Friday, May 8th, 2009



#1 – Tennis is the fastest growing sport & more players are tuning into Tennis Channel than ever before
*USTA/SGMA 2008 Sports & Fitness Participation Report vs. 2000
#1 – Our viewers are more engaged with Tennis Channel than any other sports network
*OTX Research Survey of 750 Tennis Channel viewers
#1 – Tennis Channel has the most affluent audience in television
*Based on Median HH Income Simmons NCS Fall 2007

Get your game on with Tennis Channel

. .



Good morning. It’s Friday, May 8, 2009, and this is your first early morning briefing. 

Tonight’s Finales:
The CW: Everybody Hates Chris at 8p
BBC America: Mistresses at 9p
FOX: Dollhouse at 901p

Saturday’s Premiere:
Travel Channel: Samantha Brown’s Great Weekends at 10p

Sunday’s Premiere:
Food Network: Sandra’s Money Saving Meals at 12p

Sunday’s Finales:
CBS: The Amazing Race at 8p; Cold Case at 9p; The Unit at 10p
NBC: Celebrity Apprentice at 8p
BET: Sunday Best at 9p
ABC: Brothers & Sisters at 10p



GSN offers unique and seamless integration opportunities.

And the answer is … TRUE! Branded entertainment, brand integration, product
placement, in-game sponsorships, partnership programming, and radio
sponsorships  are all ways that your brand can win with GSN!




VH1 wants more of its boot-camp style dating series Tough Love and a second season is in the works with new episodes slated to premiere during fourth quarter 2009. For this new season, professional matchmaker Steven Ward will be joined by his mother JoAnn, and both will transform eight single women looking for love. High Noon Entertainment and Flower Films produce the series.

NBC Universal launched Healthymagination, a company-wide initiative to create new content designed to educate its audience on crucial health and wellness topics. In so doing, NBCU announced it will debut a new daily health information show this June on MSNBC, anchored by Dr. Nancy Snyderman, Chief Medical Editor for NBC News. Dr. Snyderman will offer health and wellness advice and information on medical advancements to in-depth analysis on the government’s health policies. She will also offer her tips and medical knowledge to female consumers via IVillage’s online community.

Paul Kangas, 30-year host of the financial news program, Nightly Business Report on PBS, will leave his post at the end of this year, reports THR. The show is actively searching for Kangas’ replacement and should announce a co-host to join Susie Gharib this fall.


More Original Programming than USA, TNT, TBS, FX!

Real Life Series and Original Drama.
A&E is TV you can’t turn away from.

Source:  Nielsen Media Research/Star Trak,
P25-54 (000) Live, 12/29/08-3/29/09, M-Sun 8-11pm, ALL ad-supported cable.
 Prime M-Sun 8-11pm, 4Q ’08  1Q ’09. Analysis excludes sports, except WWE on USA.


ABC approved an early series pickup for the comedy Modern Family (previously titled My American Family). ABC gave the 13-episode order for next fall following positive comments from its pilot screenings. 20th Century Fox TV produces the series about three American families, seen from the perspective of a Dutch filmmaker. Cast includes Ed O’Neill, Ty Burrell, Sofia Vergara, Julie Bowen, Eric Stonestreet and Jesse Tyler Ferguson. Steve Levitan and Chris Lloyd executive produce.

Next September, Adult Swim will launch a new stop-motion series titled Titan Maximum from the producers behind Robot Chicken. The new series, with regular characters and storylines, is about a team of fighter pilots working on Saturn’s moon, Titan. Seth Green, who also executive produces, will lend his voice along with Brecklin Meyer and Rachael Leigh Cook. Tom Root and Matthew Senreich will also executive produce.

Casting Call: LOGO, World of Wonder and Doron Ofir Casting launched a nationwide search for drag queen superstars to appear on season two of LOGO’s competition reality series, Rupaul’s Drag Race. Interested candidates who are talented and gorgeous should visit, to find the application and information on how to submit a demo reel. Applicants must be at least 21 years old to apply.


