Monday, January 12th, 2009



OUT-DELIVERED CW’s Gossip Girl, 90210 & One Tree Hill with F12-17/F12-34

RECORD RATINGS 8.6 (F12-17), 4.1 (F12-34), 1.8 (W18-49)

27.4 MILLION video impressions in 3Q’08

Source: The Nielsen Company, based on Live+Same Day, AA% Audience Estimates. The Secret Life of the American Teenager on ABC Family (Tues, 8-9pm, 7/1-9/9/08). CW shows from 2008-09 season through 11/25/08. Hitbox/Omniture 3Q08 (7/08-9/08)



Good morning. It’s Monday, January 12, 2009, and this is your first early morning briefing.  

Tonight’s Premiere:
Fox:  24 (premiere, part 2)
ABC Family: Kyle XY at 9p

Tonight’s Finale:
VH1: Real Chance of Love at 9p

And the Golden Globes go to:
Best Feature Drama: Slumdog Millionaire (Fox Searchlight and Warner Bros.)

Television Series – Drama:  Mad Men (AMC)
Actor in a Television Series – Drama: Gabriel Byrne, In Treatment (HBO)
Actress in a Television Series – Drama: Anna Paquin, True Blood (HBO)

Mini Series of Motion Picture for Television:  John Adams (HBO)

Television Series – Comedy or Musical: 30 Rock (NBC)
Actor in a Television Series – Comedy or Musical:  Alec Baldwin, 30 Rock (NBC)
Actress in a Television Series – Comedy or Musical:  Tina Fey, 30 Rock (NBC)




Beginning March 20, Starz will launch a one-hour block of original comedies on Friday nights starting with the 30m unscripted show Head Case at 10p followed by new series Party Down at 1030p.

Travel Channel hired former E! star of Girls Next Door, Bridget Marquardt to host a new reality series called Bridget’s Sexiest Beaches, reports Multichannel News. The series will air on Thursday nights starting March 12 and will highlight the world’s most exotic beaches.

Actor Patrick Swayze checked himself into a hospital last Friday morning with pneumonia. Swayze has been battling inoperable stage-four pancreatic cancer and this hospitalization comes when Swayze was set to meet with TV critics and journalists at the TV Critics Association’s winter press tour to promote his new A&E Network series The Beast premiering this Thursday at 10p.

MTV’s premiere of The Real World: Brooklyn last Wednesday at 10p, the network’s 21st edition of the series, debuted with a 2.3 rating among P12-34 and attracted 2.26 million total viewers.

The recent NFL Wild Card Weekend drew in an average of 25.8 million viewers over four games, representing the most viewers for an NFL Wild Card Weekend since January 2003. Current individual results include NBC with 21.0 million viewers for the January 3 at 430p Falcons at Cardinals game; NBC with 27.8 million viewers for the January 3 at 8p Colts at Chargers game; CBS with 23.9 million viewers for the January 4 at 1p Ravens at Dolphins game; and FOX with 30.0 million viewers for the January 4 at 430p Eagles at Vikings game.

During the month of December 2008, Al Rojo Vivo on Telemundo had its best month over the last year as the 5p news program posted 474,000 A18-49 viewers and 1.0 million total viewers.

Top 10 Weekend Box Office Estimates: January 9-11 2009
Gran Torino (Warner Bros.)                          $29.0 million 5 wk total $40.1m
Bride Wars (Fox)                                         $21.5 million  opening weekend
The Unborn (2009) (Universal)                     $21.1 million  opening weekend
Marley And Me (20th Century Fox)                 $11.4 million  3 wk total $123.7m
The Curious Case of Benjamin Button (Paramount) $9.5 million  3 wk total $94.3m
Bedtime Stories (Disney)                             $8.6 million  3 wk total $97.2m
Valkyrie (MGM)                                           $6.7 million  3 wk total $71.5m
Yes Man (Warner Bros.)                               $6.2 million  4 wk total $89.4m
Not Easily Broken (SGem)                            $5.6 million  opening weekend
Seven Pounds (Sony)                                   $3.9 million  4 wk total $66.8m
Source: Box Office Mojo

Program Call: If your company will be attending NATPE ’09 with programming, we will send out a special NATPE Shopping Guide edition the Thursday before the conference.To have your programming included, please send only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.). If your company is interested in being included, please send the details to
by Friday, January 16, 2009.


