Friday, September 18th, 2009



Good morning. It’s Friday, September 18, 2009, and this is your first early morning briefing.  And as always, if you prefer to watch this morning’s news instead of reading it, click here.  

Tonight’s Premiere:
Starz: Crash at 10p

Tonight’s Finale:
Syfy: Eureka at 9p

Sunday’s Premieres:
HBO: Curb Your Enthusiasm at 9p; Bored to Death at 930p

Sunday’s Special:
CBS: The 61st Primetime Emmy Awards at 8p


Cynopsis Media – CTAM Summit 2009 Luncheon
October 26th 12:45 – 2:30pm

Advanced Advertising and Interactive TV
A Panel Discussion: What’s Real – What’s Not!
How Do MSOs, Networks and Brands Make Money with ITV Today!
Learn how Operators and Networks are delivering real engagement, revenue and tune-in.
Receive exclusive research on the state of Advanced Advertising and ITV at the event!

Sponsored by WE tv, Wedding Central, Comcast Spotlight, and Ensequence
CLICK HERE For Luncheon Registration & Information.


truTV premieres a new series, All Worked Up relating first-person stories of bad work days involving avoiding punches and dodging bullets. Debuting October 19 with two back-to-back episodes at 9p and 930p, All Worked Up showcases different professions around the country such as a husband and wife property repossessor team, a head of security for pro wrestling matches, to a process server. RDF USA produces the series for truTV.

A new docu-series blooms on TLC with the 12-part Flowers Uncut with Jeff Leatham premiering November 4 at 10p. Two half-hour episodes will air in tandem featuring artistic director and floral designer Jeff Leatham spotlighting his lifestyle and his efforts to launch his name and expertise in the New York event design circle. Leatham’s high end clientele includes the likes of Swarovski Crystal, Givenchy and Burberry, Tina Turner, Janet Jackson, the Dali Lama and President Bill Clinton. Original Media produces the series.

The Style Network travels to Dallas in its newest reality docu-series, Dallas Divas & Daughters to explore the idea that everything is indeed bigger in the Lone Star state. The new series, premiering October 4 at 8p, follows five socialite moms and their daughters while they battle to stay on top of the social scene. Allison Grodner Productions produces eight episodes of Dallas Divas & Daughters for The Style Network.

Comedy Central’s weekly series taking viewers on the inside of the internet, Tosh.0 with host comedian Daniel Tosh, returns on October 8 at 10p with the first of six new episodes.

Discovery en Espanol premieres the series Vivir para Contarlo (Survival Stories Latin America) beginning October 11 at 9p coinciding with Hispanic Heritage Month. Six episodes will explore some of the more horrific tragedies in Latin America utilizing archival footage, interviews with survivors, CGI, dramatized scenes and “where are they now” segments.

Spike TV’s tenth season opener of The Ultimate Fighter on Wednesday at 10p became the most watched episode in the series’ history as well as the network’s history for an original. The telecast attracted 3.2 million A18-49 viewers and 4.1 million total viewers in addition to posting a 5.3 rating among M18-34 and a 4.3 rating with M18-49.

HISTORY’s new series MysteryQuest premiered on Wednesday at 10p, drawing in 516,000 A18-49 viewers, 606,000 A25-54 viewers as well as 1.2 million total viewers.

Utah-based Simmons Media Group, Inc. is selling four of its Texas radio stations to Texas-based M&M Broadcasters, Ltd. The stations involved in the transaction include KLRK-FM/Marlin; KRQX-FM and KRQX-AM/Mexia; and KRZI-AM/Waco. Simmons Media also owns and operates radio stations in Utah, Nevada, Idaho, Montana, Wyoming, Texas, Arkansas, Missouri and Tennessee in addition to 815 billboard faces in ten states. M&M Broadcasters has two other stations in the Dallas-Ft. Worth market, KCLE-AM and KJSA-AM.

Program Call: If your company is attending MIPCOM or MIP JR in early October with programming to sell, Cynopsis Media is producing our annual MIPCOM Shopping Guide available to all Cynopsis and Cynopsis Kids subscribers on Thursday, October 1. To have your programming included, please send only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.). To be included in this free and highly-viewed special edition, please send details to
by Friday, September 25, 2009.

