Friday, October 2nd, 2009


Cynopsis: Kids!


Good morning. It’s Friday, October 2, 2009, and this is your first early morning Kids briefing. 

Little Airplane Productions (The Wonder Pets, 3rd & Bird) and Hit Entertainment (Bob the Builder, Thomas & Friends among many others) ink a new partnership to develop original preschool-targeted programming for the worldwide market.  No specifics about potential preschool projects were outlined in the announcement.


Shaftesbury Kids presents the hilarious new movie – Vacation With Derek! – MIPCOM-R27.12

Kids like to make up their own games, set the rules and serve as the judge (and jury too – but you know that’s another story).  Understanding that, the ever expanding music-based Kidz Bop is launching the first kid-created online contest application, Super Contest Maker, which lets kids create their own user generated video contests.  What that means is kids get to make up their own contests, set their own rules, oversee the voting and entry process, pick winners and hand out virtual prizes.  This new feature follows Kidz Bop’s recent launch of its first iPhone/iPod touch app, KB Glow.


Nickelodeon Australia and Nickelodeon New Zealand have acquired all three seasons of Riverbank Films new live-action boy-targeted series Shreducation (39×30).  Both channels plan to launch the series this January 2010 to coincide with the Winter Olympic Games.  Shreducation follows a group of real kids 12-16 that are up and coming snowboarders being trained by noted Canadian snowboarder Jesse Fulton.  The series follows the trials and tribulations of these kids as they train and travel the world competing in snowboarding events, with some of the kids hoping to make the 2010 Winter Olympics.

Hawaii Film Partners and Toonzone Studios will feature three animated kid-aimed properties at MipJunior and Mipcom.  You can find them at the Showcase Entertainment booth, which distributes Hawaii Film Partners’ projects internationally.

  • Guardians of the Power Masks (26×30) – the animated series follows a young American girl, Annie, a pop star wannabe that is shipped off to spend the summer with her grandmother and cousin in a rural town in China where something mysterious is about to happen that will threaten the world.  Annie and her cousin become warriors and must fight the forces of evil using the sacred Power Masks while keeping their identities a secret.  The series is produced under a partnership with Hawaii Film Partners, the City of Changzhou in the People’s Republic of China, and the Gagwon Information Multi-Media Corporation (GIMC) in South Korea.
  • Action Dad (26×30) – this animated program follows the trials of a single dad trying to raise his tween/teen kids and still keep up with his job as an action hero.
  • Ape Escape (38×2) – the animated series is based on Sony PlayStation’s Ape Escape game was produced for NickToons, which debuted the series in July 2009.  A co-production with Frederator Studios, Ape Escape was animated at Hawaii Films Partners’ animation studio.

The Jim Henson Company is packing its bag for Mipcom where it will offer its slate of programming new and old including: Pajanimals (11×2, 26×30) – a preschool puppet series,  which is currently in development, about four cuddly pals entertained and calmed with original bedtime-themed songs; the preschool animated series Dinosaur Train (40×30); Sid the Science Kid (40×30) – a preschool-aimed science-based series created for PBS Kids.  Henson will also offer its older programming such as Fraggle Rock (96×30), Emmett Otter’s Jug-Band Christmas (1×60), Mother Goose Stories (39×8), and The Hoobs (250×30) among others.

Knowledge Adventure, parent company of JumpStart, launches MarineLand; its new virtual world aimed at K5-8 and offers five undersea environments.  Marine Land is part of the JumpStart 3D Virtual World, which is also home to StoryLand (K3-5) and AdventureLand (K5-8).  Also in the works is FutureLand, a new world designed for K8-12 and featuring time-travel adventures and activities. family subscription is available for $7.99/month. 

The Play Label, a division of Electronic Arts, launches two new online girl-targeted destinations:

  • Charm Girls Club is designed to give girls a place to play games, design fashions/accessories, design and collect charms and interact with one another and create their profile page among other things.  The site goes live this week and will be integrated with EA’s four Charm Girls Club video games for Wii and Nintendo DS set for release in the US on October 20, 2009, which will also offer additional access to content online by earning codes during game-play.
  • This week also marks the launch of girl-targeted Littlest Pet Shop Online in the US and Canada, an internet-based game and online community is based on Hasbro’s Littlest Pet Shop toy line.  Littlest Pet Shop Online is free to play but also offers a premium membership ($6.95/month, with deals for three, six or yearly packages).  Hasbro’s line of Littlest Pet Shop pets feature a code for the new site sewn into the toy that offers users a 30-day trial premium membership and special in-game rewards. Littlest Pet Shop Online was developed by Electronic Arts with Frima Studios.


