CYNTHIA TURNER’S
CYNOPSIS

11/05/04

Good morning. It’s Friday, November 5, 2004, and this is your first early morning briefing.

ABC had its usual stronghold on Wednesday night with an overall 5.1/13 A18-49 rating according to fast national ratings from Nielsen Media Research. CBS was #2 for the night with a 4.0/10, followed in quick succession by NBC 3.4/9, Fox 3.4/8, UPN 2.1/5, WB 1.7/4.  At 8pm ABC’s Lost dominated with a stunning 6.6/17, well ahead of #2 Fox with a 2.9/7 for its pair of 8-9p sitcoms.  Each of the other four networks all tied in the A18-49 demo with a 6 share. UPN’s Top Model found its highest rating among W18-34 with a 5.0/13, second only to ABC for the hour.  At 9pm NBC was in front with West Wing’s 4.4/11, followed closely by CBS’ 4.1/10, an average for King of Queens (4.4/10) and Center of the Universe (3.7/9). Fox and ABC each posted a 9 share for the 9-10p hour.  Jack and Bobby on the WB fell off its lead-in among A18-49, but increased its lead-in share among P12-17 by 2 points with a 2.6/9.  At 10p CBS’ CSI NY increased its 9-10p lead-in by 5 share point for an average of 5.5/15 for the hour. ABC’s Wife Swap was #2 for the hour with a 4.7/13, while NBC’s Law & Order posted a 3.3/9.

Shouldn’t even have to tell you this because you saw it coming from a million miles away — CBS has picked up CSI: New York (CBS Prods/Alliance Atlantis/Jerry Bruckheimer TV) for the full season, ordering the remaining 10 eps for a full season count.

Casting / Development / Production:

• Michael Madsen has joined the cast of ESPN‘s new drama series Tilt (Touchstone Television) as Don Everest, nicknamed The Matador.  The series is set in the world of high stakes poker and the World Poker Championships in Las Vegas.  Tilt debuts on January 13 at 9pm.
• Roger Bart will have a recurring role on ABC’s Desperate Housewives as a new neighbor on Wisteria Lane, a pharmacist.

E!‘s new reality series Love is in the Heir has been scheduled to make its primetime debut on November 28 at 10p, featuring Princess Ann Claire, granddaughter of HH Princess Shams of the Pahlavi Dynasty.  So here’s the deal: this 30-something Princess has everything – eldest of three girls, bonafide Royalty, and regal family in London – and her parents are about ready for this young lady to settle down.  Her idea is blue jeans, guitars and dreams of becoming a country music star while living in LA. Mummy and Daddy have issued an ultimatum: get a real job and a real man (subject to approval of course) before mid-December or else either move back home under their eagle eyes, or continue living in LA cut off financially. Therein lies a reality series.

ABC‘s daytime soaper All My Children (AMC) reached #1 status among W18-49 for the first time in three years for the week of October 25, tying with General Hospital and Days of Our Lives with a 2.2/13 demo rating.  For AMC, it was up 8% week to week, and up 12% vs. the same week a year ago, and beat Goliath daytimer The Young & the Restless by 1%.  According to ABC, the success this week was the story – a story that has fans of the show so wrapped up even Carol Burnett put in a call to the network to find out when the big story reveal would air so she wouldn’t miss it. 
 
Univision’s newest reality series Lo Veremos Todo con Niurka y Bobby (Life with Niurka and Bobby) features the life and times of celebrity newlyweds Niurka Marcos and Bobby Larios, debuting on November 9 at 10p. Cameras all over the house will record their lives, their children, their pets, extended family and friends, the good and the bad and the real life of this couple.

Top 10 M-F Syndicated Strip Series for the week of October 18-24, 2004 ranked by HH Rtg
Wheel of Fortune (King World)                 8.4 AA  
Oprah (King World)                      7.5 AA / 7.6 GAA
Jeopardy (King World)                         6.9 AA
Everybody Loves Raymond (King World)    6.3 AA / 7.8 GAA
Dr. Phil (King World)                   5.3 AA / 5.4 GAA
Friends (Warner Bros.)                  5.3 AA / 6.6 GAA
Seinfeld (Sony)                         5.0 AA / 6.0 GAA
Entertainment Tonight (Paramount)       4.7 AA / 4.8 GAA
Judge Judy (Paramount)          4.7 AA / 7.0 GAA
Regis & Kelly (BVT)                     3.5 AA
Source Nielsen Media Research

