Monday, August 17th, 2009


A groundbreaking documentary that reflects history as it happened
on Sept. 11, 2001 …

For Your Emmy® Consideration: Outstanding Nonfiction Special

From the first plane that hit the World Trade Center to the collapse of the second tower,
this special weaves together footage and sound taken by over 100 eyewitnesses, presented with no narration and no commercial interruption. Preserved for this generation, and for the future.


Cynopsis: DIGITAL


Good morning, it’s Monday, August 17, 2009, and this is your first early morning digital briefing.
Digitally savvy public broadcaster National Public Radio launched a new breed of iPhone app for its member stations over the weekend that combines audio and textual news for the first time. The free NPR News App, powered by Bottle Rocket Apps, displays full-text coverage of the news alongside the audio and offers 1,000+ live and on demand streams from more than 600 NPR affiliates. The app also includes customizable features that allows users to schedule regular downloads of their favorite shows. Built-in location based services allow users to locate their nearest NPR station via zip code or GPS.


Listen.  Learn.  Network.  Pitch.  Triumph.
WESTDOC: The West Coast Documentary and Reality Conference
September 14th – 16th , 2009   Doubletree Suites Hotel – Santa Monica, Ca.

Meet Program Buyers, Network with Producers, Attend Pitchfest.
Speakers from: A&E, ABC, Animal Planet, Discovery, E!, MTV, Nat Geo,  PBS, Spike, Sundance Channel,  TLC, Tru Tv, and more

For Registration, Schedule and Speaker Information visit:
Discount Rate for Cynopsis Readers is $650.00.   Use code CYN100



To retweet or not to retweet? Twitter is trying to streamline the process of reposting other people’s Twitter messages by releasing a new API that will enable developer to bake in retweeting functionality into the Twitter ecosystem. The interface will allow Twitter users to view and reply to third-party tweets even if they don’t follow that person according to the Twitter blog – a potentially powerful viral tool.
AnySource Media‘s Connected HDTV IPTV platform added the video networks Graspr and Viddler as content partners.
Call for Content: Hong Kong-based satellite service STAR and HP begin online auditions for HP Space on Aug. 24, a technology-themed reality show spotlighting talented design in multimedia, visual art, music, fashion and publishing. A total of 36 contestants will then be auditioned in China, India and South East Asia and 12 finalists will be selected to fly to Singapore for the series, premiering across the Asian region on Nov. 10.


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Warner Home Video joined with 20th Century Fox Home Entertainment and Universal Studios Home Entertainment in the battle against DVD kiosk retailer Redbox, per Video Business. Beginning in Oct., the distributor will offer titles 28 days after their initial release. Warner Home Video also said it will push mail-order DVD rental companies such as Netflix to share revenue from rentals in exchange for providing goods on the sales date.
More troubling news for cable and satellite providers: Online streaming specialist Swarmcast is breaking into the world of consumer electronics, announcing a deal with set-top maker Roku to deliver streamed MLB games to your television. MLB Advanced Media has long used Swarmcast’s streaming technology online. Dubbed “Autobahn Live for CE,” the solution is being marketed to other live content providers as well to offer last-10-feet distribution for sports, concerts, addresses and other live events.
A group of tech companies including Intel, Fujitsu, Velocity Micro, and ZT Systems are joining the non-profit Connected Nation to help boost computer ownership and broadband connectivity among low-income households. The “Every Citizen Online” venture will provide digital literacy and help unconnected consumers purchase a broadband-enabled computer by offering an instant rebate, bundled with a year of discounted broadband service. The target for the program is low-income households (3 or more members, $18.3k or less income) who do not already own home computers.
Meanwhile the deadline for applying online to the government’s $7.2 billion broadband stimulus plan was extended from Aug. 14 to Aug. 20 due to technical problems caused from a flurry of applicants. Log into the NTIA’s Easygrants System at for information on applying for a grant.


U.S. videogame spending on consoles and games dropped precipitously in July, falling by 29% from the previous year to $848 million, reports the NPD Group, the fifth straight month of double-digit declines. Console revenue fell by 37% to $280 million while software slipped 26% to $437 million.
Twitter continues to captivate the tech sector but Facebook is the one reeling in the masses, according to comScore‘s latest social networking metrics. Facebook grew at twice the clip in July, adding 10 million new visitors since June and attracting 87.7 million users for an increase of 14%. Twitter grew its traffic by about 6% points month-to-month, attracting 21.2 million users.
Despite lagging considerably in terms of overall search share, the combined “searcher” penetration of Yahoo! and Microsoft was 73.3%, according to a June ComScore study, not far behind Google with 84%. The source of the discrepancy between search share and searcher penetration is that searchers on Google conducted significantly more searches on average in a month (54.5) than did searchers on Yahoo and Microsoft (26.9). Moreover, in an analysis of search loyalty among users of the top three engines, Google searchers displayed the highest loyalty rate. Users of Yahoo!/Microsoft sites conducted 32.6% of their searches on the combined Yahoo! and Microsoft Sites, but a much higher 60.7% of their searches on Google Sites.
Top 10 Parent Companies/Divisions for July 2009
Parent                Unique        Time Per  
                         Audience       Person   
                            (000)      (hh:mm:ss) 
Google                155,722      2:39:26  
Microsoft             138,952      2:17:13  
Yahoo!                134,887      3:22:16  
Facebook              96,982      5:12:16  
AOL LLC                94,643     2:35:32  
News Corp. Online 88,668     1:57:44  
InterActiveCorp     68,630     0:20:15  
eBay                    67,418     1:24:02  
Amazon               60,953      0:25:08  
Apple Computer    59,230     1:19:57  
Source: Nielsen NetView


