Friday, September 18th, 2009

Cynopsis: DIGITAL


Good morning, it’s Friday, September 18, 2009, and this is your first early morning digital briefing.

Do you want a paperback made while you’re waiting for that espresso? Google announced a new partnership that makes its index of over 2 million public domain books available to On Demand BooksThe Espresso Book Machine, a print-on-demand “ATM for books” that can spit out a 300-page paperback in a matter of minutes, at the cost of about a penny a page. The machine is powered by the company’s EspressNet proprietary software system that connects it to a vast encrypted network of licensed content. “What’s great about this technology is that it radically decentralizes the marketplace for the distribution of books,” says Dane Neller, CEO of On Demand Books. Most books would retail for about $8 wherever the machine was located, with each partner keeping $1 per sale. The machine itself costs about $100,000.


Cynopsis Media – CTAM Summit 2009 Luncheon
October 26th 12:45 – 2:30pm

Advanced Advertising and Interactive TV
A Panel Discussion: What’s Real – What’s Not!
How Do MSOs, Networks and Brands Make Money with ITV Today!
Learn how Operators and Networks are delivering real engagement, revenue and tune-in.
Receive exclusive research on the state of Advanced Advertising and ITV at the event!

Sponsored by WE tv, Wedding Central, Comcast Spotlight, and Ensequence
CLICK HERE For Luncheon Registration & Information.



News Corp. isn’t the only media giant trying to figure out how to squeeze subscription revenue out of what it has been giving away for free. Viacom is also looking at ways to bundle content, casual gaming and merchandising online with a subscription business model, according to comments made this week by CEO Philippe Dauman at the Goldman Sachs Communicopia Conference sourced in MediaPost. Viacom’s new Beatles Rock Band release is a recent bright spot that may be used as leverage in other businesses. The company already sold about a quarter of its inventory of the game during is first week of release, per GameSpot, and expects to be sold out entirely by Nov. Rock Band has generated more than 60 million paid song downloads to date.
Virgin Media
struck new multiplatform agreement to carry standard and high def Disney content on cable, online and mobile phones across the pond. Under the terms of the deal, Disney TV shows such as Hannah Montana and Mickey Mouse Clubhouse and feature films including High School Musical and Camp Rock will be made available on Virgin Media’s on-demand offering in the UK and Ireland as well as on Virgin’s ADSL broadband and mobile services. The Disney XD channel was also recently launched on Virgin Media, replacing the Jetix service.
Fashion designer Norma Kamali unveiled the Spring 2010 line she designed exclusively for WalMart as part of an online video game at Lifetime Digital‘s dress-up site yesterday. The game will went live simultaneously in conjunction with Kamali’s “Democratization of Fashion” show at New York City’s Apple Store in Soho.
The Wall Street Journal unveiled a new online News Hub yesterday, broadcasting live and on demand reports every weekday at 8:30 am and 4 pm ET from across its Digital Network including,,, Dow Jones Newswires and Sprint is the charter sponsor of the site.
CBS Sports announced it will again stream its entire 2009 SEC college football schedule live on
Pacific Entertainment Corporation has licensed its Baby Genius musical edu-tainment brand to Meadowbrook Press for a new line of interactive Sing ‘n Learn board books to be distributed by Simon & Schuster.


Broadband-powered personalized TV platform ZillionTV announced plans to sell directly to consumers in addition to attracting partnerships with Internet Service Providers. Zillion, which as been in closed field trials since March 2009, will also delay its commercial launch from late 2009 until the second half of 2010 to give the company a chance to integrate with as many CE devices as possible.


Online marketing platform Lotame announced a partnership with Dimestore Media to inform and improve Lotame’s ability to create campaigns for advertisers. Dimestore provides a multiple-question survey platform to measure campaign ROI with advertiser-defined metrics such as increased intent to buy, brand awareness, primary message retention and brand attitudes.
Retail digital media solutions provider Premier Retail Networks (PRN) reached a multi-year agreement with TargetCast Networks’ TCN Media. PRN will provide ad sales services in key categories for the company’s out-of-home ad network.
Ogilvy Digital Labs
debuted its new space yesterday in Ogilvy’s recently opened New York headquarters, with a conference showcasing the latest technologies in the digital out-of-home (OOH) and point-of-sale (POS) spaces.


