A CYNOPSIS MESSAGE FROM THE CYNOPSIS FOUNDATION, INC.

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Cynopsis: DIGITAL

08/11/08

Good morning, it’s Monday, August 11, 2008, and this is your first early morning digital briefing.

NBCOlympics.com got off to a promising start garnering 70 million page views on Friday – 10 times the usage achieved on opening day of the Athens Games in 2004. Some 4.8 million people watched 3.1 million video streams on Saturday, more than four times the peak number of daily streams during the 2006 winter Games in Torino, Italy. Features such as a 4-screen video display, the ability to schedule alerts and the capability to jump back and forth to specific periods within an event make the Olympics online a whole new ballgame. Better yet, NBC’s exhaustive online coverage of the Games (designed to complement and protect the broadcast schedule) is only helping to boost linear ratings. More viewers tuned in to watch the first two days of Olympic telecasts than any summer games in 10 years.
 

 
The WB will officially rise from the ashes as a beta online network on Aug. 27, reported Mediaweek. The site will launch with archived classics such as Buffy the Vampire Slayer and Smallville. The 40-episode web mystery Sorority Fever (from Big Fantastic, the producers of Prom Queen) debuts on WB.com on Sept. 8 starring LG 15 herself Jessica Rose.
 
SinglePoint was selected to power NBC’s mobile alert program for the Olympics, available on phoned from all domestic carriers. Opt-in to receive daily or breaking news and multimedia alerts, including breaking news, athlete alerts, medal results, or event reminders. Other mobile Olympics initiatives include NBC’s WAP site, the NBC Olympics 2Go mobile TV Channel on AT&T Wireless and Olympics content available on Verizon Wireless, Alltel, Helio, T-Mobile and MobiTV.
 
The second season of DIY Network‘s interactive home building series Blog Cabin breaks ground this week on Thursday, Aug. 14 at 9 pm. Online users chose an interlocking log cabin design for this year’s project. Log on to diynetwork.com to keep track of how the project is going (or register for a chance to win the home.)
 

 
Check out Mod 3 Productions‘ Mr 10% on blip.tv, the group’s first foray into made-for-the-web episodic TV. Like when Ari Gold was between offices on Entourage, old time talent agent Jay Bloomberg (played by Billy Riback) sets up shop in his local Coffee Bean to meet with clients. Co-creator Matthew Asner has recruited his dad Ed to guest star.
 
Michael Eisner’s latest production Foreign Body limped to a conclusion with its 50th and final episode. The high-budget serial, bankrolled by sponsor Honda and Penguin, the publisher of the Robin Cook novel it is based on, generated fewer than 10,000 views/episode despite extensive promotion on YouTube, Veoh and Borders.com.
 

 
The iPhone App Store is already starting to shake up the industry. T-Mobile plans to forgo its protected content deck in favor of an open source platform open to apps from third party developers, reports MocoNews. Developers will submit their applications online and a revenue-sharing agreement will be set up rewarding developers based on how much the application uses the network.
 
Another way to keep up on the Olympics remotely is by utilizing the free Orb application, which turns any broadband-connected device (PC laptop, mobile phone, PDA) into a streaming media player. (To watch live TV you need a TV tuner card built into your PC and you need to keep the computer running to maintain the stream.) The OrbLive tool will even port live streaming to an unlocked iPhone. Orb recommends ZiPhone for this seemingly straightforward process. (Disclaimer: Apple doesn’t support such hacks, meaning your warranty in null and void if you go down this road.)
 
For those who prefer to wait for a sanctioned method, the next version of the iPhone operating system may allow users to stream iTunes media directly from their PC, according to a recent patent filing sourced by AppleInsider.
 
Samsung unveiled a new smart phone in the U.S. called the Messager geared toward heavy text message users. A slide-out Qwerty keyboard makes for a nice texting interface.
 

 
In response to a Congressional inquiry into online privacy practices Yahoo is promoting a new single click “opt out” control allowing users to avoid receiving targeted customized ads across its portal. Yahoo’s privacy center contains a single link required to turn off cookie deployments for nearly every page on the network. The company also recently launched a PSA campaign to educate consumers on how online ads are served. According to Yahoo approximately 75,000 users visited the opt-out page during the month of July. FYI, Google‘s opt out link is here.
 
