Monday, August 3rd, 2009


Cynopsis: Kids!


Good morning. It’s Monday, August 3, 2009, and this is your first early morning Kids briefing.

PBS Kids Go unveils plans at TCA to launch the new series Wilson & Ditch: Digging America exclusively online at this fall.  Produced by The Jim Henson Company and targeted to K6-10 the series follows two humorous gopher brothers learning about American culture, history and geography make their way to famous  and less so  destinations across the country in their green-powered van.  The series also features interactive games, original comics as well as blogs and podcasts featuring Wilson and Ditch.  Created by Joe Purdy (story editor/Dinosaur Train, Sid The Science Kid) and Craig Bartlett (creator/Dinosaur Train, Hey Arnold), Purdy will pen the website content, with Bartlett directing the animated segments creating the site’s comic strip material.


Cartoon One, a Rome-based indie animation studio, is completing production on the series Red Caps (26×26), a co-production with Epidem ZOT Finland.  Targeted to K6-9, the action/comedy is designed to encourage kids to stand up for their rights and take responsibility for the planet and environment as the Red Caps set out on a different adventure in each episode.  The series, which will be screened at MIPJunior, has been pre-sold to RTL 2 (Germany) and will also be broadcast in 2other countries across Turkey and the Middle East from September.  A Red Caps 3D feature film, The Magic Crystal, will be completed next year.  Additionally, a series of Red Caps books, online games and community as well as board games are slated for next year too.

In other news Cartoon One and Germany’s HG Films have begun production on season four of their comedy/action series School For Vampires.  Slated for completion at the start of 2010, the fourth season is comprised of 26×13 episodes for a total of 104×13 episodes.  The first three seasons School For Vampires have been acquired to DVD distributors for Russia, Ukraine and CIS, Portugal and Turkey.  Cartoon One will offer both new and previous episodes of the series at MIPJunior this fall.


Spin Master launches its new teen fashion doll line, Liv Dolls, and a corresponding virtual world Livworld .com in the US and Canada.  Targeted to girls 5years-old+, the initial line of Liv dolls includes four teen characters, Daniela, Sophie, Katie and Alexis, that are designed to be like an average teen, each with their own back story, look, interest, personality and various challenges (e.g. Katie is great on wheels but other than that she’s a klutz).  Each doll and each accessory comes with a access code that opens online content and features specific (daily diaries, games, accessories, webisodes etc.) to that character or product.  The Liv dolls (US$19.99 each) can stand, feature 14 points of articulation and have a range of accessories (wigs, bags and the like between US$5.49-$19.99), will roll out internationally later this year.

Also at TCA, PBS Kids is launching its Curious George Coloring Book app for the iPhone and iPod.  Designed for preschoolers, the app ($2.99) is an interactive art supply kit including a color wheel of 45 colors, a set of virtual stickers and coloring pages as well as a personal art gallery (that kids can email artwork from, set as wallpaper etc.).  The Curious George app was developed in partnership with Mobile Deluxe and series producers, NBC Universal.

CPLG inks a licensing deal with Jumbo Games for Horrid Henry.  Under the deal brokered by CPLG UK, Jumbo Games will serve as the puzzle and games partner for the property.  To begin a Horrid Henry puzzle will be available exclusively in Smyths of Ireland in September, with several others set for release January 2010 including of a 100-piece glow in the dark puzzle.  Orion Publishing will release Horrid Henry Wakes The Dead, a new Horrid Henry story from author Francesca Simon, on October 1, 2009.

Lands’ End launches Packland an online world for kids where they can explore in four different environments, jungle, ocean, fantasy world or a spy lab where they can create their own virtual backpack.  In each of the four environments, kids can Pack Art to add to their backpack (e.g. gear and gadgets) as well as changing the backpack’s color, giving it a name and sharing their creations with friends or printing from the site too.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; July 31-August 2, 2009:
Harry Potter and the Half-Blood Prince (Warner Bros.) PG             $17.7m-3 wk total $255.5m
G-Force (Buena Vista) PG                                                          $17.1m-2 wk total $66.5m
Aliens in the Attic (Fox) PG                                                        Opening Weekend $7.8m
Ice Age: Dawn of the Dinosaurs (Fox) PG                                    $5.3m-5 wk total $181.8m
The Proposal (Buena Vista) PG-13                                               $4.8m-7 wk total $148.9m
Transformers: Revenge/Fallen (Paramount (DreamWorks)) PG-13 $4.6m-6 wk total $388.1m
(500) Days of Summer (Fox Searchlight) PG-13                           $2.8m-3 wk total $6.8m
Up (Buena Vista) PG                                                                  $1.1m-10 wk total $286.0m
My Sister’s Keeper (Warner Bros.) PG-13                                    $645,000-6 wk total $46.7m
Night at the Museum: Battle of the Smithsonian (Fox) PG             $535,000-11 wk total $174.0m
Source: Rentrak ( )


