Cynopsis: Kids!

11/06/09

Good morning. It’s Friday, November 6, 2009, and this is your first early morning Kids briefing. 

ITV (UK) enters into a new exclusive two-year deal with popular on-air talent Ant (Anthony McPartlin) and Dec (Declan Donnelly).  The agreement extends the duo’s long-standing relationship with the commercial broadcaster through December 2011.  Under the new pact, Ant and Dec will continue to host some of the broadcaster’s top shows in addition to Push the Button (working title), a new primetime entertainment program from their production company Gallowgate, slated to launch on ITV1 in 2010.  They will also develop exclusive content for ITV.com.  Ant and Dec are best known for c0-hosting ITV’s Saturday morning kid-aimed shows SM:TV Live and CD: UK, as well as I’m a Celebrity … Get Me Out of Here!, Britain’s Got Talent and Saturday Night Takeaway and have appeared in BBC series, including BBC Children’s Byker Grove, The Ant and Dec Show, among others.

NEW PRODUCTION & DEVELOPMENT

Jennifer Beals joins the cast of Hallmark Channel‘s original TV movie The Night Before the Night Before Christmas.  Produced by Muse Entertainment Productions, the movie has begun production in Toronto and is set to premiere on Hallmark Channel for holiday 2010.  The Night Before the Night Before Christmas revolves around a family that is too busy to prepare for the holidays until Santa, having accidentally set out from the North Pole a day early, makes a crash landing on their roof and they must help save Christmas.

Zack Galifianakis (The Hangover) is in talks to join the cast of DreamWorks Animation‘s animated feature film Puss in Boots, per Variety.  A Shrek spin-off, the Puss in Boots voiceover cast already features Antonio Banderas and Salma Hayek.  Set for release on November 4, 2011, the movie is directed by Chris Miller from a screenplay by Tom Wheeler.

J.J. Abrams (Star Trek, Lost, Alias) in discussions to produce a feature film based on shape-shifting Japanese toy line Micronauts, which was recently acquired by Hasbro, according to WSJ.  The Micronauts toy line was created by Takara, later acquired by Tomy, and debuted in 1974 in Japan, where the line is known as Microman.  Two years later the Mego Corporation introduced Micronauts to the US, and released five series of toys through 1980.  Palisades Toys acquired the right to reproduce the toys in 2002.  Additionally, Marvel Comics, Devil’s Due and Image Comics published Micronauts comic books, with several paperback books based on the property published by Preiss Visual Publications.

MORE KIDS STUFF

DQ Entertainment‘s (DQE) international division inks a free to air deal with Malaysia-based Metropolis Television for the new animated TV series Iron Man (26×26).  Under the three-year deal, which begins August 2010, Iron Man will broadcast across ASEAN countries (13 territories including India, Hong Kong, Taiwan, China, South Korea).  As previously announced Cartoon Network acquired the pay TV broadcast rights for the ASEAN from DQE, which owns the audio and video rights to the Iron Man animated series in this region.  The first season of the animated Iron Man series debuted on Nicktoons Network (US) and Teletoon (Canada) in April 2009.

HBO Asia completes a deal to serve as the exclusive distribution agent for infant/toddler-aimed channel BabyFirst in the Asia-Pacific region.

Spain’s Imira Entertainment signs multi-program agreements with Iberian broadcasters.  The deal includes TV shows from Imira’s third party animation library for some 200×30 shows.

• TV3 (Catalunya) renews its deal for Millimage’s 64 Zoo Lane (52×11) and acquires the new season of the series (26×11) as well inking deals for the first season of Eliot Kid (52×13) from Samka, ZDF Enterprises’ Fun with Claude (52×12) and Shaolin Wuzang (26×26).

RTP (Portugal) picks up Millimages’ trio Pablo The Little Red Fox (52×5), Corneil & Bernie (52×13), Louie (117×7).

MARKETING/LICENSING

I know you’ll be shocked to learn of more The Twilight Saga: New Moon (11/20/09) related efforts  so I’ll give you a second to collect yourselves.  Okay, that’s enough … here we go.

• Teen-targeted virtual world Habbo teams with Summit Entertainment to promote The Twilight Saga: New Moon.  Beginning today, users can visit online rooms decked out with virtual goods from the New Moon movie and themed activities. Also, an unnamed actor will conduct a live chat on the site in the coming days.
• E1 Music and Summit Entertainment Records will release The Twilight Saga: New Moon The Score, by Alexandre Desplat (The Curious Case of Benjamin Button, The Queen, The Painted Veil) on November 24, 2009.

