‘SSP’ is short for ‘supply-side platform.’ (An SSP is also sometimes referred to as a ‘sell-side platform.’) An SSP is a technology platform that enables web publishers to manage their advertising space inventory, fill it with ads, and receive revenue. Online publishers use SSPs to sell display, video, and mobile ads in an automated fashion. SSPs are a sort of flip-side to DSPs (demand-side platforms), which are used by marketers and ad-buyers.
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Cynopsis 10/12/2026: Microdrama Apps Are Licensing Real TV Shows Now
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Partner Post: 500 channels. Infinite streaming. Endless choice. Great American Media's Bill Abbott has a clear answer on how to build loyalty anyway — and it starts with brand.
— Cynopsis (@CynopsisMedia) July 9, 2026
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Cynopsis 07/08/26: "Avatar" Film Sets Early Streaming Date https://t.co/5MYJmCQ0ZP pic.twitter.com/VNNcgMqxr7
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Cynopsis 07/07/26: Versant Takes Big Swing in Sports Tech https://t.co/ZAJKxJ4DZr pic.twitter.com/TVlba2N4YQ
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Cynopsis 07/06/26: Comcast Pulls the Trigger on NBCU Spinoff https://t.co/1yMEcFyuLP pic.twitter.com/6sTC6vbwYt
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Cynopsis 06/26/26: DC Unleashes Its First-Ever Anime with "Joker: Laugh Riot" https://t.co/cMue53G5iG pic.twitter.com/vQHWr9aIkJ
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Cynopsis 06/25/26: New "Ghostbusters" Series Set to Hit Netflix in 2027 https://t.co/m029rO2dI4 pic.twitter.com/SeX2v5u34x
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Cynopsis 06/24/26: Dave's Back, Baby: 6,000 Episodes of Letterman Are Coming to Your Feed https://t.co/uDfsMJZfxT pic.twitter.com/ma3qKJOKqG
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Cynopsis 06/22/26: James Burrows Dies at 85 https://t.co/8YA2zyQwV2 pic.twitter.com/pGExjXmHXx
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Cynopsis 06/18/26: BBC Slashes Its TV Budget https://t.co/Gz3pjr73OB pic.twitter.com/DaF676lYXg
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Cynopsis 06/17/26: Netflix Is Hunting For M&A Deals https://t.co/L4F8bmwGBt pic.twitter.com/iJPnRVLCz2
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Cynopsis 06/15/26: The FIFA World Cup Sees Record Tune-In https://t.co/QVVIN12M22 pic.twitter.com/7YvyDfXdIJ
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Cynopsis 06/12/26: The Knicks Make a Record Comeback https://t.co/IManYE2vPn pic.twitter.com/Gco7oQs2oi
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Cynopsis 06/11/26: "Diarra From Detroit" Gets Season 2 Debut Date https://t.co/bgS0MTtHZ0 pic.twitter.com/Oh0XuZZVdq
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Cynopsis 06/10/26: "A Good Girl's Guide to Murder" Returining to Netflix for Third and Final Season https://t.co/dTgoc7vVXl pic.twitter.com/9WEAPaPJ6w
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Cynopsis 06/09/26: Meet the "Real" Scooby-Doo https://t.co/xoU7koQcQa pic.twitter.com/CxCkmEhXX3
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Cynopsis 06/08/26: Surprise! "Among Us" Drops on Paramount+ https://t.co/5YNIURRNWZ pic.twitter.com/SW7Lwml4zW
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Cynopsis 06/05/26: FIFA Teams With DAZN https://t.co/qh8ylFxO4w pic.twitter.com/92ekBa0Ykk
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Cynopsis 06/04/26: Netflix Orders Adult Animated Comedy "Dealies" https://t.co/jxBi6s66KN pic.twitter.com/IKyP8csiIw