Popular live mobile video service Qik, already available for Nokia, BlackBerry, Samsung, Android, etc., has finally launched an iPhone app for the video-capable iPhone 3GS. The app allows you to pull videos directly from the iPhone’s Camera Roll interface then upload them to your Qik account or any third party sites you have it tied to it, including Facebook and YouTube. Cool features include auto uploading settings and the ability to geo-tag your posts. However, like Ustream’s new video app, Apple will not allow Qik to upload live video, limiting the tool to video of the pre-recorded variety. (When will iPhone users truly be able to broadcast themselves?)
PhotoScatter is a simple new iPhone app that allows you to choose still photos from your camera roll and post them instantly to top sharing sites including Facebook, Flickr, Photobucket, Shutterfly, Picasa, and Twitter (via TwitPic.)
iPicolo from Moobila is another app that does this well. Moobila also just released the iPicEd app that alloys you to edit you pictures directly from the phone before you upload them, manipulating gamma correction, RGB balance or converting pics to gray scale, sepia or negative images.


The Gutenberg revolution continues. Google is now enabling authors and publishers who sign off under various Creative Commons licenses to distribute their works for free using the Google Books platform. The Creative Commons organization has been busy this year launching programs like the Attribution-ShareAlike agreement with Wikipedia that enables interoperability between Wikipedia licenses. This new alliance allows independent writers, artists and publishers, both existing Google Partners and non-partners, to distribute, commercialize and protect the reuse of their works. It’s a flexible license built for the digital age, with settings that authorize creative remixes and mash-ups that give credit where credit is due. Books that have been made available under a CC license have been marked with a matching logo on the book’s left hand navigation bar, allowing users to download the books and share them freely. “If the rightsholder has chosen to allow people to modify their work, readers can even create a mashup ­- say, translating the book into Esperanto, donning a black beret, and performing the whole thing to music on YouTube,” writes Xian Ke, Associate Product manager, Google Books in a blog post. Google says representatives of the Book Rights Registry intend to allow rightsholders to distribute CC-licensed works for free, pending court approval of a settlement. In the meantime, Creative Commons proponents such as Lawrence Lessig have make their works available on Google Books using the CC licenses.


Cyn opsis Presents A 5-Part Weekly Series:
The Primetime Emmy® Awards 2009 Special Issue Series

Dedicated to Primetime Emmy® Nominated Programming & Talent
Comedy, Drama, Reality & Non-Fiction Programming, Actor, Actress, Directing, Writing

This Wednesday’s Special Edition:
Outstanding Lead Actor in a Drama Series, Outstanding Lead Actor in a Comedy Series

Reach Primetime Emmy® voters and industry influencers with your ad message! 
Contact Chuck Bolkcom – [email protected] – 646-468-6180

Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital

Cynopsis Media Facebook Page here – all of our Job Listings and Top Stories reported here first!

Cynopsis Ad Sales:
Chuck Bolkcom, Pres/COO – 646-468-6180 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: SR NAT’L BRDCST NEGOTIATOR/Emphasis on Network TV/ Active Int’l/Pearl River, NY (15 mi. from NYC):  10 yrs exp. Mngng/buying at major agency or buying services req’d. [email protected] or 845-732-8943 (8/22)

JOB OPENING: AFFILIATE RELATIONS MANAGER/Beanstalk Marketing Group/LA: For CPA division. Must have 2+ yrs. experience in Ad Sales and Mgmt. Must live in the LA area. Resumes to: [email protected] (8/22)
JOB OPENING: SHOW PRODUCER/NAHB Prods. Group (DC): Seeking EXPERIENCED Producer/Director for reality/docu-drama crime series for major cable network. Strong field exp. is a must. Apply at: [email protected] or visit (8/21)

JOB OPENING: JR.SALES MGR/ Razor & Tie Entertainment/NYC: 2 yrs sales exp in music industry. Grow sales via regional/non trad accts/maint customer/distrib bus.Familiar with distrib & supply chains. Apply: [email protected]    (8/21)

JOB OPENING: LICENSE & BRAND MGR/Children’s Books/NY: Product & program mgmt, partner w/ mktg & communication. Brand awareness. 5-7 yrs marketing exp, prefer working w/book series or properties. (8/20)

