Friday, May 8th, 2009


Cynopsis: Kids!


Good morning. It’s Friday, May 8, 2009, and this is your first early morning Kids briefing.

Alloy Entertainment (AE), the creators/producers of Gossip Girl, Privileged, The Clique, Sisterhood of the Traveling Pants and The Vampire Diaries will produce and finance its first online web series, based on author Kate Brian’s book series Private. The online series will debut on Alloy Media + Marketing’s recently launched ( ) “TV” network.  Private is set to launch in mid-August with three webisodes each week for seven consecutive weeks.  One role in the series will be cast via a five-week online casting call at, where would be stars can choose a monologue, film and upload their audition and one role will be filled from this process.  Fans will be able to vote on the casting process whittling down the field to 15 finalists, and then the producers taking that down to three and judges choosing the one winner.  Ahead of the series premiere, Alloy will air the “casting of” Private reality series in late July.  The Private books, there are nine so far, are published Simon & Schuster Children’s Publishing.


Activision Blizzard is considering developing its Guitar Hero video game franchise into a reality TV series and/or a live concert tour, per The Hollywood Reporter.  Activision Blizzard is also in discussions to bring its World of Warcraft and Call of Duty video games (neither for kids, both rated M for Mature) to the big screen.

Rosario Dawson and Steve Coogan are joining the cast of the Greek mythology themed fantasy adventure feature film Percy Jackson and the Lightning Thief, according to  Coogan will play Hades, while Dawson takes on the role of Persephone.  Directed by Chris Columbus and based on author Rick Riordan’s first book in his Percy Jackson and the Olympians series, the cast already includes Pierce Brosnan, Uma Thurman, Sean Bean, Kevin McKidd, and Melina Kanakaredes among others.


Exodus Film Group‘s new animated feature film Bunyan & Babe will be distributed in North America by MGM.  The movie, new take on the Paul Bunyan folktale features the voices of John Goodman (Bunyan) and Kelsey Grammer (as the local evil developer).

Playhouse Disney characters, including Handy Manny, Special Agent Oso and Zefronk, are featured in a new interstitial that focuses on the importance of washing hands, particularly when you don’t feel well.  Debuting tomorrow morning, Saturday, May 9, on Disney Channel, the interstitial will run daily during the Playhouse Disney programming block and corresponding website ( ).

D3Publisher (D3P) is set to publish and release Astro Boy: The Video Game; a new game based on Imagi Studios‘ new CG animated feature film, Astro Boy.  Astro Boy: The Video Game is being developed by High Voltage Software for Wii, PlayStation 2 and PSP and by Art Co. for Nintendo DS.  The game’s release is scheduled to coincide with Summit Entertainment‘s North American and international release of the Astro Boy movie in October 2009.

Disney Interactive Studios will release Disney Sing It: Pop Hits, the third game in the video-based karaoke video game franchise, for Wii and Playstation 3 this fall.  Developed by Zoe Mode, Disney Sing It: Pop Hits includes 30 master recordings and music videos from the likes of Miley Cyrus, Hannah Montana Jonas Brothers, Taylor Swift, Colbie Caillat, Demi Lovato, Jesse McCartney, Coldplay and One Republic.  The game also features single and multiplayer modes (e.g. solo, duet and head-to-head), as well as a range of other features.

Debi Derryberry, a singer/songwriter and voiceover actor (she is the voice of Jimmy Neutron), launches her new interactive website MyBabyBanana .com.  The site features four new songs, music videos, original games, activities and kids’ recipes, as well as a fan club and a free download of the song Tropical Fruit from the artist’s new CD, Debi Derryberry’s Baby Banana, which releases this month.


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Marvel Entertainment inks a licensing deal with Springs Creative Products Group for the Spider-Man brand.  Under the pact, Spring Creative Products Group will incorporate Spider-Man and the classic characters from the Spider-Man comic book series, including Black Cat, Electro, Doctor Octopus, Green Goblin and Rhino, into its lines of retail fabrics and craft kits.

Warner Home Video (WHV) and DC Comics are set to release The Batman Double Feature on DVD this August 11, 2009.  The DVD includes two feature length animated movies: The Batman/Superman Movie, where the two crime fighters meet for the first time and work together to foil the evil-doings of Lex Luthor and The Joker, but on a social level our heroes clash as they both vie for the attentions of Lois Lane; and The Batman vs. Dracula, in which Gotham City is terrorized by the Dracula.  The DVD also includes a collection of special features, such as The Joker’s Challenge Game, drawing activities, making-of segments and so on.