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Cynopsis 06/03/26: Scott Pelley Fired https://t.co/kz2XbElHfc pic.twitter.com/43PryyGL6z
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Cynopsis 06/02/26: World Cup Gets the Puppy Treatment https://t.co/1uCME4rvk0 pic.twitter.com/iUtvmS31A3
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Cynopsis 05/29/26: The final season of “Stranger Things” was the most watched non-sports TV series during the last broadcast season. https://t.co/1hgitg1kdX pic.twitter.com/iAGCBVgOum
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Cynopsis 05/28/26: “CBS Evening News with Tony Dokoupil” Claws Back Viewers https://t.co/9nM8xte76F pic.twitter.com/i4z0dq5AtM
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Cynopsis 05/27/26: "Dutton Ranch" Smashes Launch Records https://t.co/N1t0pBzGFQ pic.twitter.com/ApmXs9RnTB
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Cynopsis 05/14/26: Premiere Date Set for "Big Bang" Spinoff https://t.co/HkU50beAkS pic.twitter.com/XUL0IVlvON
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Cynopsis 05/13/26: Queen Latifah Joins "The Voice" https://t.co/D3wEEspz3C pic.twitter.com/nQDT387fDR
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Cynopsis 05/12/26: ABC Orders "The Rookie" Spinoff https://t.co/mFeiVTYdmv pic.twitter.com/DeSF0762QR
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Cynopsis 05/11/26: NBC Sets "Rockford Files" Reboot https://t.co/JKJSQpBeZu pic.twitter.com/qa9lr0J27q
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Cynopsis 05/08/26: "Temptation Island" Renewed for Season 3 https://t.co/2y7zCzeTdS pic.twitter.com/SU6r2YyESe
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Cynopsis 05/07/26: Ted Turner Dies at 87 https://t.co/fYlFNvBoKa pic.twitter.com/hcuiOKyvcO
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Cynopsis 05/06/26: "American Mayhem" Catches Comic Moments https://t.co/ttJ89EFgwA pic.twitter.com/XODcjF1SDS
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Cynopsis 05/05/26: The Kentucky Derby Has Record-Breaking Run https://t.co/ET9XCpZD0h pic.twitter.com/VmR2FKKMus
— Cynopsis (@CynopsisMedia) May 5, 2026
Cynopsis 05/04/26: "Bold" New Dating Series Heading to Fox https://t.co/u3Y9MPoKEq pic.twitter.com/iZVqvkJc5N
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Cynopsis 05/01/26: Prime Video Gets Obsessed https://t.co/1p2ewdBT7G pic.twitter.com/kgfeIKT4pA
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Cynopsis 04/30/26: Netflix Orders New Animated Comedy Series https://t.co/wpw0MuWmbz pic.twitter.com/ySVT8miEIK
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Cynopsis 04/29/26: Apple TV Sets Season 4 Premiere Date for "Ted Lasso" https://t.co/JYJdFI0JHo pic.twitter.com/4Hi4vDeTWx
— Cynopsis (@CynopsisMedia) April 29, 2026
Cynopsis 04/28/26: Amazon Strikes Major Oprah Deal https://t.co/ur1uV2CfAs pic.twitter.com/dbtUBvW4Hl
— Cynopsis (@CynopsisMedia) April 28, 2026
Cynopsis 04/27/26: HBO Doc Exploring the Zizians in the Works for HBO https://t.co/HzUVDNFqeM pic.twitter.com/slsBBfVMN3
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Cynopsis 04/24/26: WBD Shareholders Approve Paramount Deal https://t.co/jjZDDRAzC3 pic.twitter.com/KRxL7bWnCd
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Cynopsis 04/23/26: CTV Platform Market Remains Concentrated https://t.co/2aQUywSmON pic.twitter.com/8TmxnQ26KX
— Cynopsis (@CynopsisMedia) April 23, 2026
Cynopsis 04/22/26: Sports-Focused "Jeopardy!" Spinoff Headed for Hulu, Disney+ https://t.co/aUSOtCyjJz pic.twitter.com/WkG7Sdspk8
— Cynopsis (@CynopsisMedia) April 22, 2026
Cynopsis 04/21/26: "Two and a Half Men" COZI's Up https://t.co/hKocYixnuh pic.twitter.com/fKgyUQOSKg
