Friday, March 2nd, 2007


Nickelodeon Is the Leader

El Tigre: The Adventures of Manny Rivera, our high-energy, Latin-flavored Nicktoon,
premieres 3/3 at 10:30AM/9:30C.

It’s Just One Reason We’ve Remained #1 for 12 Straight Years.*

*Source: Nielsen Media Research, NHI (2Q’95 thru 1Q’07 td-(01/01/07-02/11/07, by quarter) for Kids 2-11, based on
COV% and impressions across all competitive cable networks, total programming day. Live Feed.
Qualifications available upon request. © 2007 Viacom International Inc. All Rights Reserved.

Cynopsis: Kids!


Good morning. It’s Friday, March 2, 2007 and this is your first early morning Kids! briefing.

Electronic Arts has made all of the music/soundtracks from its current and previous video games available for purchase at the iTunes Store.  Fan can go to where they can select the EA game music and then click over to an iMix of that EA game on iTunes.  For those skeptics among us, they do mean all music, which includes exclusive mixes, non-album cuts and previously unavailable international tracks. EA plans to continue adding songs/scores/themes/beats/ringtones from EA games, old and new, to the site.

Howard Myers and Steve Wynne, former Buena Vista International Television and Warner Bros. International Television execs, respectively, have teamed up to launch Rival Media Ltd, an international content business.  Based in the UK, Rival Media has inked its first commission to produce an international music concert and event for Disney TV.  Additionally, the company is currently in discussions with UK and European broadcasters, and also in negotiations to team with a US producer.  Wynne and Myers are both Joint Managing Directors of Rival Media.


Spidey is spinning his way back to TV in a new animated series, tentatively titled, The Amazing Spider-Man, slated to launch in early 2008 on Kids’ WB on The CW.  Based on Marvel’s super-hero Spider-Man, the series is the first production from Culver Entertainment, Sony Pictures’ new TV company.  The series begins as Spidey (nee 16-year-old Peter Parker) is coming to the end of summer vacation, the first with his newfound powers, and he is heading into his junior year of high school, where in addition to homework and a social life he must protect his new identity.

Same web – different medium:  Sony and Spidey will get the summer started with the release its feature film Spider-Man 3 on May 3, 2007.  On that note Sony will give Spider-Man fans a sneak peek at the upcoming Columbia Pictures movie with a 1-minute clip airing this Monday, March 5, during Heroes on NBC.  The clip will include a cliffhanging moment and so as not to tie folks up in knots, fans will be directed to where an extended 6-minute version of the clip that includes the outcome, will be available for 24-hours.  And … yes, there is more, a new trailer for Spider-Man 3 is set to bow in movie theaters on Friday, March 9, in the previews before the movie 300.  No doubt the trailer will be available online shortly thereafter.


Disney Channel in South Africa has expanded its broadcast day to a 24/7 programming schedule on MultiChoice’s DStv platform.  Under a multi-year pact with MultiChoice, Disney Channel launched on DStv on September 25, 2006, initially broadcasting 16 hours a day (6a-10p), seven days a week.  Disney Channel is available to DStv subscribers across South and Sub Saharan Africa.

Disney Channel (US) has optioned a second cycle of its preschool series Johnny and the Sprites.  Season two is slated to begin production this fall 2007 at Kaufman Astoria Studios in NYC.  The long-form program bowed on the network’s Playhouse Disney programming block in January 2007, and continues to air Saturdays and Sundays at 10a.

After more than a year in production, PBS has taken the wraps off PBS Teachers, a new portal created specifically for educators of kids in pre-kindergarten – 12th grade.  PBS Teachers is designed to be a one-stop resource for teachers, providing them free standards-based lesson plans, classroom activities, interactive resources and so on, all organized by subject, grade level, and topic.  Additionally, the site includes a new blog, Media Infusion, which offers conversations with other classroom teachers and ed tech experts about information on using media and technology with students and as a resource for educators looking for other curriculum tools, video products and professional development opportunities. ( )


Toei Animation Company will launch its new website, , on Tuesday, March 13, 2007.  In addition to being the source for all corporate information (news, contacts etc.), Toei’s new website will also serve as an interactive consumer resource including overviews of its animated series, history, and character descriptions; downloadable artwork; video clips; behind the scenes information; product launches.


Today is 10th Annual Read Across America Day, the National Education Association’s (NEA) event that aims to get kids everywhere reading, which takes place each year on or around Dr. Seuss’s birthday.  Dr. Seuss (aka Theodore Geisel) was born March 2, 1904.  While Read Across America gets lots of celebrities and politicians out to mark the day and issuing reading challenges to kids, the NEA also offers parents, caregivers and kids activities and resources throughout the year to keep them interested and excited about reading.  Read Across America Day information, resources and a list of events taking place around the country today can be found at , additionally, related activities can be found at .


