Friday, September 4th, 2009

Cynopsis: DIGITAL


Good morning, it’s Friday, September 4, 2009, and this is your first early morning digital briefing.
Google‘s Android mobile operating system was much hyped as a potential worthy competitor to the iPhone environment, but it has failed to make much of an impact stuck with T-Mobile as an exclusive distributor in the U.S.  Sprint announced plans to sell its first phone running on Google’s Android mobile operating system, giving Google a much larger presence in the American mobile space. The HTC-built Hero handset will feature a 3.2 inch touchscreen, pinch-to-zoom navigation, GPS capabilities, and offer its own custom user interface dubbed “Sense” with access to more than 8,000 apps, widgets and games. Sprint says the phone will retail for $180 after a $100 mail-in rebate, beginning Oct. 11. If the Hero doesn’t catch on, Android will have additional chances with phones from Motorola and Samsung, also planned for release this fall.


Sally Potter’s new fashion-themed feature film Rage starring Judi Dench, Jude Law, Steve Buscemi and others will be the first feature film to debut as an episodic mobile release. Indie content distributor Babelgum will distribute the movie via its free iPhone/iPod Touch app beginning Monday, Sept. 21, releasing a total of 7 installments each day throughout the week. The mobile premiere is part of a multiplatform, international release that includes the US DVD release on Sept. 22nd via Liberation Entertainment; an interactive satellite premiere in the UK on Sept. 24th; the online release via beginning Sept. 28th and the Adventure Pictures DVD release in the UK and Ireland, also on Sept. 28th.


Art is one of those things that is hard to find buyers for because it’s so personal and subjective. B-to-B art dealing site has spun off an online social platform for artists worldwide designed to help connect artists and their works with perspective collectors by revealing more about the artists themselves. allows artists to create their own profiles to showcase their work and link to art they’ve posted on other sites including Boundless, Esty, and Yessy. Artists pay a percentage commission when works are sold through either the or sites.
Online music streaming service Pandora is on track to collect $40 million in revenues this year after introducing premium options and increasing its user base to 30 million people, per DowJones’ Venturewire. The service currently has two premium options: users of the free ad-supported version who listen to more than 40 hours/month have to pay 99 cents to keep listening for the rest of the month. Pandora One is a $36/year paid subscription service offering unlimited listening hours, no ads, no daily skip limit and higher audio quality streams.
Online news outlets continue to occasionally break through with muckraking exclusives. GlobalPost says its story about corruption and fraud in Afghanistan has prompted the U.S. Government to investigate a flow of American aid money that is ending up funding the Taliban. Congressman Delahunt is on-the-record saying that he is going to launch a Congressional investigation in the fall, according to the site.
Movie industry news service FilmNewsBriefs is re-launching its website on Sept. 8. Dan Maccarone, who helped lead the strategy and design of Hulu and is a founding partner at Hard Candy Shell, will act as a technology advisor and oversee the re-design and functionality of the site.


Sometimes social media marketing is all about damage control, and the faster you can get a handle on the disaster, the easier the mess is to clean up. Viralheat, a social media monitoring site that analyzes Twitter and over 200 other hangouts, announced a new feature that will automatically alert marketers to any dramatic spikes in brand mentions. If a there is an uptick in Twitter activity for example, the Viralheat homepage will alert users of what is going on. Users can also sign up for hourly email reports to make sure that nothing is missed.
20th Century Fox
‘s Jennifer’s Body, opening Sept. 10th, is launching the first advertising UGC campaign on the iPhone with Tapulous – creator of top iPhone game Tap Tap Revenge (which has been downloaded more than 11 million times). Would be designers have the opportunity to create their own personal themes for the contest, utilizing pictures of babe-of-the-moment Megan Fox to showcase their work. First place will have their theme launched in Tap Tap Revenge II with the new song from Panic!: At the Disco, “New Perspective,” in addition to receiving a Large Intuous tablet.


Finland mobile handset maker Nokia announced it is opening up its maps and navigation application interfaces to third party developers, enabling them to integrate GPS info into apps they build for the Ovi store. Nokia also said Thursday that it will launch the Ovi Software Development Kit in Beta, providing developers with a set of tools to create applications for the internet and for its Symbian and Maemo mobile operating systems.
Reports continue to circulate of iPhone users’ frustrations with AT&T’s 3G network as the telco struggles to keep up with demand for bandwidth from the data-hungry phones. A report this week in the NYTimes tries to analyze whether or not the exclusive contract, which brings AT&T subscribers who pay an average of $1,000/year for service, is worth the damage it is doing to the AT&T brand.


