Good morning. It’s Monday, April 19, 2004, and this is your first early morning briefing.
ABC‘s program development deal with ad agency Mindshare has created a new family drama which will debut as early as this summer. The Days (Tollin Robbins Prods/Touchstone) is set to debut in July and will be sponsored by Mindshare’s client Unilever. Exec Prod by John Scott Shepherd, the show’s focus is a 14 year old boy and his perception of single days in the life of his two career/three kid family. ABC has ordered up six episodes and if it performs favorably, could find its way onto the fall schedule. The program development deal between ABC and Mindshare was announced last December. Heading up the search on behalf of Mindshare is Peter Tortorici who will also exec prod the series. Per the original deal, Mindshare the production costs and will receive 50% of the ad avails within the show at airtime, as well as product integration as appropriate.
Fox has ordered up 12 eps (+ pilot) of its family comedy Quintuplets (Imagine, 20th), scheduled to make its primetime debut in late summer. The premise is simple – 5 teenage quints, two parents (Andy Richter and Rebecca Creskoff) – you do the math.
Do you think Boxing will be the next big reality focus? Could be. You know about The Contender coming midseason 2004-05 to NBC from Mark Burnett Prods/DreamWorks, and with star power including Sly Stallone, George Foreman and Sugar Ray Leonard. The second show that could potential indicate a new trend, is tentatively titled Champis coming to Fox from Endemol Entertainment, and this one has Oscar de la Hoya attached as host. Burnett’s The Contender was originally pitched to both NBC and Fox (and others) months ago, ultimately won by NBC for a $2 million price tag plus in-show ad avails. As you can imagine, there is a little concern over at the NBC/Burnett/Dreamworks camp about Fox’s new show, wondering if its a direct rip off of The Contender. Exec prod by Mike Darnell, Champ is reporting looking at a fall debut and airing for 12 weeks, thereby beating NBC to the primetime punch. Mark Burnett told Variety if the show is too similar to The Contender, he does plan legal action and said such circumstances does not entice Burnett to take future projects to Fox. He does have a project coming to Fox this year – reality series The Casino.
Coming to TBS is a new relationship reality series called Outback Jack, says Variety, and frankly this one sounds like fun. Take a dozen beautiful women, beautifully coifed and accessorized, and without previously notice drop them in the middle of the Australian Outback with a lovely Aussie named Vadim Dale. They’ll be camping, dealing with the elements, with no place to plug in a hair dryer, all while vying for the attention of the rich and gorgeous Dale. The show comes from Brush Nash/Nash Entertainment, and will be hosted by J.D. Roberto. Outback Jack debuts on June 22, following the syndicated debut of S&x and the City.
Tonight’s Premiere: The Restaurant on NBC at 10p
New in Development / Casting / Production:
ABC‘s comedy pilot The Catch (Bad Robot/Touchstone) has added Kym Whitley to the lineup, which stars Orlando Jones and Greg Gunberg as a pair of bounty hunters.
UPN‘s comedy pilot Me Me Me (20th) has signed on Tori Tori Tori as in Spelling who will co-star opposite Ayda Field, as two NYC women climbing the social ladder as fast as they can, until they get somewhat derailed when one of their little sisters comes to town to stay.
Buena Vista Television has cleared According to Jim in several new markets, bringing its total clearance to 50%. The new additions include WTOG/Tampa, KBWB/San Francisco, WXIX Cincinnati, WNPA Pittsburgh, WBKD Detroit and KSTP Minneapolis.
