Monday, April 13th, 2009


Buy OXYGEN and Get Generation O‘s
Trenders, Spenders and Recommenders GUARANTEED

#1 network for W18-49
#2 network for Upscale Women & Working Moms
+57% ratings growth for W18-34

OXYGEN Live Out Loud

SOURCE: Nielsen Media Research. Click here for full source data.



Good morning. It’s Monday, April 13, 2009, and this is your first early morning briefing. 

Monday’s Premieres:
Discovery Channel:
Doing DaVinci at 10p
MTV: College Life at 1030p


In Plain Sight – Mary McCormack stars in the #1 New Cable Series of 2008
New Season Premieres Sunday, April 19 at 10/9c – PREVIEW

Law & Order: CI Jeff Goldblum joins the Major Case Squad
New Season Premieres Sunday, April 19 at 9/8c – PREVIEW

USA Network – Characters Welcome

SOURCE:Nielsen Media Research. Click here for the full source data.



TNT has passed on renewing Trust Me for  second season.  The Erick McCormack/Tom Cavanagh dramedy debuted in January to 3.4 million viewers, tho that number fell off considerably thru the season.

As I have it now, the broadcast upfront schedule begins with NBC (who is calling its upfront an “infront”) on Tuesday May 5th – two weeks before the rest of the field.  Fox is scheduled for Monday, 5/18; ABC on Tuesday the 19th; CBS on Wednesday the 20th; and The CW finishes the week on May 21st.  With that said, NBC has scheduled a comedy showcase for Tuesday, May 19th, at The Town Hall in NYC’s Theatre District.  The performance will include Jay Leno, Jimmy Fallon and Conan O’Brien. 

Discovery Channel has ordered six episodes of its newest series Doing DaVinci, set to debut tonight 10p.  The series uses DaVinci engineering drawings of extraordinary weapons and attempts to build them according to his original drawings, using only materials available at the time of DaVinci.  The build team of engineers, historians and builders will determine which of DaVinci’s proposed constructions would actually work as he originally envisioned.  The series is shot in HD and is produced for Discovery by Pilgrim Films and Television.

Top 10 Weekend Box Office Estimates: April 10-12, 2009
Hannah Montana the Movie (Disney)             $34.0 million – opening weekend
Fast and Furious (Universal)                        $28.8 million – 2 wk total $118.0m
Monsters vs. Aliens (Paramount)                   $22.6 million  3 wk total $141.0m
Observe and Report (Warner Bros.)               $11.1 million – opening weekend
Knowing (Summit Entertainment)                  $6.7 million  4 wk total $68.0m
I Love You Man (Paramount)                        $6.4 million  4 wk total $58.9m
Haunting in Connecticut (Lionsgate)              $5.7 million  3 wk total $49.3m
Dragonball Evolution (20th Century Fox)         $4.6 million – opening weekend
Adventureland (Miramax)                             $3.4 million – 2 wk total $11.5m
Duplicity (Universal)                                    $2.9 million  4 wk total $36.8m
Source: Rentrak


A covert team of Special Forces operatives risk their lives
on undercover missions around the globe, testing their limits and
their brotherhood with a promise to leave no man behind. From Executive Producers
David Mamet (“Glengarry Glen Ross”) and Shawn Ryan (“The Shield”).

The #1 new drama its freshman season among 22 new series!

Available in syndication, weekends Fall 2010. Contact your Twentieth Television rep.
Source: NTI; 2005-06 Broadcast Season (Live + Same Day, 5+ Telecasts). Ranked on HH Rating.



MTV Networks and BET will launch HD feeds of many of its networks on the DISH Network, reports THR.  Of the network involved are BET, CMT, Spike, VH1, Nickelodeon, Comedy Central and CMT.  All will be available to those DISH subscribers who have the Classic Bronze 100 HD package. 

Also on DISH, the NFL Network and the satellite provider have settled their issues – terms were not fully disclosed, but we do know that it includes carriage of the NFL Network on DISH in a new multiyear deal.  The network will continue to be carried on the Dish Classic Silver 200 package.  Additionally, NFL has agreed to drop their lawsuit against DISH.   Coming up at the end of the month on NFL – the NFL draft on April 25 and 26th.


Showtime had four pilots in front of it for possible development, and has decided to pass on all four.  One of Possible Side Effects, written and directed by Tim Robbins and starring Josh Lucas; others included Ronna and Beverly from Lionsgate; The Farm, a spin off of The L Word; and The End of Steve starring Matthew Perry.


CYNOPSIS DIGITAL – TODAY’S TOP STORYTime Warner Cable COO Landel Hobbs addressed reports (and complaints) about the controversial consumption-based tiered broadband pricing scheme the company is testing in select markets in a macro-blog posting. Using a lunch date as an analogy in which your friend orders a steak and you get a salad, he defends the practice of charging heavy users more to connect to the internet, claiming that costs are rising to accommodate rapidly growing consumption (increasing at a rate of 40% a year). Accordingly, the company is developing a range of options from a super slow 768 KB/128 KB (1GB) service for $15/month to a 50 MB speed tier offered at $99/month. A 100 GB Road Runner Turbo package will go for $75 per month offering speeds of 10 MB down/1 MB up. Overage charges will be priced at $1 per GB per month if you go over your allotted download amounts, with fees capped at an additional $75. The plan has been taken to task for exorbitant pricing given the relatively low cost of rolling out DOCSIS 3.0 headend and modem upgrades.  Full edition: CYN DIGITAL.

