Friday, May 1st, 2009


Cynopsis: Kids!


Good morning. It’s Friday, May 1, 2009, and this is your first early morning Kids briefing.

Hasbro, Inc. and Discovery Communications are partnering in a new 50/50 joint venture that includes the creation of a new kid-targeted TV channel, which will take the place of the current Discovery Kids Network, and a corresponding website.  Set to launch in late 2010, the re-branded network will be targeted to kids 14 and under and will feature original programming based on Hasbro properties, Discovery Kids existing programming as well as third-part content.  The 13-year-old Discovery Kids Network will continue to operate until the debut of the new network (name TBA).  Discovery Communications will retain the Discovery Kids brand for, among other things, its international networks and its licensing and merchandising business.  Under the terms of the deal, Hasbro will purchase a 50% stake in the venture, which will hold the assets related to Discovery Kids Network in the US, for which Discovery Communications will receive $300 million.  The search for a President and GM for the network has begun. Discovery will handle ad sales, distribution, origination and other operational requirements for the venture, while Hasbro will provide studio-produced programming.  New programming will include shows (animated, live-action, game etc.) based on Hasbro’s Romper Room, Tonka, G.I. Joe, Transformers, My Little Pony as well as Trivial Pursuit, Scrabble, and Cranium among others.


Iron Man: Armored Adventures premiere sets records

and helps Nicktoons Network win with boys!

Iron Man soars, the best B6-11 + K6-11 ratings for a Nicktoons original series premiere ever!
Nicktoons beats Cartoon Network and Disney XD with B6-11 at 7:30p!

Q1, 09 is Nicktoons highest rated Q1 ever!

Source:The Nielsen Company.Live Cvrg AA%. NKTN’s original series premieres, M-SU 6A-6A,9/27/04-04/24/09.NKTN, TOON, DXD7:30P-8:00P, 4/24/09. NKTN, M-SU 6A-6A,Q1 comparison04-09. M6-11 & P6-11.Subject to qualifications.


Nickelodeon begins production in LA on its new live-action preschool series The JumpArounds.  Set to premiere this summer on the network, the 30-minute music appreciation-centric series encourages kids to express themselves through movement, song and music and features original music composed by Matter Music and lyrics by series creators Nadine van der Velde and Scott Kraft.  The JumpArounds revolves around four music school friends and their band that invite viewers to help solve everyday challenges in each episode.  In May, Nickelodeon and Noggin will air two new music videos featuring The JumpArounds in addition to launching the corresponding series website ( ).

CBeebies Radio (BBC Radio 7) commissions Novel Entertainment to produce a new kid’s radio show, Rockit’s Power (21×10).  The new series is set to premiere later this year and stars Rockit, the blue tree frog that also starred in two Novel TV series for CBeebies, Fimbles and The Roly Mo Show.  Targeted to preschoolers and parents, CBeebies on BBC Radio 7 moved into a new morning time slot earlier this month and now airs seven days a week from 5-8a.  Novel is also currently in production on a second season (52×10) of the animated series Horrid Henry for CITV.

A Roger Rabbit sequel?  Maybe so!  MTV‘s movie blog ( ) caught up with movie director Robert Zemeckis (Who Framed Roger Rabbit (1988) among others) who told the site, “I’ll tell you what is buzzing around in my head now that we have the ability-the digital tools, performance capture-I’m starting to think about Roger Rabbit.”


You know the old adage  if you can’t beat ’em, join ’em. Disney signed on the dotted line to become the 4th equity partner of Hulu, providing cash and its valuable content to the portal that has become the go to destination for premium content on the web. So, when the deal achieves regulatory approval, users will find full episodes of a range of series including select shows from Disney Channel, such as Wizards of Waverly Place and Phineas and Ferb.  For adults there will of course be ABC primetime programs like Lost, Desperate Housewives and Grey’s; ABC Family shows; ABC Daytime and SOAPnet serials; classic series like Who Wants to Be A Millionaire; as well as short form content and library titles from The Walt Disney Studios vault.  Disney will also be granted 3 seats on the Hulu board, to be held by Disney President and CEO Robert Iger; Anne Sweeney, co-chair, Disney Media Networks and President, Disney/ABC Television Group; and Kevin Mayer, EVP, Corporate Strategy, Business Development & Technology.

BabyTV launches in the Middle East on the pay TV service ADD.  Making its first step into the region, BabyTV will be available in a complete Arabic language version.  A Fox International Channel, BabyTV is now available in 80+ countries.


Zinkia signs a new merchandising deal for the CGI animated preschool series Pocoyo for Spain with shoe designer/manufacturer Crocs.  The new Pocoyo-themed Crocs are set to launch as retail in Spain from May 2009.  Pocoyo is co-produced by Zinkia and ITV Global Entertainment.


