Cynopsis
Good morning. It’s Friday, October 2, 2009, and this is your first early morning briefing. And as always, if you prefer to watch this morning’s news instead of reading it, click here. Tonight’s Premieres: Tonight’s Finale: Saturday’s Premieres: Sunday’s Premieres: A CYNOPSIS MESSAGE FROM CYNOPSIS MEDIA
AGENCIES, BRANDS, PROGRAMMERS, & DISTRIBUTORS
Cyn opsis Media is conducting a study to understand the progress being made in Advanced Advertising and iTV solutions. Be A Part of an Exclusive Study! Please take a moment to complete a Cyn opsis Media survey on the state of advanced In cooperation with Ensequence, WE tv, Wedding Central, and Comcast Spotlight ~ MORE GOOD STUFF ~
As a follow up to yesterday’s lead story, Comcast, despite early denials, is indeed in discussions about establishing a new joint venture company in partnership with General Electric, owner of NBC Universal. Comcast would lead the new entity, owning a 51% stake in NBC Universal with GE holding 49%. Comcast would likely put up $4 to $6 billion with GE supplying $12 billion in debt to the venture. The deal would allow Comcast to unite its own cable assets (E!, Style, Golf Channel and a cluster of regional sports networks) into the new company. This deal also requires Vivendi losing its 20% stake in NBCU which is majority owned by NBCU. After receiving a cease-and-desist order from Jon Gosselin, TLC has stopped filming the Gosselin children involved in the reality series Jon & Kate Plus 8, reports the AP. TLC further stated production on the series involving the young twins and sextuplets of Kate and Jon Gosselin would be suspended until more talks can happen between the parents, though other filming on the series continues. TLC released a statement in conjunction with this news saying in part, the network is “deeply disappointed at [Jon’s] continued erratic behavior. He and the family were shooting as recently as last Friday, without incident … Despite Jon Gosselin’s repeated self-destructive and unprofessional actions, he remains under an exclusive contract with TLC.” This past Monday, TLC announced the reality series would become Kate Plus Eight and Jon Gosselin’s involvement would be diminished. The cease-and-desist order was issued by Gosselin’s lawyer the same day.
Independent media communications agency, Carat released updated forecasts for global advertising spending in 2009 and 2010. Since its first prediction from this past March, Carat now expects global ad spending to decrease by -9.8% overall (vs. -5.8% last March). Despite a gloomy overall calculation for this year, Carat is predicting a slight uptick in ad spending for 2010 by +1% worldwide, spurred on by more stable economic conditions in the West and recovery in such developing markets as China. For the US specifically, Carat expects an ad spend reduction for 2009 at -16.3% (vs. -9.8% from the March forecast). For 2010, Carat forecasts the US market as a whole will still be in the negative but by a single digit at -2.6%. Revised predictions by advertising sector worldwide include: Television ad spending is expected to be down this year by -6.3%, though up in 2010 by +2.2%; Newspapers and Magazine are predicted to take the biggest hits this year at -16.7% and -17.1% respectively and both are expected to be down next year at -2.7% and -3.3% respectively; Radio is also down significantly in 2009 at a calculated -12.4% and just a bit below for 2010 at -0.2%; Cinema down this year by -3.2% and up next year to +1.7%; Outdoor in decline this year by -6.7% and expected to rise in 2010 to +2.4%; and Online, being the only positive category, is expected to gain in ad spending this year by +1.0% and jump to +8.3% in 2010. Story House Productions, Inc. will take the following projects to MIPCOM next week:
~ DISTRIBUTION, CLEARANCE & CARRIAGE ~
FOX acquired the rights to the popular UK game show The Cube from All3Media, cites THR. FOX has yet to approve the series where contestants have to complete simple physical challenges within a short amount of time. Retirement Living TV (RLTV) is now available via Comcast in major cities in the West Coast in Arizona, California, Colorado, New Mexico, Oregon, Utah and Washington. ~ PRODUCTION AND DEVELOPMENT ~
