Friday, May 20th, 2005


The New Anchor for CBS Monday Night

24,237,000 VIEWERS
10,574,000 A18-49

Mondays at 9:00PM on CBS this Fall
Available exclusively from Warner Bros. Domestic Cable Distribution

Source: NTI Galaxy Explorer, 9/29/03-5/15/05, P2+ & A18-49 000.



Good morning.  It’s Friday, May 20, 2005 and this is your first early morning briefing.

Peter Liguori, Fox‘s 6-week old President, delivered the news of the new schedule on Thursday afternoon and the mantra was Stability, Balance and Proven Performers:

Fox Official Primetime Lineup for Fall 2005: 
Monday: Arrested Development, Kitchen Confidential, Prison Break
Tuesday:         Bones, House
Wednesday:      That 70’s Show, Stacked, Head Cases
Thursday:       The O.C., Reunion
Friday:          The Bernie Mac Show, Malcolm, The Gate (working title)
Saturday:       Cops, Cops, AMW
Sunday: Animated Encores, King of the Hill, The Simpsons, The War at Home, Family Guy, American Dad

Fox Official Primetime Lineup for January 2006:
Monday: House, 24
Tuesday:         American Idol, Bones
Wednesday:      That 70’s Show, Stacked, American Idol, The Loop
Thursday:       The O.C., Reunion
Friday:          The Bernie Mac Show, Malcolm, The Gate (working title)
Saturday:       Cops, Cops, AMW
Sunday: Animated Encores, King of the Hill, The Simpsons, The War at Home, Family Guy, American Dad

What’s Not Here:  Life on a Stick, Point Pleasant, Quintuplets
Not Here but Scheduled to Return:  reality tv will return to Fox with Trading Spouses, Simple Life, Nanny 911
Gutsiest move:  Arrested Development in the kickoff position on Monday night, leading into a full night of freshman programming. 

Quick descript of the new series:

  • th/Adelstein Parouse Prods/Original TV): One brother is on death row for a murder he says he didn’t commit. The other, a structural engineer, gets himself arrested and put in prison so he can help his brother break out. Stars Wentworth Miller, Dominic Purcell, Wade Williams, Amaury Nolasco, Peter Stormare and Muse Watson.

  • BONES (20
  • th):  She’s a fearless forensic anthropologist who writes novels on the side.  She also has an uncanny ability to find and read clues on a victim’s bones.  Emily Deschanel, Michaela Conlin, Eric Millegan, TJ Thyne, Jonathan Adams and David Boreanaz star

  • HEAD CASES (20
  • th): Chris O’Donnell is an attorney with a derailed superstar past, teamed up with a low-rent lawyer whose clients are the scummiest of the scummy.  Adam Goldberg is the other attorney, and additional cast members include Krista Allen, Rockmond Dunbar, Jake Cherry and Rachel Leigh Cook.

  • REUNION (Warner Bros. TV/Class IV Prods): Six friends. A 20 year span between high school graduation and their reunion, played out year by year, friend by friend, culminating in a season finale when they meet again at their reunion  minus one who has died. Six Friends are: Will Estes, Sean Faris, Alexa Davalos, Amanda Righetti, Dan annable, Chyler Leigh.
  • THE GATE (Regency TV):  Set in San Francisco, this crime drama focuses on that city’s most aberrant criminals, and a detective who heads up the SFPD’s Deviant Crime Unit.  Cast:  Johnny Messner, Marguerite Moreau, Chi McBride.
  • THE WAR AT HOME (Acme Prods/Warner Bros. TV):  Children of head-in-the-sand parents are now parents themselves, and struggling with three teenage kids who are all doing the same dumb stuff. This comedy goes into the heads of all the family members via a confessional space where they each reveal to us what they can’t reveal to each other.  Cast:  Michael Rapaport, Anita Barone, Lyle Sullivan, Kaylee Defer and Dean Collins.
  • th/New Line Prods/Darren Star Prods):  Based on renowned chef Anthony Bourdain’s autobiography of the same name, the comedy is set in an upscale restaurant and a bad boy chef.  Bradley Cooper plays the chef; other cast members include Bonnie Somerville, Owain Yeoman, Nicholas Brendon, John Cho, Jaime King, and John F. Daley