Final K6-11 Ratings for Saturday, April, 25, 2009 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
ABC 1.1/6 Avg. (9a-1p)
The Emperor’s New School 0.9/4; The Replacements 1.1/5; That’s So Raven 1.2/5; That’s So Raven 1.5/7; Hannah Montana 1.5/7; Suite Life of Zack & Cody 1.6/8; Power Rangers RPM 0.8/4; Power Rangers RPM 0.5/3
CW (TheCW4Kids) 0.6/3 Avg. (7a-12p)
Huntik 0.4/3; Sonic X 0.9/6; Gogoriki 1.0/5; Gogoriki 0.9/4; Dinosaur King 0.6/3; Teenage Mutant Ninja Turtles 0.6/3; Chaotic 0.6/3; Chaotic 0.4/2; Yu-Gi-Oh 5D 0.5/2; Kamen Rider Dragon Knights 0.5/3
CBS (KEWLopolis on CBS) 0.4/2 Avg. (7-10a/10a-12p)
Cake 0.3/2; Horseland 0.5/2; Dino Squad 0.3/2; Strawberry Shortcake 0.2/1; Care Bears 0.3/2; Sushi Pack 0.4/2
NBC (Qubo on NBC) Avg. 0.3/2 (10a-1p)
Veggie Tales 0.4/2; 3-2-1 Penguins 0.2/1; Turbo Dogs 0.4/2; Babar 0.4/2; Zula Patrol 0.3/1; My Friend Rabbit 0.4/2

Final K6-11 Ratings for Saturday, April, 25, 2009 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.2/23 Avg. (7a-1p)
Jimmy Neutron 1.7/17; Jimmy Neutron 3.0/23; SpongeBob SquarePants 3.6/23; SpongeBob SquarePants 4.6/25; SpongeBob SquarePants 5.8/28; SpongeBob SquarePants 6.0/26; Penguins of Madagascar 5.5/24; Back at the Barnyard 4.7/22; Mighty B! 4.0/20; SpongeBob SquarePants 3.9/20; SpongeBob SquarePants 4.0/21; SpongeBob SquarePants 4.1/24
DISNEY CHANNEL 2.3/13 Avg. (7a-1p)
My Friends Tigger & Pooh 2.3/24; Little Einsteins 2.1/16; Special Agent Oso 2.6/16; Handy Manny 2.7/15; Mickey Mouse Clubhouse 2.4/12; Mickey Mouse Clubhouse 2.1/9; Imagination movers 2.1/9; Handy Manny 1.8/8; Phineas & Ferb 2.9/14; Phineas & Ferb 2.8/14; The Even Stevens Movie (105 minutes) 2.3/13
CARTOON NETWORK 1.7/9 Avg. (7a-1p)
George of the Jungle 1.6/12; Transformers: Animated 1.6/10; Secret Saturdays 1.9/10; Pokemon: Diamond and Pearl  Battle Dimensions 2.0/10; Star Wars: Clone Wars 1.8/8; Ben 10: Alien Force 1.9/8; Batman: Brave & The Bold 2.0/9; Bakugan 1.8/9; League of Super Evil 1.7/9; Ben 10: Alien Force 1.5/8; Ben 10: Alien Force 1.4/8;
DISNEY XD 0.6/3 Avg. (7a-1p)
Suite Life of Zack & Cody 0.4/4; Phineas & Ferb 0.9/7; Phineas & Ferb 1.1/7; Jimmy Two Shoes 0.6/3; Kid vs. Kat 0.3/2; Phineas & Ferb 0.7/3; Monster Buster Club 0.5/2; Yin Yang Yo 0.3/2; Spectacular Spider-Man 0.3/1; Spectacular Spider-Man 0.4/2; Spectacular Spider-Man 0.5/3; Static Shock 0.5/3

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, April 29, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1116; K6-11 506; TWEENS 9-14 406
DISNEY CHANNEL:     K2-11   779; K6-11 436; TWEENS 9-14 349
CARTOON NETWORK: K2-11   428; K6-11 255; TWEENS 9-14 191
DISNEY XD:               K2-11   110; K6-11   64; TWEENS 9-14   50
Source: MTVN Research from Nielsen Media Research Data

Friday Fun Fact: 
Windmills always turn counter-clockwise … except for those in Ireland.

Answer to Yesterday’s Trivia Question:   What was the club house of the Get Along Gang? A TRAIN CABOOSE  Kudos to: Charlotte Hendrix-Team/Washington, DC; Dusty Ratledge-Scripps Networks/Knoxville; EJ. Offurum-Tru TV/New York; Maria Poulos-Nickelodeon/NY; Mattie Comer-CBS Television Distribution/Santa Monica

Today’s Trivia Question:  If you’re a little animated fella and you’re allergic to Oranges, what TV character are you?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Chuck Bolkcom, Pres/COO – 646-468-6180 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: NATIONAL SALES MANAGER/WTIC/WTXX/Hartford: Seeking NSM with at least 5+ yrs media sales exp; broadcast TV, cable or radio exp. preferred; excellent negotiation skills; strong work ethic; Resume: [email protected] (5/7)

JOB OPENING: MANAGER, COMMUNICATIONS/Nickelodeon/NYC: 5+yrs exp TV programming PR relations, Strg writing skills, Strat/Creative Comm plans, Strng Press Relationships, Knwlg of TV Ind. EOE/M/F/D/AAP. Apply (5/6)