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 7/20-7/26/09 , 6a-6a:
K2-11                                             Total Delivery (000)
DSNY*: Wizards of Waverly Place (7/24; 8-8:45p)     2623
NICK:    SpongeBob SquarePants (7/20; 12:30p)       2416
NICK:    SpongeBob SquarePants (7/21; 5:30p)         2358
DSNY*: Hannah Montana (7/21; 5p)                         2338
NICK:    SpongeBob SquarePants (7/20; 1p)              2304
NICK:    SpongeBob SquarePants (7/20; 5p)              2199
NICK:    SpongeBob SquarePants (7/21; 5p)              2167
NICK:    SpongeBob SquarePants (7/20; 12p)            2157
DSNY*: Hannah Montana (7/26; 7:30p)                    2142
NICK:    SpongeBob SquarePants (7/20; 5:30p)         2139
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 7/20-7/26/09 , 6a-6a:
K6-11                                                              Total Delivery (000)
DSNY*: Wizards of Waverly Place (7/24; 8-8:45p)                      2176
DSNY*: Hannah Montana (7/21; 5p)                                         1973
DSNY*: Hannah Montana (7/26; 7:30p)                                     1758
DSNY*: Suite Life on Deck (7/21; 4:30p)                                   1705
DSNY*: Suite Life on Deck (7/24; 8:45-9:10p)                           1705
DSNY*: Sky High (7/20; 8-9:45p)                                             1674
DSNY*: Sonny With A Chance (7/26; 8p)                                   1610
DSNY*: Adventures of Shark Boy and Lava Girl (7/26; 9-10:40p) 1607
DSNY*: Phineas and Ferb (7/24; 9:10-9:35p)                             1509
DSNY*: Wizards of Waverly Place (7/24; 10-10:25p)                   1584
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 7/20-7/26/09 , 6a-6a:
Tweens 9-14                                  Total Delivery (000)
DSNY*: Wizards of Waverly Place (7/24; 8-8:45p)     2068
DSNY*: Hannah Montana (7/26; 7:30p)                    1846
DSNY*: Suite Life on Deck (7/24; 8:45-9:10p)          1590
DSNY*: Hannah Montana (7/21; 5p)                         1587
DSNY*: Sonny With A Chance (7/26; 8p)                  1480
DSNY*: Suite Life on Deck (7/21; 4:30p)                  1429
DSNY*: Hannah Montana (7/23; 10:30p)                  1422
DSNY*: Phineas and Ferb (7/24; 9:10-9:35p)           1407
DSNY*: Wizards of Waverly Place (7/25; 9-9:45p)     1383
DSNY*: Wizards of Waverly Place (7/24; 10-10:25p) 1373
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 7/20-7/26/09 , 6a-6a:
Teens 12-17                                      Total Delivery (000)
DSNY*:   Hannah Montana (7/26; 7:30p)                     1305
DSNY*:   Wizards of Waverly Place (7/24; 8-8:45p)      1061
FAM:       Secret life of the American Teen (7/20; 8-9p)  986
DSNY*:   Wizards of Waverly Place (7/25; 9-9:45p)        821
DSNY*:   Sonny With A Chance (7/26; 8p)                     816
DSNY*:   Suite Life on Deck (7/24; 8:45-9:10p)             788
ADSM**: Family Guy (7/21; 11:30p)                             787
DSNY*:   Suite Life on Deck (7/21; 4:30p)                     786
ADSM**: Family Guy (7/26; 11p)                                  786
ADSM**: Family Guy (7/21; 11p)                                  765
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, July, 30, 2009, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:    K2-11 1167; K6-11 807; TWEENS 9-14 655
NICKELODEON:         K2-11 1156; K6-11 673; TWEENS 9-14 554
CARTOON NETWORK: K2-11   643; K6-11 471; TWEENS 9-14 355
DISNEY XD:               K2-11   256; K6-11 183; TWEENS 9-14 170
Source: MTVN Research from Nielsen Media Research Data


Cynopsis Presents A 5-Part Weekly Series:
The Primetime Emmy® Awards 2009 Special Issue Series