Weekend Box Office Estimates – April 16-18, 2004 Kill Bill 2 (Miramax) $25.5 million – opening weekend The Punisher (Lions Gate) $14.0 million – opening weekend Johnson Family Vacation (Fox Spotlight) $6.4 million – 2 wk total $21.5m Hellboy (Sony) $5.7 million – 3 wk total $50.3m Home on the Range (Disney) $5.4 million – 3 wk total $37.7m Scooby Doo 2 (Warner Bros.) $5.1 million – 4 wk total $72.2m Walking Tall (MGM) $4.6 million – 3 wk total $36.6m Ella Enchanted (Miramax) $4.4 million – 2 wk total $13.7m Passion of the Christ (Newmarket) $4.2 million – 8 wk total $360.9m The Alamo (Buena Vista) $4.1 million – 2 wk total $16.3m Source: Box Office Mojo
A big night for NBC and The Apprentice and a big night for CBS’ Survivor, but at the end of the day, it was NBC in front with a huge 11.1/29 A18-49 according to Nielsen Media Research, followed by CBS 6.8/18, FOX 3.2/9, ABC 1.7/4, UPN 1.6/4, WB 0.7/2. At 8pm CBS’ Survivor outdelivered American Idol (6.0/19 from 8-830p vs. first half hour of Survivor 6.7/21) and beat repeat eps of Friends with a solid 7.4/22 over NBC’s 6.5/19 and Fox’s 4.5/13. At 9pm the first hour of The Apprentice tackled a 12.5/31 rating with some truly awesome male/female demos: W1834 16.1/40; M18-34 9.2/29; W18-49 15.5/36; M18-49 9.4/26. CBS’ CSI repeat delivered a 7.7/19, and in the face of The Apprentice, that’s a solid #2 number. At 10p, the final hour of The Apprentice took in a 14.4/36 (W18-34 18.1/46; M18-34 10.9/33; W18-49 17.7/41; M18-49 11.1/30). CBS was #2 for the hour with a 5.2/13 for Without a Trace.
NBC takes the night on Friday with an overall 2.9/10 A18-49 rating according to Nielsen Media Research fast affiliate ratings, winning each hour and finding ABC in #2 each hour all evening long. ABC was second for the night with a 2.4/9 followed by CBS 2.0/7, Fox 1.8/7, WB 1.0/4, UPN 0.7/3. At 8pm NBC led with a 2.4/10 for the first hour of Dateline, with ABC 2.2/9 for its pair of sitcoms in #2. At 9pm the second hour of Dateline delivered for NBC with a 3.1/11, with the runner up lineup the same: ABC’s sitcoms delivering a 2.2/8. At 10pm NBC’s Third Watch led the pack with a 3.1/10, followed again by ABC with 20/20’s 2.7/9 and then a repeat of Cold Case with 2.4/8.
Fox again outpaced the competition on Saturday night with a 2.6/9 A18-49 according to Nielsen Media Research, with CBS in #2 with a 2.0/7, ABC 1.9/7 and NBC 1.2/4. At 8pm Fox’s pair of Cops earned a 2.6/10, ABC’s first hour of The Mummy Returns 1.8/6, CBS’ first hour of its movie Miss Congeniality 1.6/6 and NBC’s Dateline Special repeat Behind the Apprentice 1.1/4. At 9pm America’s Most Wanted found a 2.6/9, tied in share with CBS’ second hour of Miss Congeniality 2.5/9. At 10p the final hour of ABC’s movie The Mummy Returns won the hour with a 2.5/8 followed by CBS’ The District 2.0/6. The Apprentice repeat (9-11p) delivered a sad 1.3/4, but let’s face it, everyone saw it on Thursday night.
Court TV has announced its EVP/Marketing, Dan Levinson, is leaving the network at the end of May. Rats. Dan has been with Court TV since 1996 when he came on as SVP/Mktg, getting the bump up to EVP in 1999.
Pat Nevin has been upped to VP/GM of Fox O&O stations KSAZ and KUTP, both in Phoenix, along with leadership of the Regional Sports Net Arizona sales, marketing and programming. The appointment was made by Lachlan Murdoch. Pat had been VP/Director of Sales for the two stations since September 2002, and before that was VP/Exec Director at Fox Sports Net Northwest.