Final K6-11 Ratings for Saturday, February 24, 2007 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Kids’ WB!) 1.7/8 Avg. (7a-12p)
Pillowhead 0.8/7; Pillowhead 1.4/9; Loonatics Unleashed 2.0/10; Tom and Jerry Tales 2.4/10; Shaggy Scooby-Doo Clue 2.4/10; Johnny Test 2.1/8; Legion of Super Heroes 1.7/7; The Batman 1.6/7; Spider Riders 1.3/6; Monster Allergy 1.0/5
ABC 1.5/7 Avg. (9a-1p)
The Emperor’s New School 0.9/4; The Replacements 1.4/6; That’s So Raven 1.7/7; That’s So Raven 1.9/8; Hannah Montana 1.9/8; Suite Life of Zack & Cody 2.1/9; Power Rangers Mystic Force 1.3/6; Power Rangers Mystic Force 1.2/6
FOX (4Kids TV) 1.0/4 Avg. (8a-12n)
Winx Club 0.6/4; Bratz 0.9/4; Teenage Mutant Ninja Turtles Fast Forward 1.2/5; Viva Piñata 1.0/4; Teenage Mutant Ninja Turtles Fast Forward 1.0/4; Yu-Gi-Oh 1.2/5; Yu-Gi-Oh 1.2/5; Chaotic 0.7/3
NBC (Qubo on NBC) Avg. 0.4/2 (10a-1p)
Babar 0.1/1; Dragon 0.3/1; 321 Penguins/Larryboy Adventures 0.5/; Veggie Tales 0.5/2; Jane and the Dragon 0.5/2; Jacob Two Two 0.5/2
CBS (KOL’s Secret Slumber Party on CBS) 0.4/2 Avg. (7a-7:30a/10:30a-12n*)
Madeline 0.5/3; Sabrina: The Animated Series 0.6/3; Cake 0.2/1; Trollz 0.5/2; Dance Revolution 0.1/1; Horseland 0.4/2

Final K6-11 Ratings for Saturday, February 24, 2007 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.3/21 Avg. (7a-1p)
Lazytown 1.6/15; Fairly OddParents 2.2/16; Jimmy Neutron 3.8/21; Jimmy Neutron 5.0/23; SpongeBob SquarePants 4.9/21; SpongeBob SquarePants 4.6/20; Fairly OddParents 4.7/20; Fairly OddParents 5.1/22; Avatar 4.2/19; Avatar 4.2/19; Ned’s Declassified 5.3/26; Ned’s Declassified 5.6/28
CARTOON NETWORK 2.7/13 Avg. (7a-1p)
Cartoon Cartoon Top 5 (60 min) 2.7/17; Class of 3000 3.3/15; Pokemon: Battle Frontier 3.3/14; Pokemon: Battle Frontier 3.6/15; Ben 10 3.7/16; Robotboy 2.3/10; Team Titans 2.1/9; Teen Titans 2.3/10; Squirrel Boy 1.8/8; Grim Adventures of Billy & Mandy 1.6/8
DISNEY CHANNEL 1.5/7 Avg. (7a-1p)
The Wiggles 1.3/12; Higglytown Heroes 1.5/11; Little Einsteins 1.3/7; Little Einsteins 1.4/7; Mickey Mouse Clubhouse 1.7/7; Mickey Mouse Clubhouse 1.5/6; Johnny and the Sprites 1.4/6; Handy Manny 1.8/8; Doodlebops 1.4/6; Charlie and Lola 1.3/6; Lilo & Stitch: The Series 1.3/6; The Replacements 1.6/8
TOON DISNEY (Jetix) 0.3/2 Avg. (8a-12p)
Legend of the Dragon 0.2/1; Dragon Booster 0.2/1; The Mummy 0.1/1; NASCAR Racers 0.2/1; Jackie Chan Adventures 0.3/1; Power Rangers Mystic Force 0.4/2; Yin Yang Yo 0.5/2; Pucca 0.2/1; Digimon 0.2/1; Jackie Chan Adventures 0.5/2; Jet Jackson: The Movie (2hrs) 0.5/2

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, February 28, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1033; K6-11 442; TWEENS 9-14 316
DISNEY CHANNEL:     K2-11   763; K6-11 450; TWEENS 9-14 339
CARTOON NETWORK: K2-11   542; K6-11 335; TWEENS 9-14 241
TOON DISNEY:           K2-11   121; K6-11   66; TWEENS 9-14   37
Source: MTVN Research from Nielsen Media Research Data

Friday Fun Fact:  There are  more than 362 billion OREO cookies sold to date which would fill up the world’s largest freight train, consisting of 660 freight cars, over 62 times. 

