Monday, April 6th, 2009


Cynopsis: Kids!


Good morning. It’s Monday, April 6, 2009, and this is your first early morning Kids briefing.

Toonz Animation India and Canada’s Spectra Animation are partnering to co-produce Paddy’s Pages (52 episodes), a new preschool animated series currently slated to be available in early 2011.  Jointly financed by both companies, the production budget for Paddy’s Pages is about US$7 million.  The series follows the adventures of Paddy, a 6-year-old who loves to read books.  One day Paddy happens upon a book filled with stories that have no endings, Paddy and his animal pals take on the task of finding the missing conclusions and encounter and solve some everyday preschool problems.


Illumination Entertainment is moving forward on I Hop, a new live-action family feature film about the Easter Bunny for Universal, per Variety.  Set for a spring 2010 release, the movie revolves around a jobless slacker who runs over the Easter Bunny while driving home late one night.  With Easter Bunny sidelined by a leg broken, the slacker dude must take over his appointed responsibilities.  Cinco Paul and Ken Daurio, who together penned the screenplay for Horton Hears A Who and are also working on Illumination’s upcoming animated movie Despicable Me, are writing the script for the movie.  I Hop is Illumination’s first live-action movie.


Beyonce Knowles makes her voiceover debut in a weeklong Wow! Wow! Wubbzy! event on Nickelodeon.  Beyonce lends her voice to Shine, the lead singer of The Wubb Girlz, in four episodes of the preschool animated series airing Monday-Thursday, April 27-30 at 10a, followed on Friday by a special hour-long compilation movie, Wubb Idol, including episodes from the week.  The new episodes feature a new song composed and performed by Beyonce titled, Sing a Song, which will be available at iTunes and other outlets from April 21.  The Wubb Girls week will also be supported online and via wireless carriers with playlists beginning Monday, April 20, including episode clips and instant replay of the movie on Nick Jr. Video.  Additionally, will feature an interactive game and activities based on the weeklong event from April 15.  The movie will also run on Noggin on Sunday, May 3, at 7p.

Playhouse Disney celebrates Earth Day with an environmentally themed marathon include two new episodes of Handy Manny, Saturday, April 18, 9-11a. will offer a preview of the new recycling episode from Saturday, April 11.  Handy Manny will also lend a hand for Earth Day at Get Handy an Earth event at Simon Malls nationwide.  Sponsored by Playhouse Disney’s Handy Manny, which are part of the Simon Kidgits Club and will feature a range of Earth-centric games and activities and a special preview of a new environment-themed episode of Handy Manny.  PlayhouseDisney .com has launched a new Manny Gets Handy with the Earth mini site.

Funimation Entertainment and Japan’s Toei Animation ink a digital content partnership.  Under the pact Funimation will distribute seven Toei series in the US, including English subtitled episodes from Air Master, Captain Harlock, Digimon Adventure 02, First of the North Star, Galaxy Express, Pretty Cure and Slam Dunk.  The programs will be streamed in the US via .  These seven series launch with 50 episodes of Digimon Adventure 02. One complete series will be added each week for seven weeks.  As with all anime, not all series are intended for all ages.

Walt Disney Studios Home Entertainment (WDSHE) will release Disney’s original animated movie Snow White and the Seven Dwarfs in HD on DVD and Blu-ray in fall 2009.  The classic movie will be released as an HD Blue-ray + DVD Combo Pack (2 Blu-ray discs + DVD) on October 6, followed by the release of the standard definition DVD on November 24.  Disney originally released since 2001.

Warner Bros. Interactive Entertainment will release the action/adventure videogame, Scooby-Doo! First Frights, in conjunction with the Warner Premiere release in fall 2009.  This game lets players take on the role of young Scooby-Doo and teen versions of the newly formed Mystery, Inc. crew to solve their first cases. After solving each mystery, players can use unlockable character costumes for Scooby-Doo and the rest of the game to access new areas in every level.  Developed by Torus games and published by Warner Bros. Interactive Entertainment, Scooby-Doo! First Frights will be released for Wii, Nintendo DS and PlayStation 2.

Kiwibox, a teen-targeted social network and online magazine where users can produce, discover, and share content launches 4KIWI.  4KIWI is a custom mobile platform for delivery of Kiwibox’s exclusive content to its teen members.  Kiwibox members will be able to use their mobile phones to receive updates from These SMS services will work on any mobile phone with text-messaging capabilities and are free of charge to Kiwibox members (regular text messaging rates may apply).  Users can manage the content they receive based on personal preferences.