Digital advertising firm Get Interactive is powering a new feature on an outdoor-themed website for Comcast’s Versus network allowing users to shop and click on selected items featured in the site’s video programming. Click on selected gear marked with a “Get” spot, to launch a product panel providing a link to a point-of-purchase or other brand engagement.
 
Online ad rep firm Gorilla Nation has been selected to exclusively represent the online ad inventory for female-skewing Hallmark.com. Hallmark has traditionally sold only cross media marketing programs – offering online components to augment offline print sales efforts. 
 

 
Almost 45% of U.S. mobile video users and 31% of U.K. mobile users will turn to their phones to follow the 2008 Summer Olympic Games, according to a new report from Nielsen Mobile. The top events that U.S. mobile users want to watch on their phones include gymnastics (61.7%), swimming & diving (58.5%) and track & field (54.5%). For U.K. users, track & field (89.9%), boxing (59.1%) and gymnastics (53.7%) were the most anticipated events.
 
Top Visited US Broadcast Network TV Websites (Week ending Aug. 2, 2008)
Rank                Network Website    Market Share of Visits
   1  CBS             www.cbs.com                      32.83%
   2 FOX*           www.fox.com                        21.32%
   3 ABC             www.abc.com                       21.13%
   4 NBC            www.nbc.com                       20.48%
  5 The CW      www.cwtv.com                         4.02%
  6 MNTV   www.mynetworktv.com                      .23%
Source: Custom report from Hitwise, *includes traffic aggregated from stand alone websites americanidol.com, amw.com, familyguy.com, thelot.com and thesimpsons.com.
 
Top Visited US Broadcast Network TV Show Sites (Week ending Aug. 2, 2008)
Rank   Network       Website                      Market Share of Visits
 1          CBS          Big Brother 9                        16.53%
 2          FOX          So You Think You Can Dance?11.13%
 3          FOX          American Idol                        8.93%
 4          FOX          American’s Most Wanted         6.04%
 5          NBC          Last Comic Standing               4.54%
 6          NBC          Deal or No Deal                      2.30%
 7          NBC          The Office                              2.07%
 8          NBC          Heroes                                  2.02%
 9          ABC          Extreme Makeover: Home Ed. 1.99%
10         ABC          Dancing With The Stars           1.91% 
Source: Custom report from Hitwise
 

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You’re never too young to take advantage of web 2.0 advances. Non-profit Sesame Workshop unveils the newly enhanced sesamestreet.org today, retooled with tools from Adobe’s latest Flash suite to improve young users’ all-important initial experiences on the web. Based on 2 years of extensive research, the site is designed to provide a safe haven in which children and their parents can learn and experiment. The intuitive interface makes it simple to access hundreds of games, videos and activities. (Some 3,000 videos, including a link to Cookie Monster‘s recent appearance on The Colbert Report, are available now with plans to archive 10,000 segments by 2009.) A Muppet spokesperson acts as MC, introducing toddlers to a newly featured “playlist” each day built around a single learning theme or concept. “My Street” allows users to personalize their homepage, saving and sharing favorite games and activities. A “PlaySafe” feature can be toggled on and off to keep kids from straying from the site. The preschool set could be used to beta test many web properties – if a 5 year old can’t figure it out, then you’re doing something wrong. The new Sesame Street.org passes with flying colors.

Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital
08.11.08

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JOB OPENING: DIR VIDEO PROD/Films Media Group/Hamilton NJ: Dvlp/prod educ’l video prgrms & ancillary materials for mktg brands: Humanities & Sciences/Cambridge Edu/Meridian Edu/Shopware. Res/sal req’s: LCLARKE@FACTSONFILE.COM EOE (8/16)

JOB OPENING: LICENSING MGR/Sesame Workshop/NYC: Mng all aspects of licensing for HBA/pckgd goods/Seasonal. Resp. incl. negotiations,budgets, oversee product dvlp.; 5+ yrs licensing exp req’d. human.resources@sesameworkshop.org (8/15)

JOB OPENING: ACCOUNT EXECUTIVE/NEW YORK/REELZCHANNEL: 6+ yrs cable media ad sales exp incl online & strategic integrated mktg solutions. Resp for ad sales of East Coast region. Send res: careers@reelzchannel.com (8/15)

