A CYNOPSIS MESSAGE FROM NICKELODEON
Nickelodeon Is the Leader
Nickelodeon Kids and Family digital portfolio reaches more Kids online
than any other Kids entertainment brand.*
It’s Just One Reason We’ve Remained #1 for 12 Straight Years.**
*Source: comScore Media Metrix, Jan ’07, Ent-Kids Category (Media Sets w/Duplication), Persons 2-17.
**Source: NMR, NHI (2Q’95 thru 1Q’07 td-(01/01/07-02/11/07, by quarter) for K2-11, based on NAT%
and imp across all comp cable nets, total prog day. Live Feed. Qual avail upon request. © 2007 Viacom.
Cynopsis: Kids!
3/09/07
Good morning. It’s Friday, March 9, 2007 and this is your first early morning briefing.
UPFRONT 2007-2008 SEASON – NICKELODEON
Nickelodeon held its annual ad sales upfront presentation yesterday at the Nokia Theater in NYC, where the network continued to support its recent online and interactive initiatives, including its new daily ME:TV programming block, Nicktropolis its social network, and TurboNick 2.0, by announcing it will continue to integrate kid generated content into its TV and digital efforts.
To that end Nickelodeon has picked up iCarly (13×30′), a new live-action comedy series from producer Dan Schneider (All That, Drake & Josh) that stars Miranda Cosgrove (the little sister on Drake & Josh) as a tween who winds up as a celebrity based on her own web show, which she produces and webcasts from the third floor of her house. Viewers will be invited to submit their own content to iCarly, which could wind up appear on the series or the corresponding webcast. The series heads into production later this month and is set to premiere in September 2007.
Nickelodeon plans for 2007-2008 include the premiere of 700 new episodes of both new and returning series. The network has picked up additional seasons of its series The Naked Brothers Band, Just Jordan, SpongeBob SquarePants, Zoey 101, The Fairly OddParents and the preschool series Dora the Explorer. Joining the network’s lineup in fall 2007 are the previously announced new series Tak and the Power of JuJu, Back to the Barnyard and Ni Hao, Kai-lan. Nickelodeon has also picked up three new animated series, which the network expects to launch in 2008.
- The Umizumiz – slated to bow on Noggin in 2008, this preschool targeted interactive series is about a miniature urban repair squad that solves the daily problems encountered by the under five set using an “adventure math curriculum” that incorporates basic math skills. The series features a mix of animation, photography, origami patterns and hip music. The Umizumiz was created by Soo Kim and Michael Smith and is co-created and executive produced by Jennifer Twomey.
- Bubble Guppies – set to debut in 2008, the series is also for preschoolers this is an animated variety show set in a 3D, CGI animated underwater classroom. The show builds off of ideas that bubble-up from preschoolers’ own discoveries. Bubble Guppies is created by Robert Scull and Jonny Belt along with Janice Burgess.
- Making Friends – developed from Nickelodeon’s TurboNick broadband service, Making Friends is an animated series that revolves around the offbeat adventures of two friends who are polar opposites, Vendetta and Charlotte. Making Fiends was created by Amy Winfrey and is based on her popular Making Fiends online films
NEW PRODUCTION & DEVELOPMENT
Disney held its annual shareholder meeting in New Orleans yesterday morning, during which the studio announced that its has begun production on The Frog Princess, a new traditional animated musical fairy tale movie and that Pixar Animation Studio has commenced production, at long last, on Toy Story 3.
- Expanding Disney’s Princess franchise, The Frog Princess is a hand-drawn animated musical set in New Orleans and introduces the new princess, Maddy, an African-American girl who resides in the French Quarter. Based on an original story penned by John Musker & Ron Clements (The Little Mermaid, Aladdin, Hercules), who will also direct, the movie will be steeped in the lore, magic and adventure of Louisiana’s bayous, Cajun charm and musical traditions. Featuring songs and a score by Randy Newman, The Frog Princess is scheduled for a 2009 release. Those looking for plot details are going to have to hang in there were no further details announced, though some drawings and a song, performed by Newman and a New Orleans jazz group, were showcased at the meeting.
- Slated for release in 2010, Toy Story 3 features a screenplay by Michael Arndt, who won an Oscar last week for his original screenplay for Little Miss Sunshine. And yes, Tom Hanks and Tim Allen will reprise their roles as cowboy Woody and Buzz Lightyear.
Wowwee Ltd., a manufacturer high-tech consumer robotic and entertainment products, has teamed with Avi Arad and his Arad Productions to produce a mixed live-action/CGI animated movie based on Wowwee’s robotic toy, Robosapien, which is slated for release in 2009. Arad, formerly Marvel Studios’ CEO and Chairman, is currently working on the live-action project Bratz: The Movie, based on MGA’s Bratz doll line. Premium toys based on Robosapien and Wowwee’s other robotic characters are currently being offered as part of a promotion with McDonald’s Happy Meal and Mighty Kids Meal program.
