Monday, December 5th, 2005



Cynopsis: Kids!



Good morning. It’s Monday, December 5, 2005, and this is your first early morning Kids! briefing.

The First Amendment reigned supreme again on Friday when Judge Matthew S. Kennelly, US District Judge of the Northern District of Illinois, handed down his decision in regard to the new state law preventing the sale of violent and sexually explicit video games to minors.  The decision ruled the law as unconstitutional, and instituted a permanent injunction against it. The judge also said in his decision that the state was unable to persuasively prove that violent and sexually explicit video games have an ill effect on minors, causing them to behave more aggressively or violently. In fact, he said, it could be quite the opposite – that violent or aggressive children are drawn to these games.  The Safe Games Illinois Act, which included monetary fines and possibly jail-time for retailers who did not comply, was signed in July 2005 by the state’s Gov. Rod. R. Blagojevich. That legislation was followed by a lawsuit filed by the Entertainment Software Association and the Video Software Dealers Association in tandem with the Illinois Retail Merchants Association.  Similar legislation is pending in two other states – Michigan and California –  and recently Senators Joe Lieberman and Hilary Clinton introduced the Family Entertainment Protect Act which would look to make it a federal law.

Just about every video game related website and blog on the web is reporting there is more to Nintendo’s upcoming Revolution next generation game console than we currently know.  Specifically, gamers are quoting Nintendo game designer Shigeru Miyamoto who, while speaking at the Digital Interactive Entertainment Conference in Japan, last week said in reference to the Revolution , “There’s another secret.”  Of course, following in Nintendo’s tradition of both secrecy and cryptic hints, he refused to elaborate further, which keeps fans and possibly even industry folks hanging on with questions that won’t likely be answered until the big reveal that is expected to come at the E3 2006 (Electronics Entertainment Expo).  In the event that you are already setting up appointments for E3, Nintendo has sent out a save-the-date email about its E3 media briefing (Tuesday, May 9, 9:30a), where they say all will divulged.


The My Little Pony holiday mini-film My Little Pony: A Very Minty Christmas (44 min) makes its TV debut today on Disney Channel at 11a and on December 10 on Toon Disney. This past October the movie was released in theaters for a limited time, screening as a weekend matinee nationwide.  The mini-movie theatrical release was part of an agreement between Hasbro Properties Group and Kidtoon Films, and the film made its way to theaters via Screenvision digital network.  The Hasbro and Paramount Home Entertainment movie is also be available on DVD and a sound track on CD, the latter of which is part of a licensing deal with the Hasbro Properties Group and Genius Products.  Related toys include a Singing Minty plush from Hasbro and a bath set from Cosrich. On the publishing side, HarperCollins is slated to release A Very Minty Christmas reusable sticker book, Bendon Publishing will release coloring and activity books and Tokyopop will publish A Very Minty Christmas story as part of its Jr. Cine-Manga imprint.  The recently formed Hasbro Properties Group is the intellectual property development unit of Hasbro.

A new Hispanic teen-focused magazine titled Quince Girl will hit newsstands in key Hispanic markets in March 2006.  The publication will center on the girls’ quinceanera – that is when they hit their 15th birthday and the years following – and the magazine will have mainly English-language content.  It will center on fashion, beauty, planning and past quinceaneras profiles according to Portada.  Additional internet content at will support the magazine.  Quince Girl‘s rate base will be 300,000.  Amber Matassa was named to head up the editorial staff. 


