Friday, September 25th, 2009



#1 with Women 12-17 and 12-34

Top 5 with Persons 12-17, 12-34, 18-34 and Women 18-34, 18-49

21.5MM total video streams in July

Source: The Nielsen Company. Click here for full source data.



Good morning. It’s Friday, September 25, 2009, and this is your first early morning briefing.  And as always, if you prefer to watch this morning’s news instead of reading it, click here.  

Tonight’s Premieres:
CBS: Ghost Whisperer at 8p; Medium at 9p; Numb3rs at 10p
The CW: Smallville at 8p
FOX: Brothers at 8p; Dollhouse at 9p
NBC: Law & Order at 8p
National Geographic Channel: Rescue Ink at 10p

Tonight’s Finales:
TLC: Making Over America with Trinny & Susannah at 8p; Masters of Reception at 10p

Saturday’s Premieres:
CBS: 48 Hours Mystery at 10p
NBC: Saturday Night Live at 1130p

Sunday’s Premieres:
TV One: Washington Watch with Roland Martin at 11a and 5p; Mario’s Green House at 6p;
ABC: Extreme Makeover: Home Edition at 7p; Desperate Housewives at 9p; Brothers & Sisters at 10p
CBS: 60 Minutes at 7p; The Amazing Race at 8p; Cold Case at 10p
FOX: The Simpsons at 8p; The Cleveland Show at 830p; Family Guy at 9p; American Dad at 930p
FUEL TV: Firsthand at 8p; The Adventures of Danny & The Dingo at 830p
Showtime: Dexter at 9p; Californication at 10p
WE tv: My Fair Wedding at 10p

Sunday’s Finale:
MTV: Randy Jackson Presents America’s Best Dance Crew at 9p


Cynopsis Media – CTAM Summit 2009 Luncheon
October 26th 12:45 – 2:30pm

Advanced Advertising and Interactive TV
A Panel Discussion: What’s Real – What’s Not!
How Do MSOs, Networks and Brands Make Money with ITV Today!
Learn how Operators and Networks are delivering real engagement, revenue and tune-in.
Receive exclusive research on the state of Advanced Advertising and ITV at the event!

Sponsored by WE tv, Wedding Central, Comcast Spotlight, and Ensequence
CLICK HERE For Luncheon Registration & Information.


The CW handed a full season order to its drama One Tree Hill. Originally, The CW had ordered 13 episodes of One Tree Hill and now the series is receiving a full seventh season order. Additionally, The CW ordered nine more scripts of frosh series The Vampire Diaries and six more scripts are in the works for Melrose Place.

Several series are returning or debuting next month on various networks:

  • Season three of A&E Network’s real-life series Parking Wars is back starting October 6 at 10p. This new season follows employees of the Philadelphia Parking Authority in addition to those working for the Municipal Parking Department in Detroit. Hybrid Films produces the series for A&E.
  • E! introduces three new ladies living in the Playboy Mansion as a new season of The Girls Next Door begins October 11 at 10p. The series is produced by Prometheus Entertainment, Alta Loma Entertainment and Fox Television Studios.
  • Fine Living Network debuts its new competition series Bartender Wars on October 16 at 1030p. Hosted by Egypt Sherrod, each of the 13 half hour episodes follows three New York City bartenders as they do battle in a series of challenges. 
  • Discovery Channel opens a third season of Storm Chasers on October 18 at 10p.

