Monday, December 10th, 2007


Cynopsis: Kids!


Good morning. It’s Monday, December 10, 2007, and this is your first early morning briefing.

The United States Department of Agriculture’s Food Nutrition and Consumer Services and the Ad Council have launched Nutrition Education, a multi-media public service advertising (PSA) campaign to promote healthier lifestyles.  The PSA campaign encourages parents to offer healthy option for their families as well as getting their kids to look for proper nutrition in foods they eat as well as maintain a level of physical activity.  Specifically, the PSA initiative aims to reach low-income families, who tend to be at greater risk for overweight and obesity.  The PSAs drive consumers to the USDA’s site, .

Disney Channel is set to debut the second season of Mickey Mouse Clubhouse on Saturday, January 26, 2008 at 9a on its Playhouse Disney programming block.  Additionally, the network will premiere new episodes of Johnny and the Sprites will bow from Saturday, January 19, 7:30a.

The Weinstein Co has acquired the English-language and Latin American distribution rights to the 3D animated feature Niko & the Way to the Stars from Germany’s Telepool, per Hollywood Reporter.  The holiday family movie revolves around Niko, a young reindeer who dream of one day flying with Santa as his father does, who discovers and must thwart an evil plot set in motion by the Big Bad Wolf.  Produced by Anima Vitae Slated (Finland), Ulysses (Germany), A. Film (Denmark), and Magma Films (Ireland), the movie will bow first in Scandinavia, distributed by Nordisk, in October 2008, Niko & the Way to the Stars will then be released in the rest of the world.

Carey Elwes is joining the cast of Robert Zemeckis’ 3D motion capture movie, A Christmas Carol, per Variety.  Like other cast mates, including Jim Carrey, Elwes will play a number of different roles in the Disney feature film, which is currently slated for November 2009 release.


Exodus Film Group has inked a video game pact with Interactive Game Group (I2G) and Legacy Interactive for a game based on Exodus’ CG animated feature film Igor. The Igor game will be released for Nintendo’s DS and Wii, as well as PC and wireless versions of the game.  Legacy Interactive will publish the IGOR game in North America, with I2G financing and coordinating the project on globally.  Igor, the movie, is a Weinstein Co. presentation being distributed in the US by MGM on October 24, 2008. The Weinstein Co. is handling international sales for the film.

Tor Books, an imprint of Sci-Fi publisher Tom Doherty Associates, has formed a new manga imprint with Seven Seas Entertainment, a publisher of manga-based novels and illustrated juvenile fiction.  The new imprint will publish both original and acquired content beginning in early 2008.  Additionally, Tor will also distribute new Seven Seas titles every month, under the Seven Seas imprint.  Beginning March 2008, the imprint will publish ‘light novels,” manga style illustrated books, starting with Seven Sea’s titles including Ballad of Shinigami, Pita-Ten, and Strawberry Panic.  The first collaborative title under the new partnership is Afro Samurai, a manga written and illustrated by creator Takashi Okazaki, based on the TV anime series (Spike TV in the US), which will be published in August 2008. 

Friday nights and the lights are low
Lookin’ out for the place to go …
And now Abba fans will have a place to go, all the time, as plans for an oft-rumored/discussed Abba museum in Stockholm are unveiled.  Expected to open on a waterfront property in June 2009, the multi-floor Abba museum (about 70,000 square feet) will cost about $31 million and will feature everything from the band’s wardrobe, instruments, a make your own recording of an Abba song area, and best of all (if you are a major devotee) a disco where fans can just dance to Abba music, and so on  you can check out details at Oh Mamma Mia!