Skype (and Joost) founders Janus Friis and Niklas Zennstrom filed a lawsuit against eBay over intellectual property copyright infringement and the action could throw a wrench in eBay’s plans to sell off a controlling share of the web-based communications firm, per the WSJ. The suit claims that Skype has been using global index software without proper clearance from their start-up Joltid, which owns the rights to the technology.


Top 10 Web Brands – August 2009
Brand                       Unique            Time Per Person
                           Audience (000)      (hh:mm:ss)   
Google                         149,673            1:53:21    
Yahoo!                         137,325            3:14:30    
MSN/WindowsLive/Bing    114,844            2:03:08    
Facebook                      103,886            5:46:04    
YouTube                         94,580            1:17:20    
Microsoft                         94,024           0:44:52    
AOL Media Network           92,574           2:36:17    
Fox Interactive Media        72,831          2:04:42    
Wikipedia                         58,846           0:17:05    
Apple                              58,719           1:18:43    
Source: Nielsen NetView
Average U.S. Internet Usage – August 2009
Metrics                                               Aug-09
Sessions/Visits per Person                          53
Domains Visited per Person                        90
Web Pages per Person                           2,749
PC Time per Person                           69:07:42
Duration of a Web Page Viewed            0:00:56
Active Digital Media Universe         196,847,109
Current Digital Media Universe Est  233,913,000
Source: Nielsen NetView


released a new digital SLR camera – the K-x digital SLR – that shoots HD video in 720p  1280×720 resolution at 24 frames-per-second cinematic framerate. Compatible with any Pentax 35mm lens, the K-x delivers 12.3 megapixel stills and allows you to view what your shooting in video live through a 2.7 inch LCD Screen. It is expected to retail from $650.
Spying on your loved ones has never been more affordable. Avaak’s new $299 Vue system comes with two mini cameras that stream video over the internet, allowing you to watch the live feed from any online web browser. The cameras are designed to operate with very little energy drain, lasting up to one year without having to change the battery.


The Huffington Post named former Yahoo head of global ad sales Greg Coleman as the company’s new President and Chief Revenue Officer. Current Chief Revenue Officer James Smith is leaving HuffPo following the transition.
NBCU’s iVillage has hired former IAC VP of Technology Tammy Hepps as Chief Technology Officer, effective Monday, Sept. 21. She will lead technology strategy and development of all new applications for the site, reporting to Jodi Kahn, EVP/iVillage Networks.
Hearst Magazines Digital Media announced a number of changes within its 
editorial and content teams:
Nicole Stagg has been promoted to Executive Director and will oversee, and two projects currently under development
– Eric Gillin has been upped to Director and will be responsible for, and
Ashley Parrish has been promoted to Director overseeing,,, and the Hearst Teen Network
Deanne Hess becomes Director at, launching on September 24
Julie Hochheiser was named Senior Web Editor for the Hearst Teen Network
Brenda Schmerl, formerly senior Web editor for, 
has added to her responsibilities
Andrea Lavinthal has been  promoted to Senior Beauty Editor
Colleen Noonan has been upped to Executive Director, Creative Services
Kimberly Lau has been promoted to Executive Director, Business Development and Partner Relations.


Digital Day at the New York Television Festival
Sponsored by MSN
September 23 1 PM-10 PM
A day of FREE panels and screenings focused on Web TV, with
guests Greg Goodfried & Miles Beckett (LonelyGirl15 ), and
Douglas Sarine (Ask a Ninja) and world premieres of Sparhusen
(Illeana Douglas, Keanu Reeves) and Season 3 of You Suck at Photoshop.

Special session at 4 PM, featuring Joe Michaels & Niko Chauls of MSN Video discussing upcoming content initiatives.
FREE tickets available at: .


Online location-based news distribution service Fwix announced that it received $2.75 million in funding led by BlueRun Ventures. Fwix aggregates news articles and blog posts and distributes stories that are relevant to specific locales in more 80 North American cities. Its secret sauce is a proprietary algorithm that identifies place names, topics and issues a city may be interested in. It’s interesting because it treats all sources of news as equal; blog entries are given equal weight with missives from major news organizations. The more active the local blogging community, the richer the local site. There’s even a Google Trends-like tool that identifies hot topics. Fwix also released a new “Wire” API allowing third parties to integrate geo-targeted Fwix news updates onto outside sites or applications. This could be a great way to help distribute news stories to previously underserved nooks and crannies on the web.
Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital

Cynopsis Media Facebook Page here – all of our Job Listings and Top Stories reported here first!

