Monday, August 17th, 2009



Listen.  Learn.  Network.  Pitch.  Triumph.
WESTDOC: The West Coast Documentary and Reality Conference
September 14th – 16th , 2009   Doubletree Suites Hotel – Santa Monica, Ca.

Meet Program Buyers, Network with Producers, Attend Pitchfest.
Speakers from: A&E, ABC, Animal Planet, Discovery, E!, MTV, Nat Geo,  PBS, Spike, Sundance Channel,  TLC, Tru Tv, and more

For Registration, Schedule and Speaker Information visit:
Discount Rate for Cynopsis Readers is $650.00.   Use code CYN100

Cynopsis: Kids!


Good morning. It’s Monday, August 17, 2009, and this is your first early morning Kids briefing.

President Obama will address US students about the importance of education and succeeding in school in his back-to-school message on September 8, 2009, which for many kids will be the first day back at school following summer break.  The speech will be carried live on at 1p on September 8.  Additionally, to support the President’s message classroom activities will be available on the US Department of Education site .  By the way  President Obama announced he would speak to students during an interview with 11-year-old elementary school kid and reporter Damon Weaver.


Set to premiere on BBC One later this year, the new CBBC drama Ingenious will feature a newly named all-star cast including Una Stubbs (Worzel Gummidge, Benidorm), David Calder (The Mummy, Bramwell), Ian Puleston Davies (Tess of the D’urbervilles, Vincent) and Christine Tremarco (Moving On, Waterloo Road).  Produced by Lime Pictures (Hollyoaks, Apparitions) and written by Jeanette Winterson for CBBC, the special revolves around 11-year-old Sally, who lives on a farm with her grandmother (Stubbs), and her friends Spike and Patch as the discover their own genie in a bottle. Sally and her friends, and their new genie, are set to the task of finding a rumored dragon and find out what he wants and in doing so save the farm.  Ingenious is directed by Brian Kelly (the original Torchwood) and produced by Rebecca Hodgson (Vincent, Wired)


Discovery Kids Channel unveils its fall 2009 schedule for K2-5 and K6-14.  Discovery Kids will continue to operate as a TV network until Discovery and new partner Hasbro launch a new kid-targeted TV network (title TBA) in its place in fall 2010.  Discovery Kids fall 2009 programming highlights include:

  • Ready Set Learn! – programming block  daily 9a-2p (K2-5):
  • The block, hosted by Paz the animated Penguin, will feature developmentally appropriate preschool series including Peep and the Big Wide World, Hi-5, Hip Hop Harry, Bigfoot Presents and Wilbur.
  • @DK  programming block  daily 2p-10p (K6-14)
  • Making its network debut is The Saddle Club, based on the books by Bonnie Bryan.  New episodes of The Saddle Club will bow Sundays at 6p.
  • Tutenstein at 2p; The Future is Wild at 4:30p; Bindi: The Jungle Girl  at 5:30p; Endurance – at 8p; and Adventure Camp  at 8:30p

The Dove Foundation names Michigan-based Storytelling Pictures to produce its new movie/DVD/game review TV pilot (no title yet).  Zondervan, a Christian communications company, will sponsor the pilot.  The half-hour pilot is hosted by Rachael Ruiz (news anchor on NBC affiliate WOOD-TV) and Brian Burch (who works at PR firm Lambert, Edwards & Assoc.) will review theatrical and DVD releases, with college student Derek Emerson reviewing video games and technology.  The pilot will run on several faith-based networks and stream on some websites in October.  The foundation is not related to Unilever, which makes Dove soap.


Creative Asylum, a digital agency, launches The Fairly Godmother Academy, a new online social media campaign too support Random House’s release of Birdie’s Book, the first book in the girl 7-10 aimed Fairy Godmother Academy book series.  Other elements of the campaign include giveaways, video seeding and social networking, including a Facebook page.

