Friday, May 30th, 2008



Hallmark Channel
A Top 10 network for 24 consecutive months

Hallmark Movie Channel
Home of the greatest family movies of all time

Hallmark Movie Channel in HD
The #1 network on high interest among HD subscribers

Source: Nielsen Galaxy Explorer, Jun ’06-May ’08 (5/29/06-5/25/08), Monthly Prime Time (M-Su 8-11p) average, Live+SD coverage area HH ratings among all ad-supported cable networks.  BETA Research 2007 Cable Subscriber Interest Study; Top 10 of 22 Emerging/Digital Networks.

Cyn opsis


Good morning.  It’s Friday, May 30, 2008, and this is your first early morning briefing. 

Sunday’s Premieres:
G4: Code Monkeys at 7p
CBS: Million Dollar Password at 8p
WE tv: Bridezillas at 9p; Platinum Weddings at 10p
Food Network: The Next Food Network Star at 10p
Fine Living Network: From The Ground Up at 10p
USA Network: In Plain Sight at 10p

Sunday’s Finale:
Showtime: The Tudors at 9p

LATVFest Jul 30-Aug 1 Digital Day/Content Industry Forum/Pitch Pit Discount Code-NTV8F


AMC’s second season return of original drama Mad Men is slated for July 27 at 10p, approximately a year after its debut on the network in July 2007. Adding to the anticipation of the series will be a Mad Men Marathon starting July 20 at 12p with all 13 episodes from the first season.

Rev up your engines as TNT’s Summer Series of NASCAR begins June 8 with the Sprint Cup Series Pocono 500 at 130p. Five more races follow ending on July 12 with the 400 at 730p.

HBO‘s original movie Recount with Kevin Spacey and Laura Dern, among numerous other notables, debuted last Sunday night and delivered approx one million viewers.  The movie was replayed numerous times over the holiday weekend and since, so collectively that number will likely increase dramatically.  And by the way – if you haven’t seen it, you oughta.  It’s pretty doggone good.  

A couple of summer schedule changes:

  • As of June 6, MNT will air repeats of Meet My Folks and Paradise Hotel 2 on Friday nights from 8-10p.
  • On NBC starting on June 9th, American Gladiators will begin airing one hour episodes.  Nashville Star debuts that night with a two hour premiere, cuts back to a 90m ep the following week and by June 23rd will be a one hour show airing from 9-10p.  Dateline NBC airs at 10p.

Comedian and perennial sidekick, Harvey Korman, 81, died yesterday at UCLA Medical Center. The actor first attracted notice on The Danny Kaye Show from 1964 until the show was canceled in 1967. Also in 1967 he joined the first season of The Carol Burnett Show where he and Carol performed many memorable sketches such as their rendition of Gone With the Wind and their soap parody As the Stomach Turns. Harvey also played “Ed” to Carol’s “Eunice” in other hilarious skits and during his ten seasons with the variety show he won four Emmy awards. Harvey also appeared in comedy films such as Mel Brooks’ Blazing Saddles and High Anxiety and two Pink Panther movies among several others. He is survived by his wife, Deborah, and four children. 

Hear ye, hear ye … it’s the fourth annual Tim Nesvig Fellowship 08 raffle.  You remember this one — if you’re holding the winning raffle ticket, you win:

2 tickets – 2009 Super Bowl
2 tickets – World Series (American or National park)
2 tickets – BCS National Championship Game
2 tickets – Daytona 500
2 tickets – NCAA Final 4
2 tickets – Indianapolis 500
2 tickets – The NBA Finals. 

That’s right, two tickets to every single one of those events! Holy smokes!  And the money all goes to the Tim Nesvig Fellowship.  Can’t beat that.  Here’s how it works – raffle tickets are $100 each, drawing to be held on July 28th at the Golf Classic (winner need not be present).  If you’re interested, raffle tickets are available to purchase by calling the tournament hotline at 213 241-7111 or email Julie Filkoff at
.  Out of 2000 tickets, there are now only a few hundred tickets left, so no dawdling.  Also, when you call, ask about the 2008 City of Hope Golf Classic benefiting the Tim Nesvig Fellowship be held in LA this July 27-28 at the Casa Del Mar Hotel in Santa Monica, and on Monday will be at the challenging El Caballero Country Club in Tarzana.  They’re looking for foursomes, sponsors, dinner ticket buyers and auction items! Good luck!