Discovery Communications and Toys “R” Us expand their long-term direct-to-retail partnership with a multi-year agreement to produce and promote the branded toy line based on the Animal Planet network.  Both the network and the retailer are increasing their marketing support to promote the new line of toys.  The deal was brokered on behalf of Animal Planet by its licensing agent, the Joester Loria Group.


Nickelodeon‘s trilogy Fairly OddParents: Wishology (3×1) premiered separately on Friday, Saturday and Sunday nights May 1-3, 8-9p, with the third party on Sunday night serving as the highest rated show on broadcast and basic cable for the week among K2-11 2.2 million and Total Viewers 4.1 million.

Final K6-11 Ratings for Saturday, May, 2, 2009 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
ABC 0.8/4 Avg. (9a-1p)
The Emperor’s New School 0.5/3; The Replacements 0.6/3; That’s So Raven 0.9/4; That’s SO Raven 1.4/7; Hannah Montana 1.2/6; Suite Life of Zack & Cody 0.9/5; Power Rangers RPM 0.4/2; Power Rangers RPM 0.4/3
CW (TheCW4Kids) 0.6/3 Avg. (7a-12p)
Huntik 0.3/3; Sonic X 0.6/4; Gogoriki 0.8/4; Gogoriki 0.9/5; Dinosaur King 0.8/4; Teenage Mutant Ninja Turtles 0.9/4; Chaotic 0.6/3; Chaotic 0.5/3; Yu-Gi-Oh 0.4/2; Kamen Rider Dragon Knight 0.3/2
NBC (Qubo on NBC) Avg. 0.3/1 (10a-1p)
VeggieTales 0.2/1; 3-2-1 Penguins 0.2/1; Turbo Dogs 0.3/1; Babar 0.4/2; Zula Patrol 0.4/2; My Friend Rabbit 0.2/1
CBS (KEWLopolis on CBS) 0.3/1 Avg. (7-10a/10a-12p*)
Cake 0.2/1; Horseland 0.4/2; Dino Squad 0.2/1; Strawberry Shortcake 0.3/1; Care Bears 0.4/2; Sushi Pack 0.2/1

Final K6-11 Ratings for Saturday, May, 2, 2009 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.3/24 Avg. (7a-1p)
Jimmy Neutron 1.9/20; Jimmy Neutron 2.6/21; Fairly OddParents 3.5/22; Fairly OddParents 4.5/25; SpongeBob SquarePants 5.5/27; SpongeBob SquarePants 6.0/28; Penguins of Madagascar 5.0/24; Back at the Barnyard 4.3/21; Fairly OddParents: Wishology  The Big Beginning (part 1, 60 minutes) 4.9/26; SpongeBob SquarePants 4.3/24; SpongeBob SquarePants 3.9/22
DISNEY CHANNEL 2.1/12 Avg. (7a-1p)
My Friends Tigger & Pooh 1.1/13; Little Einsteins 1.4/12; Special Agent Oso 2.0/13; Mickey Mouse Clubhouse 1.6/9; Mickey Mouse Clubhouse 1.9/9; Mickey Mouse Clubhouse 1.7/8; Mickey Mouse Clubhouse 1.9/9; Handy Manny 2.0/9; Camp Rock (105 minutes) 2.9/16; Hannah Montana 2.6/15
CARTOON NETWORK 1.7/10 Avg. (7a-1p)
George of the Jungle 1.7/14; Transformers: Animated 1.4/9; Secret Saturdays 2.1/12; Pokemon: Diamond and Pearl, Battle Dimension 2.3/11; Star Wars: Clone Wars 1.9/9; Ben 10: Alien Force 2.0/9; Batman: Brave & The Bold 1.9/9; Bakugan 1.9/10; League of Super Evil 1.1/6; Ben 10: Alien Force 1.5/8; Ben 10: Alien Force 1.2/7
DISNEY XD 0.6/3 Avg. (7a-1p)
Suite Life of Zack & Cody 0.3/3; Phineas and Ferb 0.8/6; Phineas and Ferb 1.3/8; Jimmy Two Shoes 0.7/4; Kid vs. Kat 0.7/4; Phineas and Ferb 0.8/4; Monster Buster Club 0.8/4; Yin Yang Yo 0.8/4; Aaron Stone 0.4/2; Aaron Stone 0.2/1; Spider-Man Unlimited 0.3/2; Spider-Man Unlimited 0.4/2