FX ordered two more new original dramas:
Evolution Media, producer of Bravo reality show The Real Housewives of Orange County, and filmmaker R.J. Cutler’s Actual Reality Pictures are teaming under the terms of a new agreement. Cutler’s unscripted television projects under his company moniker will merge into Evolution’s slate whereby Evolution will produce all and have an exclusive first-look arrangement with the producer for future unscripted projects. Cutler’s current documentary, The September Issue, about Vogue editor-in-chief Anna Wintour and her team, has received much critical acclaim and has already earned nearly $2 million after 4 weeks in the US. James Franco, seen in such hit films as Pineapple Express and Spider-Man, will take a turn on ABC’s daytime soap General Hospital. Franco will guest star as a mystery person who comes to Port Charles starting November 20. The recurring stint will continue for about two months. Reiko Aylesworth (24) was tagged for a recurring role on FX’s Damages, per EW. Details on Aylesworth’s character have not, as yet, been revealed. Production on season three of Damages began last week and 13 new episodes are scheduled to debut in January. MSG Network hired Mike Keenan, coach of the 1994 Stanley Cup winning New York Rangers to be a regular guest analyst for pregame, intermission and postgame reports for the network. He joins MSG’s broadcast team of Sam Rosen, Joe Micheletti, Al Trautwig, John Giannone, Dave Maloney and Ron Duguay. Keenan begins his new post this weekend during Opening Night when the Rangers go up against the defending Stanley Cup champs the Pittsburgh Penguins. USA Network gave a cast-contingent pilot order to a legal drama project titled Facing Kate, per THR. Produced by Universal Cable Productions, the show is about a divorced female lawyer who leaves her job to take on the position as a moderator. Michael Sardo created the project and will executive produce along with Steve Stark and Russ Buchholz. Bravo has three new projects in development featuring reality stars from some of its other hit shows. Bethenny Frankel of The Real Housewives of New York City; Christian Siriano season four winner of Project Runway; and Fabio Viviani a Top Chef finalist from season five will all receive their own docu-series based on their lives and careers. Magical Elves will produce the series Fabio: A Catered Affair in addition to the yet-to-be-titled Siriano project; Shed Media U.S. which also produces The Real Housewives of New York City will produce the untitled Frankel series. Casting Call: HGTV’s real estate-themed show, House Hunters International is seeking outgoing and fun homebuyers who want to buy a new home (primary, second or holiday home) in the next six months. The show is also seeking energetic and charismatic agents who sell homes outside the US and are fluent in English. Those interested in appearing on the show can contact Holly Schwartz for more information at ~ ELSEWHERE IN CYNOPSIS ~
CYNOPSIS DIGITAL – TODAY’S TOP STORY: Comcast‘s stock took a hit on Thursday after the company denied reports that it had inked a deal to acquire 51% of NBC Universal for $35 billion. New details unearthed by CNBC suggests that GE would spin off NBCU into a new company that would be merged with the content-related assets of Comcast including E!, the Golf Channel and its regional sports networks. The pact, originally reported Wednesday evening on industry news site The Wrap, hinges upon Vivendi selling its 20% stake in NBCU. One thing’s for sure – a deal of this magnitude would be tough to pull off during the current financial climate. Full edition: CYN DIGITAL. CYNOPSIS KIDS – TODAY’S TOP STORY: Little Airplane Productions (The Wonder Pets, 3rd & Bird) and Hit Entertainment (Bob the Builder, Thomas & Friends among many others) ink a new partnership to develop original preschool-targeted programming for the worldwide market. No specifics about potential preschool projects were outlined in the announcement. Full edition: CYN KIDS. A CYNOPSIS MESSAGE FROM CYNOPSIS MEDIA EVENTS
