Good morning. It’s Friday, May 9, 2008, and this is your first early morning briefing.
The Federal Trade Commission (FTC) takes tweens/teens 13-16 on its latest undercover shopping spree to see if the underagers (all unaccompanied by adults) were able to purchase Mature rated games, R-rated movie tickets and DVDs and the like. The answer overall is good news, with the undercover kids being turned down more often than ever, in most categories, since the FTC conducted its first such survey in 2000. This time around tween/teens were successful just 20% of the times they tried to buy Mature-rated video games (or turned down 80% of the time), which is a big improvement from 2006 when they were able to buy such titles 42% of the time (or turned down 58% of the time), and in 2000 when they were able to buy M-rated games about 85% of the time. As for DVD/home video retailers in the survey this year, the young shoppers had success buying R-rated titles 47% and unrated DVD titles 51% of the time, down a good deal from 71% in both categories in 2006. The results were not quite as good for movie theaters where the undercover kids were able to purchase tickets to R-rated movies 35% of the time, which though an improvement over 2000 is just about the same as in 2003.
This week US House of Representatives Lee Terry (R-Nebraska) and Jim Matheson (D-Utah) introduced the bi-partisan Video Games Ratings Enforcement Act, that if enacted would prevent underage kids from purchasing video games rated Adults Only (AO) or Mature (M), by requiring retailers to check ID of all consumers purchasing such video games, per Variety. Additionally, retailers would need to clearly display explanations of the Entertainment Software Rating Board’s (ESRB) ratings system, or be subject to a $5,000 fine. Yes, we’ve been here before – and all the states that have tried to ratify such laws have failed to do so because Judges have upheld that the laws would conflict with First Amendment rights. Rep. Terry hopes to avoid the First Amendment clash, by explaining that the bill does not advocate, “… defining the standards for ‘mature’ or ‘adults only,'” but rather wants to check the buyers age and make sure the ratings explanations are right up front.
NEW PRODUCTION & DEVELOPMENT
Nickelodeon Latin America teams with Sony Pictures Television International to co-produce a tween-targeted original telenovela, Isa TKM (Isa, I Luv U), according to Variety. Set to begin production in Venezuela this summer, the series will be produced in Spanish and then dubbed in Portuguese for air on Nick Brazil. A coming of age story, the telenovelas is written by Venezuelan playwright Mariela Romero.
MORE KIDS STUFF
CBeebies will launch the new animated series 3rd & Bird in fall 2008. The music filled show is created by Josh Selig and produced by in London by his NY-based company Little Airplane Productions. 3rd & Bird revolves around Samuel and Muffin Lovebird and their pal Rudy who live in a tree and deal with everyday preschool-centric issues.
In other BBC kid news, Studio100 Media, the rights management unit of Studio100, enters into a distribution partnership with CBBC in-house production. Under the deal Studio100 Media will manage the worldwide distribution rights (excluding North and South America and the UK) for CBBC’s K6-12 targeted programs and formats, the sitcom/variety show hybrid The Slammer, the “adventure game show” Trapped and the reality format Beat the Boss.
Coolabi Production inks a broadcast deal for its new animated series Poppy Cat (52×11) to Nickelodeon’s Nick Jr. Australia. The preschool series is based on author/illustrator Lara Jones’ Poppy Cat series of books. Scheduled to debut in 2009, Poppy Cat has also been acquired by Nick Jr. in the UK.
Rocket Licensing has inked a deal with UK indie producer Mentorn Media, to produce a factual TV series based on the book The Dangerous Book for Boys. The TV series, titled Dangerous Adventures For Boys, which will air on Five (UK) later this year in 6×60 episodes, follows celebrity dads and their sons as they embark on various expeditions.