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, May 4, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1046; K6-11 415; TWEENS 9-14 303
DISNEY CHANNEL:     K2-11   751; K6-11 464; TWEENS 9-14 375
CARTOON NETWORK: K2-11   396; K6-11 234; TWEENS 9-14 175
DISNEY XD:               K2-11   161; K6-11   95; TWEENS 9-14   67
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, May 5, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1011; K6-11 438; TWEENS 9-14 311
DISNEY CHANNEL:     K2-11   735; K6-11 449; TWEENS 9-14 359
CARTOON NETWORK: K2-11   440; K6-11 244; TWEENS 9-14 177
DISNEY XD:               K2-11   131; K6-11   78; TWEENS 9-14   52
Source: MTVN Research from Nielsen Media Research Data

Friday Fun Fact: 
It takes about 2 million flowers to make one pound of honey.

Answer to Yesterday’s Trivia Question: According to their tag line, who “makes morning’s they’ll remember”?   AUNT JEMIMA  Kudos to: Pat Brady-CESD/Los Angeles

Today’s Trivia Question:  If you’re driving a Red Kenworth 18-Wheeler, who are you?    (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Chuck Bolkcom, Pres/COO – 646-468-6180 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: SHOW PRODUCTION DESIGNER/QVC/WEST CHESTER PA:Conceptualizes/designs/creates overall look & feel of show.Related degree,5+ yrs design exp in b’cast environ, AutoCad. Apply: (5/15)

JOB OPENING: MGR ONLINE AD SALES OPS/Lifetime TV: Dvlp, evaluate & approve deals to max profit generated by online inv. Demonstrated exp online media ind. BS req’d. Strong MS Excel & analytical skills. (5/14)

JOB OPENING: NEW MEDIA ASSET COORD/Hallmark Channel/Studio City: Support New Media assets thru online &offline tools. Exp. working w/photo images. Must have Photoshop/CS2/Bridge. See full posting & apply @ (5/14)

JOB OPENING: AE /BBC/LA: Motion Gallery, stock footage & clips. Grow biz w/advrtsng & corp clients who req moving imagery for commercials & corp videos. Biz dev cold calls, acct mngmnt. 2+yrs exp Res: (5/14)

JOB OPENING: AD SALES PLAN’R/BBC/NY: sell ad space on Biz dev, lead gen, strong org & rsrch skills, dev spprt mat’ ls, prep sales mat’l, presentations & team for pitches Res: (5/14)

JOB OPENING: DIR AUD DEV/BBC/NYC: Grow news offering in US. Drive traffic, consumer mktg, prtnrshp mngmnt, 3rd party site outreach. Analyze traffic & usage. Mng all mktg & aud dev strat. Res: (5/14)

JOB OPENING: SALES DIR/BBC/NYC: Mng sls team, media licensing exp pref. 5+ yrs mngng sls team, able to coach & direct sell. Implement sales strat, mng projected sales/rev, grow biz. Res: (5/14)

J OB OPENING: FREELANCER, AUD RSRCH/MTVNETWORKS/LA: TV rsrch analyst/mgr w/strong skills. Media Math & Nielsen/Star Media sftwr sys skills req’d. Proficiency-synd rsrch (esp. MRI) pref’d. 2+ yrs. exp. TV rsrch. [email protected] (5/14)

JOB OPENING: MGR CONSUMER ADV/A&E TV: Mng consumer directed comm in support of tune-in & branding goals for A&E, Bio & CI HD. 5+yrs mktg and/or promotions exp in tv/cable or brdcst. Please apply via (5/13)

JOB OPENING: DIR POST PROD OPS/NYC: 7 yrs exp. Tech savvy w/strong technical writing sk and knwldg graphical/editorial technology. Fluent in current HD/SD broadcast technology. EOE/M/F/D/AAP Apply (5/12)

JOB OPENING: PROD/OPERATIONS MGR/NY: Seeking Mgr with at least 3+ yrs prod exp; detail oriented multi-tasker; exp in studio, remote & post prod; solid budgeting/negotiation skills; strong work ethic; Resume: [email protected] (5/12)

