Friday, November 7th, 2008


Cynopsis: Kids!


Good morning. It’s Friday, November 7, 2008 and this is your first early morning Kids briefing.  

Director/writer/producer John Boorman is set to direct a CG-animated adaptation of L. Frank Baum‘s The Wonderful Wizard of Oz, per Variety.  This is Boorman’s first animated movie, and it is not a musical.  Set for release in summer 2010, this movie features a screenplay by Boorman, Ron Mita and Him McClain (Robots).  Produced the move are Laurent Rodon and Claude Gorvsky of France’s Films Actions and Boorman’s longtime producing partner Kieran Corrigan.

Jack Black is packing his bags and will wind up in Lilliput.  Black is set to star as Gulliver in director Rob Letterman‘s (Shark’s Tale) feature film adaptation of Jonathan Swift‘s book Gulliver’s Travels (1726) for Fox, according to Variety.  With a screenplay by Nicholas Stoller (director/Forgetting Sarah Marshal) and Joe Stillman (Shrek), Gulliver’s Travels is set to begin production in March 2009.  Producing the movie are Fox-based John Davis with Black’s production company Electric Dynamite.


Radio Disney offers up the world premiere of a new Hannah Montana song tonight, November 7 at 7p during the network’s Planet Premiere feature.   Performed by Miley Cyrus as Hannah Montana, the song, It’s All Right Here, is one of ten new tunes to debut in the new season of the series.   Following the debut of It’s All Right Here tonight, kids are invited to comment on the song via an phone (1-888-327-7018).


Mega Brands and Nickelodeon & Viacom Consumer Products (NVCP) expands their global licensing partnership to develop construction toys based on Nick Jr.’s preschool series The Wonder Pets! and Ni Hao, Kai-lan.  Under the newly extended deal, Mega Brands will develop construction play sets based on key characters and environments from both series, which will be available at retail beginning fall 2009.

McDonald’s launches One Minute to Move It, a worldwide kid-targeted initiative that encourages kids to discover what a difference one minute a day can make for their own well-being (e.g. dance, plant a flower, read, write etc.), beginning in North America today and rolling out around the world through Q1 2009.  The effort debuts in conjunction with the restaurant’s global Happy Meal promotion with DreamWorks Animation‘s feature film Madagascar: Escape 2 Africa.  McDonald’s will support the campaign with TV commercials, interactive activities online, Happy Meals, in-restaurant displays and with healthy food options.  Additionally, Nickelodeon is producing a 30-second spot about McDonald’s One Minute to Move It, which will feature US Olympic gymnast Shawn Johnson and will air on Nickelodeon, Nicktoons Network and November 8-16.  Furthermore, when the initiative bows in Australia, Nickelodeon will be part of a One Minute to Move It event at Dreamworld theme park on December 15.

90210 returns to the toy aisle as CBS Consumer Products and Mattel enter into a partnership to create products based on the new 90210 CBS Paramount Network Television series, which airs Tuesdays at 8p on The CW.  The 90210 products are slated to be available at retail from September 2009.  Mattel’s initial Beverly Hills 90210 first hit the market in 1992 with a line of dolls based on characters from the show.


Sandra Vauthier-Cellier is upped to Managing Director, 4Kids Entertainment International, the London based subsidiary of 4Kids Entertainment, Inc., NY.  Vauthier-Cellier will oversee the combined UK and International teams, which includes sales, retail & promotions, marketing and acquisitions, across the UK, Continental Europe and the Middle East and Africa.  She will continue to be based in London and report to Roz Nowicki, EVP/Marketing and Licensing, 4Kids Entertainment, Inc.  Additionally, Olivia Mellett becomes Executive Director/Finance and Operations and will continue to work on the EMEA business with Vauthier-Cellier.  She will focus on all financial, legal and operational activity for the EMEA region, reporting to Peter Bloom, VP/Finance, 4Kids Entertainment, Inc.

Dominique Neudecker exits Studio100.  Neudecker joined Em.Entertainment, now part of Studio100, three years ago as Head of Production, responsible for development and production, eventually moving up to Director/International Productions & Broadcast.  Prior to EM.Entertainment, Neudecker served as Head of International Co-Productions, TV-Loonland AG.