Correction: The US total measured advertising spending during the first six months of 2009 totals $60.87 billion, not million (yeah ok … duh).


Lifetime will soon get its own food-themed reality series as it approved a pilot called Search for the Greatest American Recipe, reports Variety. Celebrity chef Tyler Florence will host the project and be one of the judges as production begins this weekend in Los Angeles. The series will follow Florence as he travels to seven US regions in search of unique recipes. Each of the regional finalists would then compete in a cooking competition with one winning overall. ITV Studios and Parade Publications, owner of the national Sunday newspaper inserts, are producing. Parade, in partnership with ITV, will generate additional awareness for the show through the magazine’s website including blogs, recipe databases and other components.

Bravo said production on season three of The Real Housewives of New York City has begun with new episodes slated to debut in 2010. Shed Media U.S. produces the NYC version of the popular franchise. Additionally, the Real Housewives brand has expanded into numerous new products. Bravo Media is teaming with Royal Plush, in its first-ever licensing agreement, to produce a co-branded apparel line sold nationwide in top department stores and specialty boutiques starting this fall. Furthermore, Bravo Media is partnering with Chronicle Books and Melcher Media on a companion book to the franchise titled The Real Housewives Get Personal, a behind-the-scenes tell-all featuring the women from Atlanta, New York City, New Jersey and Orange County.

Disney Media Networks Latin America has an adaptation of The Golden Girls in the works for Spanish-language viewers. The program titled Los Anos Dorados received an order for 45 half-hour episodes and it will be produced in Venezuela and sold throughout Latin America and to Spanish-language networks in the US. Similar to the original show, the new version will be set in Miami though the cast is described as being more diverse, reflecting more modern-day Miami and appealing to Latin viewers. Stars of the show include Rebecca Jones and Susana Alexander from Mexico, Kristina Lilley from Colombia and Lili Renteria from Cuba.

Casting Notes:

  • NBC’s midseason comedy 100 Questions added Collette Wolfe and Smith Cho as regular cast members, per THR. The plot surrounds a young woman (Sophie Winkleman) who is searching for love by using a popular online dating service. Cho will play her best friend and business partner while Wolfe will play another friend who is a sweet-tempered kindergarten teacher by day and a major party girl at night. Originally in the pilot the roles were played by Elizabeth Ho and Joy Suprano, respectively.


CYNOPSIS DIGITAL – TODAY’S TOP STORY:  Do you want a paperback made while you’re waiting for that espresso? Google announced a new partnership that makes its index of over 2 million public domain books available to On Demand Books The Espresso Book Machine, a print-on-demand “ATM for books” that can spit out a 300-page paperback in a matter of minutes, at the cost of about a penny a page. The machine is powered by the company’s EspressNet proprietary software system that connects it to a vast encrypted network of licensed content. “What’s great about this technology is that it radically decentralizes the marketplace for the distribution of books,” says Dane Neller, CEO of On Demand Books. Most books would retail for about $8 wherever the machine was located, with each partner keeping $1 per sale. The machine itself costs about $100,000.    Full edition: CYN DIGITAL.    

CYNOPSIS KIDS – TODAY’S TOP STORY: Cookie Jar Entertainment will co-produce the newly greenlit animated series Doodlebops Rockin’ Road Show (26×30) with Argentina-based Illusion Studios and Germany’s Optix Entertainment.  With production set to being on Doodlebops Rockin’ Road Show this fall, the series has already been sold to CBC (Canada).   Full edition: CYN KIDS.    


Reach Your Peak At
The CTAM Summit – October 25-27

Hear the critical directions the industry is taking to stay ahead in 2010

Speakers  from BrightHouse, Cablevision Systems Corp, Clearwire Corporation, Comcast, Cox Communications, CNN Worldwide, Discovery Communications, Hulu, Starcom MediaVest Group, Suddenlink, Time Warner Cable
Meet with peers at the last major industry event this year. See who’s already registered.

