Friday, October 26th, 2007

Cynopsis: Kids!



Good morning. It’s Friday, October 26, 2007, and this is your first early morning. No edition tomorrow …

Parthenon Kids has picked up the exclusive rights to Rescue Rookies (52×5) preschool animated series from the UK production company Bada Bling.  Under the deal, Parthenon Kids holds the rights to further develop the property and the rights in all media worldwide.  The series follows the adventures of a group of young emergency vehicles, each with its own personality, which work together to help others.  Created/written/designed by Bada Bling’s Curtis Jobling (creator of Bob the Builder, and the new BBC animated series, Frankenstein’s Cat), Rescue Rookies was developed with Qurios Entertainment. Parthenon Kids is the kid’s production/distribution unit of Parthenon Entertainment.

CCI Entertainment and Scholastic Media have inked a distribution deal for the new 3D animated comedy/action series Racer Dogs.  According to the deal, CCI will handle the worldwide rights for the property, outside the US, while Scholastic Media is responsible for all US rights.  Targeted to K4-8, Racer Dogs is based on the book of the same name by illustrator Bob Kolar, about a group of car racing dogs in Racertown.  Broadcast deals are in the works.

Telescreen B.V., Holland-based licensing/distributor of kid’s animation, has teamed with holding company WMG Beheer B.V., also Dutch, to develop and produce new kid’s animated properties.  The first two projects under the new partnership are Western Macaroni, currently in development the series is an anime-style western fairy tale, and Frog & Friends (26×7), which is based on Max Velthuijs’ book of the same name, which are slated to bow in fall 2008.  Telescreen is currently entertaining offers for TV rights, merchandising, home video and publishing for Frog & Friends.


The Weather Channel launches a site this morning geared to kids and featuring educational content focusing on science, ecology, and climate.  Sporting the tag line Bringing Learning to Life, which dovetails with the network’s mission Bringing Weather to Life,, officially kicks off at 9a this morning, and will showcase activities, video clips, polls, and games and, of course, forecasts so kids can pick the right clothing for the day.  Or as my kids like to think of it, maybe there will be a huge snowstorm and school will be cancelled.  The site also includes an ask the meteorologist section, downloadable in-class lesson plans for teachers and a Homework Helper area.  Additionally, last week The Weather Channel announced its Forecast Earth Summit, a three day summit to be held December 7-9, 2007 in Washington DC.  Forecast Earth Summit is designed to focus on environmental education, and will provide 20 high school kids to meet with environmental leaders, scientists and advocates.  Student participants will be selected via a essay contest, which runs now through November 11 (

The new residents of Northern Ireland’s version of Sesame Street have been introduced.  The two Muppets of Sesame Tree are Potto, a furry, gentle, bookish, and brilliant inventor character, and Hilda, a younger and energetic Irish hare.  Local Sesame Tree production company Sixteen South, part of the Inferno Group, and Executive Producer Colin Williams are producing the show in association with Sesame Workshop.  With rehearsals already underway in Belfast, the series is slated to bow in spring 2008 on BBC Northern Ireland.  Other Sesame Tree characters include the Bookworms, the bright bird Claribelle, and the three Weatherberries.

Starz Edge is set to launch Animidnight, a new Tuesday night/Wednesday morning programming block featuring anime programming, on Tuesday, November 6, 2007, from midnight.  Beginning November 6, the block will include Ghost in the Shell: Stan Alone Complex: Solid State Society.  November 13, the network will run Fullmetal Alchemist: The Movie.  Other programming will join later in November.

mun2 joins in NBC Universal’s Green Is Universal week with Viva Green, a week of eco-friendly programming, interactive digital aspects, and a new news special, Toxic City: This is Where I Live. Also taking place November 4-10, the network will bring in eco elements to its One Nation Under Hip-Hop, The mun2 Shift, 18 and Over, and VIVO shows.  As the fourth installment in mun2’s news specials, Toxic City: This is Where I Live, which profiles Latino youth in highly polluted communities who are mobilizing to address environmental justice.  The documentary and other content and info will also be available on .