Taffy Entertainment inks broadcast and video rights deals for a range of series:
- Disney Channel Latin America and DeAgostini Neo Network (Italy) pick up Cosmic Quantum Ray (26×22); ATV (Hong Kong) acquires Growing Up Creepie (52×11); Cartoon Network Australia and MTV3 (Finland) take seasons 3 and 4 of Code Lyoko (97×26); and The Fantastic Four (26×26) will air on ERG Media (China) and ABS-CBN (Philippines) and will be available in Indonesia on home video (PT Unggul Cipta Piranti). JimJam signs deals for ToddWorld (78×11) for air in Italy, Central and Eastern Europe and the Middle East, and Ava Riko Teo (aka Lamimila) (65×7), which will run the Middle East; in a package deal, Brightspark (UK) takes video rights to ToddWorld, SamSam (52×7); Pet Alien (104×11) and Mix Master (39×22); while Sun TV (India) takes Code Lyoko, SamSam, Bobby’s World (81×22), Babaloos (130×5), and Flight Squad (26×26).
THQ and Marvel Entertainment have entered into an exclusive licensing deal to create video games based on the new K4-10 aimed stylized animated franchise Marvel Super Hero Squad. Under the multi-year agreement, THQ holds the exclusive, worldwide rights to publish content based on Super Hero Squad for all current and next-generation consoles, handheld systems, as well as Windows PC. The initial Marvel Super Hero Squad game is scheduled for release in fall 2009.
Sorpresa Network and Major League Soccer (MLS) are kicking-off their 7-month long joint kid-targeted get active and healthy living initiative, Juega Como un MLS Pro (Play Like an MLS Pro). Sorpresa will launch its interactive online promotions at this weekend at the MLS Futbolito soccer tournament in LA. The promotion encourages kids to get football/soccer skill tips from MLS players by asking questions in user-generated videos, which will be posted on the Play Like an MLS Pro website (accessible via www.sorpresatv.com, www.mlsnet.com and the Spanish-language site www.futbolmls.com). Kids can then vote on which video questions and answers will be featured on Sorpresa. But first they have to find an online kid reporter, which will be done the Reporterito contest, which can be entered at sorpresatv.com May 10-June 13.
Final K6-11 Ratings for Saturday, September 22, 2008 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Kids’ WB!) 1.1/6 Avg. (7a-12p)
Will & DeWitt 0.3/3; Magi Nation 0.5/3; Skunk Fu 0.9/4; Tom and Jerry Tales 1.4/6; Tom and Jerry Tales 1.8/8; Spectacular Spider-Man 1.7/7; Spectacular Spider-Man 1.6/7; World of Quest 1.0/5; Johnny Test 1.3/6; Eon Kid 0.9/4
FOX (4Kids TV) 1.0/5 Avg. (8a-12n)
Viva Pinata 0.5/3; Viva Pinata 1.0/5; Chaotic 1.1/5; Chaotic 1.3/5; TMNT Lost Episodes 1.2/5; Dinosaur King 0.9/4; Yu-Gi-Oh GX 0.9/4; Winx Club 0.7/4
ABC 0.9/4 Avg. (9a-1p)
The Emperor’s New School 0.6/3; The Replacements 0.5/2; That’s So Raven 0.8/4; That’s So Raven 1.2/6; Hannah Montana 1.5/7; Suite Life of Zack & Cody 1.4/7; Power Rangers Jungle Fury 0.6/3; Power Rangers Jungle Fury 0.9/4
