A CYNOPSIS MESSAGE FROM DISNEY ABC KIDS NETWORKS

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Source: Nielsen (Galaxy Explorer), *8/29/05-1/29/06 vs. 8/30/04-1/30/05 Based on (000)s **(NPower), Primary co-viewing share MSU 7p-11p vs. Nick and Cartoon Kids hours only Qual. Avail. upon request

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CYNTHIA TURNER’S
Cynopsis: Kids!

02/27/06

Good morning. It’s Monday, February 27, 2006 and this is your first early morning Kids! briefing.

Behind the perpetual expression of abject fear, the nervous demeanor, the shaky voice that spoke of limited self-assurance and low self-esteem, the diminutive Don Knotts also projected as a man with a big heart and a fantastic sense of timing and humor.  The Emmy-award winning actor who died on Friday at the age of 81, seemed to have been drawn by Norman Rockwell as a representation of the man from the heartland of America and today most kids know him only as a character on Scooby Doo or for his voice work on other animated projects including last year’s Chicken Little.  Knotts is best known by the Nick at Night and TV Land generation who will forever know him as both Barney Fife of the Andy Griffith Show and as Mr. Ralph Furley on Three’s Company.  I have often told my kids and their friends that Don Knotts is truly one of the great physical comedians and before there were any the names of today there was Don Knotts.  And so, next weekend whether they like it or not, my kids and their friends will sit with me and watch two of my favorite Don Knotts movies; The Incredible Mr. Limpet (1964) and The Ghost and Mr. Chicken (1966. Okay maybe I’ll make them watch The Reluctant Astronaut” (1967) and The Shakiest Gun in the West (1968) too.

With Singapore’s iconic Merlion statue adorned in a pair of sunglasses, MTV Networks Asia and the Singapore Tourism Board revealed they have entered into a $50 million four-year agreement to bring a series of programming events to the region beginning this year.  Among the shows included are various branded events as well as specials developed specifically for the Asian-Pacific audience.  Shows included under the agreement include MTV Asia Awards 2007, MTV Asia Music Awards, Nickelodeon Kids Choice Awards Asia and the MTV Centerstage, Nickelodeon Musical 2007, MTV Gig Guide and the MTV Fashionably Loud.  For the Singapore Tourism Board the goal of the joint effort is to help give Singapore an extra hip factor shine, while also boosting its image as an entertainment hub of the region.  Additionally, the Tourism Board predicts that the events will attract 150,000 tourists who will spend a predicted $100 million over the course of the deal as well as create 3,400 temporary jobs.

TAG Entertainment Corp., a producer/distributor of family-targeted movies, has terminated its negotiations to acquire Myriad Pictures, Inc.  According to TAG’s Chairman/CEO, Steve Austin, Myriad Pictures will continue to act as a sales agent for the international release of two of its movies.

NEW PRODUCTION & DEVELOPMENT

The upcoming movie version of Where the Wild Things Are will feature Catherine Keener as young Max’s mother.  The actress, currently up for an Oscar for her role as Harper Lee in Capote, announced this bit of info during an interview with Charlie Rose, according to the Better Than Fudge blog.  Based on Maurice Sendak’s classic kid’s book of the same name, the movie will be directed by Spike Jonze and will feature humans and “wild things” created by the folks at The Henson Company.

Eve Myles has been cast in Torchwood, a BBC Three spin-off of the series Doctor Who.  Myles will play Gwen, a character she portrayed in an episode of Doctor Who last year.

MORE KIDS STUFF

Canada will get a taste of High School Musical when Disney Channel’s Original Movie bows on the Family Channel, March 10 at 730p.  The premiere will be followed by the Karaoke encore play of the movie on March 12 at noon.  The soundtrack will be release in Canada on March 7 in advance of the movie.

Singing their way through the show was Fonzie, Potsie, Richie, and Mr. and Mrs. C in the  Happy Days musical, which had its official opening Friday night in LA.  While there is really only one Fonz, the musical stars Joey “New Kids on the Block” McIntyre as the singing version of Arthur Fonzarelli, ayeeeeeeeee.  The Happy Days musical was staged by Garry Marshall, the creator and producer of the TV series, produced by Marshall’s daughter Kathleen Marshall, and features music/lyrics by Paul Williams.  To answer the question that was likely going to keep you up tonight, Pinky Tuscadero is indeed part of the musical!  But what about Leather Tuscadero?

