Cynopsis
08/07/06
Good morning.
Cynopsis is on vacation all this week, returning on Monday, August 14. See you then! Later – Cyn
Cynopsis
08/07/06
Good morning.
Cynopsis is on vacation all this week, returning on Monday, August 14. See you then! Later – Cyn

Marketing mix models deserve the attention they are getting. Used well, they can pull brands out of a measurement culture that still gives too much credit to the click, especially in channels where clicking was never the point. For CTV, that discipline is badly needed.

Not surprisingly, the Block The Merger coalition – more specifically, Free Press, the Committee for the First Amendment, the Freedom of the Press Foundation, the Future Film Coalition and the International Documentary Association – officially filed an amicus brief to oppose the settlement Paramount Skydance made with 12 state attorneys general.

The Paramount-Warner Bros. Discovery merger is experiencing even further delays thanks to US District Judge Araceli Martinez-Olguin, who did not grant court approval to the settlement and proposed consent decree that Paramount worked out with 12 state attorneys general earlier this week.

Connected TV advertisers are still pining after show-level control. And PubMatic announced contextual targeting at the episode level is available to media buyers accessing CTV inventory through its platform.

The White House launched its own 24/7 streaming YouTube feed called “Trump TV: The Essentials Station,” which will air previously recorded speeches, “greatest hits” and other clips featuring the president.
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