Whoopi Goldberg and Scholastic Book Clubs today announced the launch of the Whoopi! We’re Reading! Sweepstakes.  Here’s the scoop, the effort challenges teachers, in classrooms participating in Scholastic Book Clubs’ ClassroomsCare program, in classes nationwide to get their students to read 100 books.  One hundred winning classes will be chosen, and each of those will win ten 100-book collections, which they will then donate to the local charities of their choice.  Whoopi has penned two kid’s books so far, Alice (1992) and then Whoopi’s Big Book of Manners (2006), the latter is the first title in a three-book deal with Hyperion Books.  ( )


Reed MIDEM revealed that the 23rd annual MIPCOM 2007, held earlier this month in Cannes, France, set several new records, including the largest all-time attendance with 13,371 participants, up by +7% versus 2006.  Also reaching all time highs was the number of participating companies (4,585) from countries (105), each of which is up by +9% over 2006.  Additionally, some 1,801 exhibiting companies took part in MIPCOM 2007, an increase of +10%.  Also up by +10% was the number of international acquisition executives in attendance (4,242) this year.  The 15th annual MIPCOM Junior featured 515 companies from 54 countries and featured 918 programs, 484 of which were new shows.


Staffing moves at Breakthrough Films & Television include adding one and promotion three:

  • Althea Robinson joins Breakthrough in the new role of Manager/Marketing and Communication, reporting to the company’s Executive Producer/Partner Peter Williamson.  She will oversee corporate branding and marketing strategy, as well as promotion and publicity for Breakthrough’s TV properties and licensed merchandise.  Robinson was previously with Decode Entertainment.
  • Stephanie van Bruggen moves up to Supervising Producer, Breakthrough Animation, overseeing all kids and adult targeted animated projects.  She will report to Kevin Gillis, Executive Producer/Managing Partner of the division.  With the company since the establishment of Breakthrough Animation in 2003, van Bruggen has served as Line Producer on many of its animated series.  Previously she toiled for Nelvana and Mainframe Entertainment (now know as Rainmaker).
  • Amy Marcella has been upped to Supervising Producer, Breakthrough Ent, now responsible for all of Breakthrough’s live action productions across drama, documentary, comedy and lifestyle programming.  Prior to this Marcella, who has been with the Breakthrough for eight years, was Line Producer.  She reports to Executive Producers/Partners Williamson and Ira Levy.
  • Paul Nash moves up to Art Director.  He continues to oversee Breakthrough’s art department, including design for all ad campaigns, promotional and marketing materials and branding.  With the company for six years, Nash was previously with Alliance Atlantis.