Correction: The correct date for the premiere of Disney Channel‘s new live-action comedy, Jonas, starring the Jonas Brothers, is Saturday, May 2 at 8p.  The debut episode will be simulcast on Sprint TV and MobiTV and available via, which will also feature exclusive games, video and Jonas Videography, which is a collection of their music videos, interstitials, film and TV clips.


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Teen and young adult apparel retailer Aeropostale, Inc unveils plans for its new kid-targeted concept store to be called P.S. from Aeropostale, which will open in June 2009, followed by a online site shortly thereafter.  The store will offer casual clothing and accessories trend-right merchandise for Kids/Tweens 7-12.  The company will invest upwards of $55 million in capital for fiscal 2009 to open some 40 Aeropostale and 10 P.S. from Aeropostale stores, as well as remodel some existing stores and certain information technology investments.

La-Z-Boy Inc.‘s Lea Industries division today enters into a licensing deal with Nickelodeon/Viacom Consumer Products (NVCP) to develop youth furniture featuring some of the network’s most popular characters (e.g. Dora the Explorer, Go, Diego, Go!, SpongeBob, The Wonder Pets! and iCarly, and Slime).  Lea Industries features three lines, Nick Jr., Nick and TEENick, which include kid’s and teen’s bedroom furniture, home office, bureaus, display cases, armoires and entertainment systems, offered at retail at the middle price points.  Introduced at the October High Point Market, the product lines will be available beginning January 2010.

Borders and Waldenbooks stores nationwide will host Spring Fling parties for kids and families April 11 at 2p.  The events will feature Easter-themed arts and crafts, storytime, singing/dancing and a parade.  Parents who take photos at the events are encouraged to post them on the Borders Facebook page.  Additionally, Seattle’s Best Coffee cafes, located in most Borders superstores, will offer free samples (beverages and baked goods) for kids and parents.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; April 3-5, 2009:
Fast and Furious (Universal) PG-13                         Opening Weekend $72.5m
Monsters vs. Aliens (Paramount (DreamWorks)) PG  $33.5m-2 wk total $105.7m
The Haunting in Connecticut (Lionsgate) PG-13        $9.6m-2 wk total $37.2m
Knowing (Summit Entertainment) PG-13                 $8.1m-3 wk total $58.2m
Duplicity (Universal) PG-13                                    $4.3m-3 wk total $32.4m
Race to Witch Mountain (Buena Vista) PG                $3.4m-4 wk total $58.4m
12 Rounds (Fox) PG-13                                          $2.3m-2 wk total $9.0m
Taken (Fox) PG-13                                                $1.6m-10 wk total $139.5m
Tyler Perry’s Madea Goes to Jail (Lionsgate) PG-13  $410,000-7 wk total $89.8m
Hotel For Dogs (Paramount (Nickelodeon Movies))   $205,000-12 wk total $71.7m
Source: Rentrak


Final K6-11 Ratings for Saturday, March 28, 2009 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
ABC 1.1/5 Avg. (9a-1p)
The Emperor’s New School 0.8/3; The Replacements 1.0/4; That’s So Raven 1.0/4; That’s So Raven 1.3/5; Hannah Montana 1.4/6; Suite Life of Zack & Cody 1.5/6; Power Rangers RPM 0.8/4; Power Rangers RPM 0.8/4
CW (TheCW4Kids) 0.9/4 Avg. (7a-12p)
Will & Dewitt 0.4/4; Chaotic 0.6/4; Sonic X 1.3/6; Gogoriki 1.2/5; Dinosaur King 1.2/5; Teenage Mutant Ninja Turtles 1.2/5; Chaotic 1.2/5; Huntik 1.0/4; Yu-Gi-Oh 5D 0.6/3; Kamen Rider Dragon Knight 0.6/3
CBS (KEWLopolis on CBS) 0.4/2 Avg. (7-10a/10a-12p)
Cake 0.3/1; Horseland 0.4/2; Strawberry Shortcake 0.4/2; Care Bears 0.5/2; Sushi Pack 0.4/2
NBC (Qubo on NBC) Avg. 0.3/1 (10a-1p)
Jane and the Dragon 0.2/1; The Zula Patrol 0.2/1; 3-2-1 Penguins 0.3/1; VeggieTales 0.2/1; Turbo Dogs 0.3/1; My Friend Rabbit 0.4/2