  • THE LOOP (20
  • th):  Sam is the first of his 20-something friends to get a real job and now he’s trying to focus his attention on his job, while kicking up with his aimless buddies and roommates on the off hours.  Stars:  Bret Harrison, Eric Christian Olsen, Philip Baker Hall, Joy Osmanski, and Mimi Rogers


  • FREEBIRDS (Fox 21): He was a Big Man on Campus, but college is now over and Nate is heading back home to a small town in the Midwest to live with his parents.  This is not what he planned, and frankly, not what his parents planned either.  In fact, nothing is how Nate planned.  Cast:  Josh Dean, Erin Cahill, Dave Sheridan

At UPN, President Dawn Ostroff said it time and time again – UPN: Where the Girls Are and Where the Boys Want to Be

UPN Official Fall 2005 Schedule:
Monday:         One on One, All of Us, Girlfriends, Half & Half
Tuesday:        America’s Next Top Model [r], S*x Lies & Secrets
Wednesday:      America’s Next Top Model, Veronica Mars
Thursday:       Everybody Hates Chris, Eve, Cuts, Love Inc.
Friday:         WWE Smackdown

What’s not here:  Kevin Hill, Star Trek Enterprise
Most Notable Change:  WWE to Friday nights
Gutsiest Move:  Moving WWE to Friday nights, and putting the Chris Rock show on Thursdays at 8p.  Could be great …could be a disaster. 

Quick descript on the new shows:

  • EVERYBODY HATES CHRIS (Paramount Network TV/Chris Rock Enterprises): Inspired by the life and times of a young Chris Rock, the story is about a young man growing up in New York in the early 1980’s.  Cast:  Tichina Arnold, Terry Crews, Tyler Williams (as Chris), Tequan Richmond, Imani Hakim, and Vincent Martella.
  • LOVE INC. (Paramount Network TV/Chase TV/The Littlefield Company):  Shannen Doherty stars in a series formerly known as Wingman.  She is a full service dating consultant (think the movie Hitch) who helps the lovelorn find mates. Also starring are Reagan Gomez-Preston, Vince Vieluf, Ion Overman, and Holly Robinson Peete.
  • S*X, LIES & SECRETS (Paramount Network TV/Axelrod Edward Company): Formerly known as Silver Lake, this drama centers on a small and very close group of twentysomething friends living in trendy outskirts of Hollywood, in Silver Lake. Denise Richards, Eric Balfour, Lauren German, Omar Miller, Tamara Taylor, and James Stevenson.


  • SOUTH BEACH (Paramount Network TV/Nuyorican Prods/Flame TV):  Two buddies move to South Beach and find much more than they bargained for as they dive into the seedy underbelly of South Beach.  The series stars Marcus Coloma, Chris Johnson, Lee Thompson Young, and Vanessa L. Williams.

Here are all the other broadcast Fall 2005 schedules:

NBC Fall 2005 Schedule:
Monday:          Fathom, Las Vegas, Medium
Tuesday:        The Biggest Loser*, My Name is Earl, The Office, L&O: SVU
Wednesday:  The Apprentice: Martha Stewart, E-Ring, L&O
Thursday:       Joey, Will & Grace, The Apprentice: Donald Trump, ER
Friday:            Three Wishes, Dateline, Inconceivable
Saturday:        Saturday Night Movie
Sunday:          Dateline, West Wing, L&O: CI, Crossing Jordan
*Fear Factor steps in when Biggest Loser completes its cycle.

ABC’s Fall 2005 Schedule:
Monday:            Wife Swap, Monday Night Football*
Tuesday:           According to Jim, Rodney, Commander-in-Chief, Boston Legal
Wednesday:     George Lopez, Freddie, Lost, Invasion
Thursday:         Alias, Night Stalker, Prime Time Live
Friday:              Supernanny, Hope & Faith, Hot Properties, 20/20
Saturday;          Movies
Sunday:            AFV, EM: HE, Desperate Housewives, Grey’s Anatomy
Mondays Post Monday Night Football:  The Bachelor, Emily’s Reasons Why Not, Jake in Progress, What About Brian?

