Friday, October 3rd, 2008


Cynopsis: Kids!


Good morning. It’s Friday, October 3, 2008 and this is your first early morning Kids briefing.

The US Senate passed two acts that relate to kids and their viewing and online activity:

  • The Senate unanimously passed the Child Safe Viewing Act yesterday in Washington DC.  The bill requires the Federal Communications Commission (FCC) to further investigate new blocking technologies and review existing blocking devices and ratings aimed at helping parents monitor what their kids watch on TV and online via various media platforms.  Additionally the FCC will need to look at the availability and compatibility of these technologies with various platforms and to make sure that the blocking devices/programs don’t impact the packaging and/or pricing of programmers offerings.
  • This week also US Senate also approved the Protecting Children in the 21st Century Act.  The measure aims to bring parents, industry and educators together to improve education for kids about the internet while also strengthening parental control.  Once singed into law by the President, the act will require that schools receiving E-Rate funds offer specific education on online behavior (including social networking, chat rooms, cyber-bullying), establish a group to identify technologies to help parents protect kids from content they deem inappropriate for their families, and develop a nationwide public awareness campaign that will be conducted by the Federal Trade Commission (FTC).


Decode Entertainment is developing Betty Banner, Party Planner (52×11) a new 2D animated series aimed at K8-12.  Created by Canadian-based House of Cool, which will also work on the animation for the series, Betty Banner, Party Planner revolves around 12-year-old Betty, who is called upon to plan events for the strangest affairs, with the evil Party Co. always looking for a way to thwart her plans.  Decode Enterprises will handle international distribution for the series, and will be seeking broadcast partners at Mipcom.

Hanna-Barbera‘s Yogi Bear, and Boo Boo too, are set to make a return in a new mixed live-action/animated Yogi Bear feature film, which is in development at Warner Bros., according to The Hollywood Reporter.  Set to direct the Yogi Bear movie is Ash Brannon (he was co-director/co-writer Surf’s Up), with a screenplay from the writing team of Joshua Sternin and Jeffrey Ventimilia (the two are writing Fox’s Tooth Fairy).  Donald De Line is producing the picture under his De Line Pictures with Karen Rosenfelt also producing.


The two 2008 US Presidential candidates will answer 10 questions each from K10-15 across the country on the special Nick News with Linda Ellerbee: Kids Pick the President, airing October 12 at 9p on Nickelodeon.  Following the special the network will once again invite kids to cast their votes, October 12-20, at  The results of the Kids Pick the President vote will be announced on air on Monday, October 20, at 8p.  The episode will also air on Cable in the Classroom (schedule TBA), which airs Wednesday and Friday mornings at 6a.  Additionally, special Kids Pick the President teacher materials can be found at

Disney Channel will premiere 10 new episodes of its preschool-targeted short-form healthy foods series Tasty Time with ZeFronk during Playhouse Disney, Saturday, November 8 (from 6:25a).  That morning Playhouse Disney will feature healthy lifestyle themed new episodes of Mickey Mouse Clubhouse, My Friends Tigger & Pooh, Imagination Movers and Bunnytown.  Kids/families can find ZeFronk’s featured recipes at

Shaftesbury Films signs a new broadcast deal and several renewal pacts for its live-action series Life with Derek.

  • VRT (Belgium) acquires the free TV rights for the first three season of the comedy.
  • Renewing the fourth season of Derek are: Boomerang (UK); Daro (Central & Eastern Europe); Disney Channel (US and Italy, Germany, Latin America, Portugal, India); France 2 (France); Noga (Israel); Selecta-Vision (Spain); and VRAK.TV (French Canada).
  • Taking season three are Disney Channel Japan and France.

Foothill Entertainment will attend Mipcom where it will offer the new TV series My Momtourage & Me (26×25).  The show revolves around Harper, a tween-girl who is making her way through the tween/teen years and live a ‘normal’ life, which is complicated by her pop star Mom’s nutty lifestyle that includes her entourage, many of which have a hand in raising Harper.  My Momtourage & Me is created by Australian illustrator/writer Kyla May (Miss.Behaves, Smirk, G2G: Got to Go etc.).  Foothill is also seeking co-production partners for the series.