2008-2009 Season Results for Sunday Morning Talk Shows:

NBC’s long-time staple Meet the Press remained in the lead over the other Sunday morning news/talk shows, though NBC saw some decline in viewers year-to-year while ABC gained ground. The end of season results:
NBC’s Meet the Press: 3.8 million total viewers (-3%); 1.3 million A25-54 viewers (-5%)
ABC’s This Week: 3 million total viewers (+12%); 1 million A25-54 viewers (+4%)
CBS’ Face the Nation: 2.8 million total viewers; 1 million A25-54 viewers
FOX’s Fox News Sunday: 1.3 million total viewers; 500,000 A25-54 viewers

Going into its 35th season on PBS, Austin City Limits revealed a performance schedule filled with an eclectic mix of entertainers (check local listings), reports THR. Beginning October 3, Austin City Limits opens with the Dave Matthews Band and punctuated throughout the season other major artists include Kenny Chesney on October 17; Elvis Costello and Band of Heathens on November 7; Willie Nelson & Asleep at the Wheel on November 14; Pearl Jam on November 21; among others and ending with Madeleine Peyroux and Esperanza Spaldin on February 13, 2010. Additionally, the Rock and Roll Hall of Fame this week announced they were designating the Austin City Limits Studio as a historic landmark.

Based on findings from an online public opinion survey of 1,000 18+ adults commissioned by Empower MediaMarketing, close to 74% of viewers who tuned into NBC’s The Jay Leno Show during its inaugural week gave the show a grade of “A” or “B.” Critics and Twitter users, on the other hand, did not like the show as well. The 8-page study, titled The People Have Spoken: Comparing Opinions on The Jay Leno Show Across Traditional Media, Social Media and Viewers, reviewed a sample of 500 tweets during Leno’s first week and 75% of those opinions were also negative.

Texas-based Global Language Monitor, using an algorithm they developed, released the top ten list of “telewords” or the most influential words from TV as the new season begins, per Reuters. Some of the “words” making the list are actually two words or phrases:
1. ObamaVision
2. Financial Meltdown
3. Michael Jackson
4. Susan Boyle
6. Vampires
7. Dar Dour (The Iraqi TV show spoof)
8. Wizards
9. “And that’s the way it is”
10. Jiggle

Program Call: If your company is attending MIPCOM or MIP JR in early October with programming to sell, Cynopsis Media is producing our annual MIPCOM Shopping Guide available to all Cynopsis and Cynopsis Kids subscribers on Thursday, October 1. To have your programming included, please send only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.). To be included in this free and highly-viewed special edition, please send details to
by Friday, September 25, 2009.


Casting Notes:

  • Stephen Root, fresh from a stint on HBO’s True Blood, will next appear in a multi-episode run on the eighth season of FOX’s 24. Root will play Ben Prady, a Department of Corrections officer hunting for a parolee gone missing.
  • FX tapped Natalie Zea (Dirty Sexy Money, Hung) for its new drama Lawman as a regular cast member, per THR. Zea plays the ex-wife to main character U.S. Marshal Givens (Timothy Olyphant).

TBS hired baseball Hall of Famer Reggie Jackson aka “Mr. October” as host for a collection of one-on-one interviews titled The Pride of October airing during the network’s exclusive coverage of all four MLB’s Division Series and the National League Championship Series. The interview series begins October 7 in TBS’ pregame show MLB On Deck. Expanded editions of the interviews will also air as interstitials between games and online at TBS Hot Corner via

Producer Mark Burnett was chosen as Executive Producer for the People’s Choice Awards 2010, broadcasting live on CBS January 6 from the Nokia Theatre L.A. Queen Latifah returns to host the awards show for the fourth consecutive year.

Simon Cowell is working with FOX on a possible deal to bring his British hit series The X Factor to the US, reports THR, which is contrary to his current American Idol contract. FOX and Cowell are discussing adapting the music competition series for US audiences where Cowell would serve as executive producer. The talks also include ensuring Cowell’s presence as judge on American Idol for two more years.  Currently, The X Factor is in its sixth season in the UK on ITV.

Dave, one of ten distinctive channel brands making up UKTV, an independent commercial joint venture of BBC Worldwide and Virgin Media, announced it has made a deal with RDF Media USA, Inc. where RDF Media will develop 3 half-hour scripts with one being an animation series and another project a scripted comedy. Dave and RDF Media have already produced an animated pilot which has been pre-sold to FOX. 


