Monday, December 8th, 2008

Cynopsis: DIGITAL


Good morning, it’s Monday, December 8, 2008, and this is your first early morning digital briefing.

Jimmy Fallon will begin his dry run as the host of NBC‘s Late Night With Jimmy Fallon on Monday in the first of a series of 5-minute video blogs on, reports B&C. New installments will be posted every weeknight at 12:30 a.m., to coincide with show’s official slot. Variety has Jimmy officially taking over for Conan O’Brien on March 2.


UK-based satellite TV service BSkyB relaunched its online Sky Player TV service offered for no extra charge to its DTH customers. Sky Player TV, now viewable both on PCs and Macs, provides live simulcasts of 25 channels including the Sky Sports channels, Sky News, The Disney Channel, National Geographic and British Eurosport with enhanced video quality using bitrates of up to 1.8 Mbps. The service is also available on a subscription basis for non-BSkyB subscribers. The video player is powered by Microsoft’s Silverlight platform.
The kicks off its latest original series today – the hospital drama parody Children’s Hospital – starring The Daily Show’s Rob Corddry, Megan Mullaly, Ed Helms and others. Rob himself created the show, reminiscent of Gary Marshall’s Young Doctors in Love, for Warner’s Studio 2.0 venture.


Facebook announced a series of upgrades to its video player launched last year. The new player now supports 720p resolution and upgraded audio, so the videos you shoot with that new HD version of the Flip Mino camera will appear in their native quality. Facebook also added the ability to embed videos you’ve posted to third party sites. Facebook says more than 45 million videos have been posted to the social networking service to date at a rate of approximately 100,000 new videos/day.
International video sharing site WorldTV unveils a new advertising platform this week tied to Google’s all powerful AdSense system. Beginning today producers will see ads served alongside their videos purchased through AdSense, splitting the revenue earned from the ads 50/50 with WorldTV. The distribution network will alternatively swap out its own ads with producer’s ads on a one-to-one basis to account for the split. High volume producers will also have the option to keep 95% of the revenue if they pay WorldTV a monthly subscription fee.


Detroit’s beleaguered auto makers are taking to the web to make their case for federal aid by creating a series of ambitious web sites, videos, blogs, Facebook profiles and Twitter accounts timed to the release of its business plan to Congress on Tuesday, reports the WSJ. GM is also posting a lengthy mea culpa/plea on various sites and blogs. (It’s got to be more cost effective approach than fueling up those private jets again.)
Diet Coke is footing the bill for new lifestyle-themed web series produced and distributed by New York-based Digital Broadcasting Group (DBG). Debuting on Dec. 9, Style Series has fashionista Rachel Zalis interviewing such luminaries as fashion designer Cynthia Rowley and Grammy Award winners Robin Thicke and Rihanna. Coke is spending lavishly on promotion and distribution of the series with a combination of outdoor, mobile and digital media distribution.


This week’s YouTube address from President Elect Barack Obama’s outlined a massive public works campaign that includes a commitment to provide broadband access to all Americans.
Netflix notified customers that it has fixed a glitch affecting the quality of movie downloads using the Roku set top or Xbox 360 gaming console.


America’s obsession with politics was replaced with an obsession for food during Thanksgiving week as 6 of the Top 10 adult-oriented cable TV websites hailed from The Food Network, according to Hitwise’s weekly rankings.
Top Visited US Cable Network TV Show Sites -Excluding Children’s Programming (Week ending Nov.29, 2008)
Rank   Network                   Website                   Market Share of Visits
  1    Comedy Central      South Park                        7.39%
  2    Food Network         Paula’s Home Cooking         6.43%
  3    Food Network         Barefoot Contessa              3.65%
  4    Bravo                     Real Housewives of Atlanta 3.14%
  5    MTV                     The Hills                            3.01%
  6    Food Network         Food Network Specials        2.89% 
  7    Food Network         Down Home w/The Neelys   2.64% 
  8    Food Network         Good Eats with Alton Brown 2.62% 
  9    Food Network         30 Minute Meals                  2.29%  
 10   BET                       106 & Park                          2.25%
Source: Custom report from Hitwise


The next generation of laptops will be able to create HD video podcasts from their built in webcams. Samsung announced a new cheap, mass produced notebook webcam image sensor that supports 720p HD video at 30 frames per second. The S5K4AW CMOS sensor, due out toward the middle of next year, will support business video conferencing, internet video sharing and direct-to-web scanning.
Reports are circulating that Wal-Mart will begin selling a 4GB version of the 3G iPhone for just $99 before New Year’s Day. Apple has yet to comment. The huge retailer did strike a similar deal to offer Android-based G1 phones for $148.88 – about $30 cheaper than what T-Mobile charges.