Spike TV’s 2007 Video Game Awards were handed out over the weekend at a ceremony in Las Vegas at the Mandalay Bay Events Center and then premiered on the network last night.  Hosted by Samuel L. Jackson, the network’s 5th annual Video Game Awards show was sponsored this year by Burger King, GameStop, Mountain Dew, Stride Gum, Tag, US Air Force, and Verizon Wireless.  Below are some of the category winners, specifically those with ESRB ratings for Everyone and Teens:

  • Handheld Game: The Legend of Zelda: Phantom Hourglass (Nintendo/Nintendo) (Everyone)
  • Individual Sports Game: skate (Electronic Arts/EA Black Box) (Teen)
  • Game Based on a Movie/TV Show: The Simpsons Game (Electronic Arts/EA Redwood Shores) (Teen)
  • Rhythm Game: Rock Band (MTV Games/Harmonix) (Teen)
  • Action Game: Super Mario Galaxy (Nintendo/Nintendo) (Everyone)
  • Team Sports Game: Madden NFL 08 (Electronic Arts/EA Tiburon) (Everyone)
  • Soundtrack: Rock Band (MTV Games/Harmonix) (Teen)

Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; December 7-9, 2007:
The Golden Compass (New Line) PG-13           Opening Weekend $26.1m
Enchanted (Buena Vista) PG                           $10.7m-3 wk total $83.9m
This Christmas (Sony / Screen Gems) PG-13    $5.0m-3 wk total $42.8m
Fred Claus (Warner Bros.) PG                          $4.7m-5 wk total $65.6m
Beowulf (Paramount) PG-13                            $4.4m-4 wk total $76.0m
August Rush (Warner Bros.) PG                       $3.5m-3 wk total $25.1m
Bee Movie (Paramount (DreamWorks)) PG        $2.6m-6 wk total $121.0m
Mr. Magorium’s Wonder Emporium (Fox) G       $2.0m-4 wk total $29.0m
Dan in Real Life (Buena Vista) PG-13               $1.1m-7 wk total $45.9m
Juno (Fox Searchlight) PG-13                          Opening Weekend $531m
Source: Box Office Mojo


Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, December 6, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1069; K6-11 465; TWEENS 9-14 366
DISNEY CHANNEL:     K2-11   801; K6-11 514; TWEENS 9-14 411
CARTOON NETWORK: K2-11   535; K6-11 313; TWEENS 9-14 196
TOON DISNEY:           K2-11   129; K6-11   63; TWEENS 9-14   38
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question: On the animated children’s series, Little Bear, what is the name of the little girl who is friends with Little Bear?  EMILY   Kudos to: Deena Weinberg-Cheil Communications/Ridgefield Park, NJ; Danna Castiglia-CBS/New York; Rebecca Rodriguez-Disney Channel/CA; Brenda Nietupski-Corus Entertainment/Toronto

Today’s Trivia Question: In what animated film, would you find the characters Dot, Manny,Tuck & Roll and Heimlich? ( Click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis: Kids!

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: MEDIA PLANNER/Disney/N. Hollywood: BS in, Media or related field. 5 yrs + media or Exc PC Skills, Exp working w/ Atlas, DART ,Point Roll and Eye blaster pref’d. APPLY: search for JOB ID: 133265 (12/15)

JOB OPENING:  MANAGER AD SALES TRADE MKTG- TV LAND/MTVN-NY: BA; 5 yrs mktg exp. Creative thinker w/ strong proj mgmnt sk; highly organized. Understands brand mgmnt, advtg, promos, resrch. EOE/M/F/D/AAP.  Apply (12/15)

JOB OPENING: LIFETIME: MEDIA CRD (LA): Perf file bsed mdia mgmnt, srvice reqs for edit sess, dup ordrs, & prep shpmts. Avid proj, ISIS strge, mdia protectn, diag ops, bck-up, archive, & tpe libry. Apply: [email protected]   (12/15)

JOB OPENING: SENIOR W/P CSTV/NYC: Conceptualize, W/P & Direct on air promo campaigns to launch & support prog., games & ntwk initiatives. 5- 7+ yrs on air exp. College sports enthusiast & creative thinker a must. Res: [email protected] (12/15)

JOB OPENING: SALES ASSISTANT/Hallmark Channel/LA:   Work w/ VP & AE to service and maintain agencies and clients on daily basis. See full posting and apply at (12/15)

JOB OPENING: WEB PRODUCER (Freelance) /Hallmark Channel/LA: Creative strategy & mgmt. and on-time, delivery of small to large-scale web-based projects. See full posting and apply at (12/15)