CBS (KEWLopolis on CBS) 0.5/3 Avg. (10a-12p)
Care Bears 0.4/2; Strawberry Shortcake 0.6/3; Cake 0.6/3; Sushi Pack 0.3/1; Dino squad 0.6/3; Horseland 0.6/3
NBC (Qubo on NBC) Avg. 0.2/1 (10a-1p)
Jacob Two Two 0.3/1; Dragon 0.1/1; My Friend rabbit 0.1/0; 321 Penguins/Larryboy Adventures 0.2/1; Veggie Tales 0.4/2; Jane and the Dragon 0.3/1
Final K6-11 Ratings for Saturday, May 3, 2008 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.3/23 Avg. (7a-1p)
Jimmy Neutron 1.8/19; Jimmy Neutron 2.4/19; Fairly OddParents 3.4/21; Fairly OddParents 4.5/23; SpongeBob SquarePants 4.8/22; SpongeBob SquarePants 5.6/24; Back at the Barnyard 4.2/19; Mighty B! 4.7/22; SpongeBob SquarePants 5.8/28; SpongeBob SquarePants 5.4/27; SpongeBob SquarePants 4.8/25; SpongeBob SquarePants 4.2/21
CARTOON NETWORK 2.1/11 Avg. (7a-1p)
Cartoon Cartoon Top 5 (60 min) 2.1/15; Chop Socky Chooks 2.4/12; Blue Dragon 2.5/1; Pokemon: Diamond & Pearl 2.3/10; Ben 10: Alien Force 3.6/16; Transformers: Animated 2.6/12; Bakugan 2.1/10; Robotboy 1.8/9; Cartoon Cartoon (60 minutes) 1.5/8
DISNEY CHANNEL 1.8/9 Avg. (7a-1p)
The Wiggles 1.0/11; Johnny and the Sprites 1.1/9; My Friends Tigger & Pooh 1.3/8; My Friends Tigger & Pooh 1.6/8; Mickey Mouse Clubhouse 2.1/10; Mickey Mouse Clubhouse 2.2/9; Bunnytown 1.5/6; Handy Manny 1.7/8; Little Einsteins 1.3/6; Charlie and Lola 1.2/6; The Incredibles (120 minutes) 4.1/21
TOON DISNEY (Jetix) 0.4/2 Avg. (7a-1p)
Legend of the Dragon 0.2/2; Jackie Chan Adventures 0.3/3; Power Rangers: Mystic Force 0.4/3; Power Rangers Jungle Fury 0.6/3; Tarzan (110 minutes) 0.6/3; Weekenders 0.3/2; Weekenders 0.3/1; Weekenders 0.3/1;Weekenders 0.3/1
Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, May 7, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 995; K6-11 447; TWEENS 9-14 315
DISNEY CHANNEL: K2-11 640; K6-11 389; TWEENS 9-14 297
CARTOON NETWORK: K2-11 505; K6-11 294; TWEENS 9-14 195
TOON DISNEY: K2-11 128; K6-11 66; TWEENS 9-14 51
Source: MTVN Research from Nielsen Media Research Data
Friday Fun Fact: They do not drink water. They keep hydrated with the fluid from the leaves they eat. Koalas spend approximately 20 hours asleep or resting. Their offspring, like kangaroos, are referred to as “joeys.”
Answer to Yesterday’s Trivia Question: On the cartoon series Josie and the Pussycats, what was the name of conniving character Alexandra’s cat? SEBASTIAN Kudos to: John Carlo-Channel One Network/NY; Howard Rosenstein-Meredith Integrated Marketing/NY; John Ko-qubo/NY; EJ Offurum-Tru TV/NY; Tom Boyd-WGN/Chicago; Julie Syers-Briggs & Caldwell/Houston; Tammi Denbow-Fox/LA; Sam Ewing-Cartoon Consultants Group/Burbank; Chip Beaman- Soundelux Design Music Group/Hollywood; Pat Brady-Cunningham*Escott*Slevin*Doherty/LA
Today’s Trivia Question: On what early ’80s show did the teens attend Weemawee High School? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis: Kids!