Cynopsis Media – CTAM Summit 2009 Luncheon
October 26th 12:45 – 2:30pm Advanced Advertising and Interactive TV Receive exclusive research on the state of Advanced Advertising and ITV at the event! Sponsored by WE tv, Wedding Central, Comcast Spotlight, and Ensequence CLICK HERE For Luncheon Registration & Information. ~ RATINGS ~
Wednesday A18-49 Analysis: CBS and FOX both claimed #1 among A18-49 during Wednesday primetime at 3.0/9 each, according to final national ratings from Nielsen Media Research. At 8p, FOX’s So You Think You Can Dance glided into first place with a 2.7/8 followed by the average of ABC’s newest sitcoms, Hank and The Middle at 2.4/8 (Hank posted a 2.1/7 at 8p and The Middle delivered a 2.6/8 at 830p). A tie occurred through the 9p hour as ABC’s new comedies Modern Family and Cougar Town and CBS’ Criminal Minds both posted a 3.8/10 (note: both Modern Family and Cougar Town each delivered a 3.8/10), followed by FOX’s Glee at 3.3/9. Then at 10p, CBS topped with CSI: NY at 3.3/9 with ABC’s Eastwick next at 2.3/7 and NBC’s The Jay Leno Show in third at 1.9/5. Live + Same Day Household Ratings: Wednesday, September 30, 2009 time period averages. Source: NTI Galaxy, as dated. Live+SD. CBS: 7.2/12 Old Christine 4.3/7, Gary Unmarried 4.2/7, Criminal Minds 8.9/14, CSI: NY 8.6/15 ABC: 5.2/9 Hank [p] 5.3/9, The Middle [p] 5.4/9, Modern Family 6.0/10, Cougar Town 5.7/9, Eastwick 4.4/8 NBC: 4.8/8 Mercy 4.8/8, Law & Order: SVU 5.5/9, The Jay Leno Show 4.1/7 FOX: 4.3/7 So You Think You Can Dance 4.1/7, Glee 4.4/7 UNIV: 2.3/4 En Nombre Del Amor 2.0/3, Manana Es Para Siempre 3.0/5, Don Francisco Presenta 1.8/3 CW: 1.5/2 America’s Next Top Model 2.3/4, Melrose Place [r] 0.7/1 TELE: 0.9/2 Mas Sabe El Diablo 0.6/1, Rumbo Pre-game 0.6/1, Rumbo Al Mundial: Mexico vs. Colombia 1.3/2 ION: 0.5/1 Ghost Whisperer 0.5/1, Ghost Whisperer 0.4/1, Criminal Minds 0.5/1 A18-49: CBS 3.0/9, FOX 3.0/9, ABC 2.8/8, NBC 2.2/6, UNIV 1.8/5, CW 1.0/3, TELE 0.0/3, ION 0.2/1 ~ EXECUTIVE MOVES ~
Ben Rubin was tapped as Creative Director/Marketing for Discovery Communications’ Planet Green. Ben is in charge of supervising creative involved with network branding, promotions and cross-promotional marketing efforts, in addition to heading a staff and freelance writers and producers. At Planet Green, Ben reports to Rob Jacobson, SVP/Marketing. Previously, Ben was VP/Marketing and Creative Services for the networks Rush HD and VOOM HD. Rainbow Media Holdings LLC has buoyed its international team leading up to MIPCOM. Rainbow International is headed by Ed Carroll, COO, Rainbow Entertainment Services; and other team members include Harold Gronenthal, SVP/GM; Ed Palluth, SVP/International Distribution; and Dave Alworth, VP/Operations. Effective immediately, Rainbow International hired Elena SanGabino as Director/Programming and Scheduling where she will manage program planning and scheduling for all areas pertaining to the division’s distribution activities. Elena will report to Harold Gronenthal. CBS Television Distribution elevated Phil Bishop to VP/Worldwide DVD Mastering where he will be responsible of all CBS DVD and Blu Ray releases globally among other duties. In addition, David Grant was promoted to VP/Digital Mastering where he will supervise all hi-def and standard def mastering on CBS Home Entertainment titles. Randy Nellis was appointed as VP/Creative, Consumer Marketing with Sony Pictures Entertainment. Randy will manage creative development for worldwide licensing and promotional programs on behalf of the studio’s roster of properties. USA Network upped Jason Holzman to SVP/Brand Creative and he will continue to be in charge of developing advertising and promotional ideas to enhance the network’s roster of original and acquired programming, movies and special events. Based in New York, Jason reports to Chris McCumber, EVP/Marketing, Digital and Brand Strategy. A CYNOPSIS MESSAGE FROM NY WICT
DON’T MISS WICT NEW YORK’S ANNUAL EXECUTIVE WOMEN’S LUNCHEON!