Cynopsis Media – CTAM Summit 2009 Luncheon
October 26th 12:45 – 2:30pm

Advanced Advertising and Interactive TV
A Panel Discussion: What’s Real – What’s Not!
How Do MSOs, Networks and Brands Make Money with ITV Today!
Learn how Operators and Networks are delivering real engagement, revenue and tune-in.
Receive exclusive research on the state of Advanced Advertising and ITV at the event!

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CLICK HERE For Luncheon Registration & Information.


BBC Worldwide, the commercial arm of the BBC, appoints Vivid Imaginations as UK master toy licensee and the manufacturing rights for EMEA, Australia and New Zealand for ZingZillas (52×22), the new CBeebies music-based series set to launch in spring 2010.  Under the multi-year deal, Vivid Imaginations plans to launch product at retail for holiday 2010, including music-themed plush, plastics, playsets, role-play, and select outdoor products and games.  ZingZillas is being produced in-house by CBeebies for the BBC at Pinewood.

Paul Frank and Skullcandy, developer of audio products, enter into a deal to create a line of designer headphones and earbuds.  Featuring Paul Frank characters and designs, the new line of audio accessories is available at Paul Frank stores, Target and online at and

Correction: The Domo website the other day, about the new Domo and 7-Eleven promotion, should have read


National Geographic Kids Entertainment (NGKE) teams with five US and Canadian zoos to promote the second North American World Animal Day this month, with most of the zoo events set for this weekend.  Targeted to K2-12 and caregivers, the effort aims to introduce kids to the natural world, using animal content from National Geographic Kids magazine and characters from NGKE’s animated preschool series Mama Mirabelle’s Home Movies an Toot & Puddle.  Marketing partners this year include Fairmont Hotels & Resorts, Movies for Mommies/Toons for Toddlers, Zoo Pals and Sandylion Stickers.  Zoos taking part in the promotion include Roger Williams Park Zoo, Valley Zoo, Calgary Zoo, Toronto Zoo and the Phoenix.


Donna Friedman Meir joins Kido’z as Chief of Content and Strategy.  Freidman Meir was formerly President, National Geographic Kids Entertainment.  She previously toiled as EVP/Programming at Kids’ WB and held several positions at Nickelodeon.  Targeted to K2-8, Kido’z is set to launch its newest version (v2.0) this month, which will include a new tool such as a kid-friendly email system and social network and will feature premium packages.  Congrats Donna.

Jeff Jenofsky is named VP/TV Production & Development, Discovery Bay Games.  In this new position Jenofsky is responsible for packaging and selling Discovery Bay’s original game formats as well as developing and producing original programming.  Jenofsky will be based in LA and report to Discovery Bay CEO Craig Olson.


Final K6-11 Ratings for Saturday, September 26, 2009 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (TheCW4Kids) 1.1/6 Avg. (7a-12p)
Gogoriki 0.3/3; Winx Club 0.5/4; Rollbots 0.8/5; Dinosaur King 1.0/5; Yu-Gi-Oh 1.2/6; Sonic X 1.6/7; Sonic X .7/8; Teenage Mutant Ninja Turtles 1.5/7; Chaotic 1.2/5; Kamen Rider Dragon Knight 0.7/3
ABC 0.9/4 Avg. (9a-1p)
The Emperor’s New School 0.6/3; The Replacements 0.8/4; That’s So Raven 1.0/4; That’s So Raven 1.2/5; Hannah Montana 1.2/6; Suite Life of Zack & Cody 1.3/6; Power Rangers RPM 0.6/3; Power Rangers RPM 0.7/4
CBS (CookieJarTV) 0.4/2 Avg. (7-10a/10a-12p)
Busytown Mysteries 0.1/1; Noonbory and the Super 7 0.3/1; Busytown Mysteries 0.6/3; Busytown Mysteries 0.3/2; Noonbory and the Super 7 0.3/1; Sabrina: Animated Series 0.5/2
NBC (Qubo on NBC) Avg. 0.3/2 (10a-1p)
The Zula Patrol 0.2/1; My Friend Rabbit 0.3/1; Willa’s Wild Life 0.4/2; Babar 0.4/2; Jacob Two Two 0.4/2; Jane and the Dragon 0.3/1