Nelvana Enterprises travels to Mipcom where it will showcase new shows/specials and projects in development including:

  • Scardey Squirrel (26×30 and companion shorts) – aimed at K6-11, the series follows the adventures of an obsessive-compulsive hero.  Scaredy Squirrel is based on a book series by Melanie Watt, published Kids Can Press.
  • Being Ian: an IAN-convenient truth (1×60)  The TV movie, based on the Being Ian series, follows Ian on his quest be the greenest of them all and win the nationwide ecology contest.  The movie is produced by Studio B Productions in association with YTV, and distributed by Nelvana.
  • Series currently in development at Nelvana: Skull Heads – a 3D animated series developed with Korean studio Enemes, about tiny, heroic creatures trying to get a grip on their size, shape and superpowers; Sidekick – about a school for superhero sidekicks; The Academy  a live-action teen-targeted show about the antics of a smart/nerdy kid at an Arts Academy.

Actress Shenae Grimes, who plays Annie Wilson in the new version of Beverly Hills 90210 on The CW, is also starring in the new tween/teen/family TV movie The Cross Road (1×48) from Polar Cap Productions.  Set in post 911 US, the movie is a Romeo and Juliet story about a teen girl who falls in love with a Syrian boy and the hatred that ensues, including from her own family.  Polar Cap Productions will debut the movie later this month at Mipcom.


Fitz Roy Media (FRM) teams with UK-based Blonde Pilot to further develop Secret Wings, a popular UK brand of girl 4-7 targeted stationery and back-to-school products created by Blonde Pilot.  FRM and Blonde Pilot plan to develop more entertainment projects, interactive website content as well as a global licensing and merchandising program based on Secret Wings, including an animated series (4×11) set for release on DV in winter 2010 and two Secret Wings chapter books that will release simultaneous to the DVD.  In addition, licensing agents have been appointed for Germany, Greece, the Middle East, Benelux, Korea, China, Taiwan and South East Asia, with others to be named soon.  Four major multi-territory licensees have been signed including: Time Concepts (watches, clocks, room decor, lights); Prosperity Industrial (beads, jewelry cases, craft sets); eNice (3D pen dolls, toy cosmetics, play sets, specialty items); and Sandylion (stickers, pads, pens, stationery items, etc). Products from these companies will be introduced in Europe beginning mid-2009.

Radio Disney is set to launch its new multi-platform daily programming feature, Next Big Thing (N.B.T.), this Saturday, October 4.  Designed to introduce listeners to new unsigned recording artists and asks them to listen and look and then vote on their favorites at or by texting NBT to Disney (on web-enabled cell phones).  NBT will feature artists every two weeks over the course of 22 weeks, with the ultimate winner named on March 30, 2009.


Turner Entertainment Networks Asia, Inc. (TENA) promotes Mark Eyers to the new position of VP/Content.  In this role, Eyers will oversee TENA’s content business including scheduling, acquisitions, programming operations, presentation, original production & development and new brands/business efforts.  Most recently, Eyers was Exec. Director/Programming overseeing programming functions (e.g. operations, acquisitions, development) for Cartoon Network, POGO and Boomerang channels in Asia Pacific.


Clarification: The top five shows specifically targeted to K2-5 for 3Q 2008 across all TV were as follows:

Top 10 Combined Broadcast/Basic Cable shows among Kids 2-5 for 3Q 2008 6/30-9/28/2008, 6a-6a:
K2-11                                       Total Delivery (000)
NICK:    Dora The Explorer                                  703
NICK:    Go, Diego, Go                                        659
DSNY*: Mickey Mouse Clubhouse                         585
NICK:    Ni Hao Kai-lan                                        576
NICK:    The Backyardigans                                  559
NICK:    Back at the Barnyard                               557
DSNY*: Handy Manny                                          528
NICK:    The Wonderpets                                      510
NICK:    Yo Gabba Gabba                                     498
DSNY*: My Friends Tigger & Pooh                         452
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, October 1, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 992; K6-11 407; TWEENS 9-14 283
DISNEY CHANNEL:     K2-11 725; K6-11 481; TWEENS 9-14 405
CARTOON NETWORK: K2-11 573; K6-11 366; TWEENS 9-14 279
TOON DISNEY:           K2-11 122; K6-11   76; TWEENS 9-14   34
Source: MTVN Research from Nielsen Media Research Data

Friday Fun Fact:  When opossums, North America’s only marsupials, are “playing ‘possum,” it’s not an act. They actually pass out from sheer terror.