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 10/27-11/2/2008 , 6a-6a:
K2-11                                                         Total Delivery (000)
DSNY*: Hannah Montana (11/2; 8p)                                     2900
NICK:    SpongeBob SquarePants (11/1; 12p)                        2540
NICK:    SpongeBob SquarePants (11/1; 11:30a)                   2444
NICK:    SpongeBob SquarePants (11/1; 9:30a)                     2299
NICK:    SpongeBob SquarePants (11/1; 12:30p)                   2275
ABC:      It’s The Great Pumpkin Charlie Brown (10/28; 8-9p) 2254
NICK:    SpongeBob SquarePants (11/2; 9:30a)                     2117
NICK:    iCarly (11/1; 1p)                                                     2107
NICK:    Back at the Barnyard (11/1; 10a)                             2102
DSNY*: Hannah Montana (11/2; 7:30p)                                2086
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 10/30-11/5/2008 , 6a-6a:
K6-11                                                         Total Delivery (000)
DSNY*: Hannah Montana (11/2; 8p)                                     2567
DSNY*: Hannah Montana (11/2; 7:30p)                                1084
DSNY*: Wizards of Waverly Place (11/2; 8:30p)                    1717
NICK:    SpongeBob SquarePants (11/1; 12p)                        1574
NICK:    SpongeBob SquarePants (11/1; 9:30a)                     1568
DSNY*: Suite Life of Zack & Cody (11/2; 7p)                         1538
NICK:    iCarly (11/1; 9p)                                                     1531
NICK:    SpongeBob SquarePants (11/1; 11:30a)                   1511
NICK:    SpongeBob SquarePants (11/1; 9a)                          1455
NICK:    iCarly (11/1; 7:30p)                                                1434
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 10/27-11/2/2008 , 6a-6a:
Tweens 9-14                                              Total Delivery (000)
DSNY*: Hannah Montana (11/2; 8p)                                     2384
DSNY*: Wizards of Waverly Place (11/2; 8:30p)                    1598
DSNY*: Hannah Montana (11/2; 7:30p)                                1398
NICK:    iCarly (11/1; 9p)                                                     1251
DSNY*: Suite Life of Zack & Cody (11/2; 7p)                         1230
NICK:    iCarly (11/1; 8p)                                                     1210
NICK:    SpongeBob SquarePants (11/1; 12p)                        1179
NICK:    Drake & Josh (11/1; 8:30p)                                     1136
NICK:    SpongeBob SquarePants (11/1; 11:30a)                   1116
NICK:    iCarly (11/1; 7:30p)                                                1115
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 10/27-11/2/2008 , 6a-6a:
Teens 12-17                                             Total Delivery (000)
FOX:     Family Guy (11/5; 9-9:31p)                                    1296
DSNY*: Hannah Montana (11/2; 8p)                                    1295
FOX:     Simpsons (11/2; 8-8:31p)                                       1032
FOX:     American Dad (11/2; 9:31-10p)                                919
FOX:     NFL Various Teams & Times (11/2; 4:33-7:30p)         911
DSNY*: Wizards of Waverly Place (11/2; 8:30p)                     853
FOX:     King of the Hill (11/2; 8:31-9p)                                 847
FOX:     House (10/28; 8-9:01p)                                            782
ABC:     Desperate Housewives (11/2; 9-10:01p)                    775
FOX:     NFL-Tampa Bay at Philadelphia (10/29; 8:41-10:09p) 745
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, November 1, 2008 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
ABC 0.9/4 Avg. (9a-1p)
The Emperor’s New School 0.7/3; The Replacements 1.0/4; That’s So Raven 1.0/4; That’s So Raven 1.3/5; Hannah Montana 1.4/6; Suite Life of Zack & Cody 1.4/6; Power Rangers Jungle Fury 0.1/1; Power Rangers Jungle Fury 0.2/1
CW (TheCW4Kids) 0.8/4 Avg. (7a-12p)
Will & DeWitt 0.3/4; Teenage Mutant Ninja Turtles 0.5/4; Teenage Mutant Ninja Turtles 0.7/4; Gogoriki 0.8/4; Spectacular Spider-Man 1.0/4; Spectacular Spider-Man 1.1/4; Teenage Mutant Ninja Turtles 0.9/4; Dinosaur King 1.0/4; Chaotic 0.8/4; Yu-Gi-Oh 5D 0.8/4
FOX (4KidsTV) 0.6/3 Avg. (8a-12n)
Di-Gata Defenders 0.4/3; Biker Mice From Mars 0.6/3; Sonic X 0.7/3; Sonic X 0.5/2; Chaotic Marillion Invasion 0.4/2; Teenage Mutant Ninja Turtles Fast Forward 0.5/2; Kirby 0.7/3; Winx Club 0.7/3
NBC (Qubo on NBC) Avg. 0.4/2 (10a-1p)
Jane and the Dragon 0.1/1; Zula Patrol 0.4/2; 321 Penguins/Larryboy Adventures 0.3/1; Veggie Tales 0.3/2; Turbo Dogs 0.4/2; My Friend Rabbit 0.6/3
CBS (KEWLopolis on CBS) 0.4/2 Avg. (7-10a/10a-12p)
Cake 0.6/3; Horseland 0.6/3; Dino Squad 0.5/2; Strawberry Shortcake 0.3/1; Care Bears 0.4/2; Sushi Pack 0.2/1