Final K6-11 Ratings for Saturday, September 26, 2009 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.0/21 Avg. (7a-1p)
Back at the Barnyard 2.2/24; Back at the Barnyard 3.1/25; SpongeBob SquarePants 4.0/25; SpongeBob SquarePants 4.8/23; SpongeBob SquarePants 5.8/26; SpongeBob SquarePants 6.4/28; Penguins of Madagascar 5.4/24; Monster vs. Aliens Special (15 minutes) 5.5/24; SpongeBob SquarePants (15 minutes) 4.4/20; SpongeBob SquarePants 4.6/21; SpongeBob SquarePants 5.2/24; Worldwide Day of Play – network was dark for several hours including 12p-1p
DISNEY CHANNEL 2.9/15 Avg. (7a-1p)
My Friends Tigger & Pooh 1.6/18; My Friends Tigger & Pooh 1.7/14; Special Agent Oso 2.0/12; Handy Manny 2.6/12; Mickey Mouse Clubhouse 2.6/12; Mickey Mouse Clubhouse 2.0/9; Imagination Movers 2.4/11; Handy Manny 2.2/10; Phineas and Ferb 3.1/14; Phineas and Ferb 3.8/18; Meet the Robinsons (100 minutes) 5.7/30
CARTOON NETWORK 1.7/9 Avg. (7a-1p)
Secret Saturdays 1.2/12; Chaotic 1.3/11; Bakugan 1.7/10; The Super Hero Squad Show 2.3/11; Pokemon: Diamond and Pearl Galactic Battle 2.4/11; Hot Wheels; Battle Force 1.5/6; Batman: Brave & The Bold 1.4/6; Star Wars: Clone Wars 1.6/7; Ben 10: Alien Force 2.0/9; Yu-Gi-Oh 5Ds 1.1/5; Chowder 2.1/11; Chowder 1.7/9
DISNEY XD 0.9/5 Avg. (7a-2p)
Suite Life of Zack & Cody 0.4/5; Suite Life of Zack & Cody 0.7/5; Suite Life of Zack & Cody 1.2/7; Zeke and Luther 1.2/6; Zeke and Luther 1.0/5; Zeke and Luther 0.9/4; Agent Cody Banks (120 minutes) 1.0/5; Agent Cody Banks 2: Destination London (120 minutes) 0.9/5

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, September 30, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 982; K6-11 438; TWEENS 9-14 304
DISNEY CHANNEL:     K2-11 859; K6-11 571; TWEENS 9-14 448
CARTOON NETWORK: K2-11 507; K6-11 319; TWEENS 9-14 216
DISNEY XD:               K2-11   74; K6-11   43; TWEENS 9-14   33
Source: MTVN Research from Nielsen Media Research Data

Friday Fun Fact:  In 1933, Mickey Mouse received 800,000 fan letters.

Answer to Yesterday’s Trivia Question:  Who am I?  I am a coach at a private school, and sometimes to pick up some extra cash, I work at the local burger joint to help feed all the mouths I have at home.  Of course, when I do work a the burger joint, I do it under an alias.  Who am I?   COACH LUBBOCK on JUST THE TEN OF US  Kudos to: Julie Caracciolo-Active Media Services/Pearl River; Maria Poulos-Nickelodeon/NYC; Christine Ferrara-WSBK-TV/WBZ-TV/Boston; Casey DeFauw-Flashpoint Academy/Chicago

Today’s Trivia Question:  Who are B1 & B2? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here   .