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JOB OPENING: SALES ASSOCIATE-ONLINE ADVERTISING/Los Angeles: Responsibilities: Account Mngmnt, Mkt research, Campaign analysis. 2-3yrs sales exp. Media sales/planning or buying exp. Apply at www.weather.com/careers Position XSA090 (5/16)
JOB OPENING: SR RSRCH DIR/Entertainment Rsrch Co/LA: Mng custom projects, proposals, methodology, survey design, analyze data/write reports. Ent. industry knwlg & vendor exp + http://www.epollresearch.com/corp/aboutus/careers.view (5/16)
JOB OPENING: PRODUCER (Redakteur) male/female/MDR (KI.KA), Germany: Resp. for national and intl. TV/Film co-prod. Fluent German essential. Full details: www.mdr.de/stellenangebote/ Apply: [email protected] (5/16)
JOB OPENING: STRATEGIC PLANNING ANALYST/CNN Digital/NY: Dvlp rev reports 4 mgmt,review & approve ad sales deals. 1-2 yrs exp in ad sales indstry,proficient in Excel&media math. Web exp a+. Apply: [email protected] . EOE (5/15)
JOB OPENING: SUP. PROD./DISCOVERY/MD: Conceive/write/produce TV, print & radio campaigns (on/off-air mktg. initiatives) for Discovery. Field/shoot exp a must. Directing a +. 5-8 yrs exp writing/produce campaigns. Apply here: discovery/jobs.com (5/15)
JOB OPENING: PRODUCER/EDITOR/iN DEMAND Networks/NY: Produce, direct, edit video for Howard TV. BA/BS, 6+ yrs. producing exp. Final cut, File Mkr. Pro. Send resume: [email protected] (5/15)
JOB OPENING: DIR, ONLINE MKTG/KING.COM/LA: Must have online mktg incl. affil. relations & Search Engine mktg (SEM) 5yrs digital mktg exp. Optimize existing partnerships and lead CRM in the US. Resume to: [email protected] (5/15)
JOB OPENING: ANIMATION DEVELOPMENT EXECUTIVE/Marvel Studios: 3+ yrs strong experience in ids action adventure genre. Knowldg of Marvel character base & strengths in story, script & visual dvlpmnt. Apply: [email protected] (5/15)
JOB OPENING: ACCT EXEC (2)/NewsChannel8/Arlington VA: Present dynamic media advrtsmnt pckgs to various size bus., corps as well as federal, state & local governments. BA related area. & 2yrs of media sales exp. Res: [email protected] (5/15)
JOB OPENING: WEB ACCT MGR/WJLA-TV/NewsChannel8/Arlington VA: Motivated & talented. Generate rev thru selling advrtsng on company’s web sites. 3yrs media sales exp w/preferably 1 yr Internet sales, BA related field. Res: [email protected] (5/15)
JOB OPENING: SR RESEARCH ANALYST/ABC FAMILY/NY: Track performance of prog using industry standard media research tools, lead responsibility for creating wkly research materials 2 yrs exp apply www.disneycareers.com Req153488 (5/15)
JOB OPENING: TiVo provides unique interactive ad solutions enabling advrtsrs to reach a time-shifting audience. SR DIR PRODUCT MNGMNT: Interactive TV or online interactive media exp. Redefine TV advrtsng! Details: visit us here (5/14)
JOB OPENING: RESEARCH ANALYST/Zenith Media: 2+ yrs exp; Proficiency: Nielsen tools, TNS Media Intelligence, IMS data systems, ComScore, NetRatings, Excel, PowerPoint [email protected] (5/14)
JOB OPENING: DATABASE COORDINATOR: NYC media & entertainment search firm/BA/2+ yrs experience/excellent research & communication skills/computer proficiency/highly motivated/requires little supervision. [email protected] (5/14)
JOB OPENING: VP, DIGITAL MEDIA MKTG/NYC/Brdcstg Co: Strategic multiplatform exp: series websites, ecom, wireless, online, mktg/adv/branding tactics. Sal: six figures. Resume to: [email protected] (5/14)
JOB OPENING: INTERNATIONAL NETWORK AD SALES MANAGER/DISH Network/NY: Requires 5+ years ad sales experience relating to foreign language networks in US domestic market. Send resumes to: [email protected] (5/14)