Top 10 M-F Syndicated Strip Series for the week of October 18-24, 2004 ranked by A18-49
Everybody Loves Raymond (King World)    3.7 AA / 4.6 GAA
Friends (Warner Bros.)                  3.7 AA / 4.6 GAA
Seinfeld (Sony)                         3.3 AA / 3.9 GAA
Oprah (King World)                      3.0 AA / 3.0 GAA
Wheel of Fortune (King World)                 2.4 AA
Dr. Phil (King World)                   2.1 AA / 2.1 GAA
Entertainment Tonight (Paramount)       2.1 AA / 2.2 GAA
Jeopardy (King World)                         2.0 AA
Will & Grace (Warner Bros.)             2.0 AA / 2.4 GAA
That 70’s Show (Carsey-Werner)  2.0 AA / 2.4 GAA
Source Nielsen Media Research

BBC Worldwide will join forces with Endemol UK in a 3-year output deal, per Variety, that will give BBCW first crack at a host of shows including Changing Rooms (the UK forerunning to Trading Spaces), Get a New Life, Ready Steady Cook, Ground Force and House Invaders, among others.

For the week of October 17-23, the ten most recorded primetime broadcast network shows by Tivo users (according to Tivo) are in ranking order: Desperate Housewives, The Apprentice, Lost, Survivor, CSI, MLB ALCS Game #7, ER, CSI: Miami, Joey and The West Wing.

American Express is getting ready to roll out a new campaign that includes the new tagline, My Life. My Card.  TV spots will include Ellen DeGeneres, and another with Robert DeNiro that was directed by Martin Scorsese. Print ads include photos by acclaimed portrait photographer Annie Liebowitz with photos of Tiger Woods (who rarely takes a bad pictures), Tom Hanks and Woody Allen.  The campaign will also include an interactive online component. The worldwide campaign debuts in the US next week.

NBC will launch a digital weather service beginning November 15 on Time Warner Cable in NYC.  The new 24/7 digital service will appear on Channel 731, called NBC4 Weather Plus and will feature the meteorologists of WNBC.

Top 5 Broadcast Spanish Language Primetime Programs for the week of October 25-31, 2004 **
UNIV    Amor Real (M-F 9p)                                   19.7 NHTI HH Rtg
UNIV    Rubi (M-F 8p)                                             19.5 NHTI HH Rtg
UNIV    Don Francisco Presenta (Wed 10p)           18.5 NHTI HH Rtg
UNIV    Cristina (Mon 10p)                                      17.8 NHTI HH Rtg
UNIV    Sabado Gigante (Sat 8p)                            16.6 NHTI HH Rtg
Source: Nielsen Media Research
Note: NHTI Ratings are based on 10.57 million Hispanic TV Homes
** Please note that Nielsen Media’s rating parameters are listed for some shows that air Monday-Friday to include the 5 day average instead of listing each individual weekday.

Top 10 Broadcast English Language Primetime Programs in Hispanic TV Homes for the week of October 25-31, 2004
FOX     World Series Game 4 (Wed 830p)                  12.6 NHTI HH Rtg
FOX     World Series Game 3 (Tue 830p)                   11.0 NHTI HH Rtg
CBS     CSI (Thu 9p)                                                     7.8 NHTI HH Rtg
FOX     World Series Game 3-Pre (Tue 8p)                  6.4 NHTI HH Rtg
ABC     Lost (Wed 8p)                                                   6.2 NHTI HH Rtg
CBS     Without a Trace (Thu 10p)                                6.1 NHTI HH Rtg
ABC     Desperate Housewives (Sun 9p)                      5.9 NHTI HH Rtg
CBS     CSI: Miami (Mon 10p)                                       5.9 NHTI HH Rtg
UPN     WWE Smackdown! (Thu 8p)                            5.8 NHTI HH Rtg
ABC     George Lopez (Tue 830p)                                5.5 NHTI HH Rtg
ABC     NFL Monday Night Football (Mon 9p)              5.5 NHTI HH Rtg
Source Nielsen Media Research
Note NHTI Ratings are based on 10.57 million Hispanic TV Homes

The release of the African American television homes’s rankings for this week have been postponed. 

