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Cynopsis: Kids!

10/24/08

Good morning. It’s Friday, October 24, 2008 and this is your first early morning Kids briefing.

Coolabi acquires UK indie licensing agency Licensing By Design, which gives Coolabi licensing and merchandising rights to properties including the kid-aimed Bagpuss, The Clangers and Ivor the Engine.  We can look forward to merchandising programs for all three series, which were created by Oliver Postgate and Peter Firmin, which all continue to air.  Fran Huxley, Managing Director, Licensing By Design will serve as a consultant on a part-time basis for Coolabi.  Thomson Financial reports Coolabi purchased Licensing By Design in a deal worth about US $660,000.

SpongeBob SquarePants returns to China via China Central Television (CCTV) from January 2009.  The Nickelodeon series made its initial debut on CCTV in 2006, and again in fall 2007.  This time around China will get 30 new SpongeBob episodes, previously unseen there.  Additionally, Nickelodeon and Viacom Consumer Products inks a three-year licensing pact for SpongeBob with Guangzhou Art-land Human Being Culture Communication, which already holds the home video license there.  The multi-category deal includes SpongeBob toys, apparel and stationery among other categories.

MORE KIDS STUFF

The new Domo (26×2) stop-motion animated short-form series on Nicktoons Network this month.  The viral shorts are airing run of schedule daily, with a new Domo short bowing each week.  Big Tent Entertainment handles the marketing and licensing for the property.  Nickelodeon debuted the short-form series earlier this year on several of its international channels in Europe, Latin America, Australia and New Zealand. 

Disney Interactive Media Group‘s Disney Online launches Pixie Hollow, an online virtual world where users can create their own Fairy and interact with other Disney and user created fairies.  The site also invites folks to play games, make crafts, and collect items in nature, and earn special badges.  While Pixie Hollow is free to play, those who wish can also upgrade to a paid membership (monthly/$5.95).  Disney Pictures releases Tinker Bell on DVD and Blu-Ray on October 28.

Chello Zone‘s Extreme Sports Channel, a 24/7 UK TV channel featuring skate, surf, snow and bike programming, launches a new version of its website at www.extreme.com.  The newly offers access to new films and events from popular names in the business (e.g. Red Bull, Animal, Vans and extremepie.com), as well as improvements in tools that allow users to more easily upload videos and photos of their extreme adventures to share in a community platform, and of course full programming information.  The site will also showcase user contests and sweepstakes.  While not specifically aimed at kids/tweens/teens  we all know that these sports are all popular, both as activities and as spectators, with these demos.  A unit of Chellomedia, Chello Zone is also behind the preschool-targeted JimJam channel, which is a co-venture with HIT Entertainment.

A CYNOPSIS MESSAGE FROM CARTOON NETWORK

MARKETING/LICENSING

Mega Brands enters into a multi-year international licensing partnership with Wildbrain, developer/producer of TV series, movies, commercial content and licensed merchandise, to develop a range of construction sets based on the hit preschool series Yo Gabba Gabba!  Mega Brands plans to develop set including buildable playsets based on the series characters and storylines, which it plans to launch worldwide in fall 2009.  Produced by The Magic Store and Wildbrain, Yo Gabba Gabba! airs in the US on Nickelodeon.  The series also airs internationally in Australia, Canada, Israel, Latin America, South Africa, New Zealand and the UK.

Elsewhere in the world of Disney Fairies … In conjunction with the launch, Disney Consumer Products introduces Disney Fairies toys, including the new Clickables, which unlock special Pixie Hollow content and add a range of apparel and accessories to their Fairies.  Additionally, select new toys in the line include a Pixie Pass, which provide kids with special content when they log on to the site.

STONE SOUP

If you happen to be in NYC next week the NY International Film Festival and Miramax are hosting a special screening follows by a discussion with author, director and lead actor of The Boy in the Striped Pajamas (PG-13) on Tuesday, October 28, 6:30p at the IFC Center.  The movie is based on the young adult book of the same name by Irish author John Boyne.  If you haven’t read the book, which is quite something, but you depending on your kids depends on if the movie is right for them.  The movie focuses on Hitler and the impact his Final Solution has on two boys and their families, one the son of a Nazi concentration commandant and the other a Jewish boy in the concentration camp the other boy’s father runs. Tickets are available via GKIDS.tv, which produces the NY International Children’s Film Festival (NYICFF).  Directed by Mark Herman, who also wrote the screenplay, The Boy in the Striped Pajamas will be released in US theaters on November 7.