Cynopsis Ad Sales:
Chuck Bolkcom, Pres/COO – 646-468-6180 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: SR RESEARCH ANALYST/ABC Burbank: Min 2 yrs exp in TV/digital research, apt at Nielsen, strong written, PC & analytical skills, college degree req. Apply at: (9/25)

JOB OPENING: DIR PRICING & PLAN’G/TWC/NY: Resp for strategic dvlpmnt/operational mngmnt of TWC Cable Ad Sales pricing & plan’g group. 3+ yrs Sr mngmnt + cable pricing & plan’g exp. Resume: [email protected] (9/25)

JOB OPENING: ASSISTANT /Endemol USA/LA: Detail-oriented professional for Head of Non-Scripted Development. 1 year exp on busy entertainment industry desk required. Salary/benefits/401k. Resume to: [email protected] (9/25)

JOB OPENING: ACCT EXEC DIR RESPONSE/ION/NY: Req’d 5 yrs TV ad sales & DR Sales, strong oral/written skills vital, duties pricing, creative selling & promo ideas. EOE full ad (9/25)

JOB OPENING: DIR DEVL & PROD SHORT FORM /DISNEY CHANNEL/LA: Oversee devlpmnt and execution of short form content for Disney Channel & Disney XD.  Min 5 yrs devlpmt exp; multiplatform a plus. Apply Req #206058 (9/25)

JOB OPENING: VICE PRESIDENT/GENERAL MANAGER Meredith Corp. seeks VP/GM in Kansas City (KCTV/KSMO). Will develop the stations’ full potential for audience, revenue, and profits. More at (9/24)

JOB OPENING: AD SALES TRAINING MGR/FOX CABLE NETWORKS/NYC: Seeking 2-4yrs training exp in Sales Operations; Cable exp needed; Highly organized & detailed; Integrated Sales systems a plus. Resumes to FNG17312. (9/24)

JOB OPENING: AD SALES ACCOUNT EXEC/Cynopsis Media/NJ office. Sales Exec needed with 5+ years of ad sales/TV industry exp & record of budget beating sales success.  Send cover ltr/Resume to [email protected]  (9/22)

JOB OPENING: NEW MEDIA MKTG MGR/Scripps/Knox-TN: Dev VOD Promos & mktg strategies; dev processes, content package & agreements w/ On Demand affiliates. Analyze distrib models for tech reqs. To apply: (9/22)

JOB OPENING: RESEARCH ANALYST/Univision NY: Support advertising and affiliate sales. 1-2 years Nielsen ratings experience. Program tracking and analysis; create sales materials. Please e-mail resume to [email protected] (9/22)

JOB OPENING: ACCOUNT MGR/The Hotel Networks/Chicago: 3+ yrs Ad Sales Exp, OOH/Digital-Place Based+++, Creative, Aggressive, Proven Sales Pro, Excel Communication Skills A Must, Self-Motivated, Email [email protected] (9/19)

JOB OPENING: SR PRODUCER/ Proj manage digt’l efforts, site dev initiatives incl; mob, community & viral digt’l mktg. Min 8yrs dev, bldg online prop. PM skills and HTML req. Visit ID 203730 (9/19)

JOB OPENING: ACCOUNT EXECUTIVE/Gaia Interactive/NYC: Seeks dynamic, strategic, savvy Media Salesperson. Resp. for generation & selling online ad/sponsorship. 2-4+ yrs online media sales. Resumes to: [email protected] (9/19)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

F ALL INTERNSHIP CREDITS ONLY: USA Network STRATEGIC MKTG INTERN: Develop presentations and creative concepts for advertising partnerships, reports, admin tasks. Excel & PPT desired. Grad/Undergrad, 3 days. Reply: [email protected] w/ res/cover (9/19)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: WRITER/PRODUCER/SUPR PROD/FIELD PROD-DIR: 18 yrs exp: 200+ credits w/E!, TV Guide Net, GSN, Food Net.. Hard news bg. Xcptnl storyteller and interviewer. Contact: [email protected] (9/25)