Final K6-11 Ratings Saturday, March 28, 2009 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.9/24 Avg. (7a-1p)
Jimmy Neutron 1.7/19; Jimmy Neutron 3.0/24; Fairly OddParents 4.2/24; Fairly OddParents 5.2/26; SpongeBob SquarePants 6.0/26; SpongeBob SquarePants 6.8/28; Back at the Barnyard 5.9/24; Mighty B! 4.9/21; SpongeBob SquarePants 5.4/23; SpongeBob SquarePants 5.3/24; SpongeBob SquarePants 5.2/23; SpongeBob SquarePants 5.1/23
CARTOON NETWORK 2.0/10 Avg. (7a-1p)
George of the Jungle 1.8/14; Transformers: Animated 1.7/10; Secret Saturdays 1.7/9; Pokemon: Diamond and Pearl  Battle Dimension 2.2/9; Star Wars: Clone Wars 2.4/10; Ben 10: Alien Force 2.9/12; Bakugan 2.5/11; Robotboy 1.7/8; League of Super Evil 1.3/6; League of Super Evil 1.2/6
DISNEY CHANNEL 2.4/12 Avg. (7a-1p)
Handy Manny 1.7/19; Handy Manny 2.0/16; Handy Manny 2.2/12; Handy Manny 2.5/13; Handy Manny 2.6/11; Handy Manny 2.2/9; Handy Manny 2.2/9; Handy Manny 1.9/8; Phineas and Ferb 2.5/11; Phineas and Ferb 3.0/14; Wendy Wu: Homecoming Warrior (100 minutes) 3.5/17
DISNEY XD 0.6/3 Avg. (7a-1p)
Suite Life of Zack & Cody 0.2/2; Phineas and Ferb 0.6/5; Phineas and Ferb 1.2/7; Jimmy two Shoes 0.7/3; Kid vs. Kat 0.8/3; Phineas and Ferb 0.9/4; Monster Buster Club 0.7/3; Yin Yang Yo 0.5/2; Aaron Stone 0.4/2; Aaron Stone 0.4/2; Aaron Stone 0.6/3; Aaron Stone 0.5/2

Answer to Yesterday’s Trivia Question: 
On this show if you made a poor choice, you were “zonked.”  What show was this?  LET’S MAKE A DEAL  Kudos to: Bob Eisenstaedt-Granite Springs Productions/Tampa; Joe Swaney-Turner/NY; Michal Richardson-City Parks Foundation/New York; Barry Schiffer-WJZ/Baltimore; John Mazur-KCET-PBS/Los Angeles

Today’s Trivia Question: Who provided the singing voice of Melody Valentine on the original Josie and the Pussycats?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

Cynopsis Kids Ad Sales:
Chuck Bolkcom, Pres/COO – 646-468-6180 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: EXP’D SHOWRUNNER with strong writing credits to oversee all creative aspects for a multi-episode doc series. Must be able to relocate for 6-8 month assignment. [email protected] (4/11)

JOB OPENING: TV VIDEO PRODUCER/WRITER/Good Housekeeping Magazine/NY: 5+ yrs exp. Will be producer & head writer in charge of scripting & creative development. Send reel, writing samples & salary req to: [email protected] (4/11)

JOB OPENING: GRAPHIC ARTIST/BRDCST DESIGNER/NY1 News/NYC: Design/animate on-air graphics pckgs. Create logos, build graphics Photoshop; animate After Effects. Tight deadlines. Demo reel. 111821BR (4/10)

JOB OPENING: WEB ANALYTICS/LA : (contract) need 1-2 yrs. Exp. w/Omniture + othr srch tools. Will provide analysis on,, and sites. Resumes to: [email protected] (4/10)

JOB OPENING: BRAND RESEARCH MANAGER/ DIY NETWORK/ Knoxville, TN: Develops, analyzes, & interprets research. 5 yrs exp in market research at a TV network/ studio. Nielsen exp required. , #388 (4/8)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP/CREDITS ONLY: COMEDY TALENT MANAGEMENT INTERN/LA: Assist w/ office duties, covering shows, helping run live monthly show. For more info/submit resume, email [email protected]  (4/9)

SUMMER INTERNSHIP/CREDITS ONLY: COMEDY TALENT MANAGEMENT INTERN/NYC: Assist w/ office duties, covering shows, helping run live monthly show. For more info/submit resume, email [email protected]  (4/9)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: FREELANCE VIDEO EDITOR(NYC) Video Editor with 12 yrs experience. Broadcast, corporate, music videos. Specializing in short form documentary & narratives. For pay only. Avid & Final Cut. Contact: [email protected] (4/11)

SITUATION WANTED: VP/DIRECTOR SALES: Unprecedented SUCCESS building Sales force/Revenue/Value Creation/Content/Operations/Infrastructure. Motivational, solutions based TEAM builder, Let’s Talk! [email protected] (4/11)