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 10/15-10/21/2007 , 6a-6a:
K2-11                                             Total Delivery (000)
DSNY*: Wizards of Waverly Place (10/19; 8:30p)      2733
DSNY*: Hannah Montana (10/19; 8p)                       2715
DSNY*: Hannah Montana (10/19; 7p)                       2497
NICK:    Back at the Barnyard (10/21; 10a)               2427
DSNY*: Hannah Montana (10/19; 7:30p)                  2397
NICK:    SpongeBob SquarePants (10/21; 9:30a)       2297
NICK:    SpongeBob SquarePants (10/17; 5:30p)       2228
NICK:    Back at the Barnyard (10/20; 10a)               2125
NICK:    SpongeBob SquarePants (10/15; 5:30p)       2053
DSNY*: Hannah Montana (10/19; 6:30p)                  2000
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 10/15-10/21/2007 , 6a-6a:
K6-11                                             Total Delivery (000)
DSNY*: Hannah Montana (10/19; 8p)                       2120
DSNY*: Wizards of Waverly Place (10/19; 8:30p)      2221
DSNY*: Hannah Montana (10/19; 7p)                       1960
DSNY*: Hannah Montana (10/19; 7:30p)                  1872
NICK:    Back at the Barnyard (10/21; 10a)               1653
NICK:    SpongeBob SquarePants (10/21; 9:30a)       1569
DSNY*: Suite Life of Zack & Cody (10/17; 7:30p)      1561
DSNY*: Hannah Montana (10/19; 6:30p)                  1557
NICK:    Zoey 101 (10/21; 8p)                                 1525
DSNY*: Casper Meets Wendy (10/16; 8-9:45p)         1428
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 10/15-10/21/2007 , 6a-6a:
Tweens 9-14                                 Total Delivery (000)
DSNY*: Hannah Montana (10/19; 8p)                       2108
DSNY*: Wizards of Waverly Place (10/19; 8:30p)      1958
DSNY*: Hannah Montana (10/19; 7p)                       1692
NICK:    Zoey 101 (10/21; 8p)                                 1689
DSNY*: Hannah Montana (10/19; 7:30p)                  1651
DSNY*: Hannah Montana (10/19; 6:30p)                  1310
NICK:    iCarly (10/21; 7:30p)                                  1296
NICK:    SpongeBob SquarePants (10/21; 9:30a)       1255
NICK:    iCarly (10/20; 8p)                                       1241
DSNY*: Casper Meets Wendy (10/16; 8-9:45p)         1217
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 10/15-10/21/2007 , 6a-6a:
Teens 12-17                                         Total Delivery (000)
DSNY*: Hannah Montana (10/19; 8p)                             1379
DSNY*: Wizards of Waverly Place (10/19; 8:30p)            1114
ABC:     Desperate Housewives (10/21; 9-10:02p)           1056
FOX:     NFL Various Teams/Times (10/21; 4:15-7:20p)   1052
NICK:    Zoey 101 (10/21; 8p)                                         948
DSNY*: Hannah Montana (10/19; 7:30p)                          940
DSNY*: Hannah Montana (10/19; 7p)                               895
CBS:     CSI (10/18; 9-10:01p)                                        803
ABC:     Extreme Makeover: Home Edition (10/21; 8-9p)    777
FOX:     MLB Cleveland at Boston (10/21; 8:19-11:57p)     775
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**New abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, October 20, 2007 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Kids’ WB!) 1.3/7 Avg. (7a-12p)
Will & DeWitt 0.6/6; Magi Nation 0.9/6; Tom and Jerry Tales 1.5/8; Tom and Jerry Tales 2.0/9; Skunk Fu! 1.7/7; Shaggy Scooby-Doo Get A Clue 1.5/7; Eon Kid 1.2/6; Johnny Test 1.4/7; Legion of Super Heroes 1.2/6; The Batman 1.3/6
ABC 1.2/6 Avg. (9a-1p)
The Emperor’s New School 0.8/4; The Replacements 1.2/5; That’s So Raven 1.5/6; That’s So Raven 1.7/7; Hannah Montana 2.1/10; Suite Life of Zack & Cody 1.9/9; Power Rangers Overdrive 0.5/3; Power Rangers Overdrive 0.3/2
FOX (4Kids TV) 1.1/6 Avg. (8a-12n)
Adrenaline Project 0.3/2; Yu-Gi-Oh GX 0.7/4; Chaotic 1.1/5; TMNT Fast Forward 1.4/6; TMNT Fast Forward 1.5/7; Dinosaur King 1.3/6; Viva Pinata 1.4/7; Sonic X 1.3/6
NBC (Qubo on NBC) Avg. 0.5/2 (10a-1p)
Postman Pat 0.2/1; Dragon 0.4/2; My Friend Rabbit 0.5/2; 321 Penguins/Larryboy Adventures 0.3/2; Veggie Tales 0.8/4; Jane and the Dragon 0.9/4
CBS (KEWLopolis on CBS) 0.4/2 Avg. (7a-12p, 7a-7:30a/10:30a-12p)
Care Bears 0.4/2; Strawberry Shortcake 0.7/3; Cake 0.4/2; Sabrina: The Animated Series 0.3/1; Horseland 0.4/2; Trollz 0.3/1
*Times vary from market to market

