IPG Mediabrands is the first agency client to subscribe to the Nielsen Podcast Buyer Listening service. IPG agencies Universal McCann, Initiative, ID Media, Cadreon, Brand Programming Network, Orion, MAGNA and Healix will have access to podcast insights for planning and buying. “IPG Mediabrands is redefining how media, technology and data power our client’s marketing in today’s dynamic marketplace,” said Brian Hughes, EVP of Audience Intelligence and Strategy at MAGNA. “We are excited about the value that this data will provide in servicing all of the agencies with the insights and intelligence paramount for the success of monetization opportunities. This is beneficial to us, and the industry as a whole, as the rapidly growing podcast industry is requiring meaningful data to make sense of listenership.”
Related Stories
Cynopsis 10/21/25: Food Network Gets Out of “The Kitchen”

Tuesday October 21, 2025 IN THE NEWS Amazon Web Services suffered a major outage on Monday, impacting Amazon, Venmo, Facebook, Google, and some airlines and banks, among many others. While Amazon reported seeing signs of recovery early in the morning, connectivity issues persisted. According to AWS, the problem stemmed from a Domain Name System […]
10/20/25: Cynopsis Media Tech Update
Monday October 20, 2025 Amazon Web Services reported a major outage on Monday morning, taking down websites including Amazon, Disney+, Reddit, and The New York Times, among others. A notice on AWS’ status page said it was experiencing DNS problems with its database service DynamoDB. “There’s no sign that this AWS outage was caused by […]
Cynopsis 10/20/25: Record-Breaking Win at Daytime Emmys

Monday October 20, 2025 IN THE NEWS Sir David Attenborough became the oldest Daytime Emmy winner ever at 99 for Netflix’s “Secret Lives of Orangutans.” ABC’s “General Hospital” was also a big winner at Friday’s ceremony, scooping up seven awards, including Outstanding Drama Series, lead actress (Nancy Lee Grahn) and supporting actor (Jonathan Jackson). […]
10/19/25: Cynopsis Jobs

Sunday October 19, 2025 TOP WOMEN 2026 SAVE THE DATE Top Women Week 2026 Where bold ideas and brilliant leaders take the stage. Stay tuned—details coming soon. INQUIRE NOW FEATURED JOB NATIONAL SALES MANAGER>> HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Oversee daily sales pipeline operations focused on national sponsorships, integrations, and branded […]
How Smart Curation Helps SMBs Win In A Fragmented CTV Landscape

Friday October 17, 2025 How Smart Curation Helps SMBs Win In A Fragmented CTV Landscape CTV has become a powerful full-funnel channel, attracting advertisers of all sizes – and the momentum isn’t slowing. CTV ad spend is projected to rise another 16% this year to $26.6 billion, according to the IAB. But […]
CynCity
Cynsiders
What to Expect at the 2025 DPAA Video Everywhere Summit
Cynopsis’ ScreenShift event is Tuesday, October 14 at City Winery – but for a deep...Overheard at AWNY
What’s the buzz at Advertising Week New York? “As is typical at industry conferences, we’re...The Pharma Ad Ban and the Future of CTV
By James Ramelli, Partner, Fyllo The federal government’s move to ban pharmaceutical advertising on linear...