONS/NPR/DC: PR pro with great business/ad/trade/tech placement exp to promote NPR’s extensive gvt relations, digital, business, HD radio activities. (1/18)

JOB OPENING: PLAN’G/SCHED’G PROMOS & INTERSTITIALS FOR BROADCAST AIR LOGS: 2+ yrs exp media planning, program’g & sched’g, traffic, or related field. Strong GRiPIT and/or BMS database skills for content sched’g. Visit : (Req ID 130381)  (1/18)

JOB OPENING:  SR COORD ADMIN/IFC/NY:  Coord all finance/adm process. Assist w/ business plan’g (forecasting& budgeting)&A/P. 1-3 yrs exp, Ent exp pref’d. Degree in Finance/Bus/Comm pref.
res: ref #5076BR (1/18)

JOB OPENING: NEW BUSINESS DEVELOPMENT ACCT EXEC/WTIC/WTXX/Hartford: seeking New Business Development AE w/ at least 1 yr media sales exp; broadcast TV, cable, or radio exp. preferred; strong work ethic; Resume: [email protected] (1/18)

JOB OPENING: INTEGRATED SALES MGR/AETN/NY: Looking for your next creative opp? Have  solid understanding of ad sales/media/ratings/mktg? Enjoy writing/presenting to groups? Take next step in career! Apply: (1/18)

JOB OPENING: MGR, RESIDUALS/RHI Ent/NY: Exp mngng a residual payment process. Knwldg of internat’l/domestic union & ind (film & talent) agreements, regulations. Strong org/negotiation/forecasting skills. Res: [email protected] (1/18)

JOB OPENING: DIR AFFILIATE SALES/ NY&LA: 4+ yr affil sls exp; strng presentation and comm skills; trvl up to 50%; strong PC and teamwork skills; BA degree req’d. Apply: [email protected] (1/18)

JOB OPENING: DIR AFFIL SLS MKTG/SiTV/LA: min 8yrs mktg/cable exp a must/resp to work w/Mktg & Affil Sls to lead/mng/and execute for multi-platform and event promos. BA req’d. Resume & salary history to. [email protected] (1/18)

JOB OPENING: ACCT EXEC/mtvU (Ad Sales) NYC: MTV’s 24-hour college channel/Dev Multi-pltfrm cmpgns (TV, Digital & Sponship)/5yrs Natl Ad Sales Exp/Relatshps w/ existing clients & media/New Biz Dvlpmnt. Apply: (1/17)

JOB OPENING: ONLINE SALES RSRCH. ANLST/Disney/N. Hollywood: BS in Bus, Mktg or related field. 1-3 yrs + online exp. Exc  PC Skills, Exp working w/ ad sales & 3rd party rsrch tools. APPLY: search JOB ID: 137869 (1/17)

JOB OPENING: SR WRITER PRODUCER, TRAILERS/HBO: Seeking high end Preditor for theatrical promo campaigns. 5 yrs exp conceiving/producing inventive short-form content & a hands-on tech approach. Apply: , #91737BR (1/17)

JOB OPENING: RESEARCH MGR/Music Choice:  Support sales, mktg& prgrmng initiatives across multiple platforms w/accurate & actionable research. BA/BS 4-6 yrs media rsrch exp. req./1 yr VOD rsrch strongly pref. [email protected] (1/17)

JOB OPENING: AD SALES CONSULTANT/92nd Street Y/NYC: Develop program to provide businesses ad space in Y-materials. Pay: set-up fee & commission.3-5yrs Ad.Sales exp & vision for program req. Apply:  [email protected] EOE  (1/17)

JOB OPENING: AUDIENCE DEV. DIRECTOR/ LIFETIME TV NY: provide strategic direction and consulting, for performance-based campaign management, optimization, and ROI. Apply at: (1/17)

JOB OPENING: BUSINESS DEVELOPMENT COORD/ LIFETIME TV: Responsible for Online Reporting and Analysis/ Assist in Budget Tracking & Accruals/ Liaison between BD & Finance Apply at: (1/17)

JOB OPENING: TRAFFIC SUPERVISOR/CABLEVISION/Jericho, NY:  Min. 4 yrs Traffic exp. Working knwldg of Open TV/Eclipse Traffic & Billing/Strata/ TIM Proposal system. View full posting and apply to req id #5027 (1/17)

JOB OPENING: WRITER/PRODUCER/Nick Jr./Noggin/NYC:  Min 5+yrs creating on-air promos/ad campaigns for TV or ad industry; Exp dev & mgt project budgets; Fluent in all aspects of post production. EOE/M/F/D/AAP apply (1/17)

