Cynopsis: DIGITAL
10/02/09
Good morning, it’s Friday, October 2, 2009, and this is your first early morning digital briefing.
Comcast‘s stock took a hit on Thursday after the company denied reports that it had inked a deal to acquire 51% of NBC Universal for $35 billion. New details unearthed by CNBC suggests that GE would spin off NBCU into a new company that would be merged with the content-related assets of Comcast including E!, the Golf Channel and its regional sports networks. The pact, originally reported Wednesday evening on industry news site The Wrap, hinges upon Vivendi selling its 20% stake in NBCU. One thing’s for sure – a deal of this magnitude would be tough to pull off during the current financial climate.
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The LA Times and The Washington Post dissolved their joint syndicated news service, according to the Wa Post. The service, which had more than 600 clients, was founded in 1962 to provide stories to global news outlets.
Hispanic-targeting producer Maya Entertainment reached a distribution deal with In Demand that will bring Maya’s library of Spanish language movies to In Demand cable VOD customers across the U.S.
Discovery launched a website providing background on the 4.4 million year old Ardi skeleton, the subject of a special airing Sunday at 9 pm ET. The site includes extensive video features and an interactive 3D rendering of the female skeleton, believed to be the oldest from the hominid branch of the primate family tree.
Cond3 Nast’s Brides.com has stuck a partnership with online wedding registry site MyRegistry.com allowing the Brides.com visitors to create and build a centralized wedding gift registry. Items can be added from any store in the world to create a single, unified gift list.
Live webacting service Ustream introduced a new partner program that enables amateur broadcasters to share revenue from contextual Google-powered ads placed within their stream. Google will also provide analytics and manage payments from advertisers; ad options include on-demand mid-rolls, which can be placed between programming breaks at conferences, for instance.
StyleSpot.com is a new celebrity news and fashion hybrid that profiles upcoming fashion trends by focusing on what stars are wearing on red carpets or around town. The site was developed by Alex Amin and Rafi Gordon, who also launched professional film industry database site FilmTracker.
Independent news site NewsMax launched a health vertical Newsmax Health featuring original news stories, advice from experts and articles from health sources across the web.
White label online video management and solutions provider VMIX has secured $2 million in additional financing from existing backers Enterprise Partners, Mission Ventures, JK&B Capital and ATA Ventures, bringing its total venture funding to $23.5 million.
Interactive marketing company Kyp announced that it has completed a U.S. $9.1 million series D financing. The company’s iKyp platform is used by major brands to enhance performance across a variety of metrics including response rate, conversion rate and customer spend.
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Targeted TV ad solution Visible World and dynamic display ad company Tumri are partnering to deliver advanced advertising solutions for online video. Advertisers using the Tumri AdPod platform will have the ability to dynamically customize and target video ads using the Visible World interface. The integrated solution will provide differentiation based on time, geography, demographic and attitudinal segments, and context to drive and measure audience response.
The effectiveness of display ads may be in question, but it can’t be determined on the basis of click-throughs alone, according to the latest “Natural Born Clickers” report from ComScore, conducted with Starcom USA and Tacoda. New findings reveal that the number of users who click on display ads have dropped by 50% from 32% of all users to just 16%, as of March 2009 – meaning that 84% of all internet users never click on an ad. The upshot, according to ComScore, is that advertisers should consider evaluating campaigns based on their view-through impact. Client studies demonstrate that online display ads generate significant lift in brand site visitation, trademark search and sales among users who were exposed to the online ad campaigns – whether they clicked on the ad or not.
Comcast’s sports network Versus is locked in a carriage dispute with DirecTV that may prevent the satellite service’s customers from enjoying the opening of Hockey Season, per the NYTimes. DirecTV pulled Versus from its line up on Aug. 31 after the company balked at higher fees -Comcast was asking for a 20% increase in total dollars, according to the report.
Apple has acquired online mapping company Placebase – the company that produced the “Pushpin” Maps API Apple uses on the iPhone, per Computerworld. The acquisition raises questions about whether or not Apple will continue to use Google’s mapping software on the device.
The potential of web-enabled television may finally be realized through the integration of widgets – mini-applications from providers such as Yahoo that are now used regularly by consumers for a variety of entertainment, productivity and information functions on computers and mobile devices, according to a new report from Ernst & Young. In the short term, widgets will be more of a promotional and branding play. But in the longer term, advertising and pay-for-play capabilities could make this is a significant revenue generator for content and network providers alike.