JOB OPENING: MOBILE AD SALES EXEC/NY: Manage ad sales for mobile division at one of America’s top print and online publishers. 3+ yrs exp digital media sales, pref mobile or agency background. Apply: [email protected] (5/14)
JOB OPENING: VP PROGRAM RESEARCH/MTV/NY: 10+ yrs Na t’l TV Research. Strong leadership sk; detail-oriented, proactive; analytical sk. Expert w/Nielsen, etc. EOE/M/F/D/AAP. Apply www.mtvncareers.com (5/14)
JOB OPENING: MGR, WORLDWIDE PROGRAM STRATEGY/DISNEY/BURBANK: Devlp program strategy, region/local. Eval launch plans. Schedule and Acquisitions. Children program 2+ yrs exp Intrnatl exp a + www.disneycareers.com REQ 151307 (5/14)
JOB OPENING: MGR RSRCH/ FX Network/LA: Diverse responsible for mult ntwrks, strong Nielsen systems & analytical skills req’d, ability to translate data into actionable info a +; team player pref’d. Apply: www.foxcareers.com FNG11916 (5/14)
JOB OPENING: EDITORIAL DIR, POP CULTURE & BLOG/VH1/NYC: 5+ editorial exp, 3+ yrs. writing exp, Knowledge of online writing and content development. EOE/M/F/D/AAP. Apply www.mtvncareers.com (5/13)
JOB OPENING: PR /FerenComm/NYC: TV agency seeks Sr. AEs w/strong contacts to oversee PR campaigns for talk, drama and lifestyle series to apply, email [email protected] (5/13)
JOB OPENING: WEB DESIGNER/NY: 3+yrs exp designing/dvlpng interactive rich media creative, strng flash/action script skills, Bachelor degree in graphic design, amazing portfolio a must, ent. exp. a+. Apply: [email protected] (5/13)
JOB OPENING: DIRECT RESPONSE SALES PRO/HISPANIC TV Rep firm seeks exp’d DR seller. Minimum 2 yrs of National and or Spot experience Bilingual preferred but not required Send resume to: [email protected] (5/13)
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JOB OPENING: RESEARCH ANALYST/Zenith Media/NYC: 2+ yrs exp; Proficiency: Nielsen tools,TNS Media Intelligence, IMS data systems, ComScore, NetRatings, Excel, PowerPoint [email protected] (5/13)
JOB OPENING: ASSOC RESEARCH ANALYST/CNN Digital/NY: Support sales & research across multiple digital platforms. BA, Strong analytical aptitude, relevant internships pref’d. Apply: [email protected]. EOE (5/11)
JOB OPENING: VP PROGRAM RESEARCH/MTV/NY: 10+ yrs Na tl TV Research. Strong leadership sk; detail-oriented, proactive; analytical sk. Expert w/Nielsen, MRI, etc. EOE/M/F/D/AAP. Apply www.mtvncareers.com (5/11)
JOB OPENING: SR MGR, DISTRIB/GSN THE NETWORK FOR GAMES/NY: Resp for affiliate relationships (subscriber acquisition/retention), marketing/promotions. BA/BS + 3 yrs min sales/marketing exper. Enter/cable a plus. [email protected] (5/11)
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JOB OPENING: STANDARDS & PRACTICES EDITOR /ABC TV Netwk/LA: Review scripts/rough cuts; alt series, wk w/network & prod staff on loc; detailed/critical thinking/writing; JD & prod exp a plus. Apply www.disneycareers.com Req 158299 (5/11)
JOB OPENING: ASSOC MKTG RES MGR/Univision/NY: Develop mrktg presentations to support national sales. Knowledge of syndicated research and strong writing& analytical skills required. EOE Contact: [email protected] (5/11)
JOB OPENING: SALES PLANNER/FOOD NETWORK & FINE LIVING/CHICAGO: Support National Ad Sales team to develop &implement sales promotions for National Advertisers. Full details & Apply: www.scrippsnetworks.com (5/11)
JOB OPENING: TEMP MKTG MGR/AETN/NY: Self-starter with exp. in print & digital project mgt.; develop mktg materials, proficient in PowerPoint, Excel. Trade show planning, intl exp. a+. Start 6/2. Apply: [email protected] (5/11)
JOB OPENING: DIR DIGITAL PROMO MKTG/A&E TV Networks/NY: Dev/execute ad sales & mktg partnership opportunities for network sites. 5+ yrs exp in ad sales mktg or promo mktg in a digital environment. Apply: www.aetn.com/careers.html . (5/10)