Start Licensing inks four new license agreements for the CBeebies series Big and Small with Fashion UK (apparel, outerwear), Zak! Ltd (lunch boxes, drinkware), publishing imprint Little Star Creations (magnetic gift height charts, headphones for little kids) and Avanquest (educational, interactive products).  Products are set to begin rolling out this fall. Produced by Kindle Entertainment, Big and Small and Lenny Henry (who provides the voices for both star characters) will be showcased at Brand Licensing Europe next month in London.

Andrew Weil, MD, best known for leading the charge on integrative medicine, and manufacturer Key Baby launches the Weil Baby line of baby bottles, nipples, sippy cups, pacifiers, gift sets and accessories.  The jointly designed line of products is currently available on and will be available at selected Babies ‘R’ Us stores, select Whole Foods stores and Duane Reade stores later this month.  New products will be added to the line next year.


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 8/3-9/9/09 , 6a-6a:
K2-11                                                  Total Delivery (000)
NICK:    iCarly Movie: iFight Shelby Marx (8/8; 8-9p)      4260
DSNY*: Suite Life on Deck (8/7; 8:30p)                         2726
NICK:    iCarly (8/8; 9p)                                               2690
NICK:    iCarly Movie: iFight Shelby Marx (8/9; 11a-12p) 2665
DSNY*: Wizards of Waverly Place (8/7; 8p)                    2594
NICK:    Movie: iFight Shelby Marx (8/9; 7-8p)               2486
DSNY*: Phineas and Ferb (8/7; 9p)                               2440
NICK:    SpongeBob SquarePants (8/3; 12p)                  2332
NICK:    SpongeBob SquarePants (8/3; 12:30p)             2331
NICK:    iCarly (8/8; 7:30p)                                          2253
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 8/3-9/9/09 , 6a-6a:
K6-11                                                   Total Delivery (000)
NICK:    iCarly Movie: iFight Shelby Marx (8/8; 8-9p)       3501
DSNY*: Suite Life on Deck (8/7; 8:30p)                          2299
NICK:    iCarly (8/8; 9p)                                                2138
DSNY*: Wizards of Waverly Place (8/7; 8p)                     2129
DSNY*: Phineas and Ferb (8/7; 9p)                                1950
NICK:    iCarly Movie: iFight Shelby Marx (8/9; 11a-12p) 1874
NICK:    Movie: iFight Shelby Marx (8/9; 7-8p)                1764
NICK:    iCarly (8/8; 7:30p)                                           1759
NICK:    iCarly (8/8; 9:30p)                                           1750
DSNY*: Wizards of Waverly Place (8/8; 8p)                     1708
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 8/3-9/9/09 , 6a-6a:
Tweens 9-14                                        Total Delivery (000)
NICK:    iCarly Movie: iFight Shelby Marx (8/8; 8-9p)       3053
DSNY*: Wizards of Waverly Place (8/7; 8p)                     2063
DSNY*: Suite Life on Deck (8/7; 8:30p)                          2006
NICK:    iCarly (8/8; 9p)                                                1783
NICK:    iCarly (8/8; 9:30p)                                           1569
DSNY*: Wizards of Waverly Place (8/7; 7:30p)                1445
NICK:    iCarly Movie: iFight Shelby Marx (8/9; 11a-12p) 1441
DSNY*: Phineas and Ferb (8/7; 9p)                                1423
DSNY*: Wizards of Waverly Place (8/8; 8p)                     1373
NICK:    Movie: iFight Shelby Marx (8/9; 7-8p)                1339
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 8/3-9/9/09 , 6a-6a:
Teens 12-17                                        Total Delivery (000)
NICK:      iCarly Movie: iFight Shelby Marx (8/8; 8-9p)    1630
DSNY*:   Wizards of Waverly Place (8/7; 8p)                  1193
FAM:       Secret Life of the American Teen (8/3; 8-9p)    1113
DSNY*:   Suite Life on Deck (8/7; 8:30p)                       1026
ADSM**: Family Guy (8/4; 11:30p)                                 983
NICK:      iCarly (8/8; 9p)                                                891
ADSM**: Family Guy (8/6; 11:30p)                                 812
NICK:      iCarly Movie: iFight Shelby Marx (8/9; 11a-12p) 801
DSNY*:   Wizards of Waverly Place (8/9; 12a)                  800
ADSM**: Family Guy (8/9; 11p)                                      792
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, August 13, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1223; K6-11 725; TWEENS 9-14 548
DISNEY CHANNEL:     K2-11 1187; K6-11 871; TWEENS 9-14 681
CARTOON NETWORK: K2-11   585; K6-11 424; TWEENS 9-14 370
DISNEY XD:               K2-11   174; K6-11 124; TWEENS 9-14   94
Source: MTVN Research from Nielsen Media Research Data