CYNOPSIS KIDS – TODAY’S TOP STORY:  Disney‘s new movie Hannah Montana: The Movie, starring Miley Cyrus and based on the Disney Channel series of the same name, sang its way to the top of the box office charts in its opening weekend with a total of $34 million (3,118 theaters) in box office receipts and breaking some records along the way.  Hannah Montana: The Movie, the second Hannah Montana movie in as many years, took in an estimated $17.3 million in its first day, Friday, April 10, to become the biggest opening day for a G-rated live-action picture, squeaking by the $17.0 million earned by Disney’s High School Musical 3: Senior Year (10/24/2008), per Box Office Mojo.  The movie also bested that of last year’s concert movie, Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour (2/1/2008), which earned $8.7 million in its first day and $31.1 million (683 theaters) in its first weekend.  Full edition: CYN KIDS.


SOAPnet Is Reaching New Heights

SOAPnet Posts Double-Digit Growth Year Over Year*
-Prime +12%
-Total Day +21%

#1 in Viewer Loyalty^

Source: The Nielsen Company, Prime=M-S, 7p-12a.
*Galaxy Explorer, 12/29/08-3/22/09 vs. 12/31/07-3/23/08. % growth based on W18-49 Live + SD 000s.
^NPower, February 2009. 6 min. qualifier for Average Minutes Viewed and Frequency of Viewing among W18-49.



Due to the holiday on Friday, ratings for last Thursday have been delayed until later on today.  They will be reported here tomorrow. 


~ EXECUTIVE MOVES ~ has reappointed Joey Jodar as Director of East Coast Sales and is announcing the hiring of Judah Weidre and Tony Calega as Senior Director of West Coast Sales and Senior Media Strategic Planner, respectively. Joey and Tony will be based out of Heavy’s New York office while Judah will work from the Los Angeles office. Mr. Jodar comes to Heavy from Ripe Digital, where he served as SVP, Managing Director of Ripe’s New York office.

Former Executive Creative Director at Frankel Colleen Fahey returned to digital shop VerveLife as Chief Strategy Officer. She will be based in the Chicago office.



One Woman. Twenty Younger Men.
A dating shows that changes all the rules.
April 15th at 10/9C.

This day in History:  1997 – Tiger Woods became the youngest person to win the Masters Tournament at the age of 21. He also set a record when he finished at 18 under par.

Answer to Yesterday’s Trivia Question:    This ad campaign first appeared on Earth Day 1971, and went on to win two Clio Awards and was named one of the top 100 advertising campaigns of the 20th Century by Ad Age Magazine.  What ad was it?  Keep America Beautiful PSA with Iron Eyes Cody  Kudos to:  Phyllis McQuillan-MSG/New York; Jeff Grimshaw-American Ingenuity TV/Washington, DC; Estrella J. Diaz-TNT/TBS/TruTV/New York; Chris Schwieterman-Gray Television, Inc./Tallahassee; Gary Griffin-On His Path.Org/Houston; Cyndi Verchota-AdSmart 360/Minneapolis ; Skip Engle-Editech Inc/Omaha; Rick Ouellette-Apogee Productions/Minneapolis; Mark Showalter-P. S. Media, Inc./Tri-Cities, WA; Terry Danuser-Discovery Communications, LLC/Los Angeles; Cammie Buerry-Marshall Fenn Communications/Las Vegas; Paul Blutter-General American Group, Inc./Northridge; Virginie Richard-Groupe TVA Inc/Montreal

Today’s Trivia Question:  In 1968, two of the four Beatles appeared on The Tonight Show. Who was guest host of The Tonight show that night?  (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


Want more Idol?
Watch Idol’s Exclusive Pre-Show, Idol Tonight on TV Guide Network
with Season 5 finalist Elliott Yamin
Tune in April 15th @ 8/7c

Associate your brand with Idol programming
For information about ad opportunities contact
Richy Glassberg or your AE: 212.626.2500

Later — Cyn

Cynopsis Ad Sales:
Chuck Bolkcom, Pres/COO – 646-468-6180 /

Classifieds – Trish Pihonak- 203-926-9878 /

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IFC & Sundance Channel viewers have steady jobs, high incomes and more money to spend.*

IFC + Sundance Channel = Independently Wealthy

*See the research for yourself, learn more about Indienomics & WIN cool prizes to increase your independent wealth at
Source: OTX Research Custom Study December 2008. N=2800


Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: DIR, BUS AFFAIRS/ABC Daytime/SOAPNet/LA: Structure, negotiate, oversee wide variety of deals/prods; top analytic skills. JD+ min 5yrs exp in TV. Netwk/cable strongly pref’d. Apply , Req ID# 188120 (4/18)