EXECUTIVE MOVES

Playlogic Entertainment names Olivier Lhermite as Managing Director of its in-house development studio, Playlogic Game Factory.  Lhermite will head up the development team in Breda, the Netherlands, and will report directly to CTO, Dominique Morel.  An industry veteran, Lhermite previously served as Group Technical Director at Electronic Arts.

RATINGS

Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 10/13-10/19/2008, 6a-6a:
K2-11                                                                     Total Delivery (000)
NICK: SpongeBob SquarePants (10/13; 8p)                                      4163
NICK: SpongeBob SquarePants (10/13; 8:30p)                                 3054
NICK: SpongeBob SquarePants (10/13; 7:30p)                                 2922
NICK: SpongeBob SquarePants (10/13; 7p)                                      2519
NICK: Naked Brothers Band Movie; Mystery Girl (10/18; 8:30-9:30p) 2430
NICK: SpongeBob SquarePants (10/18; 9:30a)                                 2411
NICK: iCarly (10/18; 8p)                                                                 2385
NICK: SpongeBob SquarePants (10/18; 9a)                                      2183
NICK: SpongeBob SquarePants (10/13; 6p)                                      2175
NICK: SpongeBob SquarePants (10/13; 6:30p)                                 2132
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 10/13-10/19/2008, 6a-6a:
K6-11                                                                       Total Delivery (000)
NICK:   SpongeBob SquarePants (10/13; 8p)                                      2702
NICK:   Naked Brothers Band Movie; Mystery Girl (10/18; 8:30-9:30p) 1993
NICK:   iCarly (10/18; 8p)                                                                 1928
NICK:   SpongeBob SquarePants (10/13; 8:30p)                                 1916
NICK:   SpongeBob SquarePants (10/13; 7:30p)                                 1721
DSNY*: Suite Life on Deck (10/17; 8p)                                              1703
DSNY*: Wizards of Waverly Place (10/19; 8:30-8:55p)                       1582
NICK:   iCarly (10/15; 6:30p)                                                            1560
NICK:   SpongeBob SquarePants (10/18; 9:30a)                                 1555
NICK:   SpongeBob SquarePants (10/18; 9a)                                      1504
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 10/13-10/19/2008, 6a-6a:
Tweens 9-14                                                            Total Delivery (000)
NICK:    SpongeBob SquarePants (10/13; 8p)                                      2329
NICK:    Naked Brothers Band Movie; Mystery Girl (10/18; 8:30-9:30p) 1732
NICK:    iCarly (10/18; 8p)                                                                 1696
DSNY*: Suite Life on Deck (10/17; 8p)                                                1635
NICK:    SpongeBob SquarePants (10/13; 8:30p)                                 1607
DSNY*: Wizards of Waverly Place (10/19; 8:30-8:55p)                         1557
DSNY*: Phineas and Ferb (10/17; 8:30p)                                            1258
NICK:    SpongeBob SquarePants (10/13; 7:30p)                                 1249
NICK:    SpongeBob SquarePants (10/14; 5p)                                      1167
NICK:    iCarly (10/15; 6:30p)                                                            1148
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 10/13-10/19/2008, 6a-6a:
Teens 12-17                                                            Total Delivery (000)
NICK:    SpongeBob SquarePants (10/13; 8p)                                    1328
FOX:     Family Guy (10/19; 9p)                                                        1077
FOX:     Simpsons (10/19; 7:59-8:30p)                                               998
NICK:    SpongeBob SquarePants (10/13; 8:30p)                                 938
NICK:    iCarly (10/18; 8p)                                                                 931
FOX:     King of the Hill (10/19; 8:30p)                                                922
DSNY*: Wizards of Waverly Place (10/19; 8:30-8:55p)                         894
FOX:     House (10/14; 8-9:02p)                                                         863
FOX:     American Dad (10/19; 9:30p)                                                 849
NICK:    Naked Brothers Band Movie; Mystery Girl (10/18; 8:30-9:30p) 784
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, October 18, 2008 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
FOX (4KidsTV) 1.1/6 Avg. (8a-12n)
Di-Gata Defenders 0.5/4; Biker Mice from Mars 0.8/4; Sonic X 1.8/8; Sonic X 1.9/8; Chaotic M’arrillian Invasion 1.4/6; Teenage Mutant Ninja Turtles Fast Forward 0.8/4; Kirby 1.1/5; Winx Club 0.7/4
ABC 0.9/5 Avg. (9a-1p)
The Emperor’s New School 0.5/2; The Replacements 0.5/2; That’s So Raven 1.1/5; That’s So Raven 1.3/6; Hannah Montana 1.3/6; Suite Life of Zack & Cody 1.7/9; Power Rangers Jungle Fury 0.7/4; Power Rangers Jungle Fury 0.4/2
CW (TheCW4Kids) 0.8/4 Avg. (7a-12p)
Will & DeWitt 0.4/4; Skunk Fu! 0.6/4; Viva Pinata 0.7/3; Gogoriki 0.8/4; Spectacular Spider-Man 1.0/5; Teenage Mutant Ninja Turtles 1.2/5; Dinosaur King 1.0/4; Yu-Gi-Oh 5D 0.9/4; Chaotic 0.9/4; Chaotic 0.9/5
NBC (Qubo on NBC) Avg. 0.5/2 (10a-1p)
Jane and the Dragon 0.3/1; Zula Patrol 0.3/1; 321 Penguins/Larryboy Adventures 0.6/3; Veggie Tales 0.9/4; Turbo Dogs 0.5/3; My Friend Rabbit 0.5/3
CBS (KEWLopolis on CBS) 0.3/1 Avg. (7-10a/10a-12p)
Cake 0.0/0; Horseland 0.4/2; Dino Squad 0.3/1; Strawberry Shortcake 0.1/0; Care Bears 0.3/2; Sushi Pack 0.3/2