Stephanie March will be back on NBC’s Law & Order: SVU reprising her role of Assistant District Attorney Alexandra Cabot beginning February 17. March will appear in an arc of six episodes.

Production has begun in New York for season two of HBO’s In Treatment, the 30m drama starring Gabriel Byrne and Dianne Wiest. During the second season, scheduled to open in April, new cast members include Hope Davis, Russell Hornsby, John Mahoney, Alison Pill, Sherri Saum and Aaron Shaw and returning from season one as a guest star will be Glynn Turman. New episodes will air over two nights each week with two episodes on Sunday from 10-11p and three on Mondays at 10-1130p.

HBO will premiere a multi-platform documentary series called The Alzheimer’s Project this May. The series will look inside discoveries made by leading scientists and the effects of this devastating illness on patients and their family. Presented by HBO Documentary Films and the National Institute on Aging at the National Institutes of Health in association with the Alzheimer’s Association, The Fidelity(r) Charitable Gift Fund and Geoffrey Beene Gives Back Alzheimer’s Initiative, The Alzheimer’s Project includes a four-part documentary series, 17 short additional films, a companion book published by Public Affairs Books, a website and a national community-based outreach effort. HBO will utilize its various platforms to disseminate information such as the main network, multiplex channels, HBO On Demand, HOB Podcasts,, HBO Channel on YouTube and DVD sales.

In other HBO news, the premium channel renewed the animated comedy The Life and Times of Tim from Media Rights Capital for a second season, per Variety.

Paula Zahn inked an exclusive agreement to develop a weekly investigative newsmagazine show on cable network Investigation Discovery slated to premiere this year. Zahn will create the series along with Weinberger Media and Scott Sternberg Productions. Currently, Zahn is co-host of Sunday Arts on the PBS affiliate in New York City and if picked up, this Investigation Discovery project will be the first national news position she has been involved with since departing CNN in 2007.

E!’s new 30m reality docu-soap series Candy Girls is ready to roll out March 8 following the third season premiere of Keeping Up With the Kardashians. In Candy Girls, the eight-part series follows the owner of a music talent agency as they supply background dancers for various acts and major events such as the Super Bowl and the Grammys.

FOX revived its comedy series ‘Til Death by handing it a 22-episode order for a fourth season, reports Variety. The 30m comedy has been on hiatus since early October and there are 15 remaining episodes to complete the current third season. The series is produced by Sony Pictures Television.

Discovery Communications announced several new series will launch soon on its various networks:

  • Animal Planet debuts Jockeys, a docu-soap series about the lives and careers of seven professional jockeys and their horses. Premiers February 6 at 9p.
  • Investigation Discovery offers up Dallas DNA about Craig Watkins, District Attorney in Dallas County, TX as he established the first-ever Conviction Integrity Unit to determine if incarcerated criminals are actually innocent of their convicted crimes. Six episodes produced by Touch Productions debut April 28 at 10p.
  • Discovery Channel renews Cash Cab, produced by Lion Television, for a fourth season opening this spring.
  • Discovery Channel opens a new series One Way Out this month showcasing escapologist Jonathan Goodwin as he attempts to escape out of strange and dangerous devices. Produced by North South Productions, One Way Out premieres January 26 at 9p.
  • In time for Valentine’s Day, Discovery Channel opens a new series Science of Sex Appeal exploring the genetic, hormonal and neurological aspects of human sex appeal. Produced by The Incubator, the series begins February 8 at 9p.
  • TLC will open a new programming block for Thursday nights beginning February 5. The block will contain new series Heli-Loggers at 10p about the lives of a rowdy bunch of loggers in Northern British Columbia where they use a huge Boeing Chinook helicopter. This series is preceded by the return of season two of docu-series Street Customs at 9p, produced by Pilgrim Films & Television. 