With the most recent success that movies such as Hairspray, Beauty and the Beast and Dirty Rotten Scoundrels have enjoyed moving from the big screen to the musical theater stage, it isn’t a shock that other movies are venturing down the same path, while some travel from book-to-screen-to stage.  Among the new shows are:

• Billy Elliot – The Musical, book/lyrics by Lee Hall, music by Elton John, took home four awards last night at the 30th annual Laurence Olivier Awards in London, including as Best New Musical and Best Actor in a Musical awarded to all three of the young actors who created the role of Billy on stage
• A musical adaptation of Tim Burton’s feature film, Edward Scissorhands, is currently on tour in the UK with plans to head to the US.  The show contains much of Danny Elfman’s original score from the movie as well as new original music composed and arranged based on Elfman’s themes by Terry Davies, who adapted the show for the stage.
• Mary Poppins, a Disney and Cameron Mackintosh co-production of an Julian Fellows adaptation of P.L. Travers original book (1934), opened in London’s West End last year and premieres on Broadway October 16, 2006
• Tarzan – The Broadway Musical, the Disney show features music/lyrics by Phil Collins and book by David Henry Hwang, and is set to premiere in NYC on May 10.
• The much discussed $27 million musical adaptation of JRR Tolkien’s Lord of the Rings premiered earlier this month in Toronto (about 3 and a half hours long).

Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13: February 24-26, 2006:
Tyler Perry’s Madea’s Family Reunion (Lions Gate) PG-13 Opening Weekend $30.3m
Eight Below (Buena Vista) PG                                       $15.7m-2 wk total $45.1m
The Pink Panther (Sony) PG                                         $11.3m-3 wk total $61.0m
Date Movie (Fox) PG-13                                                $9.2m-2 wk total $33.9m
Curious George (Universal) G                                       $7.0m-3 wk total $43.1m
Firewall (Warner Bros.) PG-13                                      $6.3m-3 wk total $36.9m
Doogal (Weinstein Company) G                                   Opening weekend $3.6m
When a Stranger Calls (Sony/Screen Gems) PG-13    $3.6m-4 wk total $45.7m
Big Momma’s House 2 (Fox) PG-13                             $2.4m-5 wk total $65.7m
Nanny McPhee (Universal) PG                                     $2.4m-5 wk total $42.6m
Source: Box Office Mojo

MARKETING/LICENSING

The first New York Comic Con was held over the weekend at the Jacob Javits center in New York City, the first big comic convention held in the city in over a decade.  The show opened on Friday for trade and press only, until about 4p that afternoon when the public was welcome.  The throngs of attendees were so huge that the show organizers, Reed Exhibitions, had to stop letting people in for periods of time and eventually put off ticket sales for some time as well.  But this sort of crowd has become a regular occurrence at comic conventions with a similar temporary shut-done of admittance at Wonder Con in San Francisco several weeks ago.  In addition to filled-to-capacity panel sessions, there was discussion of Spidey’s new look, celebrity appearances and costumed superheroes, and discussion of which characters would appear in which upcoming comic book releases.  Among what might be considered the most unlikely celebrity appearances was Gloria Steinem who was there to promote a new comic called Carrie Giver, which features a superhero with ESP powers who astral projects, and defends Moms and caregivers from the evils of the world.

EXECUTIVE MOVES

Author Tamora Pierce has inked an exclusive deal with Marvel Comics.  Pierce’s first project at Marvel will be to revisit the White Tiger project and develop a way to link it to the original Tiger property including creating a new female heroine, which will feature artwork created by David Mack.   White Tiger had its initial introduction in Brian Michael Bendis’ Daredevil.  Pierce has penned 20+ sci-fi and fantasy novels targeted to young female readers,