Cynopsis Question for you:  Who do you think would be the best replacement for Craig Kilborn’s hosting duties on The Late Late Show? CBS has narrowed its search down to D.L. Hughley, Craig Ferguson, Michael Ian Black and Damien Fahey.  Do you like one of these guys, or is there someone else you think would be better? 
Your Answer:  Of the four names mentioned above, Michael Ian Black was the far away favorite with 39% of the votes.  D.L. Hughley brought in 15% of the vote.  Craig Ferguson took 5% of the votes and Damien Fahey 2%.  The write in suggestions with more than one vote were (in order of most often suggested):  Amy Sedaris, Jon Stewart, Jimmy Fallon, Jim Gaffigan, Mike Gibbons and Adam Carolla.  Other names of note were Sherry Lansing, Paris Hilton, Dave Chappelle, Jay Mohr, Les Moonves, Tom Snyder and David Duchovney.  And as you might expect, the various now with time on their hands politicians – John Kerry, John Edwards and Bill Clinton.

Casting Call:  Are you an 18-28 year old Hispanic adult aspiring musician?  TeleFutura’s talent search show, Objetivo Fama 2 (Objective Fame 2), is looking for singers able to sing in Spanish and dance in New York City on November 6 at City Stage, 435 West 19th Street.  Additional auditions are planned for Chicago, Houston, LA, Miami, Phoenix and San Francisco.  A Univision Music Group recording contract and $25,000 will be rewarded to the winner.  More info at www.univision.com, keyword: Nueva York.

Correction:  Tuesday’s Election Night HH ratings for the three 24/7 cable news networks had an error.  The CNN household rating number should have read 3.8 (not 6.3 as listed in Cynopsis).  

John Carrozza has been upped to SVP/Advertising Revenue and Planning, national ad sales for Discovery Networks, U.S., reporting to Joe Abruzzese, President/Ad Sales, Discovery Networks, U.S.  John will be responsible for all ad sales proposals submitted to agencies, inventory portfolio management for Discovery’s 14 U.S. networks and supervision of Discovery’s Direct Response unit.  Carrozza oversees a staff of 57 and is based at Discovery’s advertising sales headquarters in New York City.

CBS and Les Moonves have announced the formation of a new internal/external communications center at Viacom that will oversee CBS, UPN, Viacom TV stations group, CBS News, CBS Sports, Paramount Television, King World Prods, Infinity Broadcasting,  and Viacom Outdoor.  Heading up CBS Communications Group will be Gil Schwartz as EVP/Communications, along with Chris Ender and Dana McClintock, both named SVPs.  Chris will oversee pr for CBS Entertainment, UPN Entertainment, Paramount Network Television, Paramount Domestic Television, King World Prods and CBS/Paramount International. Dana will have responsibility for CBS and UPN on the East Coast, Viacom station group, Viacom Outdoor and Infinity.

Cheyenne Group has announced Joanna Reesby has joined the executive search firm as a Partner and Managing Director of the company’s London office.  Joanna makes the move to Cheyenne from Simon Fuller’s 19 Entertainment where she was 4 year as Head of Commercial Affairs.

David Bynder has been named to the newly created post of Director/Marketing & Promotions, PorchLight Entertainment.  Bynder will be responsible for the development and implementation of marketing and promotional opportunities for the PorchLight’s kid’s programming and brands.  Most recently Bynder was Director/Marketing & Promotions Worldwide, The Jim Henson Company.

Wednesday, November 3, 2004. Fast National Ratings for all Networks – straight time period averages; 8-10p and 8-11p averages, unless otherwise specified.  Source Nielsen Media Research. Time Period Averages Only. [p] = Premiere; [o] = Original; [r] = Repeat

ABC     8.5/13  Lost 11.4/17, The Bachelor 6.5/10, Wife Swap 7.7/13

CBS     7.7/12  60 Minutes 6.4/10, King of Queens 7.5/11, Center of the Universe 6.5/10, CSI:NY 9.6/16

NBC     7.3/11  LAX 5.3/8, West Wing 9.0/13, Law & Order 7.5/13

FOX     4.9/7   That 70’s Show 4.2/6, Quintuplets 3.8/6, Nanny 911 [p] 5.8/9

UPN     3.0/4   Top Model 3.7/6, Kevin Hill 2.4/3

WB      2.4/4   Smallville 3.1/5, Jack & Bobby 1.8/3

A18-49  ABC 5.1/13, CBS 4.0/10, NBC 3.4/9, Fox 3.4/8, UPN 2.1/5, WB 1.7/4

A MESSAGE FROM WARNER BROS. DOMESTIC CABLE DISTRIBUTION

Source: NTI, Explorer, 10/25-10/31/04 A18-49 US 000. Queen-Damned=USA, Sun 9p. US Marshals=TNT, Sun 8p, Time-Kill=TNT Sun 5p. Rankers exclude sports. Series=Trackage, Movies=Telecast.

