Friday, October 23rd, 2009

Cynopsis: DIGITAL


Good morning, it’s Friday, October 24, 2009, and this is your first early morning digital briefing.

Like Martin Luther nailing his 95 Theses of reform to the door of the Wittenberg Cathedral, FCC Chairman Julius Genachowski introduced his proposed rules to impose net neutrality principles and “reasonable network management practices” on the broadband industry. (For the record, there are 186 items in the FCC document.) The rules included restrictions against throttling traffic, suggestions for reducing the effect of network congestion, guaranteeing customers a certain quality of service, and preventing illegal uses of the network, including unauthorized transmission of copyrighted works. There was also more attention paid to wireless internet networks, soliciting cautious agreement from industry officials such as Verizon CEO Lowell McAdam and Google CEO Eric Schmidt. Rather than strictly codified rules, the document was presented as more of a guideline, to be hashed out among the stakeholders. The deadline for comments on the proposal is January 14, 2010; reply comments are due by March 5, 2010.


Space is Limited, Click To Reserve
Cynopsis Media CTAM Summit Luncheon 10/26, 12:45-2:30
Advanced Advertising & Interactive TV: A Panel Discussion: What’s Real – What’s Not

Panel:  Jen Soch, VP, Activation Director of Advanced TV, MediaVest USA – Keynote
Lisa Meier,
SVP of Sales, Time Warner Cable
 Kevin Smith, VP, Digital Media, Comcast Spotlight
Jen Robertson,
VP, Digital & Emerging Media, We tv, Wedding Central
Andy Addis,
SVP, Marketing & Business Development, Ensequence

Sponsored by WE tv, Wedding Central, Comcast Spotlight, Ensequence



In the wake of declining DVD sales, Disney is getting ready to roll out a new on demand viewing technology dubbed “Keychest” next month that would allow consumers pay a single price then view a movie or TV show across multiple devices, per the WSJ. When a movie is downloaded an access code or “key” is generated that the user must manually enter in each time they try to access the content via internet, mobile phone, VOD service, etc.
may begin charging for its content as early as next year, according to comments made at B&C‘s OnScreen Summit this week.
MySpace launched its own music video site a week before the planned launch of Vevo. Build playlists, search for and browse curated, popular and recently added embeddable ad supported music videos. The Artist Dashboard interface provides access to charts, graphs, and snapshots of MySpace Music data for all global artists, documenting fan geography, song plays, profile views, friend count, and profile visitors. An integration with iLike also provides top-line data from iLike partner networks.


Video portal Babelgum has given two of the world’s most infamous pranksters their very own channel. The Yes Men, (Andy Bichlbaum and Mike Bonanno) are a unique comedy duo that infiltrates events, companies and even newsrooms to spread their doctrine of compassion and environmental consciousness. Their second (hilarious) feature film “The Yes Men Fix The World” premiers today. 
Comcast’s white label online video services company thePlatform is introducing a new “Feeds Service” to help developers with the cumbersome process of getting approved by the iPhone’s App Store. The company has developed a sample application and sample code to help on formatting and interface issues.
Paris-based Dailymotion clarified that is raised an additional $25 million (17 million euros) in its latest funding round, led by the government-funded French Sovereign Fund (FSI) and including original investors Advent Venture Partners, AGF Private Equity, Atlas Venture and Partech International.


NASCAR and cinema ad firm Screenvision have entered into an agreement that will bring original, made for cinema, NASCAR content to the big screen for the first time. Each month, NASCAR clips will be added to the preshow entertainment line-up in more than 15,000 theaters nationwide. The partnership will include NASCAR content being added to in lobby interactive kiosks and 3D ad displays.
Exclusive: Here’s a sneak peek of the CTAM Advanced Video Solutions Case Study winners, a competition co-sponsored by Cynopsis Media and Rentrak to recognize strategic marketing initiatives that help the cable industry promote advanced video solutions and the On Demand platform. Congrats to the winners and thanks to all the marketers who submitted their work. HBO came in tops among content providers for its Sex and the City Girls Night In campaign, designed to dovetail with the release of the Sex and the City feature film and launched at a time (Q1 2009) when HBO had no new series to triumph. Time Warner Cable’s San Diego system took the top prize among distributors for its Super Charged Video Package promo, launched to answer overbuilder AT&T Uverse’s Multi-room DVR offering. The winners will be formally announced at the awards ceremony at the CTAM Summit on Sunday.

  • Content Providers
1st Place: HBO for Sex and the City “Girls Night In” 2009
2nd Place: Showtime and TWC Oceanic for Showtime’s iTV Marketing Application 
  • Content Distributors
1st Place: TWC-San Diego for Super Charged Video Package
2nd Place: In Demand Networks (and 10 partners*) for Super Heroes
 *Partners include Comcast, Time Warner Cable, Cox, Bright House, NBC Universal, Warner Bros., Paramount, Sony, 20th Century Fox and Lionsgate.