HIT Entertainment has acquired the worldwide rights to girl-targeted publishing property Rainbow Magic from Working Partners. Working closely with the creators of Rainbow Magic, Working Partners and the publishers in each territory, HIT plans to develop an animated TV series based on the property as well as content for new books and a consumer products program. Targeted to Girls 5-9, Rainbow Magic is collection of 60+ books that follows the magical adventures of Kristy and Rachel and various groups of fairies and other creatures that inhabit Fairyland. Launched in 2003, Rainbow Magic has sold some 10 million books in 20+ languages around the world. Rainbow Magic is published by Orchard Book in the UK and by Scholastic in the US.
MARKETING/LICENSING
Atlantic Records will release the album TMNT – Teenage Mutant Ninja Turtles: Music from the Motion Picture online on March 13, 2007 followed in stores a week later, March 20. The album features music from the CGI animated movie from a range of recording groups including Gym Class Heroes, Jet, Cute Is What We Aim For, Pepper, Meg & Dia, Billy Talent, This Providence, Cobra Starship, and Atlantic’s Big City Rock performing its version of the Lead Belly classic song Black Betty. Additionally, the album will feature excerpts from the movie’s score, composed by Klaus Badelt. The iTunes release of the album will also include an exclusive bonus acoustic version of Amber Pacific’s Save Me From Me, along with video of the band in the studio recording Fall Back Into My Life. Opening nationwide on March 23, TMNT will be distributed domestically and in select international territories by Warner Bros. Pictures. The Weinstein Company will distribute the film in other international territories.
RATINGS
Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 2/26-3/4/2007 , 6a-6a:
K2-11 Total Delivery (000)
FOX: American Idol (2/27; 8p) 2923
FOX: American Idol (3/1; 8-9p) 2917
NICK: SpongeBob SquarePants (3/3; 9:30a) 2697
FOX: American Idol (2/28; 8p) 2557
DSNY*: Hannah Montana (3/2; 8p) 2504
DSNY*: Cory in the House (3/2; 8:30-8:55p) 2463
DSNY*: Suite Life of Zack & Cody (3/2; 7:30p) 2364
FOX: Smarter Than a 5the Grader (3/1; 9-10p) 2352
NICK: SpongeBob SquarePants (3/3; 9a) 2335
NICK: El Tigre (3/3; 10:30a) 2319
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 2/26-3/4/2007 , 6a-6a:
K6-11 Total Delivery (000)
DSNY*: Hannah Montana (3/2; 8p) 2100
DSNY*: Cory in the House (3/2; 8:30-8:55p) 2047
DSNY*: Suite Life of Zack & Cody (3/2; 7:30p) 1947
FOX: American Idol (3/1; 8-9p) 1939
FOX: American Idol (2/27; 8p) 1903
FOX: Smarter Than a 5the Grader (3/1; 9-10p) 1749
FOX: American Idol (2/28; 8p) 1703
DSNY*: Freaky Friday (3/2; 9-10:45p) 1625
NICK: Ned’s Declassified (3/2; 6p) 1617
DSNY*: That’s So Raven (3/2; 7p) 1551
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 2/26-3/4/2007 , 6a-6a:
Tweens 9-14 Total Delivery (000)
FOX: American Idol (2/27; 8p) 2252
FOX: Smarter Than a 5the Grader (3/1; 9-10p) 2189
FOX: American Idol (3/1; 8-9p) 2061
FOX: Smarter Than a 5the Grader (2/27; 9:30p) 2027
FOX: American Idol (2/28; 8p) 2006
FOX: Smarter Than a 5the Grader (2/28; 9:30p) 1930
DSNY*: Hannah Montana (3/2; 8p) 1868
DSNY*: Cory in the House (3/2; 8:30-8:55p) 1818
DSNY*: Suite Life of Zack & Cody (3/2; 7:30p) 1786
DSNY*: Freaky Friday (3/2; 9-10:45p) 1600
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 10/30-11/5/2007 , 6a-6a:
Teens 12-17 Total Delivery (000)
FOX: Smarter Than a 5the Grader (2/27; 9:30p) 2148
FOX: Smarter Than a 5the Grader (3/1; 9-10p) 2109
FOX: American Idol (2/27; 8p) 2047
FOX: Smarter Than a 5the Grader (2/28; 9:30p) 1925
FOX: American Idol (3/1; 8-9p) 1787
FOX: American Idol (2/28; 8p) 1742
FOX: Simpsons (3/4; 7:59-8:30p) 1161
FOX: Family Guy (3/4; 9-9:31p) 1121
DSNY*: Hannah Montana (3/2; 8p) 953
DSNY*: Freaky Friday (3/2; 9-10:45p) 946
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**New abbreviation for Adult Swim, which airs on Cartoon Network
Final K6-11 Ratings for Saturday, March 3, 2007 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