JOB OPENING: PROMO WRITER/PRODUCER/EDITOR/2C Media/Miami Beach: Develop promo campaigns for major nat’l networks. Strong writing and conceptual a must, editorial a plus! Co info @ 2cmedia.com. Contact: spencer.condon@2cmedia.com (8/15)

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JOB OPENING: DIR BUS AFF, DEV/Fuse/NY 7-10 yrs bus, legal, rights, lic, neg terms/deal for series,dev, tal & prod. Rez: msghr@thegarden.com “DBZ” in sub (8/14)

JOB OPENING: MANAGER, OPERATIONS, MTV Games. MTV/NYC: 4+ yrs Ops exp w/n the toy/videogame/DVD field. Prvn financial/analytical /mgment skills. Ability to speak Chinese A+, MBA A+. EOE/M/F/D/AAP. Apply: www.mtvncareers.com (8/14)

JOB OPENING: DIR, OPERATIONS, MTV Games/MTV/NYC: 5+ yrs exp in Ops w/n the toy/videogame/DVD industries. Prvn ability to manage an ops org. Prvn knwlge of project tracking tools. MBA A+ EOE/M/F/D/AAP. Apply: www.mtvncareers.com (8/14)

JOB OPENING: COORD, OPERATIONS, MTV Games/MTV/NYC: 3+ yrs Ops exp w/n toy/videogame/DVD industries. Exclnt verbal/written skills. Prvn exp w/ MRP systems. Ability to speak Chinese A+EOE/M/F/D/AAP. Apply: www.mtvncareers.com (8/14)

JOB OPENING: DIRECTOR STATION RELATIONS: Present, neg & distrib Network programg & other initiatives through daily interaction with key TV station personnel in NE/Central U.S. region. Apply: www.disneycareers.com Req 173136 EOE (8/14)

JOB OPENING: EXEC ASST TO PRES. of NY Media Consulting Firm: exp. req’d/strong comm., PC& phone skills/media knowledge a plus/handle pressure/detail oriented/self-starter/flexible/BA/email: apply.NYmedia@gmail.com (8/14)

JOB OPENING: SALES PLNR/The Hotel Networks/Chicago: BA pref. 1+ yrs exp nat’l advrtsng/buying/plan’g. Exp brdcst/cbl/natl o-o-h companies a +. MS knwlg. Exc media math, verbal/written comm skills. Res/cvr: mhershey@thehotelnetworks.com (8/14)

JOB OPENING: ACCT EXEC/WTIC/WTXX/Hartford: Seeking AE’s (all levels) w/ at least 1+ yrs media sales exp; broadcast TV, cable, or radio exp. preferred; excellent negotiation skills; strong work ethic; Resume: resumes@fox61.com (8/14)

JOB OPENING: LOCAL INTERACTIVE SALES MGR/WTIC/WTXX/Hartford: Exp’d ISM to grow interactive products & service advertisers, dvlp new biz, coach local AE’s. 3+ yrs exp, self-motivated, energetic. Res: resumes@fox61.com (8/14)

JOB OPENING: PROGRAMMING SCHEDULING ASSOCIATE/DIRECTV/El Segundo, CA: Schedule PPV Programming and create reports. Requires 1+ yrs related experience in broadcast/programming. Apply www.directv.com/careers job 0800495 (8/14)

JOB OPENING: SUPERVISOR, PROGRAM PLANNING & SCHEDULING/Showtime Networks Inc/NY: Schedule linear & on demand channels. Scheduling or research exp. a plus. Film/TV knowledge is key. Apply online www.sho.com/careers (8/13)

JOB OPENING: TALENT EXECUTIVE Current. LA, CA: Strategically book celebrities & high profile film, tv, music, fashion, political & lifestyle guests for prgrmg, set visits & intrvws. productionjobs@current.com   www.current.com EOE (8/13)

JOB OPENING: TRAFFIC COORDINATOR/Cablevision/Piscataway, NJ: 2 yrs related work exp. Process/schedule orders for Ad time. See full posting and apply to 6338BR at www.cablevision.jobs (8/13)