Multitasking among multiplatform content consumers continues to rise, according to Nielsen‘s most recent A2/M2 Three Screen Report, with some 57% of internet users surfing and watching TV simultaneously. While such two-screen usage accounts for only 3% of their overall TV viewing, it represents 28% of their at-home internet time. The average TV viewer who uses the internet simultaneously does so for 2 hours and 40 minutes a month. However, the availability of video on multiple devices and platforms only seems to be feeding the desire to watch more television. Amazingly, TV consumption in the U.S. continues to increase despite the competition from other mediums, with the average viewer watching 141 hours per month, a 1.5% increase from a year ago. Other trends include:

  • Online usage is relatively flat, though more people are viewing video online than ever before. Adults 18-24 watch more than 5 hrs each month vs. Adults 65+ watching just over 1 hr of online video
  • Short form video (such as YouTube clips) still makes up the lion’s share of online video viewing – 83% in May 09 – while name-brand TV network content comprises the majority of mobile video viewing
  • Younger demographics aren’t using the internet as much as older demographics, yet the growth rate of kids 2-11 online clearly outpaces overall internet penetration
  • Mobile video viewing continues its upward trend, with over 15 million Americans reporting watching mobile video in Q2 2009 – an increase of 70% versus last year

Monthly Time Spent in Hours:Minutes 2Q 2009
                            K2-11 T12-17 A18-24 A25-34 A35-44 A45-54 A55-64 A65+
On Traditional TV 101:51 101:09 108:49 131:11 136:38 156:59 178:34 197:44
Timeshifted TV        5:26     4:54    5:33    10:22    9:59    8:19     8:05     3:56
Using the internet    4:44   10:22   26:09   34:00   33:05  30:35   26:55   21:57
Video on internet      1:48    2:41      5:11    4:42    3:27    3:00     1:56    1:13
Video on a Mobile      n/a     6:30      3:15    2:10    2:53    2:10     2:10     n/a°
Source: The Nielsen Company
The GSMA, the body that represents the worldwide mobile communications industry, announced that it has formally selected comScore to be its measurement partner for the GSMA’s Mobile Media Metrics (MMM) commercial implementation in the UK. The platform is set to launch commercially with five UK operators (Vodafone, Orange, O2, 3 and T-Mobile) beginning in early 2010.


Two navigation apps launched in August for the iPhone:

  • TomTom‘s iPhone app is one of the pricier apps to be had on the iPhone, available for $99. But it’s loaded with cool features – the interface pulls up both driving and walking directions, allows you to access your contacts menu to point you to your friend’s houses, and search for local restaurants then place a one-tap call for reservations. (TomTom is set to release a car cradle for the iPhone that sticks to your windshield, due out soon)
  • AT&T‘s own Navigator app has launched a voice-guided GPS navigation app that is free to download, but AT&T will bill you $10/month each month you use it. It tracks public places, ATMs, Wi-Fi hotspots and gas stations by the price their charging at the pump



Qualcomm’s FLO TV hired Alice Kim to serve as SVP/Strategy and Corporate Development, based in FLO TV’s San Diego headquarters. She will oversee strategic development initiatives for the service, reporting to Bill Stone, SVP of Qualcomm and President of FLO TV.
Former Animal Planet programming executive Whitney Holland has been named VP/Program Planning, Scheduling and Acquisitions for Bravo, reporting to Jerry Leo, SVP/Program Strategy and Acquisitions. Whitney will be based at Bravo’s New York headquarters.