Unique Product Designs plans to launch its new IM:IT, an instant messaging brand that features common IM icons and shorthand on products, at selected Toys “R” Us stores in the US on a test basis in January 2006.  Unique Product Designs has signed two licensing agreements with JC Kids (apparel/sleepwear) and Accessory Partners (stationery/bags/fashion jewelry).  One of the Boys, a division of JC Kids, has introduced an IM:IT apparel line including girls/boys outerwear and sleepwear at retailers including Sears, Wal-Mart and Zellers’ in Canada.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; December 2-4, 2005:
Harry Potter/Goblet of Fire (Warner Bros.) PG-13  $20.5m-3 wk total $229.8m
Aeon Flux (Paramount) PG-13                               Opening weekend $13.1m
Walk the Line (Fox) PG-13                                      $10m-3 wk total $68.8m
Yours, Mine and Ours (Paramount) PG                  $8.4m-2 wk total $34.6m
Just Friends (New Line) PG-13                               $5.6m-wk total $21.1m
Pride and Prejudice (Focus Features) PG              $4.6m-4 wk total $22.6m
Rent (Sony / Revolution) PG-13                              $4.6m-wk total $23.9m
Chicken Little (Buena Vista) G                                $4.5m-5 wk total $124.2m
In the Mix (Lions Gate) PG-13                                 $1.9m-2 wk total $8.7m
Zathura (Sony) PG                                                  $1.2m-4 wk total $27.5m
Source: Box Office Mojo

Toy Industry Association, Inc. has announced the nominees for the Sixth Annual Toy of the Year Awards.  The nominated products fall into eleven best T.O.T.Y. categories including:

  • Activity Toy of the Year: Black Belts (Spin Master); Doctor Dreadful (Funrise Toy); Lego Star Wars (Lego Systems); Magic Glow Doodle Bear (Play Along); Slurpee Drink Maker (Spin Master)
  • Most Innovative Toy of the Year: Air Hogs Zero Gravity (Spin Master); Fly Pentop Computer (LeapFrog Enterprises); iZ (Zizzle); Robo Raptor (Wow Wee); Vugo Multimedia System (Tiger Electronics)
  • Specialty Toy of the Year: 3-D Pool Table (Zockers); Blokus (Educational Insights); PlasmaCar (Plasmart); Tipover (ThinkFun); Uglydoll (Prettyugly)
  • Property of the Year: Bratz (MGA Ent.); Cinderella (Disney); Dora the Explorer (Nick Jr/Viacom); Star Wars (Hasbro/LucasFilm); Thomas & Friends (Hit Ent.)

A full list of categories and nominees can be found at . The T.O.T.Y. nomination committee is comprised of journalists, toy inventors, TIA board members and major retailers.  Regular TIA members are invited to place their votes beginning today through January 9, 2005.  The T.O.T.Y.  Winners will be awarded at a ceremony on Toy Fair eve, Saturday, February 11, 2006, in NYC as a kick off for the American International Toy Fair, which officially opens its doors the following day February 12-15, 2006.


Tripp H. Thornton, a 22-yr consumer products veteran, has joined The Brainy Baby Company as its EVP.  Previously Thornton worked for companies including M&M Mars, Rubbermaid and Keebler and 13 yrs with the Wal-Mart Division.  Additionally, Thornton worked on licenses including Veggie Tales, Hermie, Miffy, Thomas the Tank Engine and Disney products.


Cartoon Network‘s play of Foster’s Home for Imaginary Friends’ Christmas Special, A Lost Claus on Thursday, December 1, 7:30p rang in as the top program in its time period on cable in delivery with 1.017 million K6-11 and 690,000 Boys 6-11.  Compared to the previous 4 weeks time period average, the Fosters holiday special was up for K6-11 by +51% in delivery.

Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of Nov 21-27, 2005, 6a-6a:
K2-11                                                                   Total Delivery (000)
NBC:     Macy’s Thanksgiving Day Parade (S)(11/24; 9a-12p)    3267
NICK:    Jimmy Neutron Win, Lose and Kaboom (S)(11/23; 7p)  2478
NICK:    SpongeBob SquarePants (11/23; 6:30p):                       2446
NICK:    Jimmy Neutron Win, Lose and Kaboom (S)(11/25; 10a) 2417
NICK:    SpongeBob SquarePants (11/21; 5p):                             2327
DSNY*: Suite Life of Zack & Cody (S)(11/26; 7:30p)                    2262
NICK:    Jimmy Neutron (11/25; 11:30a)                                       2222
NICK:    SpongeBob SquarePants (11/27; 9:30a)                         2184
NICK:    Drake & Josh (11/21; 5:30p)                                            2155
NICK:    SpongeBob SquarePants (11/25; 7:30p)                         2065
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of Nov 21-27, 2005, 6a-6a:
K6-11                                                                 Total Delivery (000)
NBC:     Macy’s Thanksgiving Day Parade (S)(11/24; 9a-12p)     1957
DSNY*: Suite Life of Zack & Cody (S)(11/26; 7:30p)                    1740
NICK:    Jimmy Neutron Win, Lose and Kaboom (S)(11/25; 10a) 1725
DSNY*: The Lizzie McGuire Movie (11/26; 8-9:45p)                     1601
NICK:    Jimmy Neutron Win, Lose and Kaboom (S)(11/23; 7p)    1600
DSNY*: That’s So Raven (11/25; 7:30p)                                       1568
DSNY*: Suite Life of Zack & Cody (S)(11/26; 7p)                          1469
NICK:    Jimmy Neutron (11/25; 11:30a)                                        1454
DSNY*: Dr. Doolittle (11/25; 8-9:40p)                                             1450
NICK:    SpongeBob SquarePants (11/23; 6:30p):                         1445
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of Nov 21-27, 2005, 6a-6a:
Tweens 9-14                                                     Total Delivery (000)
DSNY*: Suite Life of Zack & Cody (S)(11/26; 7:30p)                1566
NBC:     Macy’s Thanksgiving Day Parade (S)(11/24; 9a-12p) 1547
DSNY*: Holes (11/23; 8-10:10p)                                                1501
DSNY*: The Lizzie McGuire Movie (11/26; 8-9:45p)                  1449
DSNY*: Suite Life of Zack & Cody (S)(11/26; 7p)                      1398
CBS:     NFL Denver at Dallas (11/24; 4:15-7:52p)                    1377
NICK:    Drake & Josh (11/21; 5:30p)                                         1369
NICK:    Jimmy Neutron Win, Lose and Kaboom (S)(11/23; 7p) 1338
DSNY*: That’s So Raven (11/25; 7:30p)                                     1298
DSNY*: The Lizzie McGuire Movie (11/26; 9:45-11:35p)            1290
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of Nov 21-27, 2005, 6a-6a:
Teens 12-17                                              Total Delivery (000)
FOX: Family Guy (11/27; 9:15-9:46p)                               1589
CBS:     NFL Denver at Dallas (S)(11/24; 4:15-7:52p)      1474
FOX: American Dad (11/27; 9:46-10:15p)                         1365
ABC: Desperate Housewives (11/27; 9-10:01p)                1340
FOX: War At Home (11/27; 8:47-9:15p)                             1201
CBS: NFL-Thursday Post (11/27; 7:49-7:52p)                   1200
FOX: The Simpson’s (11/27; 8:15-8:47p)                          1165
ABC: Lost (11/23; 9-10p)                                                   1098
CBS: CSI Thanksgiving (S)(11/24; 9:04-10:05p)               1093
CBS: NFL-Thursday Post Games (S)(11/24; 7:52-8:04p)  1070
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**New abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, November 26, 2005 Broadcast Networks only.
Source: Kids WB! Research from Nielsen Media Research Data

WB (Kids’ WB!) 1.9/9 Avg. (8a-12N)
Yu-Gi-Oh 1.2/10; The Batman 1.5/9; Xiaolin Showdown 1.9/10; Coconut Fred 2.0/9; Pokemon 2.7/11; Loonatics 2.3/10; Johnny Test 2.3/8; Viewtiful Joe 1.7/7

ABC 1.5/7 Avg. (9a-12:30p)
Lilo & Stitch 0.9/5; The Buzz on Maggie 1.4/7; The Proud Family 1.6/7; That’s So Raven 2.1/9; The Suite Life of Zack & Cody 1.9/9; Phil of the Future 2.1/9; Kim Possible 1.5/6; Power Rangers SPD 0.8/4

FOX (4Kids TV) 1.2/6 Avg. (8a-12n)
Magical DoReMi 0.4/3; Winx Club 0.8/4; Bratz 1.3/6; Winx Club 1.6/7; Bratz 2.1/9; Teenage Mutant Ninja Turtles 1.5/7; Sonic X 1.3/6; G.I. Joe 0.8/3