Register Today – Early Bird Rate Ends Sept. 30
Travel savings up to 15% with our partner


Wednesday  A18-49 Analysis: NBC led a clean sweep Wednesday night among A18-49 at 3.5/10, according to final national ratings from Nielsen Media Research. NBC’s season finale of America’s Got Talent did best at 8p with a 2.8/9, while FOX’s So You Think You Can Dance ranked #2 with a 2.4/7. During 9p, NBC’s America’s Got Talent concluding hour surged to a 4.1/11 while FOX’s new Glee came in second place at 3.2/9. Also this hour, The CW’s The Beautiful Life premiered with a 0.6/2, ranking sixth overall. For a third straight night, The Jay Leno Show on NBC won its time period through 10p with a 3.5/10 followed by CBS’ encore of CSI: NY at 1.9/5.
Live + Same Day Household Ratings: Wednesday, September 16, 2009 time period averages. Source: NTI Galaxy, as dated. Live+SD.

NBC: 9.2/15       America’s Got Talent 9.5/16, The Jay Leno Show 8.5/15

CBS: 4.2/7           Old Christine [r] 2.9/5, Gary Unmarried [r] 2.6/4, Criminal Minds [r] 4.6/7, CSI: NY [r] 5.2/9

FOX: 3.9/6           So You Think You Can Dance 3.6/6, Glee 4.3/7

ABC: 2.7/5          Wipeout 3.4/6, Crash Course 2.0/3, Primetime: Family Secrets 2.7/5

UNIV: 2.2/4        En Nombre Del Amor 2.0/3, Manana Es Para Siempre 2.7/4, Don Francisco Presenta 1.9/3

CW: 1.5/2          America’s Next Top Model 2.0/3, The Beautiful Life [p] 1.0/2

MNT: 0.6/1         World’s Funniest Moments [r] 0.6/1, Magic’s Biggest Secrets Revealed [r] 0.7/1

TELE: 0.5/1        Mas Sabe El Diablo 0.6/1, Ninos Ricos 0.4/1, Victorinos 0.5/1

ION: 0.4/1         Ghost Whisperer [r] 0.4/1, Ghost Whisperer [r] 0.3/1, Criminal Minds 0.5/1

A18-49: NBC 3.5/10, FOX 2.8/8, UNIV 1.9/5, ABC 1.7/5, CBS 1.6/5, CW 1.0/3, TELE 0.5/1, MNT 0.3/1, ION 0.2/1


Maria Brennan was tapped as President/CEO of Women in Cable Telecommunications where she will succeed Benita Fitzgerald Mosley who departed in June to take on a new role with USA Track and Field. Maria, who is the current President of American Women in Radio and Television, joins WICT starting October 19.


Be Part of the MIXX Experience!
Main stage is SOLD OUT but you can still be part of the action
Get your name on the waiting list NOW

Register for EXPO ONLY–great networking with attendees and exhibitors
See groundbreaking creative work at the MIXX Awards Gala
Take advantage of onsite Professional Development Seminars@MIXX

Fueling the Creative Revolution in Interactive Advertising – MIXX Expo passes are FREE!

Friday Fun Fact:  The world’s longest Coca-Cola truck is in Sweden. It’s 79′ long with a four-axle trailer.

This day in History:   1927 – Columbia Phonograph Broadcasting System made its debut with its network broadcast over 16 radio stations. The name was later changed to CBS. 

Answer to Yesterday’s Trivia Question:   Here’s the quote – you tell me the name of the movie:  “You’re not gonna be pickin’ a fight dad … dad-dad-daddy-o!” MARTY McFLY in BACK TO THE FUTURE  Kudos to … holy cow!  Everybody on the planet!

Today’s Trivia Question:  On what sitcom would you find Chez Louisiane? (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


Learn from the Branding Experts
at the Kellogg School of Management
Capture Audience with the Power of Brand

*** Branding in Media and Entertainment ***
October 19-21, 2009 in New York City (executive education)
Limited seats available.  Sign up toda y!

Previous participants of Branding in Media and Entertainment include professionals from Time Warner, Disney, Google, MTV, ESPN and other top companies.

Later — Cyn

Cynopsis Media Facebook Page here – all of our Job Listings and Top Stories reported here first!