OCTOBER 6, 11am-2pm The Edison Ballroom NYC Featuring a distinguished panel discussing Corporate Social Responsibility: Ben Cohen, Ben & Jerry’s Ice Cream
Friday Fun Fact: A person who collects beer labels is called a labologist. This day in History: 1959 – “The Twilight Zone” debuted on CBS-TV. The show ran for 5 years for a total of 154 episodes. Thanks Dad! Answer to Yesterday’s Trivia Question: Opening narration of what series?: ” … doctors expanding the horizons of medicine. … [and] … Lawyers defending justice in the nation’s courtrooms. … Public servants enforcing the laws of a challenging society … ” THE BOLD ONES Kudos to: Andrew Goldman-HBO/New York; Janet Starkman/New York; Greg West-WATC/Atlanta; Paul Gluck-Live Update Multi Media/Ardmore; Kathy Alexander-SpotPlus/Dallas; John Kukla-KDFW/Dallas; Dale Warshaw-KMSB/KTTU/Tucson; Evan Weinstein-The Amazing Race/LA; Lee Toft-Mike Mathis Productions, Inc./Pasadena; Michael Keenberg-Pilgrim Films & Television, Inc./Los Angeles; Dennis Treleven-Fox Cable Networks/Los Angeles Today’s Trivia Question: If you’re watching Criminal Minds, what is an “unsub”? (no fair looking this up!) (Email Later — Cyn Cynopsis Media Facebook Page here – all of our Job Listings and Top Stories reported here first! Cynopsis Ad Sales: Member of Interactive Advertising Bureau (iab) To subscribe to any Cynopsis edition(s) click here . Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here . JOB OPENING: LICENSING AGENCY ACCT EXEC/midtown NYC: High growth licensing agency seeks. Industry exp, strong written/verbal comm skills, & passion/resolve to engage licensors & licensees alike. E-mail resume: JOB OPENING: ACCT MANAGER, PUBLISHER (TV)/ VIBES MEDIA (CHICAGO, IL) Client service experience, TV Broadcast Category experience, BA in Broadcast Communications, Advertising, Mktg. Apply @ www.vibes.com/contact/careers (10/9) JOB OPENING: MEDIA ANALYST/Billetts America/NYC: Analyze media plans on both a cost & quality basis. 4-8 Yrs Media Buying/Planning Exp Req; Strong Excel and analytical skills reqd; resume: JOB OPENING: DIR, MEDIA REL/CABLEVISION/LI: 5+ yrs in high impact PR in Corp/Agency/ &-or Political setting. Journalism exp a +. Must have excellent writing, platform & social media/Web 2.0 PR skills. Send to JOB OPENING: DIRECT RESPONSE SALES PLAN/TV One/NY: Min 1-2 yrs DR/TV Sales Planner exp. Pref’d/BA required. Direct Response Agency Buying/Plan exp. a +. Familiar with rsrch tools MRI, Nielsen. Full description at tvoneonline.com (10/9) JOB OPENING: NEW MEDIA SALES DIR/ Midwest TV station: Take new media sales to new level. Will create & oversee growth strategies, dvlp business plan & mng inventory, pricing, prod & traffic. Resume to: JOB OPENING: SALES & MKTG MNGR/ Plum TV/Martha’s Vineyard: Creative, aggressive, ad sales pro familiar w/local/regional area. 5+ yrs exp in cable TV, or other nat’l media. See full posting plumtv.com (10/9) JOB OPENING: MGR, RSRCH – DIGI-NETS AD SALES/SCRIPPS NETWORKS/NY:5+ yrs media rsrch exp. Strong analytical/data interpretation/pres. skills req’d. Job description: http://www.scrippsnetworksinteractive.com/careers & select req 1169 (10/8) JOB OPENING: CONTENT EDITOR HOME & FOOD/iVillage/NYC: Job ID 1062295 Oversees content dvlpmnt for Home & Food verticals. 