CYNOPSIS DIGITAL – TODAY’S TOP STORY:  Judging from the revenue margins Amazon is seeking, the Kindle many not be the lifeline newspaper publishers were hoping for after all. Dallas Morning News Publisher and CEO James Moroney went on the record stating that Amazon was demanding 70% of subscription revenues during Wednesday’s U.S. Senate subcommittee meeting on the future of newspapers. (Paidcontent found this link to CSPAN’s coverage of the event.) What’s more, Amazon is demanding that newspapers sign over all electronic distribution rights to their content on devices other than the Kindle. (And the studios thought Apple was monopolistic.) News Corp. Chairman Rupert Murdoch also chided Amazon’s approach during his earnings call, saying that News Corp. would strike no deals with Amazon: “We will not be ceding our content rights to the fine people who created the Kindle.”  Full edition: CYN DIGITAL

CYNOPSIS KIDS – TODAY’S TOP STORY:  Alloy Entertainment (AE), the creators/producers of Gossip Girl, Privileged, The Clique, Sisterhood of the Traveling Pants and The Vampire Diaries will produce and finance its first online web series, based on author Kate Brian’s book series Private. The online series will debut on Alloy Media + Marketing’s recently launched “TV” network.  Private is set to launch in mid-August with three webisodes each week for seven consecutive weeks.  One role in the series will be cast via a five-week online casting call at, where would be stars can choose a monologue, film and upload their audition and one role will be filled from this process.  Fans will be able to vote on the casting process whittling down the field to 15 finalists, and then the producers taking that down to three and judges choosing the one winner.  Ahead of the series premiere, Alloy will air the “casting of” Private reality series in late July.  The Private books, there are nine so far, are published Simon & Schuster Children’s Publishing. Full edition: CYN KIDS



Access today’s GREATEST producers in film, television, and new media.
Learn. Connect. Be inspired.

Join Clint Eastwood, James Cameron, Kathleen Kennedy, and 100 more at the PRODUCED BY CONFERENCE, June 5-7.  Gain unprecedented access to giants like Norman Lear (All In The Family), Mark Gordon (Grey’s Anatomy), Bruce Cohen (Milk), Gale Anne Hurd (The Terminator), Marshall Herskovitz (The Last Samurai), Marc Cherry (Desperate Housewives), Carlton Cuse (Lost), and Pixar’s team.



Monday – A18-49 Analysis: Waltzing away a winner Monday night was ABC at 4.2/11 A18-49, according to final national ratings from Nielsen Media Research. ABC’s Dancing with the Stars and FOX’s House tied for first at 8p with 4.6/13 each, with CBS coming next at 3.5/10, the average of The Big Bang Theory/How I Met Your Mother. During 9p, Dancing with the Stars on ABC was the solo leader at 5.1/13 while CBS’ comedies Two and a Half Men/Rules of Engagement averaged a second place showing with 4.6/11. CBS moved into #1 through 10p as CSI: Miami held sway with 4.0/11 over ABC’s Castle at 2.8/7 and NBC’s Medium at 2.5/7.

Live + Same Day Household Ratings: Monday, May 4, 2009 (May Sweep Day 11) time period averages. Source: NTI Galaxy, as dated. Live+SD.

ABC: 10.7/17       Dancing with the Stars 12.6/19, Castle 6.6/11

CBS: 7.4/12          The Big Bang Theory 5.8/9, How I Met Your Mother 5.5/8, Two and a Half Men 8.6/13, Rules of Engagement 6.9/10, CSI: Miami 8.7/14

FOX: 6.5/10           House 7.1/11, 24 5.9/9

NBC: 4.1/6             Deal or No Deal 2.7/4, Medium 4.8/7

UNIV: 2.1/3          Cuidado con el Angel 2.0/3, Manana para Siempre 2.6/4, Cristina 1.7/3

CW: 1.5/2            Gossip Girl 1.5/2, One Tree Hill 1.6/2

MNT: 0.8/1           Masters of Illusion 0.7/1, Magic’s Biggest Secrets Revealed 0.9/1

TELE: 0.7/1          Dona Barbara 0.7/1, El Rostro de Analia 0.7/1, Sin Senos No Hay Paraiso 0.7/1, Cartel M 0.7/1