The New York Television Festival
Proudly Announces
Industry Day at the NYTVF in Partnership with NATPE
Featuring a Keynote Conversation with:
Bonnie Hammer –
President of NBC Universal Cable Entertainment & Universal Cable Studios
Rick RosenWilliam Morris Endeavor Entertainment
Rick Feldman  President and CEO of NATPE
Tuesday, September 22nd , 4 PM at The Times Center
For tickets and more information visit:


There is a battle quietly brewing in Silicon Valley over who gets to be the dominant multiplatform control center. Facilitate choices to the end user and collect valuable consumption data that can be used by marketers to profile consumers’ likes and dislikes. TV and entertainment listings iPhone app iTV is going at the market by way of the handset. The start-up unveiled a major upgrade this week, adding an integrated Tivo remote control, iTunes integration, push programming notifications and a brand new interface. The iTV app turns the iPhone into a full-featured control center for all your entertainment needs: check TV and movie times, purchase movie tickets, manage your Netflix queue, watch YouTube videos, and now control your Tivo HD remotely. The interface is elegant, visual and easy to figure out. iTV is releasing the remote control framework to third party developers, hoping to get other set-top manufacturers interested. There’s much speculation that Apple is busy working on a major redesign of the Apple TV module, to turn it into more of a living room entertainment/gaming console that integrates with the iPhone, with full access to the App Store. (In other words, you could utilize the touchscreen iPhone to play games on your TV.) iTV is pointing the way here, and could prove to be influential in this converging world.
Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital

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JOB OPENING: MANAGER MARKET RESEARCH/NY: Analyzing Nielsen Media Research data, 3-5yrs, MRI, Simmons, analyzing Nielsen Media Research data. Apply at: [email protected] (9/12)

JOB OPENING: MGR NEWS TECHNOLOGY/NBCU/NY:Mngmnt of Newsroom Computer Systems of the 10 news operations for NBC’s Local Media division.BS & strong IT & exp w/ video prod. workflows & automation systems. job#1082531 (9/12)

JOB OPENING: DIR CONSUMER MKTING/fuse TV/NYC: 5 yrs exp cable/TV or youth mkting. 5 yrs mgtment exp needed. Create mkt proposals within budget. Knwldg of media plan and buy. Rez to: [email protected] “DIR CONS MKT” in subj (9/12)

JOB OPENING:  Cynopsis Media /Ad Sales Account Exec/Summit, NJ. Consultative sales exec needed with 5+ years of ad sales/TV industry exp & record of budget beating sales success-send cover ltr/Resume to [email protected]  (9/11)

JOB OPENING: RSRCH MGR/Entertainment Rsrch Co/LA: Mng custom/synd. rsrch. Prepare proposals, questionnaires, banner & tab specs, sample, analysis & reports. Knwldg of ent ind. + (9/11)

JOB OPENING: MKTG MGR/SOAPNet/ABC DAYTIME/LA: Help build digital mktg strategy, lead exec of digital mktg plans, devlp content for social media space; 4+ yrs exp corp/ agency digital media mktg, BA/BS. Req # 204809 (9/9)

JOB OPENING: TRAFFIC COORDINATOR/NYC: 1 yr exp applying copy/isci codes req’d. Familiar with log scheduling, programming updates, recon. Resumes to: [email protected] (9/9)

JOB OPENING: FREELANCE, MGR DIGITAL MKTG/AETN/NY: Ensure all dig. efforts (trad’l, social media, viral, etc) are ahead of curve & support net strategies. 3+ yrs dig. mktg exp; mngng media buys/creative dev. (9/9)

JOB OPENING: ACCOUNT EXECUTIVE/Cablevision/Hoboken, NJ: Seeks AE for local ad sales.3+ yrs ad sales exp. pref cable TV, radio, internet adv. Valid NJ DL. See full posting and apply to req 9453BR (9/9)

JOB OPENING: ACCOUNT EXECUTIVE/Cablevision/Oakland, NJ: Seeks AE for local ad sales.3+ yrs ad sales exp. pref cable TV, radio, internet adv. Valid NJ DL. See full posting and apply to req 9446BR (9/9)

JOB OPENING: SR. COUNSEL, LEGAL AFFAIRS, AMC /NY:Structure/negotiate complex contracts and transactions & handle diverse legal issues for network. Must have JD, 6+ yrs relevant inhouse and/or law firm experience. Apply: [email protected] (9/5)

JOB OPENING: DIR PR-MSG MEDIA & ENT (2) NYC: 5-7 yr exp. in media. or ent. PR or with agency. Dev PR Campgns. Resp for Trade & Consumer Press. Strong media relationships needed. Rez to: [email protected] “DIRPR” in subj. (9/5)

JOB OPENING: LINE PRODUCER/ReelzChannel TV About Movies/ABQ : Help launch a daily primetime show about movies and entertainment.Creative approach a must. Resume to: [email protected] or fax 505-212-8772. EOE (9/5)