Reach Influential Viewers with Gospel

Expose your brand to the largest and most influential consumer group in the US–the Gospel Music Fan. Gospel Music Channel captures this audience each and every day with programming that uplifts, inspires and entertains–and now your brands can take advantage of our connections!

Nielsen rated this upfront, be sure to partner with Gospel on air, online and in market to reach these influential consumers.


MyNetworkTV will likely order a sketch comedy series featuring Tony Rock, brother to Chris Rock, according to Variety. Langley Productions, which spearheads Cops and Jail, will produce the show. Tentatively titled The Tony Rock Project, the project is a sketch comedy with reality influences, tackling subjects such as race, class and power. Eight half-hour episodes are expected.


30 DAYS: Premieres Tuesday June 3 at 10pm e/p on FX

  It seems appropriate to announce this one just as Sex and The City opens in theaters. Fast-growing lifestyle and fashion vertical Glam Media has launched its first online video platform. Glam TV will distribute appropriately themed content such as E! Online’s E! News Now and Sony BMG’s to its network of 500+ premium sites and blogs that reach an aggregate 35 million uniques, per ComScore. Interesting sidelights of the launch include offering publishers curated videos from video platform Ooyala as well as linking the Glam network to Brightcove’s video content providers, offering a ready made distribution pipeline targeting the female demo.   Full edition: CYN DIGITAL. (Or to listen to the Cynopsis Digital Podcast click here or subscribe to it at iTunes here .)

CYNOPSIS KIDS – TODAY’S TOP STORYEM.Sport Media AG has completed a deal to sell off its kid/youth-focused unit, EM.Entertainment, to Belgium’s Studio 100 for a price tag of approximately US$64 million.  The deal is subject to approvals by antitrust and regulatory authorities in Germany and Austria.  Studio 100 is a provider of kids/youth entertainment throughout the Benelux region.   Full edition: CYN KIDS.

CYNOPSIS INTERNATIONAL – TODAY’S TOP STORY:  From Germany to Sweden is the next step for ProSieben‘s Beat your Host! following a sale by SevenOne International to Kanal 5.  The Swedish channel will debut its Vem kan sla Filip och Fredrik (Who Can Beat Filip and Fredrik?) version in Fall 2008 with competing hosts.  Yup, you guessed it. The hosts will be Filip and Fredrik, one of the country’s comic teams already hosting Kanal 5’s 100 hojdare (100 Highlights).  This brings the number of countries for the show to 12 so far. Full edition: CYN INTERNATIONAL


Top 10 M-F Syndicated Strip Series for the week of 5/12-5/18/08 ranked by HH Rtg
Wheel of Fortune (CTD)                                    6.9 AA
Jeopardy (CTD)                                               5.9 AA
Oprah Winfrey Show (CTD)                               5.9 AA / 6.0 GAA
Two and a Half Men (WB)                                 5.1 AA / 6.7 GAA
Judge Judy (CTD)                                            4.7 AA / 7.2 GAA
Dr. Phil Show (CTD)                                         4.3 AA / 4.4 GAA
Entertainment Tonight (CTD)                             4.3 AA / 4.4 GAA
Family Guy (2/T)                                             4.2 AA / 4.9 GAA
Seinfeld (SPT)                                                 3.7 AA / 4.3 GAA
Everybody Loves Raymond (CTD)                        3.3 AA / 3.7 GAA
Source: NSS Galaxy Explorer, Live+SD