Final K6-11 Ratings for Saturday, October 20, 2007 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 3.5/19 Avg. (7a-1p)
Jimmy Neutron 1.6/16; Jimmy Neutron 2.2/19; Fairly OddParents 3.0/19; Fairly OddParents 3.5/18; SpongeBob SquarePants 4.0/19; SpongeBob SquarePants 4.0/18; Back at the Barnyard 4.7/21; Tak and the Power of Juju 3.7/17; Fairly OddParents 3.5/18; Fairly OddParents 4.0/17; SpongeBob SquarePants 3.9/21; SpongeBob SquarePants 3.7/21;
CARTOON NETWORK 2.0/11 Avg. (7:30a-1p)
Cartoon Cartoon Top 5 (60 min) 1.4/10; Out of Jimmy’s Head 2.3/12; Pokemon: Diamond & Pearl 1.9/9; Pokemon: Diamond & Pearl 2.2/10; Ben 10 2.9/14; Yu-Gi-Oh GX 2.1/ 10; Pokemon 1.7/9; Pokemon 1.6/9; Pokemon 1.5/8
DISNEY CHANNEL 1.9/11 Avg. (7a-1p)
The Wiggles 1.6/19; Higglytown Heroes 1.8/16; My Friends Tigger & Pooh 2.1/14; My Friends Tigger & Pooh 2.3/12; Mickey Mouse Clubhouse 2.6/12; Mickey Mouse Clubhouse 2.1/10; Little Einsteins 1.6/7; Handy Manny 1.7/8; Johnny and the Sprites 1.4/7; Charlie and Lola 1.2/6; Phantom of the Megaplex (100 min) 2.7/15
TOON DISNEY (Jetix) 0.5/3 Avg. (8a-1p)
Legend of the Dragon 0.2/2; Jackie Chan Adventures 0.2/2; NASCAR Racers 0.3/2; Power Rangers Ninja Storm 0.4/2; Lilo & Stitch 2: Glitch (90 minutes) 0.8/4; Lilo & Stitch 0.8/4; Dave the Barbarian 0.5/3; Dave the Barbarian 0.5/2; Dave the Barbarian 0.5/2; Dave the Barbarian 0.5/3

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, October 21, 2007, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1243; K6-11 758; TWEENS 9-14 542
NICKELODEON:          K2-11 1143; K6-11 857; TWEENS 9-14 661
CARTOON NETWORK: K2-11   815; K6-11 506; TWEENS 9-14 309
TOON DISNEY:           K2-11   142; K6-11   81; TWEENS 9-14   53
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, October 22, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1013; K6-11 463; TWEENS 9-14 331
DISNEY CHANNEL:     K2-11   888; K6-11 521; TWEENS 9-14 444
CARTOON NETWORK: K2-11   527; K6-11 313; TWEENS 9-14 212
TOON DISNEY:           K2-11   142; K6-11   86; TWEENS 9-14   65
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, October 23, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1082; K6-11 510; TWEENS 9-14 382
DISNEY CHANNEL:     K2-11   790; K6-11 475; TWEENS 9-14 360
CARTOON NETWORK: K2-11   521; K6-11 329; TWEENS 9-14 244
TOON DISNEY:           K2-11   184; K6-11   85; TWEENS 9-14   38
Source: MTVN Research from Nielsen Media Research Data

Friday Fun Fact: Zebras are actually black with white stripes rather than white with black stripes.

Answer to Yesterday’s Trivia Question: In the 2003 Disney movie Holes, what name does Zero give to Kate Barlow’s long preserved spiced peaches?  SPLOOSH  Kudos to:  Kimberly Keeley-Safety4Kids/Stamford, CT; Melissa Baumgart-HBO/NY; Dan Werther-Werther Partners, LLC/NY; Richard Quan-Imaginary Time/ San Francisco

Today’s Trivia Question:  On the series, Zoey 101, what is the name of the most popular beverage at PCA (Pacific Coast Academy)?  ( Click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis: Kids!

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03/24/23: Good news for “Accused”

Good news for "Accused"

Friday March 24, 2023 Today’s Premieres Apple TV+: My Kind of Country Disney: Secrets of Sulphur Springs at 8p; Saturdays at 9p Hulu: Up Here Netflix: Love Is Blind; I Am Georgina Sunday’s Premieres CNN: Eva Longoria: Searching for Mexico at 10p Fox: HouseBroken at 9:30p Fyi: Barrett-Jackson: REVVED UP at 10p Hallmark Channel: Ride […]

03/23/23: Game Developers Conference in San Francisco

  Thursday March 23, 2023 Good morning! It’s Thursday and this is your early morning Esports and gaming brief. Stinging rain, bike valet stations and long lunch lines at Chipotle have made for a feisty atmosphere at the 2023 Game Developers Conference in San Francisco this week, which is hosting tens of thousands of attendees. […]

03/22/23: Cynopsis Jobs


AD SALES PLANNER SINCLAIR BROADCASTING GROUP NYC, Hybrid Responsible for creating, analyzing & communicating sales proposals to the Sales team for presentation to advertising agencies and/or clients. Collaborate w/all media platforms & departments to create proposals, execute campaigns, manage stewardship & pacing of linear & digital deals. Point of contact post sale & provide excellent […]