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Cynopsis 04/20/26: Politicians Named Top News Influencers https://t.co/fi7tltK0Fr pic.twitter.com/a7DgdL9QV8
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Cynopsis 04/16/26: MGM+ Renews "From" for Fifth and Final Season https://t.co/nXHInYEFC5 pic.twitter.com/N178N9n2X4
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Cynopsis 04/15/26: Dan Stevens Takes Killer Role https://t.co/kFHP9qGzwg pic.twitter.com/i6OAAZDjTS
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Cynopsis 04/10/26: HBO Renews Rooster for Season Two https://t.co/SwX7rrZPw2 pic.twitter.com/ofZL114n2x
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Cynopsis 04/09/26: Jeff Shell Out at Paramount Skydance https://t.co/vdZQRDPN74 pic.twitter.com/zQ90KmpSIM
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Cynopsis 04/08/26: Release Date Set for Apple TV's "Dark Matter" https://t.co/M4n4hKu6IZ pic.twitter.com/6yFlFyue5a
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Cynopsis 04/07/26: "Comics Unleashed" Makes a Move https://t.co/2EePAbXkNe pic.twitter.com/3vwSoKhYsL
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Cynopsis 04/06/26: Netflix Renews "Love on the Spectrum" for Season Five https://t.co/CeGEnVKbmM pic.twitter.com/bsBH0U64x8
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Cynopsis 04/03/26: Hulu Sets Season Two Return for "Deli Boys" https://t.co/m53yaMRZFo pic.twitter.com/4idLFYuzQK
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Cynopsis 04/02/26: Trevor Noah Set to Host YouTube Upfront Event https://t.co/08oUH0x742 pic.twitter.com/RxZAIkYwl9
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Cynopsis 03/31/26: ABC Renews "Grey's Anatomy" for Season 23 https://t.co/O4QyqENcH9 pic.twitter.com/cEXYmhVkuI
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Cynopsis 03/31/26: ABC Renews "Grey's Anatomy" for Season 23 https://t.co/O4QyqENcH9 pic.twitter.com/cEXYmhVkuI
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Cynopsis 03/30/26: HBO Sets Debut Date for "The Dark Wizard" https://t.co/yxJous7qGk pic.twitter.com/p3ue4LBM3m
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Cynopsis 03/27/26: Bill Maher to Receive Kennedy Center Honor After All https://t.co/2r50c7CuXY pic.twitter.com/yAm8no68ez
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Cynopsis 03/26/26: CBS Media Ventures Sets 2026-27 Slate https://t.co/bZY6SvwoEq pic.twitter.com/iXpFWn0I6g
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Cynopsis 03/25/26: Apple TV Renews "For All Mankind" for Sixth and Final Season https://t.co/rBpSO4T2Jv pic.twitter.com/MCYl4Rp6GC
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Cynopsis 03/24/26: "Regular Show" Returns to Cartoon Network https://t.co/8ik33TzDRB pic.twitter.com/y26ZJjD3kP
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Cynopsis 03/23/26: CBS News Radio Shutting Down https://t.co/857DW6Q28N pic.twitter.com/8dbzzmPjDb
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Cynopsis 03/20/26: ABC Cancels "The Bachelorette" Season https://t.co/JDGvVtxUbo pic.twitter.com/CGKHtwV9vq
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Cynopsis 03/19/26: Toyota Hits the Beach With "Baywatch" https://t.co/WltT2slH0C pic.twitter.com/XbV7cc77Qt
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Cynopsis 03/18/26: Apple TV Launching Animated Adventure Series https://t.co/FXsxmHixuG pic.twitter.com/g1gvVRStab
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Cynopsis 03/17/26: "The Neighborhood" Takes a Final Bow https://t.co/iVer7CSnMR pic.twitter.com/tJkaBofXpG
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Cynopsis 03/16/26: Peacock Goes Vertical https://t.co/peHdNi7DUh pic.twitter.com/tXQJJw9PHi