CYNOPSIS DIGITAL – TODAY’S TOP STORY:   The FCC has set an Oct. 22 date to formally propose new net neutrality rules aimed at ensuring that ISPs refrain from restricting the flow of internet content and applications, per Reuters. With Democrats now in control of the commission by a 3-2 margin, the measure is expected to pass and subsequently be put up for public comment. A group of Republican lawmakers have backed off their plan to introduce a bill to block the FCC’s efforts to codify the agency’s network neutrality principles, the Washington Post reported earlier this week.  Full edition: CYN DIGITAL.    

CYNOPSIS KIDS – TODAY’S TOP STORY: Galleon Holdings enters into a co-production and distribution pact with Chinese movie producer/distributor, PolyBona Film Distribution, for Galleon’s animated feature film Sokator-422.  Under the deal Galleon and PolyBona will co-produce the Sokator-422 animated feature film, which is based on Galleon’s multi-platform sci-fi football fantasy of the same name.  PolyBona will distribute the film through movie theaters and other media channels in China, and its associate company Distribution Workshop will distribute it via its network across South East Asia, including Hong Kong, Macau, Brunei, Burma (Myanmar), Cambodia, East Timor, Singapore, Malaysia, Laos, Indonesia, Taiwan, Thailand and Vietnam.  Additionally, Galleon is in negotiations with distributors for other territories.  Full edition: CYN KIDS.    


Wednesday  A18-49 Analysis: Competition for the A18-49 demo was fierce Wednesday though CBS won by a skosh at 3.6/10, according to final national ratings from Nielsen Media Research. At 8p, ABC’s Dancing with the Stars Results show won at 3.3/10 followed in #2 with FOX’s So You Think You Can Dance at 2.5/8 while new seasons of CBS’ Old Christine and Gary Unmarried averaged a 2.3/7 which tied for third with NBC’s new series Mercy premiering at 2.3/7. CBS led during 9p with the season debut of Criminal Minds at 4.4/12 followed closely by the series premieres of ABC’s Modern Family (4.2/11) and Cougar Town (4.4/11) averaging a 4.3/11. Also this hour, NBC’s new season of Law & Order: SVU posted a 2.5/7, ranking fifth overall. Through 10p, the season opener of CBS’ CSI: NY won the time period at 4.0/11 with ABC’s new drama Eastwick next at 3.0/8 and NBC’s The Jay Leno Show in third at 2.0/5.

Live + Same Day Household Ratings: Wednesday, September 23, 2009 time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 7.8/13         Old Christine [p] 4.6/8, Gary Unmarried [p] 4.3/7, Criminal Minds [p] 9.6/15, CSI: NY [p] 9.2/16

ABC: 7.7/13         Dancing with the Stars Results 10.0/17, Modern Family [p] 7.8/13, Cougar Town [p] 7.1/11, Eastwick [p] 5.6/10

NBC: 5.0/8            Mercy [p] 5.3/9, Law & Order: SVU [p] 5.5/9, The Jay Leno Show 4.3/7

FOX: 3.8/6           So You Think You Can Dance 3.5/6, Glee 4.1/7

UNIV: 2.4/4         En Nombre Del Amor 2.1/3, Manana Es Para Siempre 3.1/5, Don Francisco Presenta 2.0/3

CW: 1.3/2           America’s Next Top Model 1.9/3, The Beautiful Life 0.7/1

MNT: 0.7/1          World’s Funniest Moments [r] 0.6/1, Magic’s Biggest Secrets Revealed [r] 0.8/1

TELE: 0.5/1         Mas Sabe El Diablo 0.6/1, Ninos Ricos 0.4/1, Victorinos 0.6/1

ION: 0.4/1          Ghost Whisperer 0.4/1, Ghost Whisperer 0.4/1, Criminal Minds 0.4/1

A18-49: CBS 3.6/10, ABC 3.5/10, FOX 2.8/8, NBC 2.3/6, UNIV 1.9/5, CW 0.9/3, TELE 0.5/1, MNT 0.4/1, ION 0.2/0



Washington, D.C.-headquartered production and post-production company, Interface Media Group, Inc. (IMG) purchased Virginia-based Alexandria Productions, Inc. In so doing, Joel Westbrook, Founder/President of Alexandria Productions will join IMG as Executive Producer to manage original production, co-production and multi-platform projects.