JOB OPENING: WEB DESIGNER (Freelance) /Hallmark Channel/LA: Maintain and create the online identity & marketing materials for the Hallmark Channels. See full posting and apply at (12/15)

JOB OPENING: RESEARCH ANALYST/Hallmark Channel/NY: Analyzes standard and custom reports on all Nielsen systems; MRI and or/Simmons databases.  See full posting and apply at (12/15)

JOB OPENING: TRAFFIC COORDINATOR/Hallmark Channel/NY: Edits daily broadcast logs; executes agency traffic instructions; maintains commercial inventory. See full posting and apply at (12/15)

JOB OPENING: DIR OF CONTRACTS/CBS TV DIST/NY: Mng ad sales admin w/ staff of 4 from order thru reconciliation. Finc’l background w/strong Excel, mngrl, & analytical skills pref’d  5+ yrs exp. Res/salary req: [email protected] (12/15)

JOB OPENING: SALES EXEC/NeuLion/LI: ( new media sales experience preferred. Must be able to prospect, qualify and close new opportunities. Content Delivery Network (CDN) exp a plus. Email Res to [email protected] (12/15)

JOB OPENING: DIR, OPS/ LIFETIME/LA: Oversee tech, creative, client srvc, & admin ops for Post Prod facility. Post prod exp w/ mgmnt/proj plan’g skills. Asst client proj, & liaison to NY & Eng Dept.Apply: [email protected] (12/14)

JOB OPENING: RESEARCH ANALYST/MTV Tr3s/NYC: BS/BA. 1+ yrs exp resrch/data analy cable/brdcast. Exp w/ Nielsen (Explorer, NPower, MarketBreaks, etc). Str analytic sk. Bi-ling Spanish a +. EOE/M/F/D/AAP. Apply (12/14)

JOB OPENING: ACCT REP/RSRCH ANALYST/LA:  Role uses Return Path Data (RPD) for TV audience ratings for interactive svcs. RPD is the cutting edge of audience analysis allowing second-by-second reporting. Apply at (12/14)

JOB OPENING: ASST, RSRCH/Comcast Networks/NY: Media ind exp pref; Asst in creating reports, maintain Nielsen prog names, retrieve audience data, maintain rsrch library, maintain dept calendars/sched. Contact [email protected] (12/14)

JOB OPENING: PRODUCER, SHOWS/VH1.Com/NYC: 4+yrs prod online media exp, Strg multi task/time mgment skills, Strg Microsoft Word, Visio, Adobe skills. Knwldge of brand/digital prgrming. EOE/M/F/D/AAP. Apply (12/14)

JOB OPENING: MANAGER OF DEVELOPMENT for TV host and his prod co/LA: Must identify commercial ideas & talent. Strong contacts. Previous development exp a must. Hands-on production exp preferred. Email: [email protected] (12/14)

JOB OPENING: BRAND MGR/CNN (NY): 5-7+ yrs exp in brand mgmt; MBA preferred. Will research market/consumer trends, analyze client brand strategies, develop strategic positioning. Apply online via , Req# 91872. EOE (12/14)

JOB OPENING: RESEARCH DIR/FOX/NY: Mng daily aspects of Ad Sales Rsrch (tracks/trends & analysis) for channel. Formulate innovative concepts w/regard to sales objectives/goals.6-8 yrs exp media ind rsrch pref’d; (12/12)

JOB OPENING: COORD PROGRAMMING/Comedy Central-NYC: 1 – 2 yrs exp working in television; working knwldg TV programming/scheduling. Detail oriented; good comm sk. Proficient in MS Excel. EOE/M/F/D/AAP. Apply (12/12)

JOB OPENING: COORD PROGRAMMING MOBILE TV/Comedy Central-NYC: 1-2 yrs exp working in TV; working knwlge TV prog/promo sched; knwldg digital/mobile landscape a plus. Proficient in MS Excel. EOE/M/F/D/AAP. Apply (12/12)

JOB OPENING: MEDIA PLAN’G COORD/SOAPnet/Burbank: PLAN’G/SCHED’G ON-AIR PROMO. 2+ yrs exp mktg/adv/progrmng. Detail-oriented a must; strategic thinker. Encoda, Grip-it! Filemaker Pro a +. Apply: , Req #127799. (12/12)