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Cynopsis 03/13/26: Disney+ Launches Vertical Video https://t.co/75aLfk86kw pic.twitter.com/3O36sq9xJ2
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Cynopsis 03/12/26: "Rick and Morty" to Return With "High-Concept Insanity" https://t.co/kQmy0jaxtD pic.twitter.com/CrZTFTjRHE
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Cynopsis 03/11/26: Bon Appétit: Eva Longoria Digs Into France’s Food Legacy for CNN https://t.co/RaDAL9CUCS pic.twitter.com/My9m4cKvHE
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Cynopsis 03/09/26: Netflix Steps Back From As Ever Deal https://t.co/PF4ooAlN7G pic.twitter.com/KjolPQQ4rb
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Cynopsis 03/06/26: Apple TV Gets Twisted https://t.co/6qqbFASMpA pic.twitter.com/GInmRBJRQr
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Cynopsis 03/05/26: Gayle King Inks New Deal With CBS News https://t.co/LodlAtxKMB pic.twitter.com/LSejhWaWrg
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Cynopsis 03/04/26: "Zootopia 2" Set to Start its Streaming Run https://t.co/lvFsL7TNdG pic.twitter.com/1URULYqZvi
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Cynopsis 03/03/26: Disney Orders More "Zombies" https://t.co/GxdSIdSi2x pic.twitter.com/KlzM5rjD9F
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Cynopsis 03/02/26: "The Studio" Picks Up Producers Guild Award https://t.co/xT0jP27N5o pic.twitter.com/3QrW3yjdWA
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Cynopsis 02/27/26: Netflix Drops Out https://t.co/pSDAbY7JPV pic.twitter.com/ewsspVnxyj
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Cynopsis 02/26/26: HBO Renews "Industry" for Fifth and Final Season https://t.co/61rn2rNnSq pic.twitter.com/cDWoutmkyX
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Cynopsis 02/25/26: MGM+ Renews "Robin Hood" https://t.co/k8LWw2ZGV9 pic.twitter.com/vJyGjGlKun
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Cynopsis 02/24/26: Microdramas Gain Momentum in US; Hulu Orders Pilot for "The X-Files" Reboot https://t.co/P3xI0TDESh pic.twitter.com/Op5fa2l8Dk
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Cynopsis 02/23/26: Eric Dane Offers "Famous Last Words" https://t.co/AA2uIJzosT pic.twitter.com/5WMhZgaMOB
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Cynopsis 02/20/26: Yanked Colbert Interview Draws 8 Million Engagements https://t.co/byW4vr8f5v pic.twitter.com/qoaVZYwdvh
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Cynopsis 02/19/26: Adult Swim Orders New Comedy https://t.co/570aLMyln5 pic.twitter.com/IFB1aRIl4D
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Cynopsis 02/18/26: TV Viewing Hits 12-Month High https://t.co/fpNMauhblD pic.twitter.com/W0wg8GqEnY
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Cynopsis 02/17/26: Netflix Cancels "Terminator Zero" https://t.co/ln6iBDA9ko pic.twitter.com/WEQ0R7Rr7s
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Cynopsis 02/13/26: "Off Campus" Makes the Grade at Prime Video https://t.co/P2NKoUd7VN pic.twitter.com/gwqu1hFSMg
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Cynopsis 02/12/26: ESPN Gets In The Game Early https://t.co/UJdFxKd4Zi pic.twitter.com/sUakYPR4Im
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Cynopsis 02/11/26: Fox News Gets Brief https://t.co/Gu4DyzOG8n pic.twitter.com/zFM6roM9Ma
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Cynopsis 02/10/26: Scripps Sells Court TV https://t.co/fL3JbLAsqj pic.twitter.com/4v6YJJjfuN
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Cynopsis 02/09/26: Olympics Ratings Off to a Strong Start https://t.co/DuDuuAvvTr pic.twitter.com/uPxBcQKMby