Friday Fun Fact:  The human stomach lining replaces itself every three days. And after all that great Thai food, a new stomach might be just the thing.

The History Channel presents This Day in History:
1605:  Guy Fawkes is found hiding in a cellar under the Houses of Parliament, along with 20 barrels of gunpowder.  Under torture, Fawkes revealed the details of what came to be known as the “Gunpowder Plot”: English Catholics planned to detonate the gunpowder, wiping out the Protestant government of England­King, Lords, and Commons­which was scheduled to assemble in Parliament that day.  In 1606, Parliament established November 5 as a day of thanksgiving, and Guy Fawkes Day is still celebrated across Great Britain every year.

Answer to Yesterday’s Trivia Question:  Where are you if you see this motto:  “Questions are a Burden to Others; Answers are a Prison for Oneself.” IN THE VILLAGE on THE PRISONER with PATRICK McGOOHAN.  Kudos to:  Jonathan Lipson-Active Int’l/Pearl River; Karen Kinney-Sony Pictures Television/NY; Ron Salcedo-Zimmerman Partnerss/NY; Peter Gordon-The Golf Channel/Orlando; Ken Lawson-20th; Sam Lawson-UPN46/St. Louis; Kenny Mueller-NCC/Dallas; Eric Turner-Eagle TV Sales/Dallas; David Scott Jones-Marleigh Ent/LA; Drew Fleisher-NEXT Ent/LA; Jim Rea-The Agency/Studio City;

Today’s Trivia Question:  He worked in Canadian television before coming to the States.  His first US TV job was on The Wizard of Odds as game show host.  He then got a regular gig in 1984, where he still is today.  Who is this guy? (click
to respond to the trivia question and please be sure to include with your answer your name, company, city and time zone. Only the second four correct responses from each time zone will be listed in tomorrow’s kudo list.)

A MESSAGE FROM COURT TV

Later — Cyn
11.05.04  4:55am

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Copyright Cynthia Turner 2004

CYNOPSIS CLASSIFIEDS

JOB OPENING:  DIR OF SALES/CLTV News, Oak Brook IL. 5+ yrs bcst/media sales mgmt; proven sales success w/agencies, retail. Resp: aggr sales goals/share, long term vision/planning. Resume:

, Info: www.cltv.com (11/12)

JOB OPENING:  SALES & SERVICES COORD./MTV Networks, CA. detail oriented self starter (1-2 yrs exp in sales/proj mgmt pref). Interaction w/clients, exc comm skills a must. Team player w/ “can do” attitude. Apply www.mtvncareers.com (11/12)

JOB OPENING:  New York, NY. Experienced SENIOR PRODUCER to help launch and run weekly one-hour series on faith, culture and current events for national cable channel.Content is multi-faith.E-mail:
  (11/12)

JOB OPENING:  DIR, INTEGRATED MRKTG, CMT/NYC. 6yrs Integ. Mrktg in TV/Adv., Xcellent mrktng/creative abilities, Strng knwldge music, leadership, Strng writing/comm. skills BA/BS req, EOE/M/F/D/AAP. Apply www.mtvncareers.com (11/11)

JOB OPENING:   MGR ADV/AETN, NY. Manage advertising and marketing projects. BA/BS req’d. 5 yrs exp in mktg, pr or adv within media environment. E-mail res & sal reqs:
  (11/11)

JOB OPENING:   ACCT REP, AFF SALES/AETN, NY. Support NE Aff Sales thru presentations, client events, trade shows.BA/BS req’d. 2 yrs aff or local ad sales or cable op exp. Significant Travel req. Resume/Sal req:
  (11/11)

JOB OPENING:  ADMIN ASST, PRODUCTION & OPERATIONS/OLN-Stamford, CT.Entry-level, supporting busy VPs.Proficiency in Excel, strong numbers aptitude, attention to detail req. More info: www.olntv.com. Resume/salary:
  (11/11)

JOB OPENING:  SALES PLANNER-Randstad, NY. 2+ yrs exp in adv ind incl.budget mgmt. Knwldg of Nielsen, MRI, Ad*Views, Redbook a +; strong analytical & comm skills. Resume:
EOE  (11/10)

JOB OPENING:  SPECIAL PROJ. SR. WRITER/PROD, HGTV, Knxvlle. 5+ yrs TV promo exp, Knwldg of mktg/ad sales. Resume/non returnable tapes: Scripps Networks, Attn: HR Dept – L. Kok;Job # 4022-U, 9721 Sherrill Blvd, Knoxville, TN37932    (11/10)