JOB OPENING:  MANAGER AD SALES (TRADE) MKTG/TV LAND/MTVN-NY: BA; 5 yrs mktg exp. Creative thinker w/ strong proj mgmnt sk; highly organized. Understands brand mgmnt, advtg, promos, resrch. EOE/M/F/D/AAP. Apply (1/17)

JOB OPENING: CONTRACT ADMIN/BBC/NYC: Set up new clients in SAP SD. Track AR status for sales. Mng review distribute/process invoices. Maintain reconciliations.  Process customer credits. Res to [email protected] (1/16)

JOB OPENING: ACCOUNT MANAGER, ADVERTISING OPERATIONS/NY or CA (tivo759): Primary contact for subscription cycle & provide support for Stop||Watch clients. Apply at: (1/16)

JOB OPENING: SALES ASST/Univision/NY: Highly motivated. Mng tasks/srvcng agencies/clients daily basis. Det. oriented/time mgment/comm/PC & math skills. Prepare flowcharts/presentations. Spanish a +. EOE.Res: [email protected] (1/16)

JOB OPENING: RESEARCH ANALYST/SuperstationWGN/NY: Pgrm trends,estimates,sales promotion, pgm maintenance.1+ years in Cable, Spot, or agency. Proficiency in Xcel,Pwpt,,Nielsen software,& MRI. Send resume to [email protected] (1/16)

JOB OPENING: SR. COUNSEL/HIT ENTERTAINMENT/NYC: Draft, Negotiate, Advise on entertainment contracts & agreements for licensed products and publishing. 3+yrs. in-house exp in entertainment/media. Apply to: [email protected]   (1/16)

JOB OPENING: PRODUCERS/AP’S/PA’S/Chicago: Must be able to book real people & work well in fast-paced environment.  Talk or Court TV exp. a plus.  Send resume to: [email protected] (1/16)

JOB OPENING: DIRECTOR OF PROMOS DEV/TBS/TNT/truTV (NY): Must have min 7yrs of exp in promos/mkting, advertising.Develops partnership strategies, client proposals & presentations. Apply via, Req#  92623. EOE (1/15)

JOB OPENING: ACCOUNT EXECUTIVE-PR AGENCY/NYC: Toys and kids’ entertainment. 2-4 years consumer-product PR experience, major media/blog placements ideal. Resume, cover note, salary requirements to: [email protected]. (1/15)

JOB OPENING: DIRECTOR, INTEGRATED MARKETING SALES/NYC:  This position is responsible for developing new and incremental business on the Time Warner Cable footprint. #91313. EOE/M/F/D/V (1/15)

JOB OPENING: MEDIA MANAGER (NETWORK ON-AIR)/Discovery/Silver Spring MD: Min of 3 yrs media strategy and planning exp. required. Submit resume to job opening number 6188. EOE M/F/V/D  (1/15)

JOB OPENING: SALES ASST CABLEVISION/WOODBURY NY: 2+ yrs exp in mrkt, adv or bus related field.  Assist VP and Sales team. Strong Excel and Powerpoint skills. See full posting and apply to req 4906BR  (1/15)

JOB OPENING: MANAGER, ONLINE SALES RESEARCH/Disney/N. Hollywood: 5 yrs + Media/Online research supporting online ad sales. Exp working w/ mult 3rd party rsrch tools. APPLY: search for JOB ID: 132016 (1/15)

WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED: Former long time MTV staffer looking for work in TV & film prod industry. Exp in music composing/prod, music video, direction, & documentary film making. Vast ntwrk of connections & interesting res. [email protected]  (1/19)

SITUATION WANTED: REALITY SHOWRUNNER/PROD. : Makeover, Docusoap, Lifestyle, Competition/House formats. Resonant leader, excellent writer/director, creative, always on time and on budget. [email protected]   (1/17)

SITUATION WANTED: Selective-college grad, excellent communicator, writer, fast learner, creative thinker (idea person), reliable, organized. Leadership experience. Would like to get feet wet in media industry BrendanKRegan (1/16)

SITUATION WANTED:  COPYWRITER/PR / SCRIPTS:   Award-winning writer delivers compelling, fresh, fun content.  Ads for all media that generate results.  Quick turnaround. [email protected]  Website (1/15)

SITUATION WANTED:  PROJ/OPS/TRAFFIC MGR/NYC:  Prof. 5 yrs cable ntwk on-air promo/brand exp. Mang day-to-day ops of promo projs. Detailed, able to prioritize. Strong organiz skills. Meticulous. Temp or staff.  [email protected] (1/15)

E-mail  [email protected] for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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