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Cynopsis 02/06/26: "Dark Winds" Renewed for Season Five https://t.co/hpynoSknKm pic.twitter.com/Ew7VA7b5HP
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Cynopsis 02/05/26: "Rooster Fighter" Lands on Adult Swim https://t.co/uqBTjEtZlI pic.twitter.com/cwwduoGMxW
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Cynopsis 02/04/26: Disney Names Iger Successor https://t.co/h28PVvAu7l pic.twitter.com/ee3qGZn78K
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Cynopsis 02/03/26: Apple TV Hands Early Season 3 Renewal to "Your Friends & Neighbors" https://t.co/Kumb3wtnns pic.twitter.com/iQB3AhG6WH
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Cynopsis 02/02/26: HBO Renews "It's Florida, Man" for Season Three https://t.co/DnhkwAAZ8D pic.twitter.com/PabW5BjNaP
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Cynopsis 01/30/26: Netflix Hands Early Renewal to "Lincoln Lawyer" https://t.co/Oy5GXRPU44 pic.twitter.com/caFvDrEX8z
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Cynopsis 01/29/26: Apple TV Sets Summer Return for "Ted Lasso" https://t.co/fKUK9EZA3K pic.twitter.com/T80oBJZZ5i
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Cynopsis 01/28/26: Not Such "Model" Behavior on Netflix https://t.co/lvMomXcADL pic.twitter.com/eBdk1WpR8Z
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Cynopsis 01/27/26: Premiere Date Set for Hulu's "The Testament" https://t.co/jVxu7flAni pic.twitter.com/7WNk5KGNJZ
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Cynopsis 01/26/26: NBC's "The Hunting Party" Heads to Netflix https://t.co/LhEvXScFhw pic.twitter.com/gjLEntkMuO
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Cynopsis 01/23/26: Olympic Games Get "Heated" https://t.co/4ARiFJsqYr pic.twitter.com/5S3ADMuEpT
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Cynopsis 01/22/26: Apple TV Sets Launch Date for "For All Mankind" https://t.co/ZF7Tt0mXrE pic.twitter.com/hMQ2KnyUCz
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Cynopsis 01/21/26: Streaming Hits New High https://t.co/mtPqsnlGl3 pic.twitter.com/9SNN9YfCzD
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Cynopsis 01/20/26: Trump Says He'll Protect Army-Navy Game With Exclusive Broadcast Window https://t.co/p3mXqJATcM pic.twitter.com/oUzZLFApU4
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Cynopsis 01/16/26: Netflix and Sony Pictures Strike Pay-1 Deal https://t.co/g5WzcsffUn pic.twitter.com/Dl6jHnrzqN
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Cynopsis 01/15/26: Netflix Back on Top in SVOD Market Share https://t.co/KuEewxSIzz pic.twitter.com/M8qCtOaZMw
— Cynopsis (@CynopsisMedia) January 15, 2026
Cynopsis 01/14/26: Anheuser-Busch Is Set to Score https://t.co/9gQQpFkfPB pic.twitter.com/d48ponwtxj
— Cynopsis (@CynopsisMedia) January 14, 2026
Cynopsis 01/13/26: A "Shore" Thing for Paramount+ https://t.co/ql2TkWl18R pic.twitter.com/cUqy3kvYbY
— Cynopsis (@CynopsisMedia) January 13, 2026
Cynopsis 01/12/26: Netflix Renews "Black Mirror" for Season 8 https://t.co/MJMxWvenQO pic.twitter.com/5yDlvGZAYM
— Cynopsis (@CynopsisMedia) January 12, 2026
Cynopsis 01/08/26: Yahoo Integrates Agentic AI https://t.co/CqmQXgQPrT pic.twitter.com/bsvrIjKpm7
— Cynopsis (@CynopsisMedia) January 8, 2026
Cynopsis 01/07/26: NBCU Looks to a Legendary February https://t.co/K27u5Jpnbz pic.twitter.com/6Yl5ogc3D4
— Cynopsis (@CynopsisMedia) January 7, 2026
Cynopsis 01/06/26: WPP Unveils Agent Hub https://t.co/NHQK0MD9NZ pic.twitter.com/OU2AyOSR2X
— Cynopsis (@CynopsisMedia) January 6, 2026
Cynopsis 01/05/26: New "CBS Evening News" Anchor Gets an Early Start https://t.co/PE0dRxt2j5 pic.twitter.com/x1eLjEgpWi
— Cynopsis (@CynopsisMedia) January 5, 2026