Sony Pictures Television (SPT) promoted Todd Miller as EVP/Networks, Asia-Pacific. Todd will provide supervision for SPT’s television networks in the Asia-Pacific region as well as its investments in networks in Australia. Todd will also join the board of directors of SPT’s India joint venture, Multi Screen Media Private Limited (Multi Screen). Based in Hong Kong, Todd reports to Andy Kaplan, President/Networks.

Rentrak Corporation named Steven Walsh as SVP/Sales and Jeremy Gabor as Director/Sales. Based at Rentrak’s New York office, Steven and Jeremy are charged with selling and marketing the company’s current measurement and research tools as well as any new products developed in the future. 

Susie Fitzgerald was hired to the newly created position as SVP/Scripted Development and Current Programming for AMC. Susie will manage the daily operations of AMC’s current original scripted programming and new projects in development. Susie joins AMC from Josephson Entertainment where she was President/Television. For AMC, Susie will be based in Los Angeles and will report to Joel Stillerman, SVP/Original Programming, Production and Digital Content, AMC.

Former Sundance Channel Director/Marketing, Laura Giacalone was appointed VP/Marketing for Discovery Communications’ Planet Green. In her new role, Laura will report to Rob Jacobson, SVP/Marketing, Planet Green.


OCTOBER 6, 11am-2pm  The Edison Ballroom NYC

Featuring a distinguished panel discussing Corporate Social Responsibility:

Ben Cohen, Ben & Jerry’s Ice Cream

Ellen East, Time Warner Cable, Kiera Hynninen, National Geographic Channel, Alicin Williamson, MTV Networks

Plus, free Ben & Jerry’s ice cream!
SPONSORS: AETN, Fox Cable Networks, MTV Networks, NBC Universal, Scripps Networks, WE tv

For sponsorship opportunities contact
. For tickets click here!

Friday Fun Fact:  The collecting of beer coasters is called tegestology

This day in History:  1981 – Sandra Day O’Connor became the first female justice of the U.S. Supreme Court when she was sworn in as the 102nd justice. She had been nominated the previous July by U.S. President Ronald Reagan.

Answer to Yesterday’s Trivia Question:  Who was the first primetime character (not the actor, but the character) to get a facelift? MAUDE FINLEY Kudos to: Brian J. Diamond-Spike TV/NY; Anthony Salerno-Maxux/NY; Lynn Marzetti-viamedia/Troy; Mike McLaughlin-HBO/NY; Dennis Emerson/Kerrville TX; Gretchen Brady-KDAF/Dallas; Todd Turina-Stewart Talent Management/Chicago; Lisa McTigue-17′ 64′ Entertainment/Beverly Hills; Coby Byerly-Susan Nathe & Assoc/LA; Susan Nessanbaum Goldbert-M and S Entertainment/LA; John Mazur-KCET/LA

Today’s Trivia Question:  Who said: “A clue! A clue! A clue! My kingdom for a clue!”?    (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


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Later — Cyn

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: DIGITAL DESIGN DIRECTOR/Nickelodeon/NYC: 7+ yrs exp. managing/leading design dept of Ent-based site, Adv Exp in Use Issues, Stng Digi Design knowldge, Kids Audience Exp A+ EOE/M/F/D/AAP. Apply (10/2)