Swedish handset giant Nokia has filed a lawsuit against Apple in Delaware District Court claiming that every iPhone released since 2007 infringes upon technological patents covering wireless data transmission, speech coding, security and infringement. 
Clearwire outlined the next few market launches for its 4G WiMax service. The “Clear” service will launch in co-investor Comcast’s hometown of Philadelphia, Chicago and Seattle in the coming weeks with partners Sprint and Comcast. Meanwhile Clearwire and Sprint will also launch 4G service in Charlotte, Greensboro and Raleigh, North Carolina; Austin, Dallas/Fort Worth and San Antonio, Texas in November, followed by Honolulu and Maui, Hawaii in early December.
Plano, TX-based iTV vendor BIAP has changed its name to FourthWall Media, as in breaking down the “fourth wall” or invisible barrier that stands between programmers, advertisers and the audience. The company’s iTV products including its EBIF platform is currently installed in some 25 million set tops globally.


Audience measurement firm Rocket Fuel hired Paul Wenz as VP/Business Development, to be based in the company’s Redwood Shores, CA headquarters. The news comes on the heels of the addition of Calton Chan to the senior executive team and the addition of its New York office.
Luke Fredberg has been named Director, International Corporate Communications, CBS Corp., reporting to Dana McClintock, SVP of the CBS Communications Group. He will begin Oct. 26 and will be based in the London offices of CBS Interactive.


IAB Professional Development – Fall Classes Open

Leveraging the expertise of our members, the IAB delivers cutting-edge training on the latest tools, techniques and best practices in interactive advertising. Each low-cost, high-output module gives marketers, agencies and publishers the skills they need to succeed in the rapidly changing digital landscape.

Classes are led by industry leaders such as Microsoft, AOL, Yahoo!, Nielsen, comScore, Q Interactive, Audience Science and more. For more info: .


Eager to erase the Vista era once and for all, Microsoft began shipping Windows 7 on Thursday, designed to load faster, reduce clutter and simplify navigation (correcting common knocks against the Vista OS.) One thing you’ll notice right away is a new “taskbar” ­- providing a shortcut to launching programs, switching windows and previewing web pages. Besides that, it’s decidedly more media savvy. Unlike Macs, Windows 7 comes bundled with the necessary codec to play Blu-ray discs.  You can organize “libraries” of media files by file type (photos, movies, music, etc.), then turn any folder into a separate library. Windows Live Movie Maker makes it simple to edit movies. Microsoft Soapbox will host the finished product on the web for sharing. The system builds in streaming media tools that enable you to use your computer as a streaming media device. There’s even an option to publish the finished product instantly to YouTube. This OS is a huge step forward not only for Redmond, but also for the struggling PC industry at large. Those who haven’t defected to Mac during the Vista years have simply held on to their old Windows machines; this OS is expected to stimulate massive sales. Judging from Steve Ballmer’s remarks at the Windows 7 launch event in New York, the company thinks it has finally built a platform that can adapt to many kinds of users’ needs and help, instead of hamper, creativity. “Everybody finds their own set of unique features to fall in love with,” said Ballmer of the beta testing phase.
Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital

Cynopsis Media Facebook Page here – all of our Job Listings and Top Stories reported here first!

Cynopsis Ad Sales:
Chuck Bolkcom, Pres/COO – 646-468-6180 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Member of Interactive Advertising Bureau (iab)

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2009 CTAM Advanced Video Solutions Marketing Case Study Competition
@ CTAM Summit 10/25, 3-4 pm.   View Winning Case Studies.

Content Providers
1st Pl: HBO for Sex and the City “Girls Night In” 2009
2nd Pl: Showtime & Oceanic Time Warner Cable for Showtime’s iTV Marketing Application

Content Distributors
1st Pl: TWC-San Diego for Super Charged Video Package
2nd Pl: In Demand Networks (& 10 partners*) for Super Heroes
*Comcast, Time Warner Cable, Cox, Bright House, NBC Universal, Warner Bros., Paramount, Sony, 20th Century Fox, Lionsgate

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: VP AND MGR DEVELOPMENT/ LA based production co. specializing in unscripted programming (2 Positions): Great opportunity w/ competitive salaries. VP req’s 3+yrs exp.Res. and/or bio with references: to [email protected] (10/30)

JOB OPENING: MGR RSRCH & SALES DVLP/Disney Media Sales/NYC 5+ yrs exp sales rsrch & mkting, creation of materials, rsrch for cross platform ops, must be able translate numbers into strat mktg msges, req 210693 (10/30)

JOB OPENINGPROMO PRODUCER/Universal Sports/LA, conceptualize/write/produce on-air promos, 5+yrs exp. as a producer, sports and edit exp a+.  Send to: [email protected]  (10/30)

JOB OPENING: ACCOUNT EXECUTIVE/West Nyack, NY: Seeks AE for local ad sales.1-3 yrs ad sales exp. pref cable tv, radio, e-media adv. Valid NY DL. See full posting and apply to req 9887BR (10/29)

JOB OPENING: PROGRAM ACQUISITIONS MANAGER/Films Media Group/Princeton, NJ: 3+ yrs exp in acq; strong knwlg of factual prgmng & distrib; solid industry contacts; self-starter & deal-maker. MA a +. Email [email protected] EOE (10/28)