JOB OPENING: WEB ANALYST/E! (LA): Min 1-2 yrs. exp. pref. Anlyst for web property pref. w/OMNITURE site catalyst. Strong PC & analytical skills, BA degree req. Apply at: [email protected] (8/18)

JOB OPENING: RESEARCH ANALYST/E! (LA): 1-2yrs Media/Primary Rich exp. Into Rich/data amyls. Passion for Rich & interested, in competitive set for CEG Nets. Apply at: [email protected] (8/18)

JOB OPENING: SR MGR, DIG PROJECTS/WE tv/NY: Mng content & interactive features on digital plats. Solid PM exp (3-5 yrs mng web design & dvlpmnt) familiar w/ both Digital & Prod worlds. Res: ref# 9206BR (8/18)

JOB OPENING: DIR, DISTR MKTG/Rainbow Media/NY: Mng Dist. mktg initiatives on all platforms for ntwrk prgrmg. 5+ yrs mktg exp cable affil mktg & VOD exp pref. Strong strategic & interpersonal skills. Res: ref#9215BR (8/18)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDITS ONLY: Discovery Communications/NY: Top non-fiction media co. is looking for bright, motivated, go-getters to intern. ALL DEPTS– Ad Sales, PR, Program Development, Finance, etc. contact [email protected] (8/20)

FALL INTERNSHIP CREDITS ONLY: Discovery Communications/LA: Top non-fiction media company is looking for bright, motivated, go-getters to intern for AD SALES AND DOMESTIC DISTRIBUTION in LA– contact [email protected] (8/20)

FALL INTERNSHIP CREDITS ONLY: Hallmark Channel/Studio City: CREATIVE SERVICES AND PUBLICITY. Looking for students who are professional, enthusiastic & interested in the TV/Cable industry. cover letter/resume: [email protected] (8/20)

FALL INTERNSHIPS CREDITS ONLY: DOWNTOWN MUSIC/NYC: Gain experience while working w/ artists such as Mos Def, David Gray, Santigold, Cold War Kids & more. Email [email protected] sub: Fall 2009 Internship (8/19)

FALL INTERNSHIPS CREDITS ONLY: Sesame Workshop/NYC seeks INTERNS for Sesame Street& Inter Prod, MKTG/PR , Educ& Rsrch dept. for various projects. Knwlg of MS Word/Excel. STIPEND Resume: [email protected] (8/18)

FALL INTERNSHIPS CREDITS ONLY: PR/SOCIAL MEDIA/MKTG INTERN/NY: NYC based marketing/pr agency. Familiarity with online media, focused on consumer goods & media accounts. Email cover letter and resume to: Nat Thomson [email protected] (8/18)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: CASTING ASSOCIATE/A.P./Reality/Ent/Docs. NBC; CBS; Spike; Dis; TLC; E!; VH1; MTV; Lifetime; Travel Channel;runs on Batteries(LA based)will travel. [email protected] (8/22)

SITUATION WANTED: PRODUCTION ASSISTANT/LA: Looking for a job as a production assistant in entertainment news. Just out of college with a lot of internship experience as a PA. Hardworking and driven. [email protected] (8/22)

SITUATION WANTED: (New York) 7 yrs exp: Interned for a President, Executive Asst to SVP, VP, & personal assistant to film director & celebrity. Looking for EXEC ASSISTANT Position in film/TV (NY). [email protected] (8/22)

SITUATION WANTED: Freelance PRODUCTION ACCOUNTANT seeking a freelance position, familiar with Union and non-Union for TV or Feature films. Available in September 2009. Please contact Penelope at [email protected] (8/22)

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Per position: immediate start. Please contact [email protected] (8/21)

SITUATION WANTED: SEGMENT PRODUCER/FIELD PRODUCER: 4+years experience in large production, ENG, and working with celebrities. Willing to relocate. Freelance or full time. [email protected] (8/21)

SITUATION WANTED: SEGMENT PROD/AP/RESEARCHER w/ exp in the Reality format LOOKING TO TRAVEL. NYC-based. Young & energetic with strong industry refs. Interested in doc or reality production from ground-up. [email protected] (8/19)

SITUATION WANTED: ENTERTAINMENT REPORTER with 11+ yrs exp breaking news & doing celebrity interviews – online, in print and on video. Covering TV a specialty, well-connected in industry. Seeking FT work/NYC. Contact [email protected] (8/18)

SITUATION WANTED: BROADCAST TRAFFIC MGR/NY: Many years of experience, Legal Clearance, Material Distribution, Scheduling, Ad-ID. Full Time, Freelance or Project work, available immediately. [email protected] (8/18)

SITUATION WANTED: EMMY winning EP. SAG-AFTRA talent w/ record studio.20+ yrs exp. Seeks opp. to produce, VO, host, promos/programs. Net Exec: Launches/Brand Mgmt/on-air Marketing (TV, web, Radio) LA/DC/NY Email: [email protected] (8/18)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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