JOB OPENING: MEDIA MGR/NY : Work w/ all aspects of TV/radio/outdoor media campaigns. Asst dvlpmnt of media strategies/promos. BA deg mktg. 2-3 yrs agency or at ntwrk within ad sales and/or mktg Res to: [email protected] (12/12)

JOB OPENING:  2 SALES PLANNERS/Galavision/NY: Generate upfront/scatter plans. Handle all aspects of ongoing deal maintenance/stewardship. Dealmaker/VCI/media experience & Spanish a plus. Apply: [email protected]. EOE  (12/12)

JOB OPENING: FREELANCE & POSS FT DESIGNER/3d/Animator/Viewpoint Creative/LA: Strong design & comm skills, EXP pref’d in Cinema 4d (or Maya), After Effects, Photoshop, Illustrator.Send reel/res/URL to [email protected] (12/12)

JOB OPENING: ART DIRECTOR/Word World, LLC/NYC: 5+ yrs exp.  Branding, digital design, direct mail, print design, video packaging and special projects. Experience in children’s market a plus. Email: [email protected] (12/12)

JOB OPENING: Seeking top notch SR AE for Channel One News-NYC: Must have min. 7+ yrs consultative sales, proven Biz Dev exp; ideally in Broadcast/TV, and/or non-traditional space. see full desc and apply: (12/12)

JOB OPENING: MTV Tr3s Research/NYC:  /BA. 1+ yrs exp resrch/data analy for cable/brdcast. Exp w/ Nielsen (Explorer, NPower, MarketBreaks, StarTrak). Str analytic sk. Bi-ling Spanish a +. EOE/M/F/D/AAP. Apply (12/12)

JOB OPENING: INVENTORY ANALYST /BET, NY: 1-2years experience in sales or traffic; strong analytical skills;Dealmaker,VCI, Excel experience preferred. Email resume to: [email protected] (12/11)

JOB OPENING: PROJECT MGR/ Manage planning and execution of online projects/scope, budget & time tracking, and stakeholder mgt/3 yrs interactive exp as PM. Apply: , Req: 86605. (12/11)

JOB OPENING: AFFIL MKTG MANAGER/qubo/NYC: Manage/execute mktg efforts for affiliate launches, campaigns and trade shows. Prefer 3+ yrs exp, some travel. Send resumes to [email protected]  (12/11)

JOB OPENING: ON AIR MKTG COORD TEMP/USA NETWORK/NY: PLAN’G/SCHED’G SECONDARY EVENTS, NBCU BARTER COORDINATION. 1+ yrs exp mktg, adv, or related field. Strong database skills for content mngmnt/sched’g. Res: [email protected] (12/11)

WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

WINTER INTERNSHIPS CREDITS ONLY:  TALENT AGENCY INTERN/LA: For those interested in learning more about the inner workings of a talent agency. Min or 15/hrs/week. Email cover letter & resume to:  [email protected] (12/15)

WINTER INTERNSHIP CREDITS ONLY: TV PROD. INTERN/PICTURE THIS, NY: New season of Emmy winning Reality Show. Rsch, logging, assist post, phones, runs. Exp w/ Word & Excel. Min 2-3 days/week. Local Trvl Stipend avail. [email protected] (12/12)

WINTER INTERNSHIP CREDITS ONLY:  ART DESIGN 8 MKTG INTERN/Big Tent Ent, NY: exp with digital photo editing, mkt research, MS Office, Adobe Photoshop, In Design, and Illustrator; good computer skills. Email: [email protected]    (12/12)

WINTER INTERNSHIP CREDITS ONLY:  MARKETING INTERN/Big Tent Ent, NY: strong MS Office skills, knwldge of mkting and licensing, and good written and oral skills. Email: [email protected]  (12/12)


Interested in posting your Video Resume?  Contact [email protected] for more information ….


SITUATION WANTED: VIRTUAL PROJECT MANAGER:TV production, admin and personal assistant support. Let me make your life easier.  E-mail – [email protected] (12/12)

E-mail Trish Pihonak for rates and specs for Job Openings.  

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

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