RATINGS

Radio Disney builds its kid audience in 2009, earning its best Arbitron book ratings ever for three key dayparts versus a year ago among K6-11: Daytime (6a-7p) K6-11 (1.6) increased +45%; Weekday Morning Drive (6a-10a) K6-11 (1.8) up by +20%; and Weekday Afternoon Drive (3p-7p) with K6-11 (2.2) also up +186%.

Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 10/26-11/1/09 , 6a-6a:
K2-11                                        Total Delivery (000)
NICK:    SpongeBob SquarePants (10/31; 9:30a) 2666
DSNY*: Wizards of Waverly Place (10/30; 8p)      2563
NICK:    SpongeBob SquarePants (10/31; 9a)      2432
DSNY*: Phineas and Ferb (10/30; 9p)                 2319
NICK:    Penguins of Madagascar (10/31; 10a)     2291
NICK:    SpongeBob SquarePants (11/1; 9:30a)   2246
NICK:    SpongeBob SquarePants (11/1; 9a)        2236
DSNY*: Wizards of Waverly Place (10/30; 7:30p) 2215
NICK:    SpongeBob SquarePants (11/1; 12p)      2174
DSNY*: Sonny With A Chance (11/1; 8p)             2117
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 10/26-11/1/09 , 6a-6a:
K6-11                                       Total Delivery (000)
DSNY*: Wizards of Waverly Place (10/30; 8p)      2083
DSNY*: Phineas and Ferb (10/30; 9p)                 1848
DSNY*: Sonny With A Chance (11/1; 8p)             1804
DSNY*: Wizards of Waverly Place (10/30; 7:30p) 1791
DSNY*: Suite Life On Deck (10/30; 8:30p)          1687
NICK:    SpongeBob SquarePants (10/31; 9:30a) 1642
DSNY*: Phineas and Ferb (10/30; 9:30p)            1567
DSNY*: Wizards of Waverly Place (10/30; 7:30p) 1543
NICK:    SpongeBob SquarePants (10/31; 9a)      1543
NICK:    SpongeBob SquarePants (11/1; 9a)        1460
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 10/26-11/1/09 , 6a-6a:
Tweens 9-14                                    Total Delivery (000)
DSNY*: Wizards of Waverly Place (10/30; 8p)      1817
DSNY*: Sonny With A Chance (11/1; 8p)             1790
DSNY*: Phineas and Ferb (10/30; 9p)                 1511
DSNY*: Wizards of Waverly Place (10/30; 7:30p) 1463
DSNY*: Suite Life On Deck (10/30; 8:30p)          1400
DSNY*: Jonas (11/1; 8:30p)                              1389
DSNY*: Hannah Montana (11/1; 7:30p)              1338
DSNY*: Phineas and Ferb (10/30; 9:30p)            1249
DSNY*: Sonny With A Chance (11/1; 7p)            1248
DSNY*: Wizards of Waverly Place (10/30; 7p)     1207
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 10/26-11/1/09 , 6a-6a:
Teens 12-17                                          Total Delivery (000)
FOX:     NFL Various Teams and Times (11/1; 4:15-7:24p) 1284
DSNY*: Sonny With A Chance (11/1; 8p)                          1019
DSNY*: Wizards of Waverly Place (10/30; 8p)                     833
FOX:     MLB Yankees at Phillies (11/1; 8:19-11:48p)           818
DSNY*: Jonas (11/1; 8:30p)                                              786
FOX:     MLB Phillies at Yankees (10/28; 7:57-11:29p)         775
DSNY*: Phineas and Ferb (10/30; 9p)                                 761
DSNY*: Hannah Montana (11/1; 7:30p)                              738
BET:     BET Hip Hop Awards (10/27; 8-10p)                        722
FOX:     The OT (11/1; 7:30p)                                             719
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, October, 31, 2009 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
ABC 0.9/4 Avg. (9a-1p)
The Emperor’s New School 0.5/2; The Replacements 0.9/4; That’s So Raven 1.4/5; That’s So Raven 1.5/6; Hannah Montana 1.2/5; Suite Life of Zack & Cody 0.9/4; Power Rangers RPM 0.3/1; Power Rangers RPM 0.3/1
CW (TheCW4Kids) 0.8/4 Avg. (7a-12p)
Gogoriki 0.1/2; Winx Club 0.4/3; Rollbots 0.8/5; Dinosaur King 1.2/6; Yu-Gi-Oh 0.9/4; Sonic X 0.9/4; Sonic X 0.9/4; Teenage Mutant Ninja Turtles 1.1/4; Chaotic 0.8/3; Kamen Rider Dragon Knight 0.6/2
NBC (Qubo on NBC) Avg. 0.3/1 (10a-1p)
Zula Patrol 0.2/1; My Friend Rabbit 0.3/1; Willa’s Wild Life 0.4/2; Babar 0.5/2; Shelldon 0.4/2; Jane and the Dragon 0.3/2
CBS (CookieJarTV) 0.3/1 Avg. (7-10a/10a-12p)
Busytown Mysteries 0.3/3; Noonbory and the Super 7 0.3/1; Busytown Mysteries 0.2/1; Busytown Mysteries 0.2/1; Noonbory and the Super 7 0.3/1; Sabrina: Animated Series 0.3/1