JOB OPENING: DIRECTOR CONTENT & PROGRAMMING/Nickelodeon Digital/NYC: 7+ yrs exp w/Digi Prog & Editorial, Strng Knwlg w/Online Prod/Trends, Digi Marketing/Childrens media exp. A+ EOE/M/F/D/AAP. Apply (10/2)

JOB OPENING: DIRECTOR, CONTENT & PROGRAMMING/VERTICALS/Nickelodeon Digital/NYC: 7+yrs exp w/Digi Prog & Edit, Strng Knwlg w/Online Prod/Trends, Digi Marketing/Childrens media exp. A+ EOE/M/F/D/AAP. Apply (10/2)

JOB OPENING: AD SALES RESEARCH DIRECTOR/ION/NY: 8+ yrs ad sales nat’l resch exp, expert in Galaxy/N Power/MRI/TNS req’d, strong quantitative analytic skills & strat. thinking a must. (10/2)

JOB OPENING: MANAGER OF DEV. – ALTA LOMA PROD./Playboy Entertainment/LA: 5+ yrs. exp., 2 yrs. in feature film dev.; studio, production co. and or agency exp. a must. Apply to:; EOE (10/2)

JOB OPENING: SUPPORT SPECIALIST/Invision Inc/NY: 2+ yrs Media Ad Sales, initial contact for clients, problem determination & resolution, track & identify software fixes, good communication& writing skills Apply:

JOB OPENING: PRODUCER/ SpikeTV/NY: 3 yrs nat’l cable/network exp as writer/producer; related degree pref. Short-form exper reqd. Strong creative/communic sk: writing, design, music direction. Apply: EOE (10/2)

JOB OPENING: FREELANCE SPECIALIST, MUSIC SERVICES/AETN/NY:Oversee tracking of music cue sheets.Familiarity with ASCAP/BMI/SESAC. Analyze music agreements. 2-3 yrs exp in TV Music Pub Admin. Apply: (10/2)

JOB OPENING: RESEARCH ANALYST, INT’L TV DIST/Warner Bros/Burbank: 2 yrs TV Research exp. BA in related field. Nielsen Galaxy Explorer a must; ITVR a plus. Strong computer skills. Email:
RE: UCTC/114268BR (10/2)

JOB OPENING:  RESRCH ANALYST/DIRECTV Latin America/LA: Monitor DTV branded channels and provide insight in the dev of business strategies. Analytical skills. Contractor w/ growth opps. Resume:

JOB OPENING;  SCHEDULING & ACQUISITIONS/Qubo Children’s Channel/ION/NY: Manages scheduling and oversees all program acquisitions for 24/7 Qubo kids channel.Must have Kids TV experience.EOE.
.  (10/1)

JOB OPENING:  VP, STRATEGIC MARKETING (Syfy)/NBCU/NY: Lead team to strategically expand Syfy client & rev base. BS, 10 yrs sales marktng or business to business marktng exp. Entertainment industry exp. job#1085368. (10/1)

JOB OPENING: DIR, PRGRMNG/KSBI/OKC: Mng all areas of prgrmng. Prgrmng acquisition, plan’g, Nielsen overnight. Strong knwlg of news media & brdcst sports. BA & 3+yrs exp TV prgmng &/or mktg req’d.
or fax 405-631-7367 (9/30)

JOB OPENING: RESEARCH ANALYST/NFL/NY: Resourceful, self-starter needed to support league-wide research (Mktg, Media/Sales, & Broadcast); Strong analytical/data interpretation/writing sk. 2-3 yrs exp. Apply @ (9/30)

JOB OPENING: SALES MKTG/DAILYMOTION/NYC: Create sales/mktg materials, proposals & responses to RFPs. Dynamic start up envir. 3-5+ yrs relevant experience at a digital publisher or agency a must. Res/cover:

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JOB OPENING: ACCOUNT MANAGER/SNL Kagan/NY or CA: Conduct onsite/online training, grow the client base and provide best-in-class customer service. Strong comm skills, BA pref plus exp in media industry. Full posting EOE (9/30)