JOB OPENING: UNIVERSITY RELATIONS ADMINISTRATIVE COORDINATOR/ mtvU /NYC: 1+ yrs Admin exp, excellent written/oral skills, Strng PC skills & detail oriented. EOE/M/F/D/AAP. Apply www.mtvncareers.com (5/10)
JOB OPENING: COORDINATOR, PUBLIC AFFAIRS/MTV/NYC: 1+yrs media/non profit/PA sector exp, Strg written/oral skills, Bachelor degree A+. Prvn campaign/media exp w/relation to change. EOE/M/F/D/AAP. Apply www.mtvncareers.com (5/10)
JOB OPENING: SCHEDULING COORDINATOR/MTV/NYC: 2+yrs schdlng/music prgming exp, Strng Microsoft/written/oral/details skills. Knwldge of pop culture/MTV brands as it relates to music on-air/MTV prgrming. Apply www.mtvncareers.com (5/10)
JOB OPENING: PRODUCER/ mtvU/ NYC: 3+yrs productions Exp. In New Media, Strg knowledge of Industry best practices. Creativity in concept/development. Strg Comm. Skills. Bachelor degree A+. EOE/M/F/D/AAP. Apply www.mtvncareers.com (5/10)
JOB OPENING: TRAFFIC SPECIALIST/Spike & Comedy/NY: 1+ yrs exp and BA degree req., proven traffic exp. Create and manage commercial logs for high-volume networks. Apply online: www.mtvncareers.com (5/10)
JOB OPENING: MEDIA BUSINESS ANALYSTS/ Multiple/ Washington DC: Exp. w/content development, programming, production, rights mgmt. and requirements gathering. Use case development a plus. Apply to: [email protected] (5/10)
JOB OPENING: NATIONAL TV BUYING SPVSR/NYC/(mid sized agency): Network, cable and syndication buying with 4-6 yrs exp. DDS agency, pharma exp a plus. Send Resume: [email protected] (5/10)
SPRING AND SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .
SUMMER INTERNSHIP CREDITS ONLY: Eco Radio Show: Asst to host/prod-/writg/editng/typng/resrch/sched/website updtes/wkly announce/listenr calls/email respnsd/blogging & sound edit +/begin @sap wrk summer/longer – [email protected] (5/16)
SUMMER INTERNSHIP CREDITS ONLY: ART DESIGN & MKTING INTERN/Big Tent Ent, NY: exp with digital photo editing, mkt research, MS Office, Adobe Photoshop, InDesign, and Illustrator; good computer skills. Email: [email protected] (5/15)
SUMMER INTERNSHIP CREDITS ONLY: MARKETING INTERN/Big Tent Ent/NY: Strong MS Office skills, knwldg of mktg and licensing, and good written and oral skills. Email: [email protected] (5/14)
SUMMER INTERNSHIP CREDITS ONLY: ECO-WEBSTORE INTERN/LA: Phones/writg / editng / typng / resrch /website updtes. Strng comm skills & good attitude /Per asst CEO, begin ASAP. thru summer. Res/Cvr: [email protected] (5/14)
SUMMER INTERNSHIP CREDITS ONLY: INTERNS (2)/May-Aug/LA: Asst Exec Prod. paperwork, phone calls, sched’g, setting up meetings, casting, & generally assisting on shooting days. People skills, PC & Internet rsrch skills a must.Email: [email protected] (5/11)
SUMMER INTERNSHIP CREDITS ONLY: MKTG/SALES INTERN: MediaPlace seeks motivated interns, 2-3 days wk, with strong interest in marketing/sales, strong comm skills required. Assist w/ projects, college credit. E-mail Resume/CL: [email protected] (5/10)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact [email protected] for more information ….
SITUATION WANTED: MKTG CONSULTANT: Accomplished 23 yr Advrtsng Mktg Veteran exp’d in writing Mrktg Prgrms, with Sales Promotion, Direct Mktg, Strategy Dvlpmnt.
Will consider agency & freelance assignments: Contact [email protected] (5/15)
SITUATION WANTED: RESEARCHER: Skills tested under life & death circumstances: over nine years as an operative at a private investigative firm specializing in death penalty defense cases. What’s at stake for you? LA. [email protected] (5/13)
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