WB’s  Fall 2005 Schedule
Monday:         7th Heaven, Just Legal
Tuesday:        Gilmore Girls, Supernatural
Wednesday:  One Tree Hill, Related
Thursday:      Smallville, Everwood
Friday:           What I Like About You, Twins, Reba, Living with Fran
Sunday:         Reba [r], Reba [r], Charmed, Blue Collar TV, Blue Collar TV

CBS Fall 2005 Schedule:
Monday: King of Queens, How I Met Your Mother, 2-1/2 Men, Out of Practice,  CSI: Miami
Tuesday:         NCIS, Amazing Race, Close to Home
Wednesday:      Still Standing, Yes Dear, Criminal Minds, CSI: NY
Thursday:        Survivor, CSI, Without a Trace
Friday:          Ghost Whisperer, Threshold, NUMB3RS
Saturday:        Crimetime Saturday, 48 Hours
Sunday: 60 Minutes, Cold Case, CBS Movie

Arguably, the most competitive hour of primetime on television this fall will be Wednesdays at 9pm.  Consider this: 

  • CBS: Criminal Minds– a procedural drama focusing on the mind of the criminally insane; starring Mandy Patankin
  • ABC: Lost – ABC’s big hit from this season, goes for another big win
  • NBC: E-Ring– NBC hopes this will do for the Pentagon what West Wing did for the White House, and with Dennis Hopper and Benjamin Bratt, it just may work.
  • Fox:  Head Cases– A little drama with a little fun, may be just what’s needed to break the four way fight for viewers.  Stars Chris O’Donnell.
  • Veronica Mars (UPN) and Related (WB) will duke it out for the young female votes. 

And while we argue that point, also consider the best night to watch as both a viewer and as an industry executive, will be Thursday nights where no one is backing down:
ABC:    Alias, The Night Stalker, Primetime Live
CBS:    Survivor, CSI, Without a Trace
NBC:    Joey, Will & Grace, The Apprentice, ER
FOX:    The O.C., Reunion
UPN:    Everybody Hates Chris, Eve, Cuts, Love Inc.
WB:     Smallville, Everwood
On Monday, we can argue who will win what hours in primetime next fall …..

Tonight’s Season Finales:
WB:      What I Like About You at 8p
WB:     Reba at 9p


HBO will launch a new late night series on Friday, June 10 at 11p called P. Diddy Presents the Bad Boys of Comedy.  HBO has ordered 9 eps thus far. Shot in front of a live audience at the Brooklyn Academy of Music in NYC, the 30m series will feature Sean Combs as well as Doug E. Fresh and DJ Mr. C, presenting and introducing a variety of comics including Mike Brooks, Big Jay, Howie Bell, Rayzor and Darius Bradford.

Harvey and Bob Weinstein, the brothers behind The Weinstein Company (basically a working title at this point) have set out details on several new agreements:

  • The Weinstein Co. has entered into an agreement with affiliates of Goldman, Sachs & Co., which will provide The Weinstein Co. with “an equity investment and a debt financing commitment.” The terms of the agreement were not disclosed.  Together the two firms plan to officially launch The Weinstein Company in October 2005, following the Weinstein’s departure from Disney that is contractually set for September 2005.
  • The Weinstein’s also announced that they have inked a multi-faceted partnership with Cablevision’s Rainbow Media.  Under the terms of the multi year agreement, Rainbow Media and The Weinstein Company will co-own a film library targeted for TV & home video rights, with The Weinstein Company selecting the titles to be acquired and Rainbow Media providing the funding.  The distribution profits will be shared equally by the two companies.  Rainbow Media’s national cable networks will also have the first option for the US TV premieres for each available film.  As part of the agreement, The Weinstein Company will also be the exclusive home video distributor for Rainbow Media’s theatrical arm, IFC Films, and for all original series, specials, documentaries and films produced by Rainbow Media’s entertainment networks: AMC, Independent Film Channel (IFC), WE: Women’s Entertainment and Fuse.  Additionally, The Weinstein Company will also become the first exclusive sales agent for the foreign rights for IFC Films.  Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation.
  • Additionally, The Weinstein Company has acquired North American distribution rights to three feature films: Decameron, Last Legion, and Young Hannibal, which were all produced by Dino de Laurentiis, Martha de Laurentiis and Tarak Ben Ammar.  Ben Ammar’s company, Quinta, put together the financing for all three of these pictures, which have a collective budget of $185m.  Ben Ammar will invest the Weinstein’s company and is expected to join the board of directors of The Weinstein Company.  Decameron is a romantic adventure story of Italian nobles during the time of the Florentine Plague, it will be directed by David Leland and stars Hayden Christensen and Mischa Barton; Last Legion will be directed by Doug Lefler and stars Colin Firth and Ben Kingsley in the story of Aurelius, a warrior who must protect the young Caesar when Rome falls to the Goths; finally Young Hannibal is just what you think, the early years of Hannibal Lecter, which will be directed by Peter Webber.