Top 10 M-F Syndicated Strip Series for the week of 5/12-5/18/08 ranked by A18-49 Rtg
Family Guy (2/T)                                            2.8 AA / 3.2 GAA
Two and a Half Men (WB)                                2.8 AA / 3.6 GAA
Seinfeld (SPT)                                               2.2 AA / 2.5 GAA
Oprah Winfrey Show (CTD)                              2.1 AA / 2.2 GAA
Everybody Loves Raymond (CTD)                      1.8 AA / 2.0 GAA
Friends (WB)                                                 1.7 AA / 2.0 GAA
King of Queens (SPT)                                     1.7 AA / 2.3 GAA
Wheel of Fortune (CTD)                                  1.6 AA
Entertainment Tonight (CTD)                           1.6 AA / 1.6 GAA
Dr. Phil Show (CTD)                                       1.5 AA / 1.5 GAA
Judge Judy (CTD)                                          1.5 AA / 2.2 GAA
Source Nielsen Media Research – Live + SD Data

Tuesday – A18-49 Analysis:  FOX did best overall Tuesday night with 3.7/10 A18-49, according to final national ratings from Nielsen Media Research. FOX delivered double reality night wins starting with The Moment of Truth at 8p with a 3.0/9 followed by Hell’s Kitchen firing things up to a 4.4/12 during 9p. NBC’s second Law & Order: SVU encore won at 10p with a 2.5/7.  

Live + Same Day Household Ratings: Tuesday, May 27, 2008 time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 5.6/9            NCIS [r] 6.7/11, The Unit [r] 4.0/6, 48 Hours Mystery [r] 6.0/10

FOX: 5.1/8              The Moment of Truth 4.6/8, Hell’s Kitchen 5.6/9

NBC: 4.7/8            Most Outrageous Moments 3.9/7, Most Outrageous Moments [r] 3.9/6, Law & Order: SVU [r] 5.1/8, Law & Order: SVU [r] 5.3/9

ABC: 3.1/5            According to Jim 3.0/5, According to Jim [f] 3.1/5, Samantha Who? [r] 3.4/5, Samantha Who? [r] 3.2/5, Boston Legal [r] 3.1/5

UNIV: 2.0/3           Al Diablo con los Guapos 2.2/4, Fuego en la Sangre 2.2/4, Aqui y Ahora 1.6/3

CW: 1.0/2              Beauty and the Geek [r] 0.9/2, Reaper [r] 1.1/2

MNT: 1.0/2            Street Patrol [r] 0.9/2, Street Patrol 2 [r] 0.9/1, Jail [r] 1.1/2, Jail 2 [r] 1.1/2

TELE: 0.6/1           La Traicion 0.4/1, Victoria 0.8/1, Pecados Ajenos 0.6/1

A18-49: FOX 3.7/10, NBC 2.1/6, CBS 1.8/5, UNIV 1.7/5, ABC 1.5/4, CW 0.6/2, MNT 0.6/2, TELE 0.4/1

Wednesday – A18-49 Analysis:  FOX cha-cha’d its way to the winner’s circle Wednesday with 3.6/11 A18-49, according to final national ratings from Nielsen Media Research. The season opener of So You Think You Can Dance on FOX brought in top ratings at 8p with 3.2/10 and again at 9p with 4.0/11. CBS claimed #1 during 10p as the CSI: NY repeat delivered a 2.4/7.

Live + Same Day Household Ratings: Wednesday, May 28, 2008 time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 6.0/10         Price Is Right Primetime 5.1/9, Criminal Minds [r] 6.4/10, CSI: NY [r] 6.4/11

FOX: 5.8/10        So You Think You Can Dance [p] 5.8/10

ABC: 4.0/7          Wife Swap 4.0/7, SuperNanny 4.4/7, Men In Trees 3.7/6

NBC: 2.4/4          NBC NHL Stanley Cup Finals #3: Detroit at Pittsburgh 2.4/4

UNIV: 2.1/4         Al Diablo con los Guapos 2.4/4, Fuego en la Sangre 2.2/4, Don Francisco Presenta 1.6/3

CW: 1.4/2           Farmer Wants a Wife [r] 1.3/2, Farmer Wants A Wife 1.6/3

MNT: 0.7/1          Under One Roof 0.8/1, In Living Color 0.6/1, Impossible Magic [r] 0.7/1

TELE: 0.6/1         La Traicion 0.5/1, Victoria 0.7/1, Pecados Ajenos 0.7/1

A18-49: FOX 3.6/11, ABC 2.1/6, CBS 2.0/6, NBC 1.8/5, UNIV 1.7/5, CW 0.8/2, MNT 0.4/1, TELE 0.4/1


Reid Sullivan joins CBS Films, a unit of the CBS Corporation, as CFO where he will report to Bruce Tobey, EVP/COO, CBS Films. Most recently, Reid was with First Look Studios as CFO.