RATINGS

Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 2/13-2/19, 6a-6a (Live + SD Data):
K2-11                                             Total Delivery (000)
FOX:     American Idol (2/15; 8-9:02p)                    3140
FOX:     American Idol (2/14; 8-9:03p)                    3029
NICK:    SpongeBob SquarePants (2/18; 9:30a)    2742
NICK:    Fairly OddParents (2/19; 10a)                   2635
NICK:    Fairly OddParents (2/18; 10a)                   2522
NICK:    SpongeBob SquarePants (2/19; 9:30a)    2494
NICK:    Fairly OddParents (2/18; 10:30a)              2456
DSNY*: High School Musical (2/13; 8-9:50p)         2369
NICK:    SpongeBob SquarePants (2/18; 9a)         2269
NICK:    Fairly OddParents (2/19; 10:30a)              2195
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 2/13-2/19, 6a-6a (Live + SD Data):
K6-11                                               Total Delivery (000)
FOX:     American Idol (2/15; 8-9:02p)                     2066
FOX:     American Idol (2/14; 8-9:03p)                     1949
DSNY*: High School Musical (2/13; 8-9:50p)          1933
NICK:    Fairly OddParents (2/19; 10a)                    1707
NICK:    Fairly OddParents (2/18; 10:30a)               1618
DSNY*: Twitches (2/17; 8-9:40p)                             1614
NICK:    SpongeBob SquarePants (2/18; 9:30a)      1612
NICK:    Fairly OddParents (2/18; 10a)                    1565
DSNY*: Suite Life of Zack & Cody (2/17; 6:30p)      1534
NICK:    SpongeBob SquarePants (2/19; 9:30a)      1479
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 2/13-2/19, 6a-6a (Live + SD Data):
Tweens 9-14                                  Total Delivery (000)
FOX:     American Idol (2/14; 8-9:03p)                    2624
FOX:     American Idol (2/15; 8-9:02p)                    2410
DSNY*: High School Musical (2/13; 8-9:50p)         1882
DSNY*: Twitches (2/17; 8-9:40p)                            1303
DSNY*: Suite Life of Zack & Cody (2/17; 6:30p)     1303
DSNY*: That’s So Raven (2/14; 7:30p)                   1285
CBS:     Survivor: Panama Exile Isle (2/16; 8-9p)    1269
DSNY*: That’s So Raven (S)(2/14; 7p)                    1235
DSNY*: Twitches (2/18; 1-2:40p)                             1202
NICK:    Fairly OddParents (2/19; 10a)                    1193
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 2/13-2/19, 6a-6a (Live + SD Data):
Teens 12-17                                   Total Delivery (000)
FOX:     American Idol (2/14; 8-9:03p)                    2344
FOX:     American Idol (2/15; 8-9:02p)                    2184
ABC:     Grey’s Anatomy (2/19; 10:01-11p)            1407
DSNY*: High School Musical (2/13; 8-9:50p)         1233
FOX:     House (2/14; 9:03-10:03p)                        1175
ABC:     Lost (2/15; 9-10:03p)                                 1086
ABC:     Desperate Housewives (2/19; 9-10:01p)   1083
NBC:     Winter Olympics (2/13; 8-11:14p)                951
CBS:     Survivor: Panama Exile Isle (2/16; 8-9p)     886
NBC:     Winter Olympics (2/16; 8:30-11:41p)           863
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**New abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, February 18, 2006 Broadcast Networks only (Live + SD Data):
Source: Kids WB! Research from Nielsen Media Research Data
WB (Kids’ WB!) 1.9/8 Avg. (8a-12N)
Pillow Head1 0.8/6; Pillow Head2 1.4/9; Viewtiful Joe 1.8/8; The Batman 1.9/8; Xiaolin Showdown 2.4/10; Loonatics 2.1/8; Pokemon 2.0/8; Pokemon 1.9/8; Johnny Test 2.2/9; Johnny Test 2.2/9
FOX (4Kids TV) 1.9/8 Avg. (8a-12n)
Magical DoReMi 0.9/6; Magical DoReMi 1.4/7; Bratz 2.3/10; Winx Club 2.5/9; Winx Club 2.4/9; Teenage Mutant Ninja Turtles 2.0/8; Sonic X 2.2/9; G.I. Joe 1.5/6
ABC 1.9/7 Avg. (9a-12p)
Lilo & Stitch 1.1/5; Emperor’s New School 1.8/7; The Proud Family 1.4/5; That’s So Raven 1.8/7; Suite Life of Zack & Cody 2.7/10; Phil of the Future 2.4/10
CBS (Nick on CBS) 0.8/4 Avg. (7a-8a/11a-1p*)
Lazytown 0.6/4; Go, Diego, Go 1.0/5; Backyardigans 1.0/4; Dora the Explorer 1.1/5; Little Bill 0.5/2; Blues Clues 0.6/3
*various start times
NBC (Discovery Kids on NBC) Avg. 0.6/2 (10a-1p)
Flight 29 Down 0.7/3; Endurance 0.4/2; Tutenstein 0.7/3; Time Warp Trio 0.8/3; Trading Spaces Boys vs. Girls 0.7/3; Darcy’s Wild Life 0.8/3