Kirk Olson has been upped to VP/Ad Sales at at Sony Pictures Television (SPT).  He reports to Amy Carney, EVP/Ad Sales and Ops.  Kirk will be based in Chicago and will oversee the day to day ad sales for the company’s nationally syndicated properties from the Central Region office. executive vice president, advertiser sales and operations, SPT, to whom he reports.
WWE has named Michael Sileck as CFO and a member of the Board of Directors. He hails from Monster Worldwide where he was SVP/CFO where he led a streamlining and rationalization of the company’s various operating units and a successful spin-off of the Executive Search and Staffing Divisions into a separate public company, which resulted in a shareholder value increase of more than $1 billion.

Vivian Schiller, GM of the Discovery Times Channel, will add another title to her business card:  SVP/Television and Video for The New York TimesA new position at the Times, Vivian will oversee the efforts of The Times to extend its journalism to other media, including television.  The announcement was made by Thomas K. Carley, President of the Times’ news services division, and Michael Oreskes, Deputy Managing Editor.

Lisa Holland and Trish Iliff have been upped to Account Directors of Affiliate Advertising Sales for Discovery Networks, U.S., responsible for the Western and Northern region territories, respectively. The announcement was made by Michael Van Bergen, VP/Affiliate Ad Sales, Discovery Networks, U.S., to whom both report. Lisa and Trish will oversee the development, execution and management of all local and regional affiliate marketing promotions, initiatives and customized affiliate promotions in their territories.


May Sweeps to Date: 3 weeks – 4/29-518:
A18-49:  CBS 4.3/12 (+13% vs. first three weeks in May 2004); Fox 4.2/12 (+5%), ABC 3.7/10 (+23%), NBC 3.2/9 (-36%), UPN 1.6/4 (+33%), WB 1.5/4 (-12%)
Total Viewers:  CBS 14.1m (+13%), Fox 9.9m (+8%), ABC 9.7m (+19%), NBC 9.3m (-28%), UPN 3.6m (+21%), WB 3.5m (-8%)

Wednesday- A18-49 Analysis- May Sweep Day #21:   Fox led the night on Wednesday in the final numbers from Nielsen Media Research, posting an overall 6.6/18 A18-49.  ABC was second for the evening with a 4.6/12, followed by CBS 3.0/8, NBC 2.9/8, UPN and WB 2.2/6.  At 8p ABC’s Lost led the hour with a 6.7/19, seven share points ahead of its closest competitor – Fox with a 4.3/12 for That 70’s Show. The final ep of America’s Next Top Model drew a 3.0/9 A18-49, and among W18-34 a 5/1/15, #2 behind ABC by two share points.  The 90m finale of Smallville deliver an overall 2.4/7 and a 3.3/11 among M18-34.  At 9p American Idol dominated as the contest is culled down to the final two, posting an 11.8/29.  Alias began its two hour episode at 9p and earned a 3.5/9 from 9-11p. At 10p, it was CBS with CSI: NY leading the hour, delivering a 4.5/12, besting NBC’s Law & Order 4.0/10.

Fast Affiliate Ratings: Wednesday, May 18, 2005, for all Networks – time period averages.  Source: Nielsen Media Research. 

FOX     8.9/15          That 70’s Show 5.6/9, American Idol 16.4/25, Stacked 7.3/11

ABC     7.4/12          Lost 11.0/18, Alias 5.5/9

CBS     6.2/10  60 Minutes 4.7/8, King of Queens 5.4/8, Yes Dear 6.2/10, CSI: NY 8.2/14

NBC     6.1/10          Dateline 4.6/8, Revelations 5.3/8, L&O 8.4/14

UPN     3.1/5    America’s Next Top Model [finale] 4.0/7, Kevin Hill 2.1/3

WB      2.9/5    Smallville [finale] 3.4/6, Living with Fran [r] 1.6/3

A18-49           Fox 6.6/18, ABC 4.6/12, CBS 3.0/8, NBC 2.9/8, UPN and WB 2.2/6 


In time-honored movie-tradition,
We’d like to thank each and every one of the million viewers
who are making this year our best ever.
(**and in a break from time-honored movie-tradition, we’ll refrain from naming each and every one of them.)