Final K6-11 Ratings for Saturday, October, 31, 2009 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.5/22 Avg. (7a-1p)
The Fairly OddParents Movie: Wishology (60-minutes) 2.6/24; SpongeBob SquarePants 4.1/25; SpongeBob SquarePants 5.5/27; SpongeBob SquarePants 6.3/27; SpongeBob SquarePants 6.7/27; Penguins of Madagascar 5.7/22; Penguins of Madagascar 5.3/21; SpongeBob SquarePants 4.8/20; SpongeBob SquarePants 3.7/16; SpongeBob SquarePants 3.5/16; SpongeBob SquarePants 3.5/16
DISNEY CHANNEL 2.5/12 Avg. (7a-1p)
My Friends Tigger & Pooh 1.9/21; Little Einsteins 1.9/15; Special Agent Oso 2.2/14; Handy Manny 2.4/12; Mickey Mouse Clubhouse 2.4/11; Mickey Mouse Clubhouse 2.2/9; Imagination Movers 2.8/11; Handy Manny 2.1/8; Phineas and Ferb 3.2/13; Phineas and Ferb 4.0/17; Halloweentown (95-minutes) 2.8/13;
CARTOON NETWORK 2.0/10 Avg. (7a-1p)
Secret Saturdays 0.8/8; Chaotic 0.8/6; Bakugan 1.8/11; The Super Hero Squad Show 2.0/10; Pokemon: Diamond and Pearl  Galactic Battle 2.4/10; Hot Wheels: Battle Force 2.1/8; Yu-Gi-Oh 5Ds 1.5/6; Bugs Bunny Howl-O-Ween 1.7/7; Ed, Edd N Eddy 2.2/9; Grim Adventures of Billy & Mandy (60-minutes) 2.8/12; Scary Godmother: Halloween Special (60-minutes) 2.9/14
DISNEY XD 0.8/4 Avg. (7a-1p)
Suite Life of Zack & Cody 0.6/7; Phineas and Ferb 0.9/7; Phineas and Ferb 1.6/10; Jimmy Two Shoes 0.7/4; Kid vs. Kat 0.8/4; Monster Buster Club 0.6/3; Phineas and Ferb 1.1/4; Zeke and Luther 1.3/5; Frankenweenie (45 minutes) 0.6/2; Frankenweenie (43 minutes) 0.2/1; Phineas and Ferb 0.4/2

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, November 4, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:          K2-11 1138; K6-11 508; TWEENS 9-14 345
DISNEY CHANNEL:     K2-11   986; K6-11 608; TWEENS 9-14 499
CARTOON NETWORK: K2-11   536; K6-11 288; TWEENS 9-14 195
DISNEY XD:               K2-11   110; K6-11   83; TWEENS 9-14   63
Source: MTVN Research from Nielsen Media Research Data

A CYNOPSIS MESSAGE

Friday Fun Fact:  Butterflies taste with their feet.

Answer to Yesterday’s Trivia Question:  What series featured a boy trying to deal with everyday life and sharing his experiences by narrating his story and writing in his journal?  DOUG on NICKELODEON  Kudos to: Alexis Taylor-TLC/Silver Spring; EJ Offurum-TruTV/NY; Kelly-Ann Fentress-Nick Preschool Brand Creative/NY; Richard Quan-Imaginary Time/San Francisco; Megan Sullivan-Gorilla Nation/LA; Jesse Klausmeier-Nick Animation Studios/Burbank;

Today’s Trivia Question:   On the Andy Griffith Show, the men who played four Darling sons were also known collectively as whom?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!
11.06.09

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