SITUATION WANTED: PRODUCER : 5+ yrs exp. Entert & Music TV shows for MTV & others. Creative writer & Field Prod. Strong Mng, people skills, ethics. Direct talent, artists & celebs intvs. Bi-lingual Spanish. FCP, Photshop, Mini DV Cam. [email protected]. (9/25)

SITUATION WANTED: ASST POSITION/LA: Entry level position in the ent. Industry at an agency or mngmnt firm. Exp in sales & mngmnt as well as audio/video prod and post production. Very organized & fast learner. (9/24)

SITUATION WANTED: WRITER’S ASSISTANT/PA position on TV series. 15 years experience in the industry as artist, writer, and PA. Please contact me at [email protected] or 310-772-8248 (9/24)

SITUATION WANTED: MARKETING/PROMOTIONS/Boston: Marketing/promotions professional seeks television, web marketing, social networking focused position. Experienced in international markets. Creative + will travel. [email protected] (9/22)

SITUATION WANTED: MEDIA BUYING/SALES/NY:5+ years experience media buying/mrkng Familiar with brdcst media and multimedia platforms. Results oriented, persistent. Seeking position in buying or network sales. [email protected] (9/22)

SITUATION WANTED: SR FIELD PROD/DIR: 15 yrs exp: CBS, NBC, Discovery, HGTV, Fox, Style, Fine Living, Speed. Xlnt interview & story skills; great w/people, places & things; nat’l & int’l exp. [email protected] (9/22)

SITUATION WANTED: BRAND STRATEGIST & BUSINESS DEVELOPMENT; Ad Agency & Hollywood Studio experience; content development, distribution & licensing, account mgt, strategy, pitching, closing. [email protected] (9/22)

SITUATION WANTED: SHOOTER/PRODUCTION EDITOR/Graphics-Final Cut, Premiere, CS3-4 Many skills Looking for FT/PT/Temp. in Connecticut. Contact Greg 619.708.5266   Great work ethic, team player (9/22)

SITUATION WANTED: TRAFFIC MANAGER with13 years exp seeks position in Radio/TV/Online or traffic software in NY/NJ Area only.  [email protected] (9/22)

SITUATION WANTED: WRITER/PRODUCER/VO TALENT (LA) 15+ years experience in Creative Marketing, Trailers & On-Air Promo. Seeks Freelance or Staff Position. Reel & Contact Info: Email: [email protected] (9/22)

SITUATION WANTED: FIELD PRODUCER/DIRECTOR (NYC):8 yrs exp in reality & docs. Local & Int’l prod. Strong story teller. Exp w/ Sony Z-1U & V-1. Bi-lingual (Eng & Span) CREDITS: Bravo, History, Discovery [email protected] (9/22)

SITUATION WANTED: 9 time Emmy winning CREATIVE PRODUCER-based in Atlanta seeking freelance jobs. Great with clients. 15yrs experience in promotional / creative TV.  [email protected] / website: (9/22)

SITUATION WANTED: DIGITAL MEDIA/CABLE/BUSINESS AFFAIRS ATTORNEY Broad in-house exp in content prod& distribution, new media, operations, cable affiliate & ad sales. Avail for project/consultant/FT. Contact [email protected] (9/22)

SITUATION WANTED: Recent grad seeking an ENTRY-LEVEL position in the entertainment industry. Experience in marketing, sales, mgt., project management. Highly organized, eager to learn and contribute. Email: [email protected] (9/22)

SITUATION WANTED: RESEARCH/STRATEGY – 20+ yrs expertise in Nielsen methodology, calcs, Hisp, research, sales, & presentations. Email: [email protected] (9/22)

SITUATION WANTED: EXP’D GRAPHIC DESIGNER/ARTIST (LA) Reality-TV, Film, Commercial, Documentaries & Corp. Creative & Flexible. Seeking Freelance or Staff Position, Remote or In-House. Reel & Contact Info: (9/19)

SITUATION WANTED: FREELANCE DESIGN & ILLUSTRATION (NYC)20 years experience working concept through completion. Portfolio: Email: [email protected] (9/19)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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