Dedicated to Primetime Emmy® Nominated Programming & Talent
Comedy, Drama, Reality & Non-Fiction Programming, Actor, Actress, Directing, Writing

This Wednesday’s Special Edition: Outstanding Drama Series, Directing & Writing for a Drama Series

Reach Primetime Emmy® voters and industry influencers with your ad message! 
Contact Chuck Bolkcom – [email protected] – 646-468-6180
Exclusive Breakfast Sponsor of the 61st Primetime Emmy® Nominee Announcements

Answer to Yesterday’s Trivia Question:  These two cross-eyed seagulls were characters created by and performed in skits by Red Skelton. He later wrote a children’s book named for the two birds. What are the names of the two sea gulls?  GERTRUDE AND HEATHCLIFFE  Kudos to: Tony Intelisano-Mark Anthony Entertainment/NY; John Ferlazzo/New York; Susan Schneider-CaptionMax, Inc/NY; Jim Salicrup-Papercutz/NYC; Valerie Heilbron-Heilbron Associates, Inc./Santa Fe; Tom Boyd-WGN/Chicago; Kevin Weist-Mevio/San Francisco; John Mazur-KCET-PBS/LA; Richard Quan-Imaginary Time/San Francisco

Today’s Trivia Question:  This family lived outside of Mayberry and consisted of the chatty dad who did all the talking, and four adult sons who never spoke, but they could play a mean guitar, bass and banjo.  What is the name of this backwoods family?    (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: ANALYST, AFF MKTG/FOX CABLE/LA financial tracking, forecasts, analyze various mktg campaigns, calculate ROI, make strategic recommendations on findings. BA, finance skills 3+ yrs cable exp. Apply (8/7)

JOB OPENING: ACCOUNT ANALYST/iN DEMAND/NYC: Develop/Implement procedures to collect revenue and report data from affiliates. Bachelor’s degree (Accounting preferred) and cable/collections exp req. Apply: [email protected] (8/7)

JOB OPENING: TRAFFIC & SERVICING MGR: Beverly Hills Int’l TV distribution co. seeks traffic & servicing manager with min. 2 years experience ordering &delivering video elements.  Email resume to [email protected] (8/6)

JOB OPENING: PR MGR/ SR.MGR /Classic Media/NYC: 5-7 yrs exp in PR, esp. ent/media w/consumer focus; Develop publicity strategies, Generate positive brand visibility, Execute PR plans, Liase w/creators; apply to: [email protected] (8/5)

JOB OPENING: SR RESEARCH ANALYST NICK KIDS & FAMILY/NYC: 2 yrs natl resch exp.Strong analytical/detail/organiz sk.Expert w/Nielsen, Npower. Strong written/oral comm. sk.Prof in MS Office. EOE/M/F/D/AAP. Apply (8/5)

JOB OPENING: SR MANAGER, CONTENT PARTNERSHIPS/ PRN (the in-store TV media leader)/LA: 8+ yrs exp in developing content provider relationships, must be well connected to networks, cable, studios, etc. (8/5)

JOB OPENING: ART DIRECTOR/Nicktoons/Freelance/NY:Mng schedule/workflow & art dir. for in-house design grp. Oversee art direction for all onair/offair projects by freelancers/design firms. EOE/M/F/D/AAP apply: [email protected] (8/5)

JOB OPENING: DIRECTOR, MARKETING/MTV/NYC. Min 7yrs exp. in promos or consumer marketing w/in entertainment, media or music industry. Exp. w/ promotions management and online marketing content. EOE/M/F/D/AAP apply (8/4)

JOB OPENING: DIGITAL AE/ABC Family/NYC: Develop, maintain, grow revenue against strategic advertising accounts for 3+ yrs digital sales exp Apply Req # 198753 (8/4)

JOB OPENING: VP, PR/MSG Varsity (New Cablevision network)/LI: 10+ yrs exp creating/managing strategic media relations programs. Exp with sports programming preferred. Apply [email protected] (8/4)

JOB OPENING: IN HOUSE FREELANCE INTERACTION DESIGNER, DIG MEDIA/Sesame Workshop/NY: 3+ yrs dig. media design & user interface dvlpmt exp (multi-client design firm/vendor-side exp) EOE/M/F/D/AAP Apply  [email protected] (8/4)

JOB OPENING: METRO TV AFFILIATE SALES:Resp for dvlpng new affiliations.Mng/grow existing affiliations. Knwlg of TV dist biz as well as Synd & affil sales exp. Resume and salary requirements to: [email protected] (8/4)