Thursday, April 15, 2004. Fast Affiliate Household Ratings for all Networks. Fast affiliate numbers which reflect time period data, not program data, and can change slightly once the finals come in, particularly for LIVE programming (i.e. Football). Source Nielsen Media Research. Time Period Averages Only. [p] = Premiere; [o] = Original; [r] = Repeat
WB 1.4/2 Steve Harvey’s Big Time [r] 1.5/3, Like Family 1.5/2, JKE [r] 1.4/2, JKE [r] 1.2/2
A18-49 NBC 11.1/29, CBS 6.8/18, FOX 3.2/9, ABC 1.7/4, UPN 1.6/4, WB 0.7/2
Friday, April 16, 2004. Fast Affiliate Household Ratings for all Networks. Fast affiliate numbers which reflect time period data, not program data, and can change slightly once the finals come in, particularly for LIVE programming (i.e. Football). Source Nielsen Media Research. Time Period Averages Only. [p] = Premiere; [o] = Original; [r] = Repeat
NBC 6.4/12 Dateline NBC 6.6/13, Third Watch 5.8/11
CBS 5.1/9 Survivor: All Stars [r] 3.7/7, JAG 4.9.9, Cold Case [r] 6.6/12
ABC 4.9/9 George Lopez 4.6/9, The Big House 4.1/8, Hope & Faith4.5/8, Married to the Kellys 3.9/7, 20/20 6.2/12
FOX 3.4/6 Major League Baseball 2004: New York Yankees vs. Boston Red Sox 3.4/6
WB 1.8/3 Reba [r]2.2/5, What I Like About You 1.8/3, Grounded for Life 1.7/3, The Help [season finale] 1.5/3
UPN 1.6/3 UPN Movie: Blade 1.6/34
A18-49 NBC 2.9/10, ABC 2.4/9, CBS 2.0/7, Fox 1.8/7, WB 1.0/4, UPN 0.7/3
Saturday, April 17, 2004. Fast Affiliate Household Ratings for all Networks. Fast affiliate numbers which reflect time period data, not program data, and can change slightly once the finals come in, particularly for LIVE programming (i.e. Football). Source Nielsen Media Research. Time Period Averages Only. [p] = Premiere; [o] = Original; [r] = Repeat
CBS 5.5/11Movie: Miss Congeniality 5.0/10, The District 6.4/12
FOX 4.4/9 Cops 3.9/8, Cops 4.6/9, America’s Most Wanted 4.5/9
ABC 3.3/6 Saturday Night at the Movies: The Mummy Returns 3.3/6
NBC 2.4/5 Dateline NBC Special: Behind the Apprentice [r] 2.6/5, The Apprentice [finale] [r] 2.4/4
A18-49 FOX 2.6/9, CBS 2.0/7, ABC 1.9/7, NBC 1.2/4
A MESSAGE FROM WARNER BROS. DOMESTIC CABLE DISTRIBUTION
MOVIES WORK ON CABLE!
WARNER BROS. FEATURES SCORE TOP RANKS FOR THE WEEK!
SWORDFISH #1 Movie on TNT (#4 Program)
BLUE COLLAR COMEDY TOUR #1 Movie on COMEDY CENTRAL (#9 Program)
Warner Bros. Domestic Cable Distribution Your #1 Source for Great Movies!
Source: NHI Explorer, 4/5/04-4/11/04. Program rank: Blue Collar ties Chappelle’s Show & Daily Show. HH Cvg Rtg.
The History Channelpresents This Day in History: 1956 – The lovely film actress Grace Kelly becomes Princess Grace when she marries Prince Rainier III of Monaco. Princess Grace died in a car crash in 1982
Answer to Yesterday’s Trivia Question: What was the name of the treasured rose bush Judge Amy Gray had removed from her front yard? Ethel the Rose Bush. Kudos to: Eli Bailin-Mediavest/NY; Jeffrey Tuchman-Documania Films/NY; Karen Neal-Turner Network Television/Atlanta; Stefanie Granata-WWE/Stamford; Mitt Dawson-Fox Sports Net/Houston; Ramona Ludwig-CatsRUs/St. Louis; Marge Pistulka-Empower MediaMarketing/Naperville; Muhammad Eldereiny-RPA/Santa Monica; Mitzi Moskovitz-TechTV/San Francisco; Sam Linsky-TNT Burbank.
A MESSAGE FROM COMCAST SPOTLIGHT
Comcast Spotlight makes spot cable as easy to buy as broadcast. With 55 markets already interconnected, and more on the way, buying individual or multiple markets is a breeze. It’s as easy as one phone call, one tape and one invoice. Comcast Spotlight – Spot cable finally delivers. For more information click here.