Answer to Yesterday’s Trivia Question: What was the name of the purple animal that hung around with Zan and Jana on The Superfriends?  GLEEK Kudos to: Robert Twilley-Jupiter Entertainment/Knoxville, TN; Brian Yanish-The Scrap Kins/NY; Bob Friedland-Toys”R”Us, Inc./NY; Rich Thomas-Disney Press/NY; Mike Freeman-Sony Pictures Television/Culver City, CA; Kristofer Chun-Zim Squared/Encino, CA; Greg Munro-Comcast Spotlight/CO; Pat Brady-CESD/LA

Today’s Trivia Question: What was the name of the family that unknowingly, with one exception, housed The Littles in the animated TV series of the same name?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

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Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here   .

JOB OPENING: MANAGER, DEVELOPMENT & PRODUCTION / NATIONAL GEOGRAPHIC TELEVISION / Washington, DC: 5 yrs exp in Giant Screen Film Industry. EOE. Apply to JOB ID 3651 at (10/10)

JOB OPENING: SR RSRCH ANLYST-ASST/Lifetime/NY: Analyze & prdce reprts, suppt Ad Sales & Finance, daily & compet rtgs reprt; incl lght admin wrk. Exp TV Rsrch/data anlyst/StarTrak/Galax Expl; (10/10)

JOB OPENING: RESEARCH DIRECTOR/Lifetime/NY: Support Digital, VOD & Ad Sales plus perform Primary Rsrch;Primary contact for all Digital Ad Sales request. Trck wkly/mntly data for VOD, Apply: (10/10)

JOB OPENING: ANALYST DIGITAL NETWORK MEDIA/Sony Pictures/CA: Assist in sales activities involved in developing proposals & supporting AE sales activities for RFPs. Media exp required. Apply: Req# 700795 (10/10)

JOB OPENING: MGR PARTNERSHIPS/Lifetime/NY: Dev integrated ad sales proposals for advertisers int in partnering w/ Lifetime brand on TV, online, VOD & wireless. Bckgd in media, prod & mktg a plus: (10/10)

JOB OPENING: ACCT EXEC/MediaPlace/NY & CHI: Out of Home TV, creative “out of box” thinking, media sales/planning exp. Please email res/cl to: [email protected]. “AE” in subj (10/9)

JOB OPENING: VP BUS AFFRS/LA: Acq/dist/mktg wrk for prg & dist actvties. Strct/neg/drft/serv-deals/agrmt, mtkg/promo, dom/intl licns, acquis & biz affrs. 7+ yr lwyer @ firm, 4+ yr TV & mem of CA or NY Bar. Res: [email protected] (10/9)

JOB OPENING: BUS AFFRS ATTRNEY/LA: Prod deals w/ dev & acq. Advse execs/clients on bus strctres/labr/guild/intell prp. Rview bdgts & licns. 5yrs lwyer @ firm & 3 yrs in TV. Membr of CA or NY Bars. Res: [email protected] (10/9)

JOB OPENING: AFFILIATE RELATIONS: Input clearances in Station Clearance System for region stations. Negot make goods for netwrk distribut. Day-to-day contact w/stations . Apply: Req 179259 EOE (10/9)

JOB OPENING: EXPERIENCED PRODUCER AND PRODUCTION COORDINATOR: Wanted for animated pre-school properties based in New York City. Animation production experience required. Email  [email protected] (10/9)

JOB OPENING: NYC ENTERTAINMENT CO INVESTMENT FUND ACCOUNTANT: 3yrs exp Fund/investment/endowment a+ Day2day acctg for funds 1/4ly reports-wk/w fund mgrs/banks- Deg nec. [email protected] 60-70K (10/8)

JOB OPENING: AD SALES MKTG MGR, DIGITAL/Zoom Media NY: Develop advertising & mktg solutions for clients; produce proposals illustrating Zoom’s Digital media offerings; assist in client mtgs. 2-4 yrs. media mktg exp. Send resume & cover ltr: [email protected] (10/8)

JOB OPENING: PROMOTIONS PRODUCER/FINAL CUT EDITORS/LX.TV/NY:  Promotions producer / editor needed immediately for LX.TV prods. 3 yrs exp. in producing, writing & editing promos w/ Final Cut pref’d. Resumes to [email protected] (10/8)

JOB OPENING: MGR AFFILIATE MKT/ION/NY: develop plans/implement campaigns for IMN properties bachelors required, 5-7 yrs. in Mrkt, 3-5 yrs in cable affiliate sales and mkt./must multitask [email protected]. EOE (10/8)

JOB OPENING: EXECUTIVE ASSISTANT-HARMONIX/Boston: 2+yrs admin exp. Strng communic & interprsnl sk; Proficient MS Word/Excel/PPT. Detail-oriented; str organ sk; fast-paced env. EOE/M/F/D/AAP. Apply (10/7)