CBS (Nick on CBS) 0.8/4 Avg. (8a-9a/11a-12n)
Lazytown 0.5/4; Go, Diego, Go 1.1/7; Backyardigans 0.6/3; Dora the Explorer 1.1/5; Little Bill 0.9/4; Blues Clues 0.8/3

NBC (Discovery Kids on NBC) Avg. 0.6/3 (10a-1p)
Tutenstein 0.2/1; Time Warp Trio 0.4/2; Trading Spaces Boys vs. Girls 0.8/3; Flight 29 Down 0.9/4; Endurance 1.0/4

Final K6-11 Ratings for Saturday, November 26, 2005 Cable Networks only.
Source: Kids WB! Research from Nielsen Media Research Data

NICKELODEON 3.9/19Avg. (8a-12n)
Jimmy Neutron 2.6/18; Jimmy Neutron 3.4/20; SpongeBob SquarePants 4.6/22; The X’s 4.7/21; Fairly OddParents 4.9/21; Catscratch 3.9/17; Danny Phantom 3.9/17; Danny Phantom 3.9/17; Avatar: The Last Airbender 3.6/16

CARTOON NETWORK 2.5/12 Avg. (8a-12n)
Cartoon Top 5 (60 min) 2.2/14; Kids Next Door 2.4/12; Kids Next Door 2.7/12; Fosters Home For Imaginary Friends 3.0/13; Camp Lazlo 2.6/12; Billy & Mandy 2.1/9; Billy & Mandy 2.4/11

DISNEY CHANNEL 1.6/8 Avg. (8a-12n)
Little Einsteins 1.3/9; JoJo’s Circus 1.3/8; Doodlebops 1.7/8; Stanley 1.2/5; The Wiggles 1.2/5; Lilo & Stitch 1.8/8; Lilo & Stitch 2.1/9; Brandy & Whiskers 1.9/8

Kids Cable Network Averages in thousands (000) for Thursday, December 1, 2005, 6am-11pm, ranked by K2-11:
NICKELODEON:            K2-11 1128; K6-11 525; TWEENS 9-14 426
CARTOON NETWORK: K2-11   662; K6-11 415; TWEENS 9-14 266
DISNEY CHANNEL:       K2-11   628; K6-11 355; TWEENS 9-14 266
TOON DISNEY:              K2-11     98; K6-11   44; TWEENS 9-14   24
Source: MTVN Research from Nielsen Media Research Data

Answer to yesterday’s trivia question:
What is Arnold’s last name on Hey Arnold on Nick?  HE DOESN’T HAVE ONE!  Kudos to:  Al Ovadia-Al Ovadia & Associates Inc/Hidden Hills CA.

Today’s Trivia Question Today:  What is the name of the group of boys who follow Peter Pan? (click here with your answer and be sure to include your name, company, city and time zone with your answer. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —

Gwen Billings for Cynthia Turner’s Cynopsis Kids!
12/05/05 – 4:01a
Cynopsis Ad Sales – Barbara Shapiro – 203-583-1224 / [email protected]
Classified Ad Sales – Trish Pihonak  – 203.381-9096 / [email protected]

Cynopsis: Kids podcast available for download each morning by 645a at or via iTunes 4.9 listed in the podcast directory under “News”  as well as under Yahoo Podcast

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JOB OPENING: SR RES. ANALYST/Scripps Networks Brand Research-KNOXVILLE: 3-5 yrs nat’l TV exp; proficient in market research, stats & TV data, Nielsen software and media math. Email: [email protected]. Ref job #4898-U(12/10)

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JOB OPENING: MANAGER OF DEVELOPMENT/ National Geographic Channel/DC. Devlp concepts to meet aggressive ratings goals. 5-10yrs exp. TV prod, writing, program financial budget. Must apply on-line @ FNG 1363.EOE (12/08)

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Winter Internship Credits Only: CHANNEL ONE NEWS/NYC: ASSIST MKTG DEPT of teen TV news network w/sales & consumer mktg projects, promotions, sponsor programs. 3-5 days/wk. Enthusiastic/organized, Excel/PPoint. Cover ltr/resume: [email protected]  (12/10)

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