Microsoft appointed Fred Humphries as Managing Director of Federal Government Affairs, replacing Jack Krumholtz who represented Microsoft’s interest on the Hill for the past 14 years. Fred served on Microsoft’s state government affairs team since 2000, overseeing the company’s relationships with governors and local officials.


The BBC’s iPlayer, which launched around this time last year, has quickly become a rousing success in UK – serving more than 35 million programmes (as the Brits spell it) or 1 million streaming video requests per day on average in November. Not bad for a public broadcaster’s online catch-up service. It’s success has had much to do with the ubiquity of the player’s availability. After being widely criticized at launch for only working on Windows XP computers, the BBC quickly added support for Mac, Linux, Vista and later for a range of portable devices including the iPod, iPhone and Nintendo Wii. Another 61 million requests were made for iPlayer programming thorough Virgin Media in Oct., which offers access to the interactive portal to its cable subscribers. Interestingly the success of the iPlayer has coincided with the rapid improvement of connection speeds in the UK – increasing from 4.1 Mbps in Jan. to 5 Mbps in Oct. 2008, according to broadband test analysis tool These two factors – ubiquitous distribution and rapid, affordable connectivity – are crucial for multiplatform programmers going forward. The iPlayer is so admired, it seems that calls for the BBC to pick up the tab for its increased bandwidth usage have even abated.
Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: STRATEGIC MARKETING MANAGER/SciFi/NBCU/NY: Develop and execute cross-platform marketing solutions to drive revenue to SCI FI and BA & 5 yrs industry exp. , job#853374 (12/12)

JOB OPENING: ANALYST, RESEARCH/Music Choice-Support sales, mktg& prgmg across multiple platforms w/ accurate & actionable research. BA/BS 2-4 yrs media research exp. req. [email protected] (12/12)

JOB OPENING: VP/PROD/ Leading CDN non-fiction Prod Co: Oversee variety of Factual & Fact Ent prgrms. Successful candidate must possess strong budget dvpmnt/mgmnt skills. Prior exp w/ est. brdcstr pref’d. Res to: [email protected] (12/12)

JOB OPENING: MEDIA INDUSTRY BUSINESS SYSTEMS ANALYSTS. Multiple-NYC: Exp. w/ad sales, traffic, programming, production, rights mgmt. and requirements gathering. Use case development a plus. Apply to: [email protected] (12/12)

JOB OPENING: AFFILIATE MKTG MGR/NY: Spanish-fluent mgr to dvlp affil materials incl. cross-channel, web, VOD, etc. Direct agencies, support sales staff, mng budget, US Hispanic mktg experience req. EOE [email protected] (12/11)

JOB OPENING: SR SCHED./Discovery/MD:Resp for sched daytime/manage acquisitions process. Min 3yrs exp in scheduling, programming, research. Apply: #8386. No relo. (12/10)

JOB OPENING: SR DIRECTOR of SALES/Vancouver, Canada: Bus development & key account mngmnt; knwldg of LA Film business & North American post production communities. 10 yrs exp in sales/mktg. Apply to: [email protected] (12/10)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

WINTER/SPRING INTERNSHIP CREDITS ONLY: RLR Associates Ltd. seeks intern w/interest in Sports & Ent with strong creative & writing skills. Rsch./writng/broadcast reels/website updates/mkting. 2-3 days/wk Resume to Bella: [email protected] (12/10)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY) Ultra creative, vast experience, all genres, all networks, reality, major cable, award winning and fun! [email protected] (12/13)

SITUATION WANTED: INTERNAT’L TV DEVELOPMENT/PRODUCTION VP available for immediate offshore placement. VP US studio experience in format sales, sit-com, drama, telenovela series development/production. Contact: [email protected] (12/13)

SITUATION WANTED: Over 200 industry awards.creative director/director advertising, digital content & broadcast. Available for freelance or perm. Reel & resume: or contact [email protected] (12/13)

SITUATION WANTED: MEDIA PLANNER/BUYER/SUP with 15 years exp(Broadcast/Print/Online)available for permanent/temporary assignments. Tampa/ATL/LA based. Call 941-224-9302or email me at [email protected] (12/13)

SITUATION WANTED: FREELANCE AP/COORDINATING PRODUCER/RESEARCHER. Possess solid project mgmt, R & D, production, licensing skills.13 yrs exp. Credits incl.films that won DuPont, Sundance, Emmy [email protected] (12/13)

SITUATION WANTED: PRODUCER/SHOOTER w/ exp. in casting, field & post production seeks employment as an associate, field or segment producer. Past credits include MTV, ESPN, CBS & ABC.  Email at [email protected] (12/13)

SITUATION WANTED: Shooting in NY? Need a great PRODUCTION ASSISTANT? For trained, experienced and motivated PA’s who are certified by the NYC Mayor’s Office call the MINY hotline 24/7 at 718-757-5816. Our service is FREE. (12/12)