Final K6-11 Ratings for Saturday, October 18, 2008 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.5/24 Avg. (7a-1p)
Jimmy Neutron 1.7/19; Jimmy Neutron 2.2/19; Fairly OddParents 3.9/25; Fairly OddParents 3.7/20; SpongeBob SquarePants 6.2/28; SpongeBob SquarePants 6.4/28; Back at the Barnyard 5.1/23; Mighty B! 5.1/23; SpongeBob SquarePants 5.4/26; SpongeBob SquarePants 4.6/24; SpongeBob SquarePants 4.6/24; SpongeBob SquarePants 4.6/26
CARTOON NETWORK 2.0/11 Avg. (7:30a-1p)
George of the Jungle 1.4/12; Flapjack 1.7/11; Chowder 2.6/14; Secret Saturdays 2.2/10; Pokemon: Diamond & Pearl  Battle Dimension 2.5/11; Ben 10: Alien Force 2.8/12; Transformers: Animated 2.1/10; Bakugan 1.7/8; Robotboy 1.6/8; Ben 10: Alien Force 1.7/9; Ben 10: Alien Force 1.9/11
DISNEY CHANNEL 1.5/8 Avg. (7a-1p)
The Wiggles 1.1/14; Johnny and the Sprites 1.4/12; Little Einsteins (25 min) 1.5/9; My Friends Tigger & Pooh (25 min) 1.4/8; Mickey Mouse Clubhouse 1.5/7; Mickey Mouse Clubhouse 1.6/7; Imagination Movers 1.7/8; Hand Manny 1.6/7; Higglytown Heroes (25 min); Charlie and Lola (25 min) 1.5/8; Can of Worms (95 min) 2.0/12;
TOON DISNEY (Jetix) 0.7/4 Avg. (7a-1p)
Suite Life of Zack & Cody 0.4/5; Phineas and Ferb 0.8/7; Monster Buster Club 0.7/5; Power Rangers Jungle Fury 0.7/3; Alvin & The Chipmunks Meet Frankenstein (105 minutes) 1.1/5; American Dragon shorts (15-minutes) 0.8/4; The Rescuers (105 minutes) 0.4/2; Timon & Pumbaa Shorts (15 minutes) 0.2/1

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, October 23, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 968; K6-11 414; TWEENS 9-14 340
DISNEY CHANNEL:     K2-11 756; K6-11 513; TWEENS 9-14 411
CARTOON NETWORK: K2-11 476; K6-11 291; TWEENS 9-14 235
TOON DISNEY:           K2-11 122; K6-11   59; TWEENS 9-14   41
Source: MTVN Research from Nielsen Media Research Data

Friday Fun Fact:   On land, kangaroos can’t move their hind legs independently, only together. However, they are good swimmers and can kick each leg independently while swimming.

Today’s Trivia Question:  On what children’s TV series could you find a Jack Russell Terrier called Little Dog Fido? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!
10.24.08

Cynopsis Kids Ad Sales:
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