SITUATION WANTED: SR RSCH ANALYST who worked w/ Natl Cable Comm forlast5 years and Telerep for3 years.Critical role on corporate research and industry driven projects, specialist for all LPM Analyses. Contact: [email protected] (4/10)

SITUATION WANTED: DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (4/10)

SITUATION WANTED: FILM & VIDEO EDITOR & PROD. (PREDITOR)/ NY looking for work. I have been working in Film and Video for approx. 15 yrs. Own equipment/office & a website with my reel & work exp listed at: [email protected] (4/10)

SITUATION WANTED: FILM & TV EDITOR (LA)  Major TV network editor would like to fill her hiatus by working on your pilot or small film/tv project. For pay only. Avid & Final Cut. Available. April 20  June 26. email: [email protected] (4/9)

SITUATION WANTED: MARKETING ANALYST (Dallas): 8+ years experience in marketing & research. Have worked with Nielsen, Scarborough, TNS and other systems, analyzing & interpreting data. For resume & more information: [email protected] (4/9)

SITUATION WANTED: SALES MANAGER/BUSINESS DEVELOPMENT (Chicago). 24 yrs experience w/broadcast & cable seeks digital, OOH, emerging opportunities. Great communicator, solid relationships. Innovative & creative! [email protected] (4/9)

SITUATION WANTED: MUSIC LICENSING (LA) 10+ Experience in Music Licensing. Clearance, Song Selection, Contracts. Resume on IMDb. Email Sean Fernald at: [email protected] (4/9)

SITUATION WANTED: MARKETING/PROMOTIONS/Boston: Marketing/promotions professional seeks television, web marketing, social networking focused position. Experienced in international markets. Creative + will travel. [email protected] (4/9)

SITUATION WANTED: Fun, energetic, and media-savvy, licensed wellness/lifestyle coach looking for recurring expert spot or hosting job. View bio, reel, photos at Contact Jennifer: [email protected] (4/9)

SITUATION WANTED: PROMOTIONS/COORDINATOR/ASST: Music & Ent. Industry exp. in radio & video promo at major labels. Searching for asst. position in ent.Ind.. Contact: [email protected] (4/9)

SITUATION WANTED: FREELANCE VJ: Video journalist, Creative Dir., & Preditor. New Show Development, Editing (FCP), Online Multimedia Promotions, Segment Prod, Host, Brand Mktg, Videographer. 5+ Yrs. Contact: [email protected] (4/9)

SITUATION WANTED: FILM & TV EDITOR (LA): Major TV network editor would like to fill her hiatus by working on your pilot or small film/tv project. For pay only. Avid & Final Cut. Available. April 20  June 26. email: [email protected] (4/9)

SITUATION WANTED: MARKETING ANALYST (Dallas) 8+ years experience in marketing & research. Have worked with Nielsen, Scarborough, TNS and other systems, analyzing & interpreting data. For resume & more information: [email protected] (4/9)

SITUATION WANTED: Save my relationship! Writer with lots of TV & ad experience. But my girlfriend is acting in a Paul Rudd movie. I’m not as cute as he is. Need lit rep to take career to next level, thwart Rudd. [email protected] (4/9)

SITUATION WANTED: STORY/FIELD PRODUCER: non-fiction magician. Reality, Docusoap, Unscripted; Docs.; Ent., Talk; 3 Emmy Noms; 12+years; LA based; will travel. [email protected] (4/9)

SITUATION WANTED: EXPERIENCED ASSOCIATE PRODUCER most recently with PBS seeks work at production company or network. Full-time or Freelance. [email protected] (4/7)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR: Network/cable exp. in reality, doc, talk, development, and acclaimed film trailers. Solid storyteller in field thru post, concept to delivery. Versatile, great attitude! [email protected] (4/7)

SITUATION WANTED: LICENSING SHOW PR: Trades, consumer business stories, new property launches. 20 years corporate and agency consumer product/licensing experience. [email protected] (4/7)

SITUATION WANTED: Experienced Sponsorship/Events/Marketing: NYC based.4 + yrs experience in sponsorships & events at Madison Square Garden and CBS TV. Seeking FT position; immediate start. Please contact [email protected] (4/7)

SITUATION WANTED: Recent Harvard grad and FREELANCE WRITER will do pretty much anything involving words and writing them. Currently writing for a Gawker blog. Hard worker, strong writer, great bargain. (NYC) [email protected] (4/7)

SITUATION WANTED: CONTRACT ADMINISTRATOR: 10 yrs exp.looking to work out of home office, or locally in Rochester, NY. Contact e-mail: [email protected] (4/7)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

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