In the first sign that the novelty factor may have worn off, Microsoft’s Bing search engine saw its first month of declining market share in September, falling from a 9.64% share to record just 8.51% of all U.S. searches, according to web analytics firm StatCounter. Google was the main beneficiary, breaking an 80% market share for the month.
US Search Market
Date Bing Yahoo! Bing & Yahoo! Combined Google
Sep 2008 5.71%* 12.57% 18.28%* 79.36%
May 2009 7.81%* 10.99% 18.80%* 78.72%
June 2009 8.23%* 11.04% 19.27%* 78.48%
July 2009 9.41% 10.95% 20.36% 77.54%
Aug 2009 9.64% 10.50% 20.14% 77.83%
Sep 2009 8.51% 9.40% 17.91% 80.08%
Source: StatCounter * Market share figure includes MSN Search and Live Search
If you think your mobile service drops a lot of calls now, just wait a few years. Traffic volumes on 3G networks are expected to increase 20-fold by 2014 and many operators will not be able to cope with the uptick, according to new findings from Unwired Insight. Of course, voice is not the problem. By 2014, data services will account for 99.4% of all service usage, with video streaming and downloads contributing the largest proportions of total data usage, up to 56.4% in 2014.
Elgato Systems just launched a $5 iPhone companion app for its EyeTV system that allows users to watch live TV and recordings by interfacing with the EyeTV 3.2 desktop software suite, per Itvt. EyeTV is Elgato’s latest TV tuner/DVR interface for the Mac, enabling live viewing and scheduled recording on your Macintosh computer.
The latest versions of the free audio streaming app Stitcher are now out for the iPhone and BlackBerry. The new version features a selection of Premium Shows, allows users to set an alarm-clock to remind them of live broadcasts, and utilizes the iPhone’s GPS capabilities to identify shows that originate in your local area.
Ben Rubin has been named Creative Director, Marketing for Planet Green, Discovery Communications’ environmental-themed multiplatform lifestyle and entertainment brand. Ben reports to Rob Jacobson, SVP/Marketing for Planet Green.
Microsoft and Yahoo aren’t alone in upping their game in search. Google has rolled several new search options of its own in an effort to improve timeliness, increase personalization and help cut down on spam. The new search options, added to a few initial options introduced in May, allow users to filter for results Google found in the past hour or another specific date range. Filter by medium such as books, blogs, videos, forums, reviews and news. The system also adds the ability to emphasize or weed out shopping-related results. Users can also choose to see only results they have seen before – giving them a quick way to find a page they have visited before. Meanwhile the company began testing Google Wave this week, an open source, next-generation real time communications tool that combines email, instant messaging, blogging, wikis and social networking. Wave participants can send text, photos, videos and maps across the web in real time, ask others to add content, then hit playback to see how the finished product has evolved and changed. Google introduced Wave months before it is ready launch to try and entice developers to build tools around it. If the popularity of the simple 140-character limited Twitter is any indication, the Google Wave platform could be a serious game changer by adding rich media to the real-time interaction equation.