Cyn opsis Presents A 5-Part Weekly Series:
The Primetime Emmy® Awards 2009 Special Issue Series

Dedicated to Primetime Emmy® Nominated Programming & Talent
Comedy, Drama, Reality & Non-Fiction Programming, Actor, Actress, Directing, Writing

This Wednesday’s Special Edition:
Outstanding Lead Actor in a Drama Series, Outstanding Lead Actor in a Comedy Series

Reach Primetime Emmy® voters and industry influencers with your ad message! 
Contact Chuck Bolkcom – [email protected] – 646-468-6180

Answer to Yesterday’s Trivia Question:  Jay Jay is a six-year-old jet plane who carries passengers and cargo in and out of Tarrytown, USA.  What is the name of the plane providing advice whenever Jay Jay or his friends needed guidance?  BRENDA BLUE – THE CHEERFUL AIRPORT MECHANIC Kudos to … nobody?  Hmmm.

Today’s Trivia Question: The one inch tall elves, in the animated series The Littl’Bits, who’s mission in life was to live in harmony with all their woodland creatures and to avoid and evil witch, Scary Bit.  What was the name of the forest they called home? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

Cynopsis Media Facebook Page here – all of our Job Listings and Top Stories reported here first!

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Chuck Bolkcom, Pres/COO – 646-468-6180 / [email protected]
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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: SR NAT’L BRDCST NEGOTIATOR/Emphasis on Network TV/ Active Int’l/Pearl River, NY (15 mi. from NYC):  10 yrs exp. Mngng/buying at major agency or buying services req’d. [email protected] or 845-732-8943 (8/22)

JOB OPENING: AFFILIATE RELATIONS MANAGER/Beanstalk Marketing Group/LA: For CPA division. Must have 2+ yrs. experience in Ad Sales and Mgmt. Must live in the LA area. Resumes to: [email protected] (8/22)
JOB OPENING: SHOW PRODUCER/NAHB Prods. Group (DC): Seeking EXPERIENCED Producer/Director for reality/docu-drama crime series for major cable network. Strong field exp. is a must. Apply at: [email protected] or visit (8/21)

JOB OPENING: JR.SALES MGR/ Razor & Tie Entertainment/NYC: 2 yrs sales exp in music industry. Grow sales via regional/non trad accts/maint customer/distrib bus.Familiar with distrib & supply chains. Apply: [email protected]    (8/21)

JOB OPENING: LICENSE & BRAND MGR/Children’s Books/NY: Product & program mgmt, partner w/ mktg & communication. Brand awareness. 5-7 yrs marketing exp, prefer working w/book series or properties. (8/20)

JOB OPENING: WEB ANALYST/E! (LA): Min 1-2 yrs. exp. pref. Anlyst for web property pref. w/OMNITURE site catalyst. Strong PC & analytical skills, BA degree req. Apply at: [email protected] (8/18)

JOB OPENING: RESEARCH ANALYST/E! (LA): 1-2yrs Media/Primary Rich exp. Into Rich/data amyls. Passion for Rich & interested, in competitive set for CEG Nets. Apply at: [email protected] (8/18)

JOB OPENING: SR MGR, DIG PROJECTS/WE tv/NY: Mng content & interactive features on digital plats. Solid PM exp (3-5 yrs mng web design & dvlpmnt) familiar w/ both Digital & Prod worlds. Res: ref# 9206BR (8/18)