JOB OPENING: DIRECTOR, MULTI PLATFORM PROGRAMMING/SOAPnet Burbank: BA, 7yrs TV, Exp in TV scheduling, Nielsen and digital media, strong knowledge of TV bus, strategic www.disneycareers.com (REQ id 170791) (8/13)

JOB OPENING: PRODUCER /NYC: National PBS pub. Affairs show – full time staff for weekly show. Reply to lucindaluhu@gmail.com (8/13)

JOB OPENING:  DIR PROGRAMMING ACQUISITION/CABLEVISION/NY: Evaluate/acquire high-value video programming (e.g, HDTV, PPV, VOD/SVOD). Needs analytic, negotiating and bus dev skills. Resume: execrec@cablevision.com (8/12)

JOB OPENING:  SR COUNSEL, AFFILIATE SALES/RAINBOW MEDIA/NY:  Negotiate agreements between networks (e.g. AMC, IFC) & affiliates  e.g. Cable/Mobile Cos. Needs JD and exp. w/ affiliate agreements. Resume: execrec@cablevision.com (8/12)

JOB OPENING:  SR MGR, DIGITAL MEDIA/Nat Geo/DC: Mngng the dvlpmnt of new digital media products for Nat Geo. 4+yrs of digital media exp in prod/tech development. BA/BS in Comm or Digital Tech. Please apply at www.foxcareers.com (8/12)

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FALL INTERNSHIP CREDITS ONLY: LeadDog Marketing Group/NYC an event mktg and brand promotion agency seeks ACCOUNT MANAGEMENT INTERNS. Must be passionate, proactive and possess a can-do attitude. Submit resume to sheka@leaddogmarketing.com   (8/16)

FALL INTERNSHIP CREDITS ONLY: Campfire Internship (campfirenyc.com): Responsibilities incl office admin, design, prod assistance, making runs & assisting staff. Submit intro email and/or cover letter & res. Contact Lisa: lerwood@campfirenyc.com (8/16)

FALL INTERNSHIP CREDITS ONLY: Razor & Tie Entertainment: Independent music label is looking for qualified interns for Fall 2008. Internships available in marketing, press, A&R and Music Publishing.Please-mail fnull@razorandtie.com (8/15)

FALL INTERNSHIP CREDIT ONLY: The Chamber Group is a full service PR firm seeking passionate interns! Internship is for credit only, w/compensation for travel/meals (min of 15 hrs/wk). Contact: Damali Elliott 212.366.5801/ info@thechambergroup.com (8/14)

FALL INTERNSHIP CREDIT ONLY: Judy Twersky PR, Inc/Forest Hills NY: for creative, media-savvy students with strong interest in publicizing documentaries, books & ent clients.Min 15hrs/wk. Email cover letter/resume to Judy: TwerskyPR@aol.com (8/14)

SUMMER/FALL INTERNSHIP CREDITS ONLY: MKTG/ON-AIR /Fox Reality Channel, LA: fall intern for mktg & on-air production. 15-20 hrs/wk. Majors: Mktg, Adv, PR/Comm, TV/Film. Skills: Writing & computer, On-Air Pro/Avid a plus. Christina.arredondo@fox.com   (8/12)

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SITUATION WANTED: PRODUCTION EXECUTIVE  Award winning producer/prod. man. seeks perm. placement in NYC or LA. 10 yrs exp. Extensive exp. w/ budgets, tech. process, unions, & all facets of motion picture supervision. kris@rustik.net (8/16)

SITUATION WANTED: BUSINESS DEVELOPMENT/Los Angeles: Will relocate, wide range of skills, marketing plans, growth/biz plans, strategic, team leadership, high energy, hard worker, will do whatever it takes. myronronay@charter.net (8/13)

SITUATION WANTED: DOCUMENTARY ARCHIVIST/RSRCHR w/ 15 yrs of brdcst exp seeks part/FT projects. Will handle all aspects of archival including rsrch, budgets, transfers, clearances & licenses. Close to NYC & DC archives. mika@lentz1.com (8/13)

SITUATION WANTED: ENTRY-LEVEL DEVELOPMENT/PRODUCTION POSITION for recent Northwestern U Film & History grad. Old & new media experience. Ambitious, creative, analytical, passion for non-fiction and comedy. Contact maxostrove@gmail.com (8/12)

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