Today’s Trivia Question: Miss Bunny Swan is an irritating lady who works as a manicurist at the Gorgeous Pretty Beauty Nail Salon in Kuvaria. Where is Kuvaria? (click hereto respond to the trivia question and please be sure to include with your answer your name, company, city and time zone. Only the second four correct responses from each time zone will be listed in tomorrow’s kudo list.)
Later — Cyn
Cynthia Turner’s Cynopsis 04/19/04 5:26am Free Subscriptions to Cynopsis: email
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JOB OPENING: NBC NY, SALES RESEARCH ANALYST: Interpret and highlight CNBC daypart/program performance. 1+ years TV research experience with strong oral/written skills required. Apply online at www.gecareers.com; Job #354103 (4/22)
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JOB OPENING:PROGRAM RESEARCH MANAGER, Oxygen Media/NY. 5+ yrs cable experience. Strong written/analytical skills. Strategic thinker. Exp. w/Nielsen systems & MultiTrak. Reports to VP. – Apply to: (4/20)
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WHAT’S ON TONIGHT: MONDAY, APRIL 19, 2004
COURT TV The Investigation Channel SPOT CHECK:
20.2 minute A25-54 Length of Tune (#3 in cable) + YOUR SPOT = Great ROInvestigation
SPOT QUIZ: In the 1999 remake of The Thomas Crowne Affair, what is stolen by Pierce Brosnan? Click this spot to enter to win a Spa Gift Certificate Click here for source
COURT TV: The I-Zone, Forensic Files, The Investigators ABC ABC Monday Movie of the Week: What Lies Beneath CBS Yes, Dear, Still Standing, Everybody Loves Raymond, Two and a Half Men, CSI: Miami FOX American Idol: Uncut, Uncensored & Untalented, The Swan NBC Fear Factor, Las Vegas, The Restaurant [p] PAX AFV, AFV, Early Edition, Diagnosis Murder UPN The Parkers [r], Eve [r], Girlfriends [r], Half & Half [r] WB 7th Heaven, Everwood TELE Prisonera,El Alma Herida, Mujeres Apasionadas UNIV Mariana de la Noche, Bajo la Misma Piel, Cristina
Friday October 11, 2024 IN THE NEWS DirecTV announced plans to launch FAST platform “MyFree DIRECTV” later this year. The service will be accessible across online, mobile, and smart TVs and streaming devices. At launch, the free service will provide viewers with access to curated content and an on-demand library, with additional channels slated […]
A CYNOPSIS MESSAGE FROM GREAT AMERICAN FAMILY Great American Family Flips the Switch Tomorrow! Great American Christmas begins Year 4, cementing our place as the leader in quality content with the biggest stars. Starting tomorrow, 24/7 Christmas movies, including 17 originals added to our exceptional library. It’s not about quantity—it’s about quality. Stars Mario Lopez […]
SENIOR INTEGRATED MARKETING CAMPAIGN PROJECT MANAGER BEACON MEDIA GROUP NY/NJ Seeking a diligent, organized, and enthusiastic individual to join our team as we manage Integrated Marketing Campaigns for a candy manufacturer. Responsibilities include ensuring client satisfaction, managing project timelines, and optimizing campaign effectiveness. If you’re proactive and enjoy collaborating with teams, we want to hear […]
Wednesday October 9, 2024 IN THE NEWS Horizon Media announced a multi-year strategic partnership with AI marketing data analytics startup Akkio, aimed at streamlining the media campaign process. Horizon will integrate its data platform blu. with Akkio’s AI technology in a collaboration Bill Koenigsberg, Founder and CEO of Horizon, maintains will transform the business. […]
Tuesday October 8, 2024 IN THE NEWS The CW is making a switch. Starting tomorrow, October 9, “Inside the NFL” will air Wednesdays at 9p, swapping time slots with drama “Joan,” which will now air Fridays at 9p. “Joan” debuted on October 2 to 290,000 total viewers. NBCUniversal launched new content collection ExcellencE! on […]