JOB OPENING: VP, CREATIVE SRVS/VERSUS NTWRK/COMCAST/PA: Visionary creative/passion for the craft/strong work ethic, dev & mgmt skills? Req’d 8-10+ yrs exp. @ TV Ntwrk, ad agency, or post prod/design firm. Apply: (8/4)

JOB OPENING: DVLPMNT EXEC/NY: Est’d prod. Co. seeks creative, workaholic, self-starter to oversee reality & non-fiction dvlpmnt. Solid ind contacts, exceptional ideas & exp selling to ntwrks a must. Res/Cvr Ltr: [email protected] (8/4)

JOB OPENING: AD SALES RESEARCH SR MGR/ION/NY: Great opp w/ media brand, 6+ yrs ad sales research exp, strong analytic skills & strategic thinking vital, Galaxy/N Power/MRI/TNS req’d. EOE. Apply [email protected] (8/1)


Starting This Thursday on IFC
Chris Kattan stars in
Bollywood Hero
A 3 Night Comedy Musical Mini-Series Event
 August 6th , 7th and 8th at 10pm on IFC

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDITS ONLY: TV One has internship opportunities for undergraduate school credit only- locations in NY, MD, LA and IL. Visit us at for details (8/4)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: PRODUCER/WRITER: Over seven yrs experience in TV & digital media. Highly creative, tackles everything from conception to completion; comedy, sports, news and entertainment background; NYC. [email protected] (8/7)

SITUATION WANTED: COPYWRITER / CRTV DIR – FREELANCE ONLY(LA): 19+ Yrs Experience (Promos, Home Ent., VOD, Theatrical). My campaigns have generated Billions in sales and some of the highest rated fare on TV ever. [email protected] (8/7)

SITUATION WANTED: BROADCAST TRAFFIC MGR/NY: Many years of experience, Legal Clearance, Material Distribution, Scheduling, Ad-ID. Full Time, Freelance or Project work, available immediately. [email protected] (8/7)

SITUATION WANTED: EXPERIENCED PERSONAL ASSISTANT/LA: in the industry 10 years, available fulltime, good w/kids and dogs, has SUV, laptop and BB. Professional and discreet. [email protected] (8/7)

SITUATION WANTED: EIC/LINE PRODUCER with 10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd biz of Prod. Co’s. for major TV & cable nets. Looking for next project. [email protected] (8/7)

SITUATION WANTED: EXEC ASST(New York): 7 years experience: Interned for a President, Exec Asst to SVP, VP, and personal asst to film dir & celebrity. Looking for Exec Asst Position in film/TV (NY). [email protected] (8/7)

SITUATION WANTED: RESEARCH DIR/STRATEGIST See what 20+ yrs media, Nielsen, Hisp, research, sales, presentation experience can do for you. Email: [email protected] (8/7)

SITUATION WANTED: FIELD/STORY PRODUCER/LA: 6+ years exp. producing reality, doc, clip, celeb int. for A&E, VH1, MTV, FOX production thru post. Email: [email protected] (8/7)

SITUATION WANTED: ASSOCIATE PRODUCER/Reality/Ent/Docs. NBC; CBS; Spike; Dis; TLC; E!; VH1; MTV Travel Channel;runs on Batteries. (LA based) [email protected] (8/7)

SITUATION WANTED: DEVELOPMENT ASSISTANT/NY: Idealist looking for home in dvlpmnt as an assistant. Currently seeking opportunities with growth potential. Eager and driven to learn as I work. [email protected] (8/7)

SITUATION WANTED: Recent Harvard grad with experience in production, editing (FCP), and development looking for entry-level job in NY area in television/video/media. Strong writer, creative, people person. [email protected] (8/6)

SITUATION WANTED: LICENSING PRO with 15 yrs of industry experience and an expertise in music /footage + all IP permissions. Clients include studios, networks & advert’g agencies. [email protected] (8/5)

SITUATION WANTED: PRODUCER/DIRECTOR/NYC BASED: 10yrs. EXP in films and reality TV. Available immediately. Contact: [email protected]. … LINKS: (8/4)

SITUATION WANTED: PRODUCER/EIC/PROD MGR (LA): 10+ Yrs Industry Experience. TV/Web/Industrial. Seeks long term full time position. Camera and FCP savvy. Package deal. On schedule and under budget! Contact – [email protected] (8/4)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

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