ABC 2.0/8 Avg. (9a-1p)
The Replacements 1.3/5; That’s So Raven 2.2/8; That’s So Raven 2.5/10; Hannah Montana 3.0/12; Suite Life of Zack & Cody 3.0/13; Power Rangers Overdrive 1.6/8; Power Rangers Overdrive 1.2/6
CW (Kids’ WB!) 1.2/6 Avg. (7a-12p)
Pillowhead 0.6/5; Pillowhead 1.1/6; Loonatics Unleashed 1.6/8; Tom & Jerry Tales 2.0/8; Shaggy Scooby-Doo Get A Clue 1.8/7; Johnny Test 1.5/6; Legion of Super Heroes 1.2/5; The Batman 1.4/6; Spider Riders 0.8/3; Monster Allergy 0.3/2
FOX (4Kids TV) 0.9/4 Avg. (8a-12n)
Winx Club 0.6/3; Bratz 0.9/4; Teenage Mutant Ninja Turtles Fast Forward 0.7/3; Viva Piñata 1.0/4; Teenage Mutant Ninja Turtle 1.1/4; Yu-Gi-Oh 0.9/4; Yu-Gi-Oh 0.9/4; Teenage Mutant Ninja Turtles 0.6/3
NBC (Qubo on NBC) Avg. 0.4/2 (10a-1p)
Babar 0.4/2; Dragon 0.4/2; 321 Penguins/Larryboy Adventures 0.5/2; Veggie Tales 0.4/2; Jane and the Dragon 0.5/2; Jacob Two Two 0.6/3
CBS (KOL’s Secret Slumber Party on CBS) 0.4/2 Avg. (7a-7:30a/10:30a-12n*)
Madeline 0.5/2; Sabrina: The Animated Series 0.8/3; Cake 0.3/1; Trollz 0.8/3; Dance Revolution 0.4/2; Horseland 1.0/4
Final K6-11 Ratings for Saturday, March 3, 2007 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.4/21 Avg. (7a-1p)
Lazytown 1.7/17; Fairly OddParents 3.4/23; Jimmy Neutron 4.2/24; Jimmy Neutron 4.1/19; SpongeBob SquarePants 5.9/25; SpongeBob SquarePants 6.3/26; El Tigre 5.1/20; El Tigre 5.7/24; Avatar: The Guru 4.3/19; Jimmy Neutron 4.3/20; Jimmy Neutron 3.6/19
CARTOON NETWORK 2.6/12 Avg. (7:30a-1p)
Cartoon Cartoon Top 5 (60 min) 2.3/14; Class of 3000 3.1/14; Pokemon: Battle Frontier 2.9/12; Pokemon: Battle Frontier 3.2/13; Ben 10 3.5/14; Robotboy 2.2/9; Teen Titans 2.5/11; Teen Titans 2.2/10; Squirrel Boy 2.1/10; The Grim Adventures of Billy & Mandy 2.1/11
DISNEY CHANNEL 2.1/10 Avg. (7a-1p)
Handy Manny 1.4/14; Handy Manny 1.6/11; Handy Manny 1.9/11; Handy Manny 2.2/10; Handy Manny 2.3;/10; Handy Manny 2.3/10; Handy Manny 2.4/9; Handy Manny 2.4/10; Handy Manny 2.4/10; Handy Manny 2.0/9; Lilo & Stitch: The Series 2.0/9; The Replacements 2.0/10
TOON DISNEY (Jetix) 0.6/3 Avg. (7a-1:30p)
Legend of the Dragon 0.1/1; Dragon Booster 0.2/2; Shinzo 0.2/1; NASCAR Racers 0.3/1; Jackie Chan Adventures 0.5/2; Power Rangers: Operation 1.0/4; Pucca 0.8/3; Digimon 0.9/4; Jackie Chan Adventures 0.8/3; The Three Musketeers (90 min) 0.8/4
Friday Fun Fact: Animal Crackers are not really crackers, but cookies that were imported to the US from England in the late 1800s. Barnum’s circus-like boxes were designed with a string handle so that they could be hung on a Christmas tree.
Answer to Yesterday’s trivia question: Angelica asked what two characters to baby sit her cat Fluffy? CHUCKIE AND CHARLES FINSTER Kudos to: Susan Arcidiacono-Frankie & Her Little Pals/Burbank.
Today’s Trivia Question: Who is Scooby Doo’s cousin who is grey, clumsy and not the brightest pooch in the kennel? ( click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis: Kids!
03.09.07
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JOB OPENING: MARKETING MGR/iN DEMAND/NYC: Help dev and implement strategic mktg plans, media planning and advertising. BA & 5+ yrs exp req. Send resume: [email protected]
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JOB OPENING: RESEARCH ANALYST/Sports & ENT TNT, TBS & Court TV Ad Sales/NY: 1-2 yrs rsrch exp at ntwrk/agency, strong analytical/communication skills, proficient with Nielsen systems, PowerPoint and Excel. [email protected] (3/16)
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SITUATION WANTED: TRAFFIC COORD: Exp’d traffic coord & client services mgr with a unique background in advertising media, logistics & creative dvlpmnt. Successfully cut costs & maximized client retention [email protected] (3/16)
SITUATION WANTED: PRODUCTION SECRETARY/COORDINATOR: Detailed organizer seeks production position. Exp in coordinating shoots, research, and assisting Producers. Has passion for making things happen! Contact [email protected] (3/16)
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