Across every daypart, AMC is experiencing double-digit growth within our key demographics.
We’re getting misty here…

Source: Click here

Friday Fun Fact: 
More than one million Earths would fit inside the sun

The History Channel presents This Day in History:
1956 – The United States detonates an airborne hydrogen bomb over an island in the Bikini Atoll in the Pacific Ocean, dramatically raising the stakes in the nuclear arms race. In the 1990s the United States provided $90 million to decontaminate the area and repopulate the island over which the bomb exploded.
Answer to Yesterday’s trivia question: The 1963 movie The Great Escape, starring Steve McQueen showed many famous motorcycle scenes.  Where else would you find this same motorcycle on camera?  FONZIE’S BIKE ON HAPPY DAYS    Kudos to:  Christine Ricucci-Millenia 3 Communications, Inc/Atlanta; Gerry Bixenspan-TV Marketing/NY; Neil Cohen-A&E/NY; Merle Goldberg/NY; Pamela Mapua-GSD&M/Austin, TX; Brett Calvert-KSAT/San Antonio; Andy Hartman-Cox Communications/TX


OK, there’s your world.
And then there’s their world.
Only on Court TV: The Investigation Channel.

Enter the secret world of the rich and spoiled. 
High Stakes with Ben Mezrich, coming soon to Court TV.
View a clip today at

Today’s trivia question: 
A then-unknown singer sang on The Crystals’ classic “DaDoo Ron Ron.” Who was she? (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn
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Copyright Cynthia Turner 2005


We’re throwing a Desperate House Party on WE!
All day Sunday, 5/22 beginning at 10am ET/ 7am PT

See Before They Were Desperate Movies
Catch our Insider Special with Secrets from the set
And then we’re going LIVE on Wisteria Lane….All in Celebration of the Desperate Housewives finale!!

Don’t miss a minute!

For more information go to

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JOB OPENING: RESEARCH ASSC. DIRECTOR., E! & Style/LA Assist programming, mrkting & online using primary research & Nielsen. See web site for a job des. or fax resume to 323-954-2888   (5/27)

JOB OPENING: RESEARCH SUPERVISOR, MEDIAVEST/LA.Will provide intelligent & insightful research solutions for newly won Mattel account.6+ yrs media/consumer research. Please e-mail resumes to

JOB OPENING: GREAT! MARKETING MANAGER in Nashville or Atlanta. If you are passionate and enthusiastic about promotion, help our team create buzz and wow our TV/entertainment clients. 2 yrs radio or TV exp. Email

JOB OPENING: SR PRODCR ABC Cble Ntwks Grp, Brb. Dev/prod online contnt, video matrls & bld fan base. Mgt, consmr mktg, ent, online/new media exp w/ strng web prod bkgrnd. Resumes

JOB OPENING: RESEARCH MGR- Discovery iMedia, New York –, VOD, and HD. 5+ yrs in online/TV research. Interpret data and provide insight to senior mgmt. Apply online at ; Job Req#2323 (5/26)

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JOB OPENING: TV MKTG MGR/“Martha”(new NY synd day talk show) resp for developing added value proposals, mng integration execution, coordinate events, mailings.Work w/TV Ad Sales; 5+ yrs mrkting exp pref.

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WHAT’S ON TONIGHT: Friday,  May 20, 2005

ABC              The Muppets Wizard of Oz, 20/20
CBS              A Dr. Phil’s Prime Time Special, 32nd Annual Daytime Emmy Awards
FOX              Movie: Shallow Hal
NBC              Dateline, L&O: Trial by Jury [r]
PAX              America’s Talented Kids [r], Movie:  Tea with Mussolini
UPN              America’s Top Model [r], America’s Top Model [r]
WB               What I Like About You [season finale], Reba [r], Reba [season finale], Diamond Jim Brady [r]
TELE             Amarte Asi (7-9p), Los Plateados, Decisiones
UNIV             Inocente de ti, Apuesta  por un Amor, La Madrasta

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