JOB OPENING: LICENSING AGENCY ACCT EXEC/midtown NYC: High growth licensing agency seeks. Industry exp, strong written/verbal comm skills, & passion/resolve to engage licensors & licensees alike. E-mail resume: [email protected] (10/9)

JOB OPENING: ACCT MANAGER, PUBLISHER (TV)/ VIBES MEDIA (CHICAGO, IL) Client service experience, TV Broadcast Category experience, BA in Broadcast Communications, Advertising, Mktg. Apply @ (10/9)

JOB OPENING: MEDIA ANALYST/Billetts America/NYC: Analyze media plans on both a cost & quality basis. 4-8 Yrs Media Buying/Planning Exp Req; Strong Excel and analytical skills reqd; resume: [email protected] (10/9)

JOB OPENING: DIR, MEDIA REL/CABLEVISION/LI: 5+ yrs in high impact PR in Corp/Agency/ &-or Political setting. Journalism exp a +. Must have excellent writing, platform & social media/Web 2.0 PR skills. Send to [email protected] (10/9)

JOB OPENING: DIRECT RESPONSE SALES PLAN/TV One/NY: Min 1-2 yrs DR/TV Sales Planner exp. Pref’d/BA required. Direct Response Agency Buying/Plan exp. a +. Familiar with rsrch tools MRI, Nielsen. Full description at (10/9)

JOB OPENING: NEW MEDIA SALES DIR/Midwest TV station: Take new media sales to new level. Will create & oversee growth strategies, dvlp business plan & mng inventory, pricing, prod & traffic. Resume to: [email protected] (10/9)

JOB OPENING: SALES & MKTG MNGR/Plum TV/Martha’s Vineyard: Creative, aggressive, ad sales pro familiar w/local/regional area. 5+ yrs exp in cable TV, or other nat’l media. See full posting (10/9)

JOB OPENING: MGR, RSRCH – DIGI-NETS AD SALES/SCRIPPS NETWORKS/NY:5+ yrs media rsrch exp. Strong analytical/data interpretation/pres. skills req’d. Job description: & select req 1169 (10/8)

JOB OPENING: CONTENT EDITOR HOME & FOOD/iVillage/NYC: Job ID 1062295 Oversees content dvlpmnt for Home & Food verticals. 5 yrs web publishing exp (10/8)

JOB OPENING: V.P. DIR. OF DIRECT RESPONSE/Active Int’l in Pearl River, NY (15 miles from NYC): Min 10 yrs exp. in leadership & mngmnt of a DR dept. req’d. Resumes to: [email protected] or call 845-732-8943 (10/8)

JOB OPENING: AD SALES SOLUTIONS ACCT MGR/DISCOVERY/MIA: Creative & strategic pro to oversee & grow solutions in Mex. 5+yrs exp pref in ad agency, strat dev, consulting exp. See full posting & apply at Req 9096 (10/8)

JOB OPENING: DESIGNER, MOTION GRAPHICS/CBS College Sports Network: Exp’d, detailed & creative a must. 5 yrs exp in TV or advertising agency. Please apply: (10/8)

JOB OPENING: SR MGR/DIR ONLINE & ONAIR COMMERCE/AETN/NY: Mngs daily bus. all online & on-air merchandise sales (DVD/merch/ licensed product) for all AETN brands & mngs (3rd party e-commerce) relationship 5-10 yrs exp apply (10/8)

JOB OPENING: AFFILIATE OPS REP/iN DEMAND/NYC: Provide internal/external customer support in collection/entry/maintenance of affiliate info. Degree +1-2 yrs in cable. Apply to: [email protected] (10/7)

JOB OPENING: WRIT/PROD ON AIR PROMOS/truTV/NYC: 3+yrs writ/prod exp. OnAirPromos/TV/Adv, Strng concept & writing abilities, Edit A+, Knwldge of truTV brand EOE/M/F/D/AAP. Apply online via Req#114319 (10/6)

JOB OPENING: SVP, AD SALES/Sirius XM Radio Inc/NYC: Seeking a Sr Exec to lead and manage a nat’l advertising sales team. 10 yrs sales mgmt exp. Apply at: (10/3)

JOB OPENING: AD SALES & DIGITAL MEDIA COORD/Sony Pictures TV Intl Div/Culver City, CA: Digital media background 1+ years, multi-task oriented in fast paced entertainment environment. Pls email: [email protected] (10/3)

JOB OPENING: RESEARCH ANALYST/ABC/Burbank: Min 1 yrs exp in TV research, apt at Nielsen, strong written & analytical skills, college degree pref. Apply at: (ID 207697 & 207744) (10/3)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: Teen Kids News/TV STATION RELATIONS INTERN/Old Greenwich CT: Mature, good voice, confirming time periods and schedules for our FCC approved program. Resumes, etc. to Laurie Newkirk 203-637-0044 (10/8)