JOB OPENING: PUBLICIST / Cartoon Network & Adult Swim/Atlanta: 3+ yrs PR exp. Ent/TV PR exp. a plus. Must have excellent writing, pitching, comm. skills. Submit resume to: [email protected] (10/27)

JOB OPENING: FIELD PRODUCTION MANAGER/NYC: Must have 5 years exp in field TV production management. Reality show experience required. Please send resume to [email protected] (10/24)

JOB OPENING: ON-LINE MKTG MGR/MSG VARSITY/LI: Develop & execute digital marketing consumer campaign. 4+yrs consumer mktg exp, pref online. Interest in HS sports a +. req 9019BR (10/24)

JOB OPENING: Spin Master is growing! If you are an AWESOME ART DIRECT or COPYWRITER w/ TV experience send your portfolio and resume to [email protected]. Full-time role located in Toronto Canada. Visit (10/24)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: DIGITAL VP+ Emmy-winning digital media innovator and seasoned exec, with 8 yrs experience at MTVN/Nickelodeon Online, 15 yrs in industry. Willing to relocate. Contact: [email protected] Resume: (10/30)

SITUATION WANTED: Extremely detail oriented PRODUCTION MANAGER with 18+ years experience able to handle several projects simultaneously in a fast paced environment. Possess strong interpersonal skills. Email: [email protected] (10/29)

SITUATION WANTED: FIELD PROD/WRITER/DIR NY/LA Award-winning, TV & digital. 8+ years experience in documentary, infotainment, interstitial & more. Fast, fun, “gets it.” Email: [email protected] (10/29)

SITUATION WANTED: FREELANCE BUDGETS –Very experienced LP/EIC has experience with all formats Feature, Variety, Docu-Soap, Game Show, Scripted, Competition/Elimination-very reasonable rates. [email protected] (10/29)

SITUATION WANTED: MKT RSRCHR (NYC): 5 yrs. rsrch/data analysis/report generation exp, with 2 yr. focus on eye tracking tech. Worked w/ MTV, FOX, NBC and Google. Contact: [email protected]. (10/29)

SITUATION WANTED: TRAFFIC MANAGER with 13 years exp seeks position in Radio/TV/Online or traffic software in NY/NJ. [email protected] (10/28)

SITUATION WANTED: Recent deaf college grad looking to gain experience in MEDIA/ADVERTISING . Former star on a hit prime-time TV show, Amazing Race, past this year that would like to break into the field. Email: [email protected] (10/28)

SITUATION WANTED: WHATCHA GOT?: Hardworking. Smart. Fast. Thorough. Great writer. Media Relations. I do it all. Excellently. Whatever it takes to get the job done. No job too demeaning (except sales). NY/NJ [email protected] (10/28)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales.Familiar with SEO,SEM protocols. [email protected] (10/28)

SITUATION WANTED: ASSOCIATE PRODUCER (L.A.), 10+ years production experience, including reality, scripted, post production, game shows, live shows, location shoots. Valid passport  willing to travel. [email protected] (10/28)

SITUATION WANTED: VETERAN PRODUCER OF WEB, REALITY AND SCRIPTED TELEVISION seeks an in-house producing career with a marketing, advertising or media-buying agency. Please email: [email protected] Online Resume: (10/28)

SITUATION WANTED: EIC/LINE PRODUCER with 10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd biz of Prod. Co’s. for major TV & cable nets. Looking for next project. [email protected] (10/27)

SITUATION WANTED: Extremely detail oriented PRODUCTION MANAGER with 18+ years experience able to handle several projects simultaneously in a fast paced environment. Possess strong interpersonal skills. Email: [email protected] (10/27)

SITUATION WANTED: FIELD PRODUCER/DIRECTOR/NYC:8 yrs exp in reality & docs. Local & Int’l prod. Strong story teller. Exp w/ Sony Z-1U & V-1. Bi-lingual (Eng & Span) CREDITS: Bravo, History, Discovery [email protected] (10/27)

SITUATION WANTED: COORDINATOR/RESEARCHER/AP/EDUCATION MEDIA/NYC: 3+ yrs. exp. PBS, CNBC, Oprah, documentaries, kids media, production, research. Highly organized & detail-oriented. Seeking FT/PT or freelance. [email protected] ( (10/27)

SITUATION WANTED: CAMERA OPERATOR/LA Based MTV, TRUTV, ABC, Watch my reel at: . Contact email: [email protected] (10/27)

SITUATION WANTED: WEB/TV PRODUCER: Over 14 years of experience in TV and Web Production, expert writer and editor. Email: [email protected] (10/24)

SITUATION WANTED: Experienced Traffic Coordinator/Assistant Buyer at a growing advertising agency seeking media opportunities in New York City and/or tri-state area. Feel free to call me at 646-732-8620 (10/24)

SITUATION WANTED: DESIGN, ILLUSTRATION & ART DIRECTION (NYC)20 years experience working concept through completion. Portfolio: Email: [email protected] (10/24)

SITUATION WANTED: WRITER/EDITOR/JOURNALIST: (LA) College grad with experience in feature writing, editorial and news. Looking for entry level/asst/temp position. Email: [email protected](10/24)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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Shelton, CT 06484

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