JOB OPENING: AD SALES ASST/Hallmark Channel/NY: Work w/ AE’s & Plan’rs to srvc/maintain agencies & clients daily. Entry level. Good for college grad. Full posting & apply: (4/18)

JOB OPENING: SR MGR PRICING & PLAN’G/AT&T Advanced Ad Solutions Nat’l Sales/NY: Dvlpmnt of IPTV advrtsng inv definition & pricing plan.Create process to interact w/ trafficking to fulfill orders & dvlp rate card. Res to:

JOB OPENING: AE-DIRECT RESPONSE/Hallmark Channel/NY: Min 3 yrs sales. See full posting and apply at (4/16)

JOB OPENING: MGR, SPON PLAN & ON AIR/IFC/NY: Temp role 3-5 yr (2-3 supr) traff/sched/media plan’g w/ cable promo plan’g & strat, fulfill sponsorship obligations& improve brand awareness. res: ref #8199BR (4/16)

JOB OPENING: SPECIALIST/ON DEMAND CONTENT/BETHPAGE NY: Mng data & publishing systems that enable daily op of Cablevision’s On Demand srvcs. 5yrs exp field of process/proj/database mngmnt req’d. Resume to:

JOB OPENING: MGR TALENT BUS. AFFAIRS/Discovery/LA: Neg. talent agreements, voice over deals etc. Liaise w/internal bus. units i.e. networks. Ex. writing/interpersonal skills. Knwlg of union/guild. Apply: #8860 (8/15)


Thursday, April 30, 2009

“David Attenborough said, before we can ask people to save the world, we have to make them fall in love with
the world.” —
Jeffrey Hasler, accepting for Planet Earth, 2008 Television Academy Honors

Television has the power to enlighten, create awareness and encourage positive change.

For more information or to buy tickets, click here .

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for
free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

SUMMER INTERNSHIP CREDITS ONLY: TV AD SALES/ Katz Media, a leading rep firm, is seeking go-getter interns for 8 week NYC summer program. Learn TV Ad Sales working with Sales Assistants and Account Execs. Please contact

SUMMER INTERNSHIP CREDITS ONLY: TV SALES RSRCH/ Katz Media, a leading rep firm, is seeking go-getter interns for 8 wk NYC summer program.Analyze & interpret TV sales research, create rsrch materials.  contact 

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED: Seeking asst work to a prod or exec in Scripted TV/Film Prod Co/Studio. Prior agency exp, exec assistant, & set PA work for major players/companies in LA & NY.Contact Jennifer @
323-496-1976 (4/17)

SITUATION WANTED: Local spot TV/RADIO buyer (NYC) Reliable experienced individual seeking FT or Freelance position at an advertising agency or buying service: immediate start. Please contact

SITUATION WANTED: Recent Harvard grad and FREELANCE WRITER will do pretty much anything involving words and writing them. Currently writing for a Gawker blog. Hard worker, strong writer, great bargain. (NYC)

SITUATION WANTED: AD SALES MKTG CONSULTANT: 20 yrs exp CBS, A&E, History, Comcast. Copywriter, producer, concept guy, strategist. Agency Skills/Ad Sales Expertise. All jobs considered. Reasonable rates.

SITUATION WANTED: FREELANCE POST-PRODUCTION PRODUCER/NY. Years of experience with Broadcast Promos and Agency Commercials. Available for Editorial and Graphic Design projects. For resume & references email

SITUATION WANTED: PROJ/OPS MGR/NYC: Seeking the opp to work in on-air promos again, but open to other opps as well. Sev yrs cable on-air promo/new media & adops exp. Mang day-to-day ops of projs & campgs.

SITUATION WANTED: FREELANCE VIDEO EDITING (LA) Valley artist with 5 years web video experience, has MAC with Final Cut Suite. For resume and more information, email Steve Porus at

SITUATION WANTED: CREATIVE SCRIPT DOCTOR with 16 yrs as Broadcast Exec/Network Story Editor can consult/edit/polish your TV or film pitch/bible/screenplay. Credits include DeGrassi, DaVinci & Dragon Boys.

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable FINANCE/ACCOUNTING. Seeking FT, PT or Temporary position: immediate start. Please contact:

SITUATION WANTED: PRODUCER with A-list ent. ind. relations, offering consulting services to prod., PR, Ad agencies, writrs, & dirs, seeking Hwd connections, proj. superv & expertise on selling/pkgng. 310-994-3258

or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.


ABC: Dancing with the Stars, Surviving Suburbia, Castle
AZTECA: Los Que Callamos Las Mujeres Edicion Especial, Historia Detras del Mito, Al Extremo
CBS: The Big Bang Theory, How I Met Your Mother, Two and a Half Men, Rules of Engagement, CSI Miami
CW: Gossip Girl, One Tree Hill
FOX: House, 24
MNT: Masters of Illusion, Magic’s Biggest Secrets Finally Revealed [r]
NBC: Chuck, Heroes, Medium
PBS: Antiques Roadshow, American Experience 
TELE: Dona Barbara, El Rostro de Analia, Sin Senos No Hay Paraiso, El Cartel
UNIV: Cuidado con el Angel, Manana es para Siempre, Cristina

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