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Wayne Karrfalt for Cynopsis: Digital
10.02.09
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JOB OPENING: LICENSING AGENCY ACCT EXEC/midtown NYC: High growth licensing agency seeks. Industry exp, strong written/verbal comm skills, & passion/resolve to engage licensors & licensees alike. E-mail resume: [email protected] (10/9)
JOB OPENING: ACCT MANAGER, PUBLISHER (TV)/ VIBES MEDIA (CHICAGO, IL) Client service experience, TV Broadcast Category experience, BA in Broadcast Communications, Advertising, Mktg. Apply @ www.vibes.com/contact/careers (10/9)
JOB OPENING: MEDIA ANALYST/Billetts America/NYC: Analyze media plans on both a cost & quality basis. 4-8 Yrs Media Buying/Planning Exp Req; Strong Excel and analytical skills reqd; resume: [email protected] (10/9)
JOB OPENING: DIR, MEDIA REL/CABLEVISION/LI: 5+ yrs in high impact PR in Corp/Agency/ &-or Political setting. Journalism exp a +. Must have excellent writing, platform & social media/Web 2.0 PR skills. Send to [email protected] (10/9)
JOB OPENING: DIRECT RESPONSE SALES PLAN/TV One/NY: Min 1-2 yrs DR/TV Sales Planner exp. Pref’d/BA required. Direct Response Agency Buying/Plan exp. a +. Familiar with rsrch tools MRI, Nielsen. Full description at tvoneonline.com (10/9)
JOB OPENING: NEW MEDIA SALES DIR/ Midwest TV station: Take new media sales to new level. Will create & oversee growth strategies, dvlp business plan & mng inventory, pricing, prod & traffic. Resume to: [email protected] (10/9)
JOB OPENING: SALES & MKTG MNGR/ Plum TV/Martha’s Vineyard: Creative, aggressive, ad sales pro familiar w/local/regional area. 5+ yrs exp in cable TV, or other nat’l media. See full posting plumtv.com (10/9)
JOB OPENING: MGR, RSRCH – DIGI-NETS AD SALES/SCRIPPS NETWORKS/NY:5+ yrs media rsrch exp. Strong analytical/data interpretation/pres. skills req’d. Job description: http://www.scrippsnetworksinteractive.com/careers & select req 1169 (10/8)
JOB OPENING: CONTENT EDITOR HOME & FOOD/iVillage/NYC: Job ID 1062295 Oversees content dvlpmnt for Home & Food verticals. 5 yrs web publishing exp https://xjobs.brassring.com/1033/asp/tg/cim_home.asp?partnerid=54&siteid=5346 (10/8)
JOB OPENING: V.P. DIR. OF DIRECT RESPONSE/Active Int’l in Pearl River, NY (15 miles from NYC): Min 10 yrs exp. in leadership & mngmnt of a DR dept. req’d. Resumes to: [email protected] or call 845-732-8943 (10/8)
JOB OPENING: AD SALES SOLUTIONS ACCT MGR/DISCOVERY/MIA: Creative & strategic pro to oversee & grow solutions in Mex. 5+yrs exp pref in ad agency, strat dev, consulting exp. See full posting & apply at www.discovery.com Req 9096 (10/8)
JOB OPENING: DESIGNER, MOTION GRAPHICS/CBS College Sports Network: Exp’d, detailed & creative a must. 5 yrs exp in TV or advertising agency. Please apply: http://posttrak.arbita.net/cgi-bin/PostTrak.cgi?RefCode=R1444302707840 (10/8)
JOB OPENING: SR MGR/DIR ONLINE & ONAIR COMMERCE/AETN/NY: Mngs daily bus. all online & on-air merchandise sales (DVD/merch/ licensed product) for all AETN brands & mngs (3rd party e-commerce) relationship 5-10 yrs exp apply www.aetn.com (10/8)
JOB OPENING: AFFILIATE OPS REP/iN DEMAND/NYC: Provide internal/external customer support in collection/entry/maintenance of affiliate info. Degree +1-2 yrs in cable. Apply to: [email protected] (10/7)
JOB OPENING: WRIT/PROD ON AIR PROMOS/truTV/NYC: 3+yrs writ/prod exp. OnAirPromos/TV/Adv, Strng concept & writing abilities, Edit A+, Knwldge of truTV brand EOE/M/F/D/AAP. Apply online via www.turnerjobs.com Req#114319 (10/6)
JOB OPENING: SVP, AD SALES/Sirius XM Radio Inc/NYC: Seeking a Sr Exec to lead and manage a nat’l advertising sales team. 10 yrs sales mgmt exp. Apply at: https://careers-siriusxm.icims.com/jobs/4555/job (10/3)
JOB OPENING: AD SALES & DIGITAL MEDIA COORD/Sony Pictures TV Intl Div/Culver City, CA: Digital media background 1+ years, multi-task oriented in fast paced entertainment environment. Pls email: [email protected] (10/3)
JOB OPENING: RESEARCH ANALYST/ABC/Burbank: Min 1 yrs exp in TV research, apt at Nielsen, strong written & analytical skills, college degree pref. Apply at: www.disneyabcjobs.com (ID 207697 & 207744) (10/3)
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .
F ALL INTERNSHIP CREDITS ONLY: Teen Kids News/TV STATION RELATIONS INTERN/Old Greenwich CT: Mature, good voice, confirming time periods and schedules for our FCC approved program. Resumes, etc. to Laurie Newkirk 203-637-0044 (10/8)
F ALL INTERNSHIP CREDITS ONLY: NON-FICTION TV INTERNSHIP/Atlas Media Corp/NYC: Jr/Sr undergrad or grad student. Ideal opp to learn about bus. of commercial TV prod. 2-3 days/wk. Post/ Pre prod exp. Res/cvr letter/info: [email protected] (10/8)
F ALL INTERNSHIP CREDITS ONLY: Work on dvlpmnt of a unique, social-networking website. Responsibilities include mktg, research and community-building. SEO and SEM talent or experience a +. Flexible hrs. Resume & cover letter to [email protected] (10/8)
F ALL INTERNSHIP CREDITS ONLY: DESIGN INTERN: Work w/TV Creative Servs Dept. Duties:pre-prod,graphic design, photography, multi-media. Exp.-MAC, Photoshop, Illustrator, Quark, InDesign & Powerpoint. Email: [email protected] RE: UCTC /#114484BR (10/8)
F ALL INTERNSHIP CREDITS ONLY: Looking for enthusiastic intern w/ strong writing & communication skills for online start-up/NYC. Send resume, references and 1 writing sample to [email protected] . Unpaid but local transportation stipend included (10/7)
F ALL INTERNSHIP CREDITS ONLY: AUDIO/VIDEO INTERN wanted for ATL post production facility. Position is non-paid & offers college credit. Students only. Experience w/ FCP, Adobe, ProTools/Fairlight a plus. Contact: [email protected] for info. (10/7)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]
SITUATION WANTED: AD CAMPAIGN/TRAFFIC MGR: NYC Avail immed Temp or FT. Exp’d online traffic mgr. Optimize camps, trafficking assets in DoubleClick. 10 yrs prof media exp. [email protected] (10/9)
SITUATION WANTED: EDUCATIONAL MEDIA ASST/COORD/NYC: 3+ yrs. exp. Interested in production, mktg, consumer products. Highly organized, detail-oriented &former teacher. Seeking FT/PT, freelance, temp to perm. Email: [email protected] (10/9)
SITUATION WANTED: ENTRY LEVEL JOB/BURBANK/LA:Grad w/BFA seeks position in animation studio. Maya, Flash, Photoshop, Illust., & hand-drawn Animation. Reel – http://sites.google.com/site/markdowellsportfolio/ Email: [email protected] (10/8)
SITUATION WANTED: RESEARCH DIR/STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, presentation experience. How can I help you? Email: [email protected] (10/8)
SITUATION WANTED: Experienced PRODUCTION/PROJECT MANAGER relocating to Dallas. Highly organized, proactive,results-oriented with focus on budgets & deadlines. Gets along with any personality. Contact: [email protected] (10/8)
SITUATION WANTED: REALITY STORY PRODUCER/LA: Makeover, Competition, Docu-Soap, Non-Fic & Ent. Studio/field director (live & tape), excellent storyteller, writer & team leader. Avid & FCP savvy. [email protected]/310.710.7669 (10/8)
SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (10/8)
SITUATION WANTED: ADMIN OR ASST POSITION WANTED/NYC: 3+ yrs admin exp at well-known companies in exec assistance, licensing, prod development, digital, with specialization in children’s TV. Creative & professional. [email protected] (10/7)
SITUATION WANTED: ENTRY LEVEL ENT JOB/NYC: 3 yrs experience in TV at a top 4 network, seeking new opportunities. Interest in production and development. Highly organized, creative, quick learner. Please contact [email protected] (10/6)
SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position: [email protected] (10/6)
SITUATION WANTED: MEDIA BUYER: FREELANCER AVAIL-10+ yrs exp buying natl broadcast & cable. Assist w strategy, planning costs, competitive, buy negotiations and maintenance. References. Able to work remotely. [email protected] (10/6)
SITUATION WANTED: STORY ART, DESIGN & ILLUSTRATION/(NYC): 20 years experience working concept through completion. Portfolio: www.baerdavis.com Email: [email protected] (10/6)
SITUATION WANTED: ASSOCIATE CREATIVE DIRECTOR/CREATIVE SERV DIRECTOR/New York, NY: 6 yrs experience. Online & TV experience. Directing successful Broadcast, Print, Web campaigns. Email: [email protected] (10/3)
E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.
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