A ‘white label service’ is a service that is produced by one company, but designed to be used and rebranded by other companies as if they themselves had made it. A white label OTT service, for example, would provide content distributors a customizable platform through which to distribute streaming content.
Related Stories
Cynopsis 04/18/24: “For All Mankind” gets a spinoff
A CYNOPSIS MESSAGE FROM NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200+ Owned or Partner Stations in 117 markets. 220M Americans reached every […]
04/17/24: Cynopsis Jobs
DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]
Cynopsis Digital Out of Home 04/17/24: SambaTV and GSTV team to analyze ad effectiveness; Vistar Media expands in Latin America
Wednesday April 17, 2024 SambaTV and GSTV have teamed for a national quick-service restaurant brand and a national CPG brand to analyze the reach and frequency of GSTV campaigns compared to national and local TV schedules. “Our collaboration with GSTV unifies the impact of advertising effectiveness both in and out of the home,” said Samba […]
Cynopsis 04/17/24: Amazon picks up Travis Kelce-hosted game show
Wednesday April 17, 2024 Today’s Premieres Hulu: Under the Bridge; See You in Another Life Netflix: Our Living World; Don’t Hate the Player; The Grimm Variations; The Circle Speedvision: Helping Hands Garage at 8p TVMonde5USA: Sortez-mol de moi at 11:30p IN THE NEWS Rep. Jerry Nadler (D-NY) and Rep. Joaquin Castro (D-TX) want details about […]
Cynopsis 04/16/24: “Tamron Hall” renewed for season six
A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Family Entertainment TV & Family Movie Classics The Family networks run by a real family, serving families • Quality Programming • • Brand-Safe Environment • • Valuable Audience • Click here to learn more Tuesday April 16, 2024 Today’s Premiere Paramount+: CTRL+ALT+Desire Today’s Finale HGTV: […]
CynCity
Cynsiders
Cognitiv Goes OOH to Showcase the Power of AI
Cognitiv went big with its first brand campaign, showing agencies and brands the power of...AI’s Role in Media Buying and Planning
What role can – and should – AI play in media buying and planning? Heather...Looking Forward With MLB Network
It’s opening day for Major League Baseball, and MLB Network will air an unprecedented number...
𝕏
A look back at last week's first-ever #CTVConnect Conference.
Right in the heart of NYC, we saw two days brimming with conversations on essential CTV themes, fresh insights, and meaningful peer interactions.
Who's ready for next year? 🎊