JOB OPENING: EXP’D POST PROD: (exclnt creative creds) to lead editors & GFX artists for a multi-ep doc series. Must relocate to Knoxville for 6-7 month assignment. Res:

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JOB OPENING: SHOWRUNNER/Boston television Production Company: Must have network credit as showrunner. Live in Boston area or willing to relocate. Apply to
and put “SHOWRUNNER” in the subject field (9/26)

JOB OPENING: AD SALES TRAFFIC COPY COORD/ TV One/NY: BA Pref’d and/or 3 yrs exp in TV Ops. & Traffic. Wrk w/external agencies, planners + Ad Sales mgmt to secure commercial copy for network. More info: (9/26)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

F ALL INTERNSHIP CREDITS ONLY: Boutique TV Syndication Co./NY: needs diligent undergrad to assist in daily operations. Duties include creation of mktg/promo materials,contracts, etc. MS Office & strong comm skill required. Email

F ALL INTERNSHIP CREDITS ONLY:Electric Artists ONLINE MKTG INTERN:Research, analytical reporting, admin tasks. Excel, PPT & Twitter-savvy. Undergrad,2 days per week. Reply: geoffreyc@electricartists w/ res/cover (9/26)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED: FREELANCE BUDGETS -Very experienced LP/EIC has experience with all formats Feature, Variety, Docu-Soap, Game Show, Scripted, Competition/Elimination-very reasonable rates.

SITUATION WANTED: Job in TV/FILM PRODUCTION/LA: or behind the scenes/office work. ANY marketing, PR, PA, assistant etc. Educated, organized go getter with 3+ years exp. in TV etc. To contact me: (310)945-6442 /

SITUATION WANTED: JR COPYWRITER/COPYWRITER: Entry level. Previous reputable internships. Humorous Writer, creative thinker, happy go lucky. Skilled in the adobe suite. Contact me at

SITUATION WANTED: BRAND STRATEGIST & BUSINESS DEVELOPMENT: Ad Agency & Hollywood Studio experience; content development & distribution, account mgt, creative & media strategy, pitching.

SITUATION WANTED: ASST POSITION/LA: Ent. Industry. MBA with Exp. in Production, Talent, and Distribution. Highly organized, detail oriented, fast learner. Please contact me at
or (917) 670-8781 (10/2)

SITUATION WANTED: SR. FIELD PROD/DIR/LA: Docusoap, Lifestyle, Infotainment,Feature Doc + more. Resonant leader, keen dir/writer, strong storyteller field/ post + showrunner. 8+ yrs. Int’l/ Dom.
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SITUATION WANTED: ADVERTISING CREATIVE DIRECTOR/SR COPYWRITER: Wide variety of experience in TV, Digital, Radio, Theatrical, and Print. . Please contact me at

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SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position:

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SITUATION WANTED: STORY ART, DESIGN & ILLUSTRATION (NYC)20 years experience working concept through completion. Portfolio: Email:

or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.


ABC:  FlashForward [r], Modern Family [r], Cougar Town [r], 20/20
AZTECA: Laura de Todos, Lo Que Callamos Las Mujeres Edicion Especial, Al Extremo
CBS: Ghost Whisperer [p], Medium [p], Numb3rs [p]
CW:  Smallville [p], America’s Next Top Model [r]
FOX:  Brothers [p], Dollhouse [p ]
ION: Movie: The Matrix Reloaded
MNT: WWE Friday Night Smackdown
NBC:  Law & Order [p], Dateline NBC, Jay Leno Show
PBS: Washington Week, Now on PBS, Bill Moyers’ Journal, Inside
TELE: Mas Sabe el Diablo, Ninos Ricos Padres Pobres, Victorinos
UNIV:  El Nombre del Amor, Manana es para Siempre, Rosa de Guadalupe

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