Just like TV, a VR experience presents a user with a series of images. ‘Refresh rate’ refers to how fast those images get updated. A higher refresh rate means that the experience will be more responsive – and that users will be less likely to experience VR motion sickness. Any refresh rate below 60 frames per second is likely too low.
Related Stories
Cynopsis 8/7/2026: Paramount Secures A Big Win In The UK
/* ===== CLIENT RESETS ===== */ body, #bodyTable { margin: 0 !important; padding: 0 !important; width: 100% !important; } body { font-family: Roboto, Arial, sans-serif; font-size: 15px; color: #333333; line-height: 24px; } p { font-family: Roboto, Arial, sans-serif; font-size: 15px; color: #333333; line-height: 24px; } ul { font-family: Roboto, Arial, sans-serif; font-size: 15px; […]
Streamlined 8/6/2026: Why MNTN’s CEO Isn’t Sweating Media Consolidation
AdExchanger Streamlined eletter /* ===== CLIENT RESETS ===== */ body, #bodyTable { margin: 0 !important; padding: 0 !important; width: 100% !important; } body { font-family: Roboto, Arial, sans-serif; font-size: 15px; color: #333333; line-height: 24px; } p { font-family: Roboto, Arial, sans-serif; font-size: 15px; color: #333333; line-height: 24px; } ul { font-family: Roboto, Arial, sans-serif; font-size: […]
Cynopsis 8/5/2026: Paramount CEO David Ellison Is Feeling The Heat
Cynopsis eletter /* ===== CLIENT RESETS ===== */ body, #bodyTable { margin: 0 !important; padding: 0 !important; width: 100% !important; } body { font-family: Roboto, Arial, sans-serif; font-size: 15px; color: #333333; line-height: 24px; } p { font-family: Roboto, Arial, sans-serif; font-size: 15px; color: #333333; line-height: 24px; } ul { font-family: Roboto, Arial, sans-serif; font-size: 15px; […]
Streamlined 8/4/2026: CTV Advertising Is All About Quality
AdExchanger Streamlined eletter /* ===== CLIENT RESETS ===== */ body, #bodyTable { margin: 0 !important; padding: 0 !important; width: 100% !important; } body { font-family: Roboto, Arial, sans-serif; font-size: 15px; color: #333333; line-height: 24px; } p { font-family: Roboto, Arial, sans-serif; font-size: 15px; color: #333333; line-height: 24px; } ul { font-family: Roboto, Arial, sans-serif; font-size: […]
Cynopsis 8/3/2026: Who’s Afraid Of The FCC?
/* ===== CLIENT RESETS ===== */ body, #bodyTable { margin: 0 !important; padding: 0 !important; width: 100% !important; } body { font-family: Roboto, Arial, sans-serif; font-size: 15px; color: #333333; line-height: 24px; } p { font-family: Roboto, Arial, sans-serif; font-size: 15px; color: #333333; line-height: 24px; } ul { font-family: Roboto, Arial, sans-serif; font-size: 15px; […]
CynCity
Cynsiders
AI Ads Are Forcing the Industry to Get Privacy Right, Finally
By Jaime Schultheis, Head of Global Data Partnerships at Bombora Every major shift in digital...The question isn’t whether AI changes hiring. It’s whether leaders are paying attention
As AI absorbs more of the tasks that once defined early careers — the research,...Building the New Creator Studio
The entertainment industry has no shortage of networks, agencies, and production shops. But Max Cutler,...