JOB OPENING: ASSOC WRIT/PROD ON AIR PROMOS/Nickelodeon-TeenNick/NYC: 3+yrs writ/prod exp. OnAirPromos/TV/Adv, Strng concept abilities & aesth jdgment, Editing A+, Knwldge of NICK brand EOE/M/F/D/AAP. Apply (9/5)

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FALL INTERNSHIP CREDITS ONLY: Superb Entertainment, production company at NBC U looking for FILM and TV DEVELOPMENT intern for 2 – 4 days a week. Please e-mail resume to [email protected] (9/10)

INTERNSHIP CREDITS ONLY: COMMUNICATIONS INTERN/NYC PBS station: Assist in PR/marketing of programs to media. Grassroots promotion, research, web updates, proofing. MS Office, strong writing & comm skills required. Resumes: [email protected] (9/9)

FALL INTERNSHIP CREDITS ONLY: MARKETING INTERN/Norwalk CT: Leading global integrated media co. seeking intern to assist mktg dept. Good communication & computer skills a must. Send resume to: [email protected] (9/9)

FALL INTERNSHIP CREDITS ONLY:  MKTG/ON-AIR : Fox Reality Channel, LA. Fall intern-mktg & on-air promo depts. 3 days,15-20 hrs/wk. Majors: Mktg, Adv, PR/Comm, TV/Film. Skills: Writing & computer; On-Air Pro/Avid a plus. [email protected] (9/8)

FALL INTERNSHIP CREDITS ONLY: AD SALES MARKETING INTERN/NYC: Assist in execution of mktg collateral & promotional projects. MS Office & strong comm skills required. (Requisition #981) (9/5)

FALL INTERNSHIP CREDIT ONLY: Coburn Communication is a mid-sized PR firm in NYC, specializing in Beauty, Media, Retail & Food/Beverage clients. Interns will work between 2-3 days/week 9AM-5PM. Please e-mail resume to [email protected] (9/5)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: FREELANCE DESIGN & ILLUSTRATION (NYC): 20 years experience working concept through completion. Portfolio: Email: [email protected] (9/12)

SITUATION WANTED: LA or SF based  WEB PRODUCER/EDITOR/WRITER with 10+ years experience. Past gigs include: ABC, Comedy Central, CBS Local News and more. Contact [email protected]  (9/12)

SITUATION WANTED: MKTG DIRECTOR/NEW MEDIA/PROJ. MGT/LON/NYC: Seeking Freelance opps/6 yrs Print/Online Media Exp/Dev. mktg strategy, sales mats, BIG ideas, media plans/Execute nat’l mktg prog, advertiser campaigns
/ [email protected] (9/10)

SITUATION WANTED: DOCUMENTARY PROD, DIR., WRITER in L.A. Credits: truTV, Discovery, History, A&E, Food Network and HGTV. Strengths include field producing and re-enactment directing. Contact email: [email protected] (9/9)

SITUATION WANTED: CONTRACTS MANAGER/NY: 20+ yrs. film/TV distribution & production agreements, international rights management.Cost effective solution for busy legal/business affairs dept. [email protected] (9/9)

SITUATION WANTED:MEDIA BUYING/SALES/NY:5+ years experience media buying/mrkng Familiar with brdcst media and multimedia platforms. Results oriented, persistent. Seeking position in buying or network sales. [email protected] (9/9)

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position: immediate start. Please contact [email protected] (9/9)

SITUATION WANTED: 9 time Emmy winning CREATIVE PRODUCER-based in Atlanta seeking freelance jobs. Great with clients. 15yrs experience in promotional / creative TV. [email protected] / website: (9/8)

SITUATION WANTED: FILM/TV/ENT PR/NYC: Seeking F/T or Freelance opps. Write press releases/pitch to targeted print/online & brdcst media, track news clips, editorial calendar opps, build press lists w/Cision [email protected] (9/8)

SITUATION WANTED: RESEARCH DIR/STRATEGIST: 20+ yrs media, Nielsen, Hisp, research, sales, presentation experience. How can I help you? Email: [email protected] (9/5)

SITUATION WANTED: EIC/LINE PRODUCER with 10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd biz of Prod. Co’s. for major TV & cable nets. Looking for next project. [email protected] (9/5)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] t (9/5)

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