Cynopsis: Kids!

11/20/09

Good morning. It’s Friday, November 20, 2009, and this is your first early morning Kids briefing. 

President Barack Obama is set to appear in a Public Service Announcement (PSA) with NFL players that will air during NFL games next week on Thanksgiving Day, as well as during the Sunday and Monday Night Football games over the holiday weekend.  A joint effort of the NFL’s Play 60 campaign ( www.nflrush.com/play60 ), which aims to encourage kids to get off their rears and get active in the fight against childhood obesity, and United We Serve, President Obama’s community service initiative, the 9o-second PSA features the President and NFL stars Drew Brees (quarterback/New Orleans Saints), Troy Polamalu (safety/Pittsburgh Steelers), and DeMarcus Ware (linebacker/Dallas Cowboys) playing a game of touch football with local Washington DC kids on the White House lawn.  A shorter version of the PSA will air throughout the remainder of the NFL season.  In the spot President Obama dons a Chicago Bears jacket, of course!

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Marblemedia has established a new department that will be responsible for working in tandem with broadcasters and brands to develop new and innovative Canadian programming to multiple screens.  To support this movie, marblemedia names Lisa Reis as Director/Brand Integration.  Integrations will be customized and developed collaboratively on in house projects as well as special initiatives with marblemedia partners including broadcasters, brands and producers.  Marblemedia is currently in talks with several partners about branded entertainment initiatives for several upcoming projects such as Just Like Mom … and Dad  a remake of the classic Canadian family game show that is currently in development, which teams-up parents and their kids in two rounds of family-related trivia plus a frenetic bake-off challenge. An online game will allow Just Like Mom … and Dad viewers at home to play along online. Marblemedia recently partnered with Fresh TV, creators of the tween-targeted, animated and music-centric series Stoked, which currently airs on Teletoon. Marblemedia executed Stoked’s interactive component as well as sourcing, negotiating and executing cross-platform brand integration initiatives.

NEW PRODUCTION & DEVELOPMENT

Angryfilms picks up the option on Lauren McLaughlin‘s young adult book series Cycler, per THR.  Published by Random House for Young Readers, the sequel, Re-Cycler, was published last year and further titles are planned.  The story revolves around Jill, a suburban teen who for four days each month mysteriously shifts into Jack, a teenage boy with all the male accoutrements and thoughts.  Jill does her best to control her other half, until Jack gets wrestles and ants out, resulting in awkward situations and damage control.

MORE KIDS STUFF

Cookie Jar Entertainment appoints GNKids and Teens to handle the online advertising Jaroo.com, its new ad-supported, kid-targeted streaming video portal.  GNKids and Teens, a division of Gorilla Nation, will provide content-appropriate on-page and online video advertising streams across the series episodes available on-demand on Jaroo.com.

Tonight Cartoon Network hosts the US premiere of the feature-length films, Pokemon: Arceus and the Jewel of Life ( www.pokemonarceusmovie.com) at 5:30p.  The movie is the final chapter in a three-movie story and is part of The Pokemon Company’s introduction of the Pokemon Arceus, which of course includes a new Pokemon Trading Card game expansion, Arceus video game character among other things.

Family Channel (Canada) will premiere the new sci-fi adventure TV movie Skyrunners, on the same day and date as Disney XD US, Friday, November 27 at 7:30p.  The movie will then be available on Family OnDemand from Tuesday, December 1, 2009.  Featuring creatures designed by Weta Workshop (The Lord of the Rings, The Chronicles of Narnia, etc.), Skyrunners revolves around teen brothers that commandeer a small UFO that crashes near their town and discover an evil alien plot to take over the Earth.  Starring Kelly Blatz (Aaron Stone) and newcomer Joey Pollari, Skyrunners is a production of Ranger Productions and Shaftesbury Services II.  The movie is directed by Ralph Hemecker (Numb3rs, Witchblade) and written by Richard C. Okie (Quantum Leap, Earth: Final Conflict) who also executive produced the movie.