5 yrs web publishing exp https://xjobs.brassring.com/1033/asp/tg/cim_home.asp?partnerid=54&siteid=5346 (10/8) JOB OPENING: V.P. DIR. OF DIRECT RESPONSE/Active Int’l in Pearl River, NY (15 miles from NYC): Min 10 yrs exp. in leadership & mngmnt of a DR dept. req’d. Resumes to: JOB OPENING: AD SALES SOLUTIONS ACCT MGR/DISCOVERY/MIA: Creative & strategic pro to oversee & grow solutions in Mex. 5+yrs exp pref in ad agency, strat dev, consulting exp. See full posting & apply at www.discovery.com Req 9096 (10/8) JOB OPENING: DESIGNER, MOTION GRAPHICS/CBS College Sports Network: Exp’d, detailed & creative a must. 5 yrs exp in TV or advertising agency. Please apply: http://posttrak.arbita.net/cgi-bin/PostTrak.cgi?RefCode=R1444302707840 (10/8) JOB OPENING: SR MGR/DIR ONLINE & ONAIR COMMERCE/AETN/NY: Mngs daily bus. all online & on-air merchandise sales (DVD/merch/ licensed product) for all AETN brands & mngs (3rd party e-commerce) relationship 5-10 yrs exp apply www.aetn.com (10/8) JOB OPENING: AFFILIATE OPS REP/iN DEMAND/NYC: Provide internal/external customer support in collection/entry/maintenance of affiliate info. Degree +1-2 yrs in cable. Apply to: JOB OPENING: WRIT/PROD ON AIR PROMOS/truTV/NYC: 3+yrs writ/prod exp. OnAirPromos/TV/Adv, Strng concept & writing abilities, Edit A+, Knwldge of truTV brand EOE/M/F/D/AAP. Apply online via www.turnerjobs.com Req#114319 (10/6) JOB OPENING: SVP, AD SALES/Sirius XM Radio Inc/NYC: Seeking a Sr Exec to lead and manage a nat’l advertising sales team. 10 yrs sales mgmt exp. Apply at: https://careers-siriusxm.icims.com/jobs/4555/job (10/3) JOB OPENING: AD SALES & DIGITAL MEDIA COORD/Sony Pictures TV Intl Div/Culver City, CA: Digital media background 1+ years, multi-task oriented in fast paced entertainment environment. Pls email: JOB OPENING: RESEARCH ANALYST/ABC/Burbank: Min 1 yrs exp in TV research, apt at Nielsen, strong written & analytical skills, college degree pref. Apply at: www.disneyabcjobs.com (ID 207697 & 207744) (10/3) INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at F ALL INTERNSHIP CREDITS ONLY: Teen Kids News/TV STATION RELATIONS INTERN/Old Greenwich CT: Mature, good voice, confirming time periods and schedules for our FCC approved program. Resumes, etc. to Laurie Newkirk 203-637-0044 (10/8) F ALL INTERNSHIP CREDITS ONLY: NON-FICTION TV INTERNSHIP/Atlas Media Corp/NYC: Jr/Sr undergrad or grad student. Ideal opp to learn about bus. of commercial TV prod. 2-3 days/wk. Post/ Pre prod exp. Res/cvr letter/info: F ALL INTERNSHIP CREDITS ONLY: Work on dvlpmnt of a unique, social-networking website. Responsibilities include mktg, research and community-building. SEO and SEM talent or experience a +. Flexible hrs. Resume & cover letter to F ALL INTERNSHIP CREDITS ONLY: DESIGN INTERN: Work w/TV Creative Servs Dept. Duties:pre-prod,graphic design, photography, multi-media. Exp.-MAC, Photoshop, Illustrator, Quark, InDesign & Powerpoint. Email: F ALL INTERNSHIP CREDITS ONLY: Looking for enthusiastic intern w/ strong writing & communication skills for online start-up/NYC. Send resume, references and 1 writing sample to F ALL INTERNSHIP CREDITS ONLY: AUDIO/VIDEO INTERN wanted for ATL post production facility. Position is non-paid & offers college credit. Students only. Experience w/ FCP, Adobe, ProTools/Fairlight a plus. Contact: SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at SITUATION WANTED: AD CAMPAIGN/TRAFFIC MGR: NYC Avail immed Temp or FT. Exp’d online traffic mgr. Optimize camps, trafficking assets in DoubleClick. 10 yrs prof media exp. SITUATION WANTED: EDUCATIONAL MEDIA ASST/COORD/NYC: 3+ yrs. exp. Interested in production, mktg, consumer products. Highly organized, detail-oriented &former teacher. Seeking FT/PT, freelance, temp to perm. Email: SITUATION WANTED: ENTRY LEVEL JOB/BURBANK/LA:Grad w/BFA seeks position in animation studio. Maya, Flash, Photoshop, Illust., & hand-drawn Animation. Reel – http://sites.google.com/site/markdowellsportfolio/ Email: SITUATION WANTED: RESEARCH DIR/STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, presentation experience. How can I help you? Email: SITUATION WANTED: Experienced PRODUCTION/PROJECT MANAGER relocating to Dallas. Highly organized, proactive,results-oriented with focus on budgets & deadlines. Gets along with any personality. Contact: SITUATION WANTED: REALITY STORY PRODUCER/LA: Makeover, Competition, Docu-Soap, Non-Fic & Ent. Studio/field director (live & tape), excellent storyteller, writer & team leader. Avid & FCP savvy. SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: SITUATION WANTED: ADMIN OR ASST POSITION WANTED/NYC: 3+ yrs admin exp at well-known companies in exec assistance, licensing, prod development, digital, with specialization in children’s TV. Creative & professional. SITUATION WANTED: ENTRY LEVEL ENT JOB/NYC: 3 yrs experience in TV at a top 4 network, seeking new opportunities. Interest in production and development. Highly organized, creative, quick learner. Please contact SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position: SITUATION WANTED: MEDIA BUYER: FREELANCER AVAIL-10+ yrs exp buying natl broadcast & cable. Assist w strategy, planning costs, competitive, buy negotiations and maintenance. References. Able to work remotely. SITUATION WANTED: STORY ART, DESIGN & ILLUSTRATION/(NYC): 20 years experience working concept through completion. Portfolio: www.baerdavis.com Email: SITUATION WANTED: ASSOCIATE CREATIVE DIRECTOR/CREATIVE SERV DIRECTOR/New York, NY: 6 yrs experience. Online & TV experience. Directing successful Broadcast, Print, Web campaigns. Email: E-mail Are you looking for a job? Post your Situation Wanted Ad here — Email WHAT’S ON TONIGHT – FRIDAY, OCTOBER 2, 2009 ABC: FlashForward [r], The Forgotten [r], 20/20 Cynopsis Media LLC All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2009
|
Related Stories
Cynopsis 01/17/25: Fox is LIV-ing it up
Friday January 17, 2025 Cynopsis will not publish on Monday, Martin Luther King Jr Day. IN THE NEWS Fox Sports and LIV Golf inked a multi-year media rights agreement that brings live coverage of LIV Golf League competition to US viewers beginning next month with the start of LIV Golf’s third official League season. […]
Cynopsis 01/16/25: NewsNation shuffles lineup
Thursday January 16, 2025 IN THE NEWS TikTok’s US employees don’t need to panic (yet) about the law that calls for the Chinese-owned video app to be banned due to security concerns. “Your employment, pay and benefits are secure, and our offices will remain open, even if this situation hasn’t been resolved before the […]
01/15/25: Cynopsis Jobs
Wednesday January 15, 2025 While the degree of employee engagement predicts outcomes like quality of work and profitability, US employee engagement dipped to a 10-year low in 2024, according to Gallup’s annual update. Gallup research attributes the decline to broken management practices; challenges from hybrid and remote work transitions; rapid organizational change; and new expectations. […]
Cynopsis 01/15/25: History debuts a shocking show
Wednesday January 15, 2025 IN THE NEWS Four days after the demise of Venu Sports, DirecTV launched a skinny bundle of 40 sports and broadcast channels, MySports, priced at $69.99 per month. DirecTV has distribution agreements with media companies including Disney, Fox Corp., Warner Bros. Discovery and NBCUniversal, as well as networks from the […]
Cynopsis 01/14/25: Rachel Maddow spending more time at her MSNBC desk
Tuesday January 14, 2025 IN THE NEWS While over 70% of consumers are familiar with the term “generative AI,” and 57% say they’ve used a generative AI product like ChatGPT, only 18% are “very confident” they could explain to someone else what generative AI is or how it works, according to Hub study “AI […]
CynCity
Cynsiders
What Happens If Time Runs Out For TikTok?
As the clock winds down on TikTok (or not), don’t push the panic button yet,...GenAI: Changing the Marketing Game
Gen AI is disrupting the ad testing market, enabling marketers to test the effectiveness of...Adjusting Priorities in Advertising
Eden Collective, a consultancy of senior media strategists dedicated to bridging the gap between short–term...