ION: 0.5/1           Reba 0.2/0, Reba 0.2/0, NCIS [r] 0.8/1, NCIS [r] 0.6/1      

A18-49: ABC 4.2/11, CBS 4.0/11, FOX 4.0/10, NBC 1.9/5, UNIV 1.7/4, CW 1.1/3, TELE 0.7/2, MNT 0.4/1, ION 0.2/1

Tuesday – A18-49 Analysis: Across the board, all networks remained steady from the previous week, though FOX continued to dominate A18-49 Tuesday night with 6.2/17 A18-49 according to final national ratings from Nielsen Media Research. FOX’s American Idol held a gigantic lead at 8p with 8.3/23 leaving second place NCIS on CBS far behind at 3.4/10. NBC’s Biggest Loser won at 9p with 4.1/11 with FOX’s Fringe playing second fiddle at 3.8/10. NBC packed in more viewers during 10p as Law & Order: SVU did best with a 3.7/10 ahead of CBS’ Without a Trace at 2.6/7.

Live + Same Day Household Ratings: Tuesday, May 5, 2009  (May Sweep Day 13) time period averages. Source: NTI Galaxy, as dated.  Live+SD

FOX: 9.6/15         American Idol 13.4/21, Fringe 5.6/8

CBS: 9.5/15          NCIS 10.4/17, The Mentalist 10.4/16, Without a Trace 7.7/13

NBC: 6.0/10          The Biggest Loser 7 5.6/9, Law & Order: SVU 6.9/12

ABC: 5.1/8            Scrubs 2.5/4, Better Off Ted 2.1/3, Dancing with the Stars Results 9.4/14, Cupid 3.5/6

UNIV: 2.1/3          Cuidado con El Angel 2.1/3, Manana para Siempre 2.6/4, Aqui y Ahora 1.7/3

CW: 1.2/2             Reaper 1.2/2, 90210 1.3/2

MNT: 0.8/1            Street Patrol 0.8/1, Street Patrol 2 0.8/1, Jail 0.8/1, Jail 2 [r] 0.8/1

TELE: 0.7/1           Dona Barbara 0.7/1, El Rostro de Analia 0.8/1, Sin Senos No Hay Paraiso 0.7/1, Cartel T 0.7/1

ION: 0.3/1            Boston Legal [r] 0.3/0, Boston Legal [r] 0.3/1, Boston Legal [r] 0.3/1

A18-49: FOX 6.2/17, NBC 3.6/10, CBS 3.2/9, ABC 2.0/6, UNIV 1.7/5, CW 0.9/2, TELE 0.6/2, MNT 0.4/1, ION 0.1/0


MTV Networks International, a unit of Viacom, recruited Mei Yan as Managing Director/MTV Networks China and Chief Representative of Viacom Asia Inc., effective immediately. Based in Beijing, Mei will report to Indra Suharjono, EVP/Managing Director, MTV Networks Southeast Asia and Greater China.

Tim Elton was promoted to Chief Strategist, a new position within Mindshare’s Invention group. Tim will be the group’s lead strategist and work in tandem with other Invention co-heads David Lang and Margaret Clerkin. The team’s purpose is to combine brand and consumer insights to create communications ideas for consumers in the US and worldwide.

Greg Neal joins OWN: The Oprah Winfrey Network starting immediately as VP/Creative Director of Marketing to supervise all creative branding for the network. Greg, who has been lauded for the 2006 rebrand of the Food Network, most recently operated Supertex Studios, LLC, his own branding and consulting company. In his new position, Greg will report to Liz Dolan, CMO.

Initiative tagged Shane Ankeney as EVP/Managing Director, US to oversee planning, research and strategy. Previously, Shane served as Executive Director/Audience Planning and Media Arts for Omnicom’s TBWAChiatDay. Based in New York, Shane will report to Tim Spengler, President, Initiative USA.

PIC Media Group elevated both Kathleen Sala and Jennifer Coughlin to VP/Account Services and Bill Croasdale to VP/Business Development.


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Friday Fun Fact: 
The national flag of Italy was designed by Napoleon Bonaparte

This day in History:    1956 – Alfred E. Neuman appeared on the cover of “Mad Magazine” for the first time.