JOB OPENING:  ASSISTANT DIRECTOR, ACCOUNTING SERVICES-ABC/NYC. 7 yrs exp in media fin. acctng practices w/5 yrs acctng mgmt. CPA/EDS Software a plus! Expt in gov’t rules/regs for acctng practices, SAP MAS 90.
  (11/10)

JOB OPENING:  AREA SALES MANAGER/Comcast Spotlight – Chicago 2+ years Media Sales Management experience.  Dynamic personality able to motivate a team of AEs. E-mail:
   (11/10)

JOB OPENING:  MGR/DIR, MARKET RESEARCH-iN DEMAND/NY.Manage all phases of primary research for pgming/mktg; handle analysis/reporting of synd. research.Bachelor’s degree; 3-5 yrs mkt TV research exp. Email:
  (11/9)

JOB OPENING:  DIR EVENT MKTG/WE: Women’s Ent, NYC/ LI. 5-7 yrs event mktg mgmt exp. Dev event mktg initiatives fulfilling mktg objs. Strong planning/brand bldng skills. Knwldg of cable/ent industry. Apply:
  (11/6)

JOB OPENING:  SALES ASSISTANT, Telemundo/Newport Beach. 1-2 years experience, preferably in ad sales or customer support. Organized, detail-oriented, team player. Bilingual Spanish preferred. Apply www.gecareers.com, job# 384998   (11/6)

JOB OPENING:  PUBLICIST/OLN, Stamford, CT. Exceptional Verbal and written skills,3 yrs PR exp req’d; cable or sports industry a +.See www.olntv.com for more info. Resume/salary:
   (11/6)

JOB OPENING:  SR. NAT’L MEDIA BUYER, Initiative Trading 3+yrs Network and/or Cable buying exp. Negotiate all Nat’l Media for barter clients. Analytical & writing skills.  Email resumes to nyjobs
   (11/6)

JOB OPENING:  ON AIR PLANNING MGR-HGTV/Knxvlle. Exp media planning, traffic mgmt, promo sked. Knldg of research methods/data, able to provide analysis. Exp w/MS Office, GriP pref. Resume:
Ref #3983-U (11/6)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED —

SITUATION WANTED:  KIDS ADVERTISING MUSIC PRODUCER, network exp. kids Grammy nom/platinum albums. Your lyrics/mine, catchy music beds. Kid talent,  nationwide service.
; see singletonproductions.com.  (11/10)

SITUATION WANTED:  ASSISTANT PRODUCER/PRODUCTION ASSISTANT–graduate with an extensive resume. I’m a great communicator, out-going, very hard-working, and willing to relocate. Available starting in January.

  (11/6)

SITUATION WANTED:  SENIOR MEDIA BUYER. Over 10 years experience buying spot tv and radio. Los Angeles, CA Contact:
  (11/6)

SITUATION WANTED:  COMMERCIAL MUSIC COMPOSER AVAILABLE: Unique music from a former platinum selling artist. Rock, Pop, and Hip Hop a specialty.  Samples at: http://www.darrelherbert.com Contact:

(11/6)

SITUATION WANTED:  Seeking ENTRY-LEVEL MARKETING/PR POSITION in NY.Have PR internship experience and promotional work for two non-profits.Knowledge of Microsoft Office. Upbeat attitude, good communicator. E-mail: afismail
  (11/6)

SITUATION WANTED: Production professional with 20 yrs experience in US Hispanic market seeks a network television or cable position – CREATIVE SERVICES/PRODUCER in LA, but will consider relocating. Contact: Maria Botta;

  (11/6)

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A MESSAGE FROM CYNOPSIS AD SALES

WHAT’S ON TONIGHT:  NOVEMBER 5, 2004:

ABC             8 Simple Rules, Complete Savages, Hope & Faith, Less than Perfect, 20/20
CBS             Joan of Arcadia, JAG, Without a Trace
FOX             Totally Outrageous Behavior, World’s Craziest Videos, Renovate My Family
NBC             Dateline, Third Watch, Medical Investigation
PAX             Talented Kids, MGM Movie: Quigley Down Under
UPN             Star Trek, Top Model [r]
WB              What I Like About You, Grounded for Life, Reba, Reba [r]
TELE            Prisionera, Gitanas, Te Voy a Ensenar a Querer
UNIV            Rubi, Amor Real, Le Escuelita, La Casa de la Risa

THIS MESSAGE FROM HISTORY CHANNEL