SITUATION WANTED: MKTG/ADV/PROMOTIONS/NYC prof w/exp in ent & TV seeks opp. w/ agency/network/prod. company. Skills: Web Analytics,SEM, Event Prod., Premiums,Re-branding.Email: [email protected] (12/12)

SITUATION WANTED: EXCEPTIONAL MARKETING PRO adept at strategy, project management & implementation, whatever needed. Good thinking! Smart, savvy, hands-on, good humor. Freelance, part- or full-time. [email protected] (12/12)

SITUATION WANTED: Creative and professional AVID AND FCP EDITOR with 9+ years experience in broadcast, promos, and documentaries looking to add to his NYC-area client base. Reel at . Contact [email protected] (12/12)

SITUATION WANTED: DOCUMENTARY PRODUCER, DIRECTOR, WRITER in L.A. Five prime time Emmy Awards. National Geographic on NBC and PBS. Discovery, History Channel and MSNBC. Contact email: [email protected] (12/12)

SITUATION WANTED: TV DEVELOPMENT EXEC: nonfiction programming, with hits airing now, seeks Manager/Director position at Prod. co. or Network. Most recently was Manager at a Prod. co. (LA based, but would relocate) [email protected] (12/12)

SITUATION WANTED: RESEARCH DIRECTOR-20+ yrs media, Nielsen, Hisp, & sales experience. Let me be your “Remote RD” for competitive, one-sheets, breakouts, Nielsen probs, etc. Avail – contract basis. Email: [email protected] (12/12)

SITUATION WANTED: MKTG CONSULTANT/FREELANCE/NY professional w/ 15+ yrs exp sales/ mktg/sponsorship/product placement in entertainment industry & family/kid oriented universe seeks FT/PT or proj based. [email protected] (12/12)

SITUATION WANTED: TONY NOM. B’WAY PROD/THEATRE CONSULT/ACQUIS. & DEV./NYC 30+ yrs exp. in theatre. Superb theatre/film/TV contacts seeks FT or Consulting Position w/Studio/Prod Co. looking for properties. Contact: [email protected] (12/11)

SITUATION WANTED: ASSOCIATE PRODUCER/NY: With extensive experience in advertising, film, , and web. Proficient with Final Cut Pro, Photoshop, MS office. Will Travel. (12/10)

SITUATION WANTED: ORIGINATIVE KIDS TV PRODUCER/DIRECTOR/EDITOR w/ 18+ yrs hands-on exp. Seeks agent & TV/new media projects. Credits: PBS Kids (Buster, Fetch!, Zoom), History, CBS, BBC. Screen reels & CV: (12/10)

SITUATION WANTED: FIELD PRODUCER/ DIRECTOR: Docusoap, Makeover, Lifestyle Infotainment,Feature Doc formats. Resonant leader, excellent director/ writer, strong storyteller and showrunner. 8+ yrs. Will travel. [email protected] (12/10)

SITUATION WANTED: MKTG/ADVERTISING/PROMOTIONS/NYC professional w/exp in entertainment & TV seeks opp. w/ agency/network/prod. company. Skills: Web Analytics, SEM, Event Prod., Premiums, Re-branding. Email: [email protected] (12/10)

SITUATION WANTED: UPFRONT FREELANCER/PROJ MGR with 15+ cable TV mktg experience. Can also help with ad sales, consumer and affil mktg related projects inc. promotions, sweeps, events, proposals, trade shows. [email protected] (12/10)

SITUATION WANTED: RESEARCH DIRECTOR, network experience (ad sales/prog/mktg), sales estimate expert, all Nielsen software, MRI, MS suite, supervisory exp., references. Full-time or consulting. [email protected] (12/10)

SITUATION WANTED: ASSOC MEDIA DIRECTOR 15+ years exp. with most media. Strong overall background particularly b-2-b and retail. Agency or client side, also consider vendor-side mktg position. [email protected] (12/10)

SITUATION WANTED: TRAFFIC MANAGER with over 12 years exp seeks position in Radio/TV/Entertainment or traffic software in NY/NJ Area only.   [email protected] (12/9)

SITUATION WANTED: FILM/TV/ENT PR/NYC: Seeking F/T or Freelance opps. Write press releases/pitch to targeted print/online & brdcst media, track news clips, editorial calendar opps, build press lists w/Cision [email protected] (12/9)

SITUATION WANTED: SR OPERATING EXEC w/deep knowledge of media business ops, ad sales, finance, research, programming.Able to identify strategic and operating opportunities, recognize risks and take action. relo [email protected] (12/9)

SITUATION WANTED: Emmy Award-winning WRITER/PRODUCER short-form animation & digital content, available for freelance writing/producing work. Reel & resume: or contact [email protected] (12/9)

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