JOB OPENING: VP-BUS AFFAIRS/DISCOVERY/MD: Mng/negot/draft complex TV prog. deals, provide legal advice on prog/prod. issues. JD, 6+yrs transactional & ent. Legal exp. Apply: #8948 (5/9)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDIT ONLY: MKTG INTERN/ATL: Assist w/ Consumer & Affiliate Mktg initiatives for The Weather Channel. Must have a basic understanding of Marketing; be creative & eager to learn. Please send resume to: [email protected] (5/15)

SUMMER INTERNSHIP CREDIT ONLY:  AD TRAFFIC Intern/The Hotel Networks, NY: Commercial data entry, updating show titles, copy/logs. Majors: Media/Comm, Mktg, Adv, Bus/Fin– Analytical, PC, Detailed, Customer Service. Resumes: [email protected] (5/14)

SUMMER INTERNSHIP CREDIT ONLY:  FLYP, a new media magazine, seeks a MARKETING & EDITORIAL intern in New York City to assist editors with all our marketing initiatives and do research for feature stories. Resume: [email protected]   (5/14)

SUMMER INTERNSHIP CREDITS ONLY: GRAPHIC DESIGN INTERN: Assist with designing and creating broadcast design and interactive media. Must know Photoshop, Illustrator and either Flash, A/E or Dreamweaver. [email protected] (5/12)

SUMMER INTERNSHIP CREDITS ONLY: Orchard Films, a documentary film production company/DUMBO, Brooklyn: Looking for summer interns to help with several projects. Email cover letter & resume to Amanda: [email protected]   (5/12)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  WRITER/DIRECTOR/PRODUCER  Exceptional and fast writer, client friendly, EPK’s and DVD bonus features, internet pods, video games for Disney, Universal, New Line etc. In LA. Contact Lisa at [email protected]   (5/15)

SITUATION WANTED: MARKETING & BUSINESS DEVELOPMENT CONSULTANT 10+ years film/TV experience, extensive production/post production contacts. [email protected]  (5/15)

SITUATION WANTED: RESEARCH DIRECTOR 20+ yrs Media, Nielsen, Hispanic, & Sales experience. National and Local. Email: [email protected] (5/15)

SITUATION WANTED: SHOOTER/EDITOR (LA): HDV and ENG cameras. 2 years News Photog experience. Own Final Cut Pro Suite. Also versed in Avid. Self starter, work on own batteries. [email protected] (5/13)

SITUATION WANTED: REALITY PRODUCER/WRITER/DIR : NBC, TLC, CMT, CNN, E!, Discovery, pilots, sales tapes, internet; I’ll write your reality show treatment and develop your ideas. LA Based; travels well; [email protected] (5/13)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (5/13)

SITUATION WANTED: 8+ years experience in TVB-cast & Cable Buying & Supervising (General, DR, and PP). Also, some experience in print, radio, and online.Will move for the right opportunity. [email protected] (5/13)

SITUATION WANTED: TONY NOM. B’WAY PROD/THEATRE CONSULT/ACQUIS. & DEV./NYC 30+ yrs exp. in theatre. Superb theatre/film/TV contacts seeks FT or Consulting Position w/Studio/Prod Co. looking for properties. Contact: [email protected] (5/13)

SITUATION WANTED: Atlanta sales and marketing professional with 10 years experience in cable and telecommunications industry.Expertise in both the content and affiliate distribution. Strategic team player. [email protected] (5/12)

SITUATION WANTED: EXPERIENCED GRAPHIC DESIGNER (LA) Reality-TV, Film, Commercial, Documentaries & Corporate. Creative & Flexible. Seeking Freelance or Staff Position, Remote or In-House. Reel & Contact Info: (5/12)

SITUATION WANTED: FIELD PRODUCER/ DIRECTOR/LA: Docusoap, Lifestyle, Infotainment,Feature Doc + more. Resonant leader, keen writer, field/post, strong storyteller + showrunner. 8+ yrs. Will travel. [email protected] 917.716.7277 (5/12)

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT, PT or Temporary position: immediate start. Please contact [email protected] (5/9)

SITUATION WANTED: MARKETING/ACCOUNT DIRECTOR in NYC area. Seeking client or agency position. View my web folio for resume, accomplishments and contact info: (5/9)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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