Answer to Yesterday’s Trivia Question:  Who used this tag line:  “That frosty mug sensation”  A&W ROOT BEER  Kudos to: Stan Weinstein-OCD Media LLC/East Coast; Bret Rice-Comcast Spotlight/Pittsburgh; Mike Seidel-CBS Television Stations/NY; John Carlo-Channel One Network, Alloy Media + Marketing/NY; Mike Elam-Charter Media/St. Louis; Robert Getze-ION Media Networks/Indianapolis; Skip Engle-Editech Inc/Omaha; Jim Smith/Dallas; Jesse Nunez-HyperActive Media/Whittier, CA; Richard Lawrence-Rebel Entertainment Partners/Los Angeles; Alex Petrilli, Jr.-TiVo/LA; Christi Negrete-The Jewelry Exchange/Tustin, CA; Bobby Bittman-SCTV/Toronto

Today’s Trivia Question:  If you’re behind the wheel of a Plymouth black and white Patrol Car, what’s your radio call sign? (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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Chuck Bolkcom, Pres/COO – 646-468-6180 /

Classifieds – Trish Pihonak- 203-926-9878 /

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: SHOW PRODUCTION DESIGNER/QVC/WEST CHESTER PA:Conceptualizes/designs/creates overall look & feel of show.Related degree,5+ yrs design exp in b’cast environ, AutoCad. Apply: (5/15)

JOB OPENING: MGR ONLINE AD SALES OPS/Lifetime TV: Dvlp, evaluate & approve deals to max profit generated by online inv. Demonstrated exp online media ind. BS req’d. Strong MS Excel & analytical skills. (5/14)

JOB OPENING: NEW MEDIA ASSET COORD/Hallmark Channel/Studio City: Support New Media assets thru online &offline tools. Exp. working w/photo images. Must have Photoshop/CS2/Bridge. See full posting & apply @ (5/14)

JOB OPENING: AE /BBC/LA: Motion Gallery, stock footage & clips. Grow biz w/advrtsng & corp clients who req moving imagery for commercials & corp videos. Biz dev cold calls, acct mngmnt. 2+yrs exp Res: (5/14)

JOB OPENING: AD SALES PLAN’R/BBC/NY: sell ad space on Biz dev, lead gen, strong org & rsrch skills, dev spprt mat’ ls, prep sales mat’l, presentations & team for pitches Res: (5/14)

JOB OPENING: DIR AUD DEV/BBC/NYC: Grow news offering in US. Drive traffic, consumer mktg, prtnrshp mngmnt, 3rd party site outreach. Analyze traffic & usage. Mng all mktg & aud dev strat. Res: (5/14)

JOB OPENING: SALES DIR/BBC/NYC: Mng sls team, media licensing exp pref. 5+ yrs mngng sls team, able to coach & direct sell. Implement sales strat, mng projected sales/rev, grow biz. Res: (5/14)

J OB OPENING: FREELANCER, AUD RSRCH/MTVNETWORKS/LA: TV rsrch analyst/mgr w/strong skills. Media Math & Nielsen/Star Media sftwr sys skills req’d. Proficiency-synd rsrch (esp. MRI) pref’d. 2+ yrs. exp. TV rsrch.

JOB OPENING: MGR CONSUMER ADV/A&E TV: Mng consumer directed comm in support of tune-in & branding goals for A&E, Bio & CI HD. 5+yrs mktg and/or promotions exp in tv/cable or brdcst. Please apply via (5/13)

JOB OPENING: DIR POST PROD OPS/NYC: 7 yrs exp. Tech savvy w/strong technical writing sk and knwldg graphical/editorial technology. Fluent in current HD/SD broadcast technology. EOE/M/F/D/AAP Apply (5/12)

JOB OPENING: PROD/OPERATIONS MGR/NY: Seeking Mgr with at least 3+ yrs prod exp; detail oriented multi-tasker; exp in studio, remote & post prod; solid budgeting/negotiation skills; strong work ethic; Resume:

JOB OPENING: VP-BUS AFFAIRS/DISCOVERY/MD: Mng/negot/draft complex TV prog. deals, provide legal advice on prog/prod. issues. JD, 6+yrs transactional & ent. Legal exp. Apply: #8948 (5/9)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

SUMMER INTERNSHIP CREDIT ONLY: MKTG INTERN/ATL: Assist w/ Consumer & Affiliate Mktg initiatives for The Weather Channel. Must have a basic understanding of Marketing; be creative & eager to learn. Please send resume to:

SUMMER INTERNSHIP CREDIT ONLY:  AD TRAFFIC Intern/The Hotel Networks, NY: Commercial data entry, updating show titles, copy/logs. Majors: Media/Comm, Mktg, Adv, Bus/Fin– Analytical, PC, Detailed, Customer Service. Resumes:

SUMMER INTERNSHIP CREDIT ONLY:  FLYP, a new media magazine, seeks a MARKETING & EDITORIAL intern in New York City to assist editors with all our marketing initiatives and do research for feature stories. Resume:

SUMMER INTERNSHIP CREDITS ONLY: GRAPHIC DESIGN INTERN: Assist with designing and creating broadcast design and interactive media. Must know Photoshop, Illustrator and either Flash, A/E or Dreamweaver.

SUMMER INTERNSHIP CREDITS ONLY: Orchard Films, a documentary film production company/DUMBO, Brooklyn: Looking for summer interns to help with several projects. Email cover letter & resume to Amanda:

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED:  WRITER/DIRECTOR/PRODUCER  Exceptional and fast writer, client friendly, EPK’s and DVD bonus features, internet pods, video games for Disney, Universal, New Line etc. In LA. Contact Lisa at

SITUATION WANTED: MARKETING & BUSINESS DEVELOPMENT CONSULTANT 10+ years film/TV experience, extensive production/post production contacts.

SITUATION WANTED: RESEARCH DIRECTOR 20+ yrs Media, Nielsen, Hispanic, & Sales experience. National and Local. Email:

SITUATION WANTED: SHOOTER/EDITOR (LA): HDV and ENG cameras. 2 years News Photog experience. Own Final Cut Pro Suite. Also versed in Avid. Self starter, work on own batteries.

SITUATION WANTED: REALITY PRODUCER/WRITER/DIR : NBC, TLC, CMT, CNN, E!, Discovery, pilots, sales tapes, internet; I’ll write your reality show treatment and develop your ideas. LA Based; travels well;

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email:

SITUATION WANTED: 8+ years experience in TVB-cast & Cable Buying & Supervising (General, DR, and PP). Also, some experience in print, radio, and online.Will move for the right opportunity.

SITUATION WANTED: TONY NOM. B’WAY PROD/THEATRE CONSULT/ACQUIS. & DEV./NYC 30+ yrs exp. in theatre. Superb theatre/film/TV contacts seeks FT or Consulting Position w/Studio/Prod Co. looking for properties. Contact:

SITUATION WANTED: Atlanta sales and marketing professional with 10 years experience in cable and telecommunications industry.Expertise in both the content and affiliate distribution. Strategic team player.

SITUATION WANTED: EXPERIENCED GRAPHIC DESIGNER (LA) Reality-TV, Film, Commercial, Documentaries & Corporate. Creative & Flexible. Seeking Freelance or Staff Position, Remote or In-House. Reel & Contact Info: (5/12)

SITUATION WANTED: FIELD PRODUCER/ DIRECTOR/LA: Docusoap, Lifestyle, Infotainment,Feature Doc + more. Resonant leader, keen writer, field/post, strong storyteller + showrunner. 8+ yrs. Will travel.
917.716.7277 (5/12)

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT, PT or Temporary position: immediate start. Please contact

SITUATION WANTED: MARKETING/ACCOUNT DIRECTOR in NYC area. Seeking client or agency position. View my web folio for resume, accomplishments and contact info: (5/9)

or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.


ABC:  ABC Movie: Happy Feet, 20/20
AZTECA: Lo Que Callamos Las Mujeres Edicion Especial, Extranormal de Impacto, Al Extremo
CBS: Ghost Whisperer, Flashpoint, Numb3rs
CW:  Everybody Hates Chris [f ], The Game, America’s Next Top Model [r]
FOX: Prison Break, Dollhouse [f ]
ION:  Reba, Movie: Lethal Weapon 3
MNT: WWE Friday Night Smackdown
NBC: Howie Do It [r], Howie Do It [r], Dateline
PBS: Washington Week, Now on PBS, Bill Moyers’ Journal
TELE: Dona Barbara, El Rostro de Analia, Sin Senos No Hay Paraiso, El Cartel
UNIV: Cuidado con el Angel, Manana es para Siempre, Rosa de Guadalupe   

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