MTV Networks announced a few staff upgrades: Samira Hall was elevated to Director/Content Distribution and Marketing where she supervises the Southern Markets; Armando Polanco was upped to Sales Director where he will continue to manage distribution of hi-def programming; and Tim Darcy moved up to Director to manage new IPTV distribution throughout Canada.

Big Machine Design hired Sean Owolo as Executive Producer to supervise business development and marketing efforts for the company. He joins from 3 Ring Circus and Heroic where he led international development actions in broadcast and commercial areas. 


NATPE’s LATVFest Jul 30-Aug 1

Digital Day, Content Industry Forum with Pitch Pit (formerly TV Producers’ Boot Camp), digital showcases, sessions, workshops,
panel discussions, networking events, pitch opportunities and much more …

Venues include The Highlands and Renaissance Hotel (corner of Hollywood & Highland) and House of Blues in West Hollywood.

See SCHEDULE , confirmed TOPICS and Pitch Pit CATCHERS

REGISTER before June 9 for Priority Sign-up to select sessions and Pitch Pit
Save Big w/Cynopsis Reader Discount Code – NTV8F

Friday Fun Fact:  In the film The Wizard of Oz, Jello-O crystals were used to color the horses in the Emerald City scenes. These scenes had to be shot quickly before the horses started to lick them off.

This day in History:  1879 – William Vanderbilt renamed New York City’s Gilmore’s Garden to Madison Square Garden.

Answer to Yesterday’s Trivia Question:  What legendary singer/actor appeared as himself in several episodes of the TV series Mr. Belvedere?  ROBERT GOULET       Kudos to:  Josh Goldman-Horizon Media, Inc./NY; Michelle A. Marra-National Football League/NY; Bob Von Kohorn-INVISION Inc./NY; Francesca Jattan-WGN America/NY; Kathy Yarbrough-Touchpoints Marketing/New Orleans; Randy Baumgartner-KFYR/Bismarck, ND; David GolemonComcast Spotlight/Houston; Carri Hoopman-KTTC/Rochester, MN; Christopher Lastrapes-Fox Filmed Entertainment/LA; Nick Monroe-KGTV/San Diego;Mike Heflin-Cannella Response/LA; Jill Stewart Sanford-Disney Television Animation/Burbank

Today’s Trivia Question:  Psychologist Dr. Joyce Brothers was the second contestant to win the grand money prize by answering questions about boxing on which classic game show?   (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


A lot can happen in 30 Days.

Morgan Spurlock is back
for Season 3

An FX Original Series
Premieres Tuesday June 3 at 10pm e/p on FX

Later — Cyn

Cynopsis Ad Sales:
Mark Bohn- 203-583-1224 /

Classifieds – Trish Pihonak- 203-926-9878 /

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

CableU – Know Networks Better. Pitch Smarter. Click here


What would a year be without something new from Cyn opsis?  Introducing …

Cynopsis Media: Top Tier
Executive Search Division

High level executive search, candidates fully screened and vetted, meeting precisely your criteria.

For more information, call Trish Pihonak 203.926.9878
if you’re looking to make an executive change, or are looking for a change of scenery yourself.