Final K6-11 Ratings for Saturday, November 1, 2008 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.9/25 Avg. (7a-1p)
Jimmy Neutron 1.7/20; Tak and the Power of Juju 2.0/18; Fairly OddParents 3.7/25; Fairly OddParents 5.4/27; SpongeBob SquarePants 6.0/27; SpongeBob SquarePants 6.0/28; Back at the Barnyard 5.6/23; Mighty B! 4.8/20; SpongeBob SquarePants 5.3/23; SpongeBob SquarePants 6.2/29; SpongeBob SquarePants 6.4/32; SpongeBob SquarePants 5.5/28
CARTOON NETWORK 2.1/11 Avg. (7a-1p)
George of the Jungle 1.4/12; Flapjack 2.0/13; Chowder 2.6/13; Secret Saturdays 2.6/12; Pokemon: Diamond & Pearl  Battle Dimension 2.5/11; Ben 10: Alien Force 2.7/11; Transformers: Animated 2.5/10; Bakugan 2.3/10; Robotboy 2.2/10; Ben 10: Alien Force 1.4/7; Ben 10: Alien Force 1.4/7
DISNEY CHANNEL 2.0/10 Avg. (7a-1p)
The Wiggles 1.5/19; Johnny and the Sprites 1.5/14; Little Einsteins 1.8/12; My Friends Tigger & Pooh 1.8/9; Mickey Mouse Clubhouse 2.1/9; Mickey Mouse Clubhouse 2.0/8; Imagination Movers 2.1/9; Handy Manny 2.1/9; Higglytown Heroes 1.9/8; Charlie and Lola 1.5/7; Mostly Ghostly: Who Let the Ghosts Out? (110-minutes) 3.3/16
TOON DISNEY (Jetix) 0.8/4 Avg. (7a-1p)
Suite Life of Zack & Cody 0.3/4; Phineas and Ferb 0.7/6; Monster Buster Club 0.5/3; Power Rangers Jungle Fury 0.6/3; Alvin & the Chipmunks Meet Frankenstein (105 minutes) 1.2/5; Timon & Pumbaa Shorts (15-minutes) 0.6/3; The Proud Family 0.8/4; The Proud Family 0.7/3; The Proud Family 0.6/3; The Proud Family 0.6/3

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, November 5, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 941; K6-11 445; TWEENS 9-14 321
DISNEY CHANNEL:     K2-11 702; K6-11 450; TWEENS 9-14 356
CARTOON NETWORK: K2-11 531; K6-11 321; TWEENS 9-14 230
TOON DISNEY:           K2-11 139; K6-11   64; TWEENS 9-14   43
Source: MTVN Research from Nielsen Media Research Data

Friday Fun Fact:  The Slinky® debuted at Gimbel’s Department Store in Philadelphia, PA in 1945. Richard James, the inventor, was skeptical about how the toy would sell. All his doubts were put to rest when all 400 were purchased in 90 minutes. Since then, over three hundred million Slinkys® have been sold worldwide.

Answer to Yesterday’s Trivia Question:  What was the name of the professor that helped Tennessee Tuxedo and his pal Chumley out of many predicaments?  PHINEAS J. WHOOPEE (voiced by Larry Storch) Kudos to: Earl Dozier-Boardroom, Inc./Stamford, CT; Jonathan Belford-Cartoon Network/Atlanta; Ron Yurman-Short Hills Media Group/Short Hills, NJ; Liam O’Malley-interFUEL Interactive Design + Technology/NY; Michael Hawkins-PromoDoctors/Irving, TX; Tom Boyd-WGN/Chicago; Hank Bordowitz-The Bordowitz Media Werx/Macomb, IL; Pat Brady-CESD/LA; Steve Behling-Disney Publishing Worldwide/Glendale, CA; David McDermott/Venice, CA; Stephen S. Kelley/Toronto

Today’s Trivia Question:  : On what early children’s TV show could you find puppets named White Fang, Black Tooth, Pookie and Hippy? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: SR. MGR-HARDLINES/Cookie Jar Ent/Burbank Min. 3-5 yrs Dom. License exp in Consumer Products industry with developed relationships. (Careers). Send Res/CL: [email protected] (11/13)