FALL INTERNSHIP CREDITS ONLY: NON-FICTION TV INTERNSHIP/Atlas Media Corp/NYC: Jr/Sr undergrad or grad student. Ideal opp to learn about bus. of commercial TV prod. 2-3 days/wk. Post/ Pre prod exp. Res/cvr letter/info: [email protected] (10/8)

FALL INTERNSHIP CREDITS ONLY: Work on dvlpmnt of a unique, social-networking website. Responsibilities include mktg, research and community-building. SEO and SEM talent or experience a +. Flexible hrs. Resume & cover letter to [email protected] (10/8)

FALL INTERNSHIP CREDITS ONLY: DESIGN INTERN: Work w/TV Creative Servs Dept. Duties:pre-prod,graphic design, photography, multi-media. Exp.-MAC, Photoshop, Illustrator, Quark, InDesign & Powerpoint. Email: [email protected] RE: UCTC /#114484BR (10/8)

FALL INTERNSHIP CREDITS ONLY: Looking for enthusiastic intern w/ strong writing & communication skills for online start-up/NYC. Send resume, references and 1 writing sample to [email protected]. Unpaid but local transportation stipend included (10/7)

FALL INTERNSHIP CREDITS ONLY:AUDIO/VIDEO INTERN wanted for ATL post production facility. Position is non-paid & offers college credit. Students only. Experience w/ FCP, Adobe, ProTools/Fairlight a plus. Contact: [email protected] for info. (10/7)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: AD CAMPAIGN/TRAFFIC MGR: NYC Avail immed Temp or FT. Exp’d online traffic mgr. Optimize camps, trafficking assets in DoubleClick. 10 yrs prof media exp. [email protected] (10/9)

SITUATION WANTED: EDUCATIONAL MEDIA ASST/COORD/NYC: 3+ yrs. exp. Interested in production, mktg, consumer products. Highly organized, detail-oriented &former teacher. Seeking FT/PT, freelance, temp to perm. Email: [email protected] (10/9)

SITUATION WANTED: ENTRY LEVEL JOB/BURBANK/LA:Grad w/BFA seeks position in animation studio. Maya, Flash, Photoshop, Illust., & hand-drawn Animation. Reel – Email: [email protected] (10/8)

SITUATION WANTED: RESEARCH DIR/STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, presentation experience. How can I help you? Email: [email protected] (10/8)

SITUATION WANTED: Experienced PRODUCTION/PROJECT MANAGER relocating to Dallas. Highly organized, proactive,results-oriented with focus on budgets & deadlines. Gets along with any personality. Contact: [email protected] (10/8)

SITUATION WANTED: REALITY STORY PRODUCER/LA: Makeover, Competition, Docu-Soap, Non-Fic & Ent. Studio/field director (live & tape), excellent storyteller, writer & team leader. Avid & FCP savvy. [email protected]/310.710.7669 (10/8)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (10/8)

SITUATION WANTED: ADMIN OR ASST POSITION WANTED/NYC: 3+ yrs admin exp at well-known companies in exec assistance, licensing, prod development, digital, with specialization in children’s TV. Creative & professional.  [email protected] (10/7)

SITUATION WANTED: ENTRY LEVEL ENT JOB/NYC: 3 yrs experience in TV at a top 4 network, seeking new opportunities. Interest in production and development. Highly organized, creative, quick learner. Please contact [email protected] (10/6)

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position: [email protected] (10/6)

SITUATION WANTED: MEDIA BUYER: FREELANCER AVAIL-10+ yrs exp buying natl broadcast & cable. Assist w strategy, planning costs, competitive, buy negotiations and maintenance. References. Able to work remotely. [email protected] (10/6)

SITUATION WANTED: STORY ART, DESIGN & ILLUSTRATION/(NYC): 20 years experience working concept through completion. Portfolio: Email: [email protected] (10/6)

SITUATION WANTED: ASSOCIATE CREATIVE DIRECTOR/CREATIVE SERV DIRECTOR/New York, NY: 6 yrs experience. Online & TV experience. Directing successful Broadcast, Print, Web campaigns. Email: [email protected] (10/3)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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