Cynopsis Ad Sales:
Chuck Bolkcom, Pres/COO – 646-468-6180 /

Classifieds – Trish Pihonak- 203-926-9878 /

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: SR RESEARCH ANALYST/ABC Burbank: Min 2 yrs exp in TV/digital research, apt at Nielsen, strong written, PC & analytical skills, college degree req. Apply at: (9/25)

JOB OPENING: DIR PRICING & PLAN’G/TWC/NY: Resp for strategic dvlpmnt/operational mngmnt of TWC Cable Ad Sales pricing & plan’g group. 3+ yrs Sr mngmnt + cable pricing & plan’g exp. Resume: (9/25)

JOB OPENING: ASSISTANT /Endemol USA/LA: Detail-oriented professional for Head of Non-Scripted Development. 1 year exp on busy entertainment industry desk required. Salary/benefits/401k. Resume to:

JOB OPENING: ACCT EXEC DIR RESPONSE/ION/NY: Req’d 5 yrs TV ad sales & DR Sales, strong oral/written skills vital, duties pricing, creative selling & promo ideas. EOE full ad (9/25)

JOB OPENING: DIR DEVL & PROD SHORT FORM /DISNEY CHANNEL/LA: Oversee devlpmnt and execution of short form content for Disney Channel & Disney XD.  Min 5 yrs devlpmt exp; multiplatform a plus. Apply Req #206058 (9/25)

JOB OPENING: VICE PRESIDENT/GENERAL MANAGER Meredith Corp. seeks VP/GM in Kansas City (KCTV/KSMO). Will develop the stations’ full potential for audience, revenue, and profits. More at (9/24)

JOB OPENING: AD SALES TRAINING MGR/FOX CABLE NETWORKS/NYC: Seeking 2-4yrs training exp in Sales Operations; Cable exp needed; Highly organized & detailed; Integrated Sales systems a plus. Resumes to FNG17312. (9/24)

JOB OPENING: AD SALES ACCOUNT EXEC/Cynopsis Media/NJ office. Sales Exec needed with 5+ years of ad sales/TV industry exp & record of budget beating sales success.  Send cover ltr/Resume to

JOB OPENING: NEW MEDIA MKTG MGR/Scripps/Knox-TN: Dev VOD Promos & mktg strategies; dev processes, content package & agreements w/ On Demand affiliates. Analyze distrib models for tech reqs. To apply: (9/22)

JOB OPENING: RESEARCH ANALYST/Univision NY: Support advertising and affiliate sales. 1-2 years Nielsen ratings experience. Program tracking and analysis; create sales materials. Please e-mail resume to

JOB OPENING: ACCOUNT MGR/The Hotel Networks/Chicago: 3+ yrs Ad Sales Exp, OOH/Digital-Place Based+++, Creative, Aggressive, Proven Sales Pro, Excel Communication Skills A Must, Self-Motivated, Email

JOB OPENING: SR PRODUCER/ Proj manage digt’l efforts, site dev initiatives incl; mob, community & viral digt’l mktg. Min 8yrs dev, bldg online prop. PM skills and HTML req. Visit ID 203730 (9/19)

JOB OPENING: ACCOUNT EXECUTIVE/Gaia Interactive/NYC: Seeks dynamic, strategic, savvy Media Salesperson. Resp. for generation & selling online ad/sponsorship. 2-4+ yrs online media sales. Resumes to:

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

F ALL INTERNSHIP CREDITS ONLY: USA Network STRATEGIC MKTG INTERN: Develop presentations and creative concepts for advertising partnerships, reports, admin tasks. Excel & PPT desired. Grad/Undergrad, 3 days. Reply:
w/ res/cover (9/19)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED: WRITER/PRODUCER/SUPR PROD/FIELD PROD-DIR: 18 yrs exp: 200+ credits w/E!, TV Guide Net, GSN, Food Net.. Hard news bg. Xcptnl storyteller and interviewer. Contact:

SITUATION WANTED: PRODUCER : 5+ yrs exp. Entert & Music TV shows for MTV & others. Creative writer & Field Prod. Strong Mng, people skills, ethics. Direct talent, artists & celebs intvs. Bi-lingual Spanish. FCP, Photshop, Mini DV Cam.
. (9/25)

SITUATION WANTED: ASST POSITION/LA: Entry level position in the ent. Industry at an agency or mngmnt firm. Exp in sales & mngmnt as well as audio/video prod and post production. Very organized & fast learner. (9/24)

SITUATION WANTED: WRITER’S ASSISTANT/PA position on TV series. 15 years experience in the industry as artist, writer, and PA. Please contact me at
or 310-772-8248 (9/24)

SITUATION WANTED: MARKETING/PROMOTIONS/Boston: Marketing/promotions professional seeks television, web marketing, social networking focused position. Experienced in international markets. Creative + will travel.