JOB OPENING: DIR, DISTR MKTG/Rainbow Media/NY: Mng Dist. mktg initiatives on all platforms for ntwrk prgrmg. 5+ yrs mktg exp cable affil mktg & VOD exp pref. Strong strategic & interpersonal skills. Res: ref#9215BR (8/18)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDITS ONLY: Discovery Communications/NY: Top non-fiction media co. is looking for bright, motivated, go-getters to intern. ALL DEPTS– Ad Sales, PR, Program Development, Finance, etc. contact [email protected] (8/20)

FALL INTERNSHIP CREDITS ONLY: Discovery Communications/LA: Top non-fiction media company is looking for bright, motivated, go-getters to intern for AD SALES AND DOMESTIC DISTRIBUTION in LA– contact [email protected] (8/20)

FALL INTERNSHIP CREDITS ONLY: Hallmark Channel/Studio City: CREATIVE SERVICES AND PUBLICITY. Looking for students who are professional, enthusiastic & interested in the TV/Cable industry. cover letter/resume: [email protected] (8/20)

FALL INTERNSHIPS CREDITS ONLY: DOWNTOWN MUSIC/NYC: Gain experience while working w/ artists such as Mos Def, David Gray, Santigold, Cold War Kids & more. Email [email protected] sub: Fall 2009 Internship (8/19)

FALL INTERNSHIPS CREDITS ONLY: Sesame Workshop/NYC seeks INTERNS for Sesame Street& Inter Prod, MKTG/PR , Educ& Rsrch dept. for various projects. Knwlg of MS Word/Excel. STIPEND Resume: [email protected] (8/18)

FALL INTERNSHIPS CREDITS ONLY: PR/SOCIAL MEDIA/MKTG INTERN/NY: NYC based marketing/pr agency. Familiarity with online media, focused on consumer goods & media accounts. Email cover letter and resume to: Nat Thomson [email protected] (8/18)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: CASTING ASSOCIATE/A.P./Reality/Ent/Docs. NBC; CBS; Spike; Dis; TLC; E!; VH1; MTV; Lifetime; Travel Channel;runs on Batteries(LA based)will travel. [email protected] (8/22)

SITUATION WANTED: PRODUCTION ASSISTANT/LA: Looking for a job as a production assistant in entertainment news. Just out of college with a lot of internship experience as a PA. Hardworking and driven. [email protected] (8/22)

SITUATION WANTED: (New York) 7 yrs exp: Interned for a President, Executive Asst to SVP, VP, & personal assistant to film director & celebrity. Looking for EXEC ASSISTANT Position in film/TV (NY). [email protected] (8/22)

SITUATION WANTED: Freelance PRODUCTION ACCOUNTANT seeking a freelance position, familiar with Union and non-Union for TV or Feature films. Available in September 2009. Please contact Penelope at [email protected] (8/22)

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Per position: immediate start. Please contact [email protected] (8/21)

SITUATION WANTED: SEGMENT PRODUCER/FIELD PRODUCER: 4+years experience in large production, ENG, and working with celebrities. Willing to relocate. Freelance or full time. [email protected] (8/21)

SITUATION WANTED: SEGMENT PROD/AP/RESEARCHER w/ exp in the Reality format LOOKING TO TRAVEL. NYC-based. Young & energetic with strong industry refs. Interested in doc or reality production from ground-up. [email protected] (8/19)

SITUATION WANTED: ENTERTAINMENT REPORTER with 11+ yrs exp breaking news & doing celebrity interviews – online, in print and on video. Covering TV a specialty, well-connected in industry. Seeking FT work/NYC. Contact [email protected] (8/18)

SITUATION WANTED: BROADCAST TRAFFIC MGR/NY: Many years of experience, Legal Clearance, Material Distribution, Scheduling, Ad-ID. Full Time, Freelance or Project work, available immediately. [email protected] (8/18)

SITUATION WANTED: EMMY winning EP. SAG-AFTRA talent w/ record studio.20+ yrs exp. Seeks opp. to produce, VO, host, promos/programs. Net Exec: Launches/Brand Mgmt/on-air Marketing (TV, web, Radio) LA/DC/NY Email: [email protected] (8/18)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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