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: VP BUSINESS DEV/Fuse/NY:  Identify, research, evaluate & develop, new biz opps. to max revenue & brand awareness. 8-10 yrs exp creating new strategy for biz models in media. Rez to:
“VPBD” in sub (6/6)

JOB OPENING: DEVELOPMENT COORDINATOR/NYC production company: Big ideas, excellent writing skills & superior organization a must. Network exp a plus. Please send resume, cover letter, and writing sample to

JOB OPENING: ACCOUNT EXECUTIVE/Cablevision/West Nyack NY: Seeks AE for local ad sales.2+ yrs ad sales exp. pref cable tv, radio, e-media adv.  Valid NY DL.  See full posting and apply to req 6244BR (6/6)

JOB OPENING: SALES ASST/Cablevision/Oakland NJ:   2+ yrs exp in mrkt, adv or bus related field.  Assist  Sales team. Strong Excel and Powerpoint skills. See full posting and apply to req 6253BR (6/6)

JOB OPENING: ACCOUNT EXECUTIVE/Cablevision/Norwalk, CT:  Seeks AE for local ad sales.2+ yrs ad sales exp. pref cable tv, radio, e-media adv.  Valid CT DL.  See full posting and apply to req 5057BR (6/6)

JOB OPENING: ASSOC RESEARCHER/WGBH/Boston: Assisting in Gathering and analyzing research. BA in Communications, Business or Marketing. Job Req # 4362 (6/6)

JOB OPENING: RESEARCH MGR/ION/NY: Great opp w/developing media brand, 4+ yrs media research exp, strong analytic skills & strategic thinking essential, proficient in Galaxy/N Power/Marketbreaks/MRI req’d.

JOB OPENING: FREELANCE COORD/USA Strategic Marketing(NYC): Support creation of client programs inc. sponsorships, finances, etc. 2+ yrs integrated mktg exp in TV or ad agency pref.Resumes to

JOB OPENING: PR COORD/IFC/NYC: 1+ yrs exp in ent/film/agency PR team. Support IFC publicity efforts for brand, orig prog, events & campaigns. Degree pref. Strong Admin, org & comm skills a must. Res: ref #5924BR  (6/6)

JOB OPENING    MGR. CONSUMER MKTNG/ABC FAMILY: Develop mkting campaigns for TV properties.Exp. w/ agency/vendor mgmt and creative dev. Must be multi-tasker w/ BS/BA + 3-5 yrs ent. mktg. exp. (REQ id 163030)  (6/5)

JOB OPENING  SR RESEARCH ANALYST/Fox Latin America Channels/NYC: Support Ad Sales, Programming, Marketing. 2+ years in managing quantitative and qualitative research. Email 

JOB OPENING  ACCOUNT EXEC/Fuse/LA: Sell national on-air media. Incr exst’ing clnts, gen new biz. Prsnt new prgm’ing, brand pos, mktg opps. Excl. interpers’l/org skills/MS Excel & PP. Send Rez to:
“AELA” in sub (6/5)

JOB OPENINGASSOC PROD/Little Airplane Productions/NY: Oversee all aspects of animated pre-school series. Mng. artists workflow & deadlines. Multi-task w/ ease & extremely orgnzd. Animation exp a plus. 

JOB OPENING:  PR MGR (AUDIO)/Simon & Schuster/NY: On-line publicity; work w/ media sites to feature audiobook content; mng dist of S&S dig. mktg assets; independent role. 5 yrs publicity/mktg  exp. Resume: (6/4)

JOB OPENING:  RESEARCH MANAGER-AD SALES (NYC): 3+ yrs Media Research Exp. Know. Nielsen Rtgs & Software, Media Math, Rsrch Resources Req. Strong analytical skills, detail-oriented, flexibility. Contact:

JOB OPENING:  MGR MTV AD SALES RESEARCH: 4+ yrs media/cable exp. Strng analytic sk; prof Nielsen (Galaxy, N*Power, MRI, Marketbreaks, Simmons, StarMedia). Exp AudienceWatch, IAG, primary resrch a +.  Apply: EOE  (6/4)

JOB OPENING: MGR. MKTNG  BS/BA 3-5yrs Entertainment Exp, vendor Mgmt, creative/strategic relationships builder, Visit (REQ id 163060)  (6/3)

JOB OPENING: SALES PLANNER, mid-town NYC: Excellent opp, Invision Inc., knwldg of sales plan’g product, pricing, demographics, inventory, relationship management. Must know DealMaker. Resume/salary history:  

JOB OPENING: PRODUCERS & ASSOC. PRODUCERS/Scholastic/NY: Dvlp/prod interactive games for kids. Looking for creative & editorial talent  w/ strong project mgmt skills. Exp. software & kids media req’d. Res:

JOB OPENING:  SALES COORD/Univision/NY: Highly motivated. Mng tasks/srvcng agencies/clients daily basis. Det. oriented/comm/PC & math skills.  1-2 Yrs Media Exp, Deal Maker exp a +, Spanish a +. EOE. Res: 

JOB OPENING:  FREELANCE, SR MGR INT’L DIGITAL MEDIA/AETN/NY: Mobile & website proj mgmt. Manage digital distribution deals. Estab program strategies.  Editorial & Mobile/digital proj mgmt req’d. Apply: 

JOB OPENING:   DIRECTOR OF CELEBRITY TALENT/Nickelodeon, Santa Monica, CA: You’ll be responsible for implementing the celebrity talent agent for Nickelodeon Networks. For more information, please visit (5/31)

JOB OPENING:   ON AIR GRAPHIC DESIGNER/VERSUS/LITTLETON, CO: 2+yrs complex exp in ntwrk enviro, knwlg Miranda sys & on air master controls, profic in After effects, Photoshop, Illustrator. Info/apply: (req #62493BR) (5/31)

JOB OPENING:   SR MGR, DISTRIB/GSN the Network for Games/NY: Resp for affiliate relationships (subscriber acquisition/retention), marketing/promotions. BA/BS + 3 yrs min sales/marketing exper. Enter/cable a plus.

JOB OPENING:   JR SALES REP / Silver Spring, MD: Support sales, grow into outside rep.  BA/BS, exc comm., org., computer skills, 1-4 yrs work exp., enthusiastic.  Resume & ltr to
   EOE (5/31)

JOB OPENING:   DEVELOPMENT EXEC/ Jr DEV EXEC needed ASAP at well-known NY-based prod co: Must be great multi-tasker w/2+ yrs exp & superb writing skills. Exp w/male 25-54 demo a plus. Pls send note & resume:

SPRING AND SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

SUMMER INTERNSHIP CREDITS ONLY: OFFICE INTERNSHIP/Burbank: Duties: Gen. office work in pre/post  prod. for nat’l cable series, Knwlg of Word, Excel, have car, be eager. Duties: rsrch locations, transc. scripts. Great intro to TV.

SUMMER INTERNSHIP CREDITS ONLY: INT’L. DUBBING Co. INTERN/Miami: Join our int’l. language “team” and participate in the dubbing of your favorite TV shows and features. Bi-lingual a plus. Min. 20 hours per week.

SUMMER INTERNSHIP CREDITS ONLY: BUSINESS DEVELOPMENT INTERN/Food Network/NY/Unpaid/Summer: Research companies, innovations & new product development; business development coordination such as managing site operations. Apply at     (6/6)

SUMMER INTERN CREDITS ONLY: PR INTERN/Priority PR/LA: Phones /outrch/ writg / editng / typng / resrch /reprtng / website updtes. Need strng comm skills & good attitude to asst boutique PR firm, begin ASAP & thru  summer. Res/Cvr: 

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact
for more information ….

for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact
for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.

WHAT’S ON TONIGHT – Friday, May 30, 2008

ABC: The Scripps National Spelling Bee, 20/20
AZTECA: Viernes Espectacular: Los Peluqueros, Bellezas Indomables
CBS: Ghost Whisperer [r], Numb3rs [r], Numb3rs [r]
CW: Friday Night Smackdown!
FOX: Movie: Little Black Book
ION: Movie: Fighting for My Daughter [7p], Movie: The Member of the Wedding
MNT: My Friday Night Movie: Three Fugitives
NBC: Most Outrageous Moments, Most Outrageous Moments, Dateline
PBS: Washington Week, Now on PBS, Bill Moyers’ Journal, Retirement Revolution (Conclusion) [r]
TELE: La Traicion, Victoria, Pecados Ajenos
UNIV: Al Diablo con los Guapos, Fuego on la Sangre, Achis Cachis

All outgoing e-mails are scanned and sent out virus free.  Copyright Cynopsis 2008

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