SITUATION WANTED: MEDIA BUYING/SALES/NY:5+ years experience media buying/mrkng Familiar with brdcst media and multimedia platforms. Results oriented, persistent. Seeking position in buying or network sales.

SITUATION WANTED: SR FIELD PROD/DIR: 15 yrs exp: CBS, NBC, Discovery, HGTV, Fox, Style, Fine Living, Speed. Xlnt interview & story skills; great w/people, places & things; nat’l & int’l exp. (9/22)

SITUATION WANTED: BRAND STRATEGIST & BUSINESS DEVELOPMENT; Ad Agency & Hollywood Studio experience; content development, distribution & licensing, account mgt, strategy, pitching, closing.

SITUATION WANTED: SHOOTER/PRODUCTION EDITOR/Graphics-Final Cut, Premiere, CS3-4 Many skills Looking for FT/PT/Temp. in Connecticut. Contact Greg 619.708.5266   Great work ethic, team player (9/22)

SITUATION WANTED: TRAFFIC MANAGER with13 years exp seeks position in Radio/TV/Online or traffic software in NY/NJ Area only. 

SITUATION WANTED: WRITER/PRODUCER/VO TALENT (LA) 15+ years experience in Creative Marketing, Trailers & On-Air Promo. Seeks Freelance or Staff Position. Reel & Contact Info: Email:

SITUATION WANTED: FIELD PRODUCER/DIRECTOR (NYC):8 yrs exp in reality & docs. Local & Int’l prod. Strong story teller. Exp w/ Sony Z-1U & V-1. Bi-lingual (Eng & Span) CREDITS: Bravo, History, Discovery

SITUATION WANTED: 9 time Emmy winning CREATIVE PRODUCER-based in Atlanta seeking freelance jobs. Great with clients. 15yrs experience in promotional / creative TV. 
/ website: (9/22)

SITUATION WANTED: DIGITAL MEDIA/CABLE/BUSINESS AFFAIRS ATTORNEY Broad in-house exp in content prod& distribution, new media, operations, cable affiliate & ad sales. Avail for project/consultant/FT. Contact

SITUATION WANTED: Recent grad seeking an ENTRY-LEVEL position in the entertainment industry. Experience in marketing, sales, mgt., project management. Highly organized, eager to learn and contribute. Email:

SITUATION WANTED: RESEARCH/STRATEGY – 20+ yrs expertise in Nielsen methodology, calcs, Hisp, research, sales, & presentations. Email:

SITUATION WANTED: EXP’D GRAPHIC DESIGNER/ARTIST (LA) Reality-TV, Film, Commercial, Documentaries & Corp. Creative & Flexible. Seeking Freelance or Staff Position, Remote or In-House. Reel & Contact Info: (9/19)

SITUATION WANTED: FREELANCE DESIGN & ILLUSTRATION (NYC)20 years experience working concept through completion. Portfolio: Email:

or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.


ABC:  2009 ALMA Awards, 20/20
AZTECA: Laura de Todos, Lo Que Callamos Las Mujeres Edicion Especial, Al Extremo
CBS: Ghost Whisperer [r], Medium [r], Numb3rs [r]
CW:  Smallville [r], The Beautiful Life: TBL [r]
FOX: Are You Smarter Than a 5th Grader?, Glee [r]
ION: Movie: Patriot Games
MNT: WWE Friday Night Smackdown
NBC: Dateline NBC, Jay Leno Show
PBS: Washington Week, Now on PBS, Bill Moyers’ Journal, Inside
TELE: Mas Sabe el Diablo, Ninos Ricos Padres Pobres, Victorinos
UNIV:  El Nombre del Amor, Manana es para Siempre, Rosa de Guadalupe

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