MARKETING/LICENSING

Moonscoop names Turner CN Enterprises as the licensing agent for the new flash animated series Hero: 108 (52×11).  The deal covers the UK, Spain, Nordic, Benelux, Turkey, Greece, Central Eastern Europe, Middle East and South Africa.  Hero: 108 will launch on Cartoon Network channels worldwide in 2010.  GMTV recently signed on as the UK terrestrial broadcast partner that plans to debut the animated comedy/action series in March 2010.  The series is produced by Moonscoop Productions and Gamania Digital Entertainment Group (DGE), a Taiwan-based multiplayer online games publisher, and co-produced by Cartoon Network International.

EXECUTIVE MOVES

Turner CN Enterprises, the merchandising and Home Entertainment division of Turner Broadcasting EMEA, welcomes three to its team:

• Stefano Salis is named Territory Manager for TBS Italia.  He will be responsible for managing development of Turner CN Enterprises licensing program in Italy and will work with the newly appointed Licensing Assistant, Margherita Vecchio.  Most recently, Salis was with Jetix Europe in its Consumer Products division.
• Lindsay Pearl is appointed Territory Manger for Central Eastern Europe, Greece and Turkey.  Pearl, who had been with HIT Entertainment, is based in London and will manage development of licensing programs and will work with licensing agents ELC for Central Eastern Europe, LDI for Turkey and Hellas Press for Greece.
• Howard Clare will serve as a consultant for Turner CN Enterprises Channel Brand Licensing business, under which he will manage the licensing strategy for CNN across EMEA.  Clare has served as a consultant on a range of brand extension efforts including Daily Telegraph, Aston Martin, and Jaguar, Saab, Ford, and Andy Warhol among others.

Matt Webb, formerly of Henson, joins RipplFX as founder and SVP/Marketing.  RipplFX is a new US $20 million producer, distributor and agent, self-described as the “next-generation” in kid’s media companies, which launches in the US, UK and India, per C21 Media. Not just an agent, RipplFX is working on a several TV projects including the animated property The Brittles, which is based on the Beatles, as well as an animated project from Italy’s Motus called Gigantina and SuperSpot.  Further plans include the launch of a kid-targeted website, RipplKidz, in early 2010.  In addition to Webb, the company founders include Nicole Lindeen as CEO, Anshuman Mookerjee as COO and CTO, and Richard Lewis, VP/Business Development US.

RATINGS

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, November 17, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 968; K6-11 412; TWEENS 9-14 284
DISNEY CHANNEL:     K2-11 714; K6-11 456; TWEENS 9-14 360
CARTOON NETWORK: K2-11 419; K6-11 241; TWEENS 9-14 195
DISNEY XD:               K2-11 158; K6-11   98; TWEENS 9-14   78
Source: MTVN Research from Nielsen Media Research Data
 

Friday Fun Fact:  Hershey’s Kisses are called that because the machine that makes them looks like it’s kissing the conveyor belt.

Answer to Yesterday’s Trivia Question:  On March 5, 1955, NBC aired the very first television network presentation of a full Broadway show.  What was the show?   PETER PAN with MARY MARTIN  Kudos to: Susan Fields-Marvel Entertainment/NY; Tom Potter-Radio Disney/NY; Kathy Goldstein-TNS/Horsham PA; Chris Devine Dailey-Simply Devine Marketing Group/Deposit NY; Hank Bordowitz-The Bordowitz Media Werx/Macomb; Ron Grant-Big Balloon Animation/LA; Al Ovadia-Al Ovadia & Assoc/Hidden Hills; David Garber-Linzack Prods/Woodland Hills; Rita Illig-RBI Associates/Granada Hills; Erkan Aydin-Nickelodeon/Turkey; Stephen Kelley-SSK Comm/Toronto

Today’s Trivia Question:  This show was the first that aired on a broadcast network and then repurposed within the same week on a cable network.  The broadcast network was ABC and the cable was Nickelodeon, and the season was 1991-92. What was the show?    (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!
11.20.09

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