JOB OPENING: PUBLICIST/Telepictures Prods/LA: Unit pub for synd TV show. News bkgd & exp on assign desk pref’d. Pitch/secure stories/content. Write/distrib releases.Fast paced enviro. 5-8yrs exp Res: [email protected] (11/13)

JOB OPENING: MKTG & SALES ASSOCIATE/IME-IESE Business School/NY: Min 3yrs exp in marketing education programs. Media/Entertainment background. Internet Marketing, lead generation, hands-on recruitment/sales. [email protected] jobC10 (11/13)

JOB OPENING: MGR CORP COMM/Rainbow/NY: Work across all Rainbow brands.Asst creating strat/write releases/pitch stories. 3+yrs media relat’s. Impeccable writing skills.strong media rltnshps, cbl exp a + ref#7483BR (11/12)

JOB OPENING: DIR CORP COMM/Rainbow/NY:Mng daily trade/business PR,work closely with Sr mgmt to dvlp/execute strat. 6-8 yrs PR exp, cable a +. Exc writing skills a must. Strong media relationships a +. ref#7486BR (11/12)

JOB OPENING: DIGITAL PRODUCER/CNN’s American Morning/NY: 5 yrs min major mkt tv news production exp, 1 yr min exp with web/interactive content, strong writer, leader. See full posting & apply to req# 108698BR (11/12)

JOB OPENING: CONTENT DESK EDITOR/WNBC: Conceive/execute news coverage, make front line editorial decisions on a story-by-story basis. Dvlp/monitor journalistic & editorial elements of news gathering. #856232 (11/12)

JOB OPENING: SR DESK CONTENT DESK EDITOR/WNBC: Execute editorial vision of Content Desk across platforms;mng who will generate content from Content Desk Editors, Reporters, Field Crews to Content Prods. #853930 (11/12)

JOB OPENING: DIR, PROGRAM LICENSING & ACQUISITIONS/iN DEMAND/NYC: Oversee licensing/acquisitions, programming & packaging of content. Degree + 4-8 yrs exp in TV. Apply: [email protected] (11/11)

JOB OPENING: DIRECTOR, ANIMATION PROGRAM SALES: Resp for coordinating prgrm sales to domestic, internat’l free-TV & pay-TV broadcasters as well as home entertainment distributors. Resumes to: [email protected] (11/8)

JOB OPENING: DIR PRODUCTION OPERATIONS/National Geographic Television: Oversee the production management of documentary programs. To apply, visit Job ID 3676. EOE (11/8)

JOB OPENING: MGR, NEW MEDIA INVENTORY/DISCOVERY/NY: Mng stewardship/optimization of dig. accts. Frcst inventories, analyze site activity, work closely w/ad sales client to guarantee deliverables. Apply: Req#8394 (11/8)

JOB OPENING: DIR/PROG DEV/TLC/SS: Communicate/Coordinator w/Ind. Producers-Prod, other Companies/Depts outside of Discovery; serve as network liaison btw prod/dev. Apply: Req#8335 (11/8)

JOB OPENING: SR RSRCH ANLYST/Lifetime (LA): Analyze & prdce reprts- daily ratings & compet perfmnce to guide Prgm, Mktg, & Aff Mktg strat. Exp TV Rsrch/data anlyst/Star Trak/Nielsen/math/stats. Res: [email protected] (11/8)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

WINTER/SPRING INTERNSHIP CREDITS ONLY: RESEARCH ANALYST/Trendrr (NYC): Analyze & produce reports work w/Mktg.
Exp: Rsrch/data anlyst/stats/social media. Res: [email protected] (11/14)

WINTER/SPRING INTERNSHIP CREDITS ONLY: RoCart, Inc./LA:Seeks RESEARCH INTERN for new NICK JR. live-action preschool show; position to start in JANUARY ’09. Submit cover letters/resumes to [email protected] (11/12)

FALL INTERNSHIP CREDITS ONLY:  INTERNS /LA: Bright & passionate. Neal Stevens/Stevens & Assoc., prod 5 features films in past 6 yrs. Learn ropes from A-Z. Script coverage, dvlpmnt, possible assoc of credit for movies & much more.Email: [email protected] (11/11)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact [email protected] for more information ….

SITUATION WANTED: Creative children’s TV producer/director w/ 18+ yrs hands-on exp. seeks web/TV projects/agent/team to join. Credits: PBS Kids (Buster, Fetch!, Zoom), History, CBS, BBC. Screen reel & CV @ (11/13)

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