JOB OPENING: PRODUCTION MANAGER /NATIONAL GEOGRAPHIC CHANNEL/Washington, DC: 2+ yrs exp in long form documentary. EOE. Apply to JOB ID 3601 at (10/7)

JOB OPENING:  RESRCH MGR/PRGM AND MKTG/Lifetime/LA: TV/Data Anlys in Prgming, Mktg Affil Distr. Prep reprts for ratings/comp perform. Est prgm/sched chges. Star Trak/Nielsen sys, and strng math. Res: [email protected] (10/7)

JOB OPENING: SR RSRCH ANALYST/Lifetime/LA: Analyze & prdce reprts- daily ratings & compet perfmnce to guide Prgm, Mktg, & Aff Mktg strat. Exp TV Rsrch/data anlyst/Star Trak/Nielsen/math/stats. Res: [email protected] (10/7)

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JOB OPENING: MANAGER PRODUCTION /ABC-Burbank: Support Disney XD/SOAPnet, BA/BS, 6-8 year’s series, post supvsr/producer or production mgr. Movie Magic/Excel, Network & Union/Guild knowledge, Req. #178476 (10/7)

JOB OPENING: VP, OXYGEN AD SALES RESEARCH/NBCU/NY: Resp for research-based strategic direction of Oxygen. BA. Min 8 yrs exp in sales research at ntwrk. Apply: (#849618) (10/4)

JOB OPENING: RESEARCH ANALYST/ION/NY: Entry level, Nielsen/MRI, 1 yr broadcast or cable/media buying agency exp, College Degree req’d, Business Degree a +, proficient in media math/MSOffice. [email protected]. EOE (10/4)

JOB OPENING: FREELANCE: ON AIR MARKETING MANAGER/SLEUTH & UNIVERSAL HD/NYC: On air promotional planning & scheduling. 2+ Yrs exp in mrkt, adv, or related field. Email resume to: [email protected] (10/4)

JOB OPENING: DIR BUSINESS AFFAIRS/SONY PICTURES TV INT’L/LA or Miami: Provide Bus Affairs expertise to dvlpmnt & prod team for US Hisp & Lat Am mkts. Reqs: JD; 5+yrs TV prod Bus Aff exp; Fluent Eng/Span. Apply @ (10/4)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: Entertainment ad agency immed needs an extremely orgnzd INTERN who can multi-task in our busy print division, working w/ Account Team & assisting Creative Dir/Design Team. Res to [email protected] (Van Nuys) (10/10)

FALL INTERNSHIP CREDITS ONLY: MEDIA & ENTERTAINMENT PUBLICITY INTERN. Manhattan PR agency is looking for students to assist w/ all aspects of business, from events to rsrch. Good communication skills & enthusiasm are a must. [email protected] (10/9)

FALL INTERNSHIP CREDITS ONLY: Ripe Digital- LA looking for Viral Video Interns. Find, log and write video descriptions. Fax resume to [email protected] (10/8)

FALL INTERNSHIP CREDITS ONLY: The Chamber Group is a full service PR firm seeking passionate interns! Internship is for credit only, w/compensation for travel/meals (min of 15 hrs/wk). Contact: Damali Elliott 212.366.5801/ [email protected] (10/7)

FALL INTERNSHIP CREDITS ONLY: MEDIA RESEARCH INTERN: Provides reporting & strategic insights & supports internal functions, incl. prgrmng, mktg, & sales. Provide reporting & analysis. Semester-long, unpaid. [email protected] (10/4)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact [email protected] for more information ….

SITUATION WANTED: EXEC. IN CHARGE OF PROD/LINE PRODUCER: 15+ Ntwrk & cable exp ,Exec in Charge, Coord Prod, Line Prod, Prod Mgr seeking work in synd TV shows, sports, kids series, event prod opps, NY/NJ/CT. E-mail: [email protected] (10/10)

SITUATION WANTED: TRAFFIC MANAGER: With over 12 years exp seeks position in Radio/TV/Entertainment or traffic software in NY Metro Area only. [email protected] (10/4)

SITUATION WANTED: EXPERIENCED ENTERTAINMENT ATTORNEY: (Television, film, music, comics and new media) looking for in-house position (NY). E-mail [email protected] (10/4)

E-mail [email protected] for rates and specs for Job Openings.

Interested in posting your Video Resume? Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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