CYNOPSIS DIGITAL – TODAY’S TOP STORY:  The Cable News Network that Ted Turner built is increasingly becoming known for its live streaming of news events (ever since it dropped its paid wall, that is.) Couple with the hottest social network and you could really have something. CNN and Facebook will team up to deliver a live webcast of Barack Obama’s inauguration on Jan. 20 via the CNN Live portal. An application running on CNN Live will enable Facebook members to watch and interact with their friends during the historic address; comments will show up live on the app as well as on your Facebook page. (Facebook members can click here to RSVP.) Despite the early start time (10 am ET/7 am PT,) CNN is expecting huge simultaneous streaming numbers and is currently selling video and banner ads to the event.   Full edition: CYN DIGITAL.

CYNOPSIS KIDS – TODAY’S TOP STORY: Nickelodeon made several announcements at the Television Critics Association on Friday, including a host for the Kids Choice Awards, picking up additional episodes of The Penguins of Madagascar, the debut of a new TV movie and SpongeBob’s anniversary. Full edition: CYN KIDS.


Thursday – A18-49 Analysis: FOX stomped the competition Thursday night with 9.5/25 A18-49, according to final national ratings from Nielsen Media Research. FOX was the big winner of the night with the Fedex BCS National Championship game: at 8p the combo of pregame coverage and the game kick-off was #1 at 7.0/20 followed by a new Ugly Betty on ABC at 2.4/6. During 9p, football on FOX posted a 9.4/23 while ABC’s Grey’s Anatomy was second at 5.2/12. Then at 10p, FOX held firm with a 9.4/24 while ABC remained steady in second place with Private Practice at 3.3/8.

Live + Same Day Household Ratings: Thursday, January 8, 2009 time period averages. Source: NTI Galaxy, as dated. Live+SD.

FOX: 15.8/25       Fedex BCS National Championship Pregame [730p start] 5.7/10, Fedex BCS National Championship: Oklahoma vs. Florida 15.8/25

ABC: 6.7/10          Ugly Betty 5.0/8, Grey’s Anatomy 8.9/13, Private Practice 6.0/10

CBS: 6.0/9            CSI: NY [r] 5.6/9, CSI [r] 7.2/11, Eleventh Hour [r] 5.1/8

NBC: 3.8/6          My Name Is Earl 3.6/6, Kath & Kim 2.7/4, The Office [r] 3.0/4, 30 Rock 3.5/5, ER 4.9/8

UNIV: 2.1/3          Cuidado con el Angel 2.2/3, Fuego en la Sangre 2.4/4, La Rosa de Guadalupe 1.6/3

CW: 1.3/2            Smallville [r] 1.4/2, Supernatural [r] 1.3/2

MNT: 1.2/2           My Thursday Night Movie: No Way Out 1.2/2

TELE: 0.8/1          Dona Barbara 0.8/1, El Rostro de Analia 0.7/1, Sin Senos No Hay Paraiso 0.9/1, Cartel R 0.8/1

A18-49: FOX 9.5/25, ABC 3.7/9, CBS 2.2/6, NBC 2.2/6, UNIV 1.7/4, CW 0.8/2, TELE 0.6/2, MNT 0.5/1


Critical Mass, the digital marketing agency division of Omnicom, tapped Cameron Bedford as SVP/GM to supervise the daily operations of the unit’s Toronto office and the part it plays within the company’s global operations. Prior to this appointment, Cameron was VP/GM at Fjord Interactive Marketing + Technology, a division of Cossette Communications.

Joan Lambur joined Breakthrough Films & Television as Executive Producer for new the live-action children’s and family division. Joan will oversee the development and production of all live-action kids’ and family series as well as licensing and merchandising for the company’s properties.

Jonathan Breiter is the new Principal/Head of Licensing and Strategic Partnerships with Public Group LLC. In his new position, Jonathan will represent manufacturers, intellectual property holders and industrial designers. 


FUTURE TV SHOW 2009: New York City – January 21-22 2009

Now in its 3rd year, The Future TV Show brings together North Americas most exclusive
gathering of Media executives to discuss the ever evolving multi-platform world and how this is set to impact the future of the TV business.