Final K6-11 Ratings for Saturday, February 18, 2006 Cable Networks only (Live + SD Data):
Source: Kids WB! Research from Nielsen Media Research Data
NICKELODEON 4.8/23Avg. (8a-12n)
All Grown Up 2.2/21; Fairly OddParents 3.1/23; Jimmy Neutron 4.0/23; Jimmy Neutron 4.8/22; SpongeBob SquarePants 5.5/24; SpongeBob SquarePants 6.6/27; Fairly OddParents 6.5/25; Fairly OddParents 6.7/26; The X’s 4.8/19; Danny Phantom 4.2/18
CARTOON NETWORK 2.6/12 Avg. (8a-12n)
Cartoon Top 5 (60 min) 1.4/15; Ed, Edd & Eddy 2.1/16; Robotboy 2.2/10; Ben 10 3.1/12; Zixx 2.4/9; Juniper Lee 2.4/10; Kids Next Door 2.2/9
DISNEY CHANNEL 1.4/7 Avg. (8a-12n)
Koala Brothers 1.3/12; Higglytown Heroes 1.5/11; Little Einsteins 1.7/10; JoJo’s Circus 1.4/10; Doodlebops 1.5/6; Stanley 1.0/4; The Wiggles 0.7/3; Lilo & Stitch 1.4/6; Lilo & Stitch 1.9/7; Buzz on Maggie 1.8/8

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Answer to Friday’s trivia question: This TV show focused primarily around 3 kids and who also had a sheepdog named Waldo.  What show might this be?   NANNY AND THE PROFESSOR    Kudos to:  Jamie Lebovitz-Radio Disney/Pittsburgh, Anthony Pagana-Showtime/NY, LaMont Ridgell-Premier Retail Networks/San Francisco

Today’s Trivia Question: In Bruce Wayne’s study was a bust which also housed the secret switch to his hidden cave well below.  Who was this a bust of? (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynthia Turner’s Cynopsis Kids!
02.23.06 – 3:37a
Ad Sales – Barbara Shapiro – 203-583-1224 / [email protected]
Classifieds – Trish Pihonak – 203.926-9878 (new number!) / [email protected]

Cynopsis : In Your Ear podcast available for download at iTunes and/or Yahoo Podcast at http://podcasts.yahoo.com/ .
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Copyright Cynthia Turner 2006

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Cynopsis CLASSIFIEDS —

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JOB OPENING:    RES. ANALYST/Endeavor Agency:1 yr. Nat’l research exp. Req’d. Must have strong Nielsen Galaxy Explorer skills, be detail oriented & highly org.  Should also have exp w/ Nielsen Ad Views.  Res to [email protected]  (3/4)

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JOB OPENING:   Univision National Sales seeking Sr. AE. 3-5 years broadcast sales, documented sales success and solid key client and agency contacts.  Fax resume to Laurie Kaman -VP, Univision National Sales, L.A. (310) 348-3619  (3/4)

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JOB OPENING: ANALYST, PROGRAMMING RESEARCH/TBS/TNT: is looking for an to support movies & specials. Min 1+ yr media research experience. Knwlg. of Nielsen systems and media math essential. Visit www.turnerjobs.com (3/3)

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JOB OPENING: CREATIVE SERVICES DIRECTOR/FOX Affiliate/Northern CA:  For more info visit: http://fox40.trb.com/about/station/jobs . To apply send resume to: Fax: (916) 733-3110; Email: [email protected]. EOE (3/1)

JOB OPENING: SALES PLANNER/ Court TV, NY: For info go to: http://www.courttv.com/about/careers/ (2/28)

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JOB OPENING: MGR, AD SALES MKTG/FINE LIVING (NY): Create, execute & manage turnkey & custom sponsorships & promotions for Scripps Net.  Min 5 yrs exp & knowledge of cable req’d. [email protected] Job #5055 in subj. (2/25)

JOB OPENING: RESEARCH DIRECTOR/Superstation WGN/NY: 5+ Yrs Cable Research. Creative/strategic thinker with analytical skills. Expertise with N-Power & other Nielsen products, plus Excel & Ppt. Resume/Salary: [email protected] (2/25)

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SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED —

SITUATION WANTED: Dynamic & Experienced AD SALES RESEARCHER/NYC: FT, PT or entry job sought to facilitate return to Industry.Superb Nielsen, organization & analytical skills; effective communicator. CONTACT: [email protected] (3/1)

SITUATION WANTED: SENIOR PRODUCER: More than 12 years professional experience is taking on new prods/projects.  Extensive International experience, great w/budgets and an out-of-the-box thinker.  Visit: www.kristen-schmitt.com (3/1)

SITUATION WANTED: WRITER/PRODUCER /EDITOR/Los Angeles: I do it all. 9 years experience. Reel available upon request. [email protected]  (2/25)

E-mail [email protected] for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.