JOB OPENING: MGR, PPV SCHEDULING/iN DEMAND/NYC: Execute strategy & create monthly ppv schedule. BA, plus 3yrs exp in network scheduling/software required. Apply: [email protected] (5/6)

JOB OPENING: SR MGR PROMOTIONS: 8+yrs , 20-25hrs/wk Dvlp/mng strategic promotions & mktg prgrms for cable clients. Oversee creative dvlpmnt, web prod, campaign support elements & prod. For complete job info: [email protected] (5/6)

JOB OPENING: DIR, OXYGEN PRGRM RSRCH/NY: Mng all top line & detailed analyses/ratings reporting, audience profiling, presentations & highlights covering Oxygen & its competitors. Visit: using job# 1019442 (5/5)

JOB OPENING: DIR, BRAND MKTG/SPEED/NC: 10+ yrs exp in mktg/adv/social ntwrkg/brand pos/strategic initiatives. Must have exp with trad and nontrad media platforms. Resumes to: ref: FNG15901 (5/5)

JOB OPENING: ASSOCIATE ACCOUNT EXECUTIVE/MARATHON VENTURES, NY: Sale of short/long form direct response inventory. DR exp req. Sales or Buying exp req. Apply: [email protected] (5/5)

JOB OPENING: DIRECTOR, ND&S/Hallmark Channel/Studio City: Increase distribution for Hallmark Channel & Movie Channel SD/HD. Min. 5 yrs. sales exp. See full posting & apply @ (5/2)

JOB OPENING: SALES COORDINATOR/LA/Ent-Media research co: Complete admin support to bus devel team. Strong multi-tasking/project mgmt skills a must.  Sales Force exp a plus. (5/2)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDIT ONLY: PROD ASST/Zoo Productions: Asst with TV production, creative dvlpmnt rsrch, & general office tasks. College SO, JR, SR interested in TV Prod. Available May 12 – August 1 for 16-40 hrs/wk [email protected] (5/5)

SUMMER INTERNSHIP CREDITS ONLY: DESIGN INTERN/NYC:  Opp to design branded apparel for an exciting, new on-demand website.  Strong Photoshop and Illustrator Skills req’d. Contact: [email protected] (5/2)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: College Student. NJ/NY/CT. A summer internship with hands on exp (paid or unpaid). Majoring in Internat’l Business at Sacred Heart University, CT. Diligent; hard working; open to all industries. [email protected] (5/8)

SITUATION WANTED: Eco-consultant experienced in media/entertainment available to help you implement green changes at your company or office. One-on-one or group. NYC-based. Contact [email protected] (5/7)

SITUATION WANTED: International FORMAT CONSULTANT – Willing to travel anywhere in the world to consult, produce, or represent your formats, specializing in Asia,Australia,Europe, Middle East, North and South America and Africa. Mail to: [email protected] (5/7)

SITUATION WANTED: AVAILABLE NOW: 15-year veteran LOS ANGELES Audio Post supervisor/editor/sound-designer/mixer CREATIVE with ProTools and series television, national radio, corporate and feature film credits. [email protected] (5/7)

SITUATION WANTED: COLLEGE STUDENT/NYC/DC: Seeking exciting summer internship (paid or unpaid). Drama & Psyc major at Vassar College, particularly interested in film and TV. Enthusiastic and hardworking. [email protected] (5/7)

SITUATION WANTED: WRITER, PROD. ASST., RSCH, CREATIVE CONSULTANT: (PBS, MTV, GSUSA, Columbia) Script/story dvlpmt TV, theatre; educa & corp dvlpmt. Music, children’s media. Good sense of humor! [email protected] (5/7)

SITUATION WANTED: SR MEDIA BUYER (FL): Exp’d Sr Buyer w/25 yrs exp, worked w/ major nat’l clients across all dayparts for TV, Radio & Cable. Team player, det. oriented, FT or freelance. [email protected] or (954) 328-5136 (5/6)

SITUATION WANTED: EXPERIENCED GRAPHIC DESIGNER (LA): Reality-TV, Film, Commercial, Documentaries & Corporate. Creative & Flexible. Seeking Freelance or Staff Position, Remote or In-House. Reel & Contact Info: (5/6)

SITUATION WANTED: ART DIRECTOR / DESIGNER/ILLUSTRATOR (NY): Children’s market highly desired, permanent or freelance. 20 years experience working concept through completion. Portfolio: Email: [email protected] (5/6)

SITUATION WANTED: PRODUCTION MANAGER (DC metro)-seasoned professional with experience on docs, corporate and commercial video-studio & remote production and post; available immediately for freelance or FT work. [email protected] (5/5)

SITUATION WANTED: REALITY PRODUCER/WRITER/DIR : NBC, TLC, CMT, CNN, E!, Discovery, pilots, sales tapes, internet; I’ll write your reality show treatment and develop your ideas. LA Based; travels well; [email protected] (5/5)

SITUATION WANTED: INTERACTIVE MEDIA SPECIALIST: LA: 18 yrs of media expertise & MBA. Research, plan, neg. & execute online campaigns; Can integrate w/non-traditional media. Avail F/P or freelance. [email protected] (5/5)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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