Speakers Include: FOX, Google, NBC, Disney, MTV, Time Warner Cable 
Delegates Include: MTV, HBO, Scripps, Rogers, XBOX, HGTV, CBC, THN, CNN

Spaces are limited!
REGISTER NOW or learn more at

This day in History:  1966 Batman debuted on ABC-TV

Answer to Yesterday’s Trivia Question, submitted by Donna Dees/CBS: Inside Edition celebrates its 20th year on the air today with current anchor Deborah Norville. Who was the very first anchor when it premiered Jan. 9, 1989?  DAVID FROST (Bill O’Reilly took over very shortly after) Kudos to:Matt Hayes-The Weather Channel/; Patsy Bundy-CTD/Short Hills, NJ; Synda Kollman-Charter Marketing Group/Boca Raton, FL; David Doan-Nickelodeon/NY; John Kukla-KDFW/KDFI/Dallas; Len Randazzo-KUKC/Kansas City; Skip Engle-Editech Inc./Omaha, NE; Lou Dennig-Judge Joe Brown/LA; Alan Perris-The Television Academy/North Hollywood; Robin Schmelling-BCMI/Rancho Mirage, CA; Nick Monroe-KGTV/San Diego;Nancy Dixon Welch-Eclipse Television/Tortola, British Virgin Islands

Today’s Trivia Question: She played the role of Doris Sherman, eccentric owner of the fictional Orlando Breakers football team, in a popular sitcom. Who was the actress and what was the show? (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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Chuck Bolkcom – 646-468-6180 /

Mark Bohn- 203-583-1224 /

Classifieds – Trish Pihonak- 203-926-9878 /

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

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Thirty vignettes featuring exclusive interviews with celebrities, politicos, civil rights leaders
and the visionaries who made Obama presidency possible, available for acquisition. Produced by
Dr. Camille O.Cosby’s National Visionary Leadership Project and FGW Productions. 


CONTACT: Martine Charles  206-295-9114|Stephanie Frederic 310-213-6415

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: SALES PLANNER/AETN/NY: Create TV & digital sales proposals, develop integrated ideas/build presentations. Min 2 years exp in sales or buying. Knowledge of Powerpoint & media math. Apply: (1/17)

JOB OPENING: ACCT EXEC/Radio Disney/NY:Sell local advrtsng, spnsrshps & events in NY mkt.2 yrs exp sales req, pref in children’s mktg/promos. Spec events or media sales a +. BA pref. Apply: Req ID 184566 (1/16)

JOB OPENING: REGIONAL NAT’L SALES DIRS/NY/CHI/LA: Meredith Broadcasting seeks 3. College or equiv. req’d. 5+ yrs in TV sales, incl 2+ yrs as Nat’l Sales Mgr for local station. Res/sal info:
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JOB OPENING: CNBC AUDIENCE DVLPMNT/Englewood Cliffs, NJ: Interpret/Analyze site traffic pattern/opps to improve. Dvlp email newsletter. Monitor monthly cost assoc. w/ email campaigns. 3-5 yrs online aud dvlpmnt req’d.

JOB OPENING: MGR/SR MGR, AFFILIATE FINANCE/MTVN/NY:oversee 50M of affil expenses/prepare LRP’s/Budgets/Forecast. Prepare mnthly close/variance analysis/Supv exp. rq’d. Apply:
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SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

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for rates and specs for Job Openings.

Interested in posting your Video Resume? Contact
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Are you looking for a job? Post your Situation Wanted Ad here — Email
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WHAT’S ON TONIGHT –  Monday, January 12, 2009

ABC: The Bachelor, True Beauty
AZTECA: Lo Que Callamos Las Mujeres Edicion Especial, Historia Detras del Mito, Al Extremo
CBS: The Big Bang Theory, How I Met Your Mother, Two and a Half Men, Worst Week, CSI: Miami
CW: Gossip Girl, One Tree Hill
FOX: 24  [Part 2]
MNT: Twilight Zone [r], Twilight Zone [r], Masters of Illusion
NBC: Superstars of Dance, Momma’s Boys
PBS: Antiques Roadshow, The Story of India
TELE: Dona Barbara, El Rostro de Analia, Sin Senos No Hay Paraiso
UNIV: Cuidado con el Angel, Fuego on la Sangre, Cristina

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