Answer to Yesterday’s trivia question:  Here’s a quote for you – do you know which animated series it comes from? “Dogs have a great sense of smell, they can see in black and white, and they can go to the bathroom any where they want!”  Timmy Turner from The Fairly OddParents  Kudos To: Lee Williams-Boomstone Animation Inc/Ottawa Ontario; Brian Mickley-Smith Hanley Associates/CT; April Ausburn-signature Consulting/CA
Today’s Trivia Question: What is the name of the cat in the Smurfs? (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: ACCOUNTING MGR/Animation Collective/NYC: Manage A/R & A/P, reconciliation, payroll, forecast CFs, liaise w CPA. Min 4-yr deg & 5 yrs exp, Quickbooks & excel, good sense of humor req’d.  email: [email protected] (3/9)

JOB OPENING: COORD, SCHEDULING/WORLDWIDE PROGRAMMING/Disney/BURBANK: Sched for Toon Disney US, coordinate WW programming site/schedules/plans, etc. 2 yrs sched/prog/intl req# 68715  3/9)

JOB OPENING: SR MKTNG RESEARCH ANALYST/ Univision/New York: Develop marketing presentations to support national sales. Knowledge of syndicated research and strong writing skills required. Contact: [email protected] EOE 3/9)

JOB OPENING: PT ACCT EXEC/New media co./Norwalk, CT: Asst in all facets of ad sales process; incl. interface w/clients & agencies. Media sales/buying exp REQ’D. Non-trad. or print exp pref’d. [email protected]  3/9)

JOB OPENING: TRAFFIC COORD/Oakland NJ Cablevision: Process/sched orders for ad time. Provide sales with inventory reports.  2 + yrs exp. Prof. PC skills. College degree is preferred. Apply req# 2490BR  3/9)

JOB OPENING: DEVELOPMENT EXEC/True Entertainment, NYC: Write, develop, & pitch projects for major international TV production company. 5+ years dvlp exp at network or production company a must. Apply at:  [email protected]  3/9)

JOB OPENING: VP DISTRIBUTION EASTERN REGION-LIFETIME/NY: Lead development & implementation of affiliate sales strategies to maximize ad sales & secure programming tune-in. Apply at: (3/8)

JOB OPENING: AFFILIATE DISTRIBUTION ASST/Hallmark Channel/NY: Affiliate (Mid-town): Support RVP and regional NDS Teams. 2 yrs. min exp. See full posting & apply at (3/8)

JOB OPENING: TRAVEL COORDINATOR TV /NY based: Syndicated daytime Talk Show needs an exp’d Travel Coord. Responsible for handling all guest travel needs for the show and supervise the travel department.RESUMES:  [email protected]      (3/8)

JOB OPENING: DOCUMENTARY EDITOR/FREELANCE/Lou Reda Productions/Easton, PA: Needs seasoned long form editor that possesses strong directorial, solid creative thinking in editorial process. Contact: [email protected]  (3/8)

JOB OPENING: VP MARKETING/Channel M/LA: This position will direct and oversee all marketing functions. 10 yrs exp within a medium to large media company or advertising agency req’d.  Fwd resume to [email protected] (3/8)

JOB OPENING: DIR ADV/MKTG ORIG’L PRGMS/TV FILM/NY: Lead devlpmtAdv/Mktg Strategy-exp:Creative Brief, Position’g-Print-TV/radio,direct w/min 7yrs agcy orTVadvexp. Apply: [email protected] (3/8)

JOB OPENING:  MANAGER PROGRAMMING/BRAVO, NBC Universal/NY: Oversee program planning and ad sales responsibilities for Bravo. Bachelor’s Degree w/ 3yrs experience in television programming. keyword job #581108 (3/8)

JOB OPENING: SALES PLANNER/Univision/NY: Generate upfront & scatter plans. Handle all aspects of ongoing deal maintenance & stewardship. Media experience. Spanish a plus. Apply: [email protected]  EOE  (3/7)

JOB OPENING: SR MGR, PROGRAM PLANNING/Disney/BURBANK: Manage program planning for Disney Channel including series & movies launch & sustain. 3-5 yrs programming, kids tv – a plus. Visit   REQ 69211 to apply.  (3/7)

JOB OPENING: PRODUCTION COORDINATOR/NYC: Children’s Educational TV Show seeks college grad w/strong verbal & written comm skills/organiz’l & computer skills/high initiative/exp in TV prod; Fax cover letter/resume to 212-764-7275. (3/7)

JOB OPENING: REGIONAL SALES MGR – WEST/New Media Strategies (NMS): NMS Western client outreach efforts. 5 years sales experience in online advertising or related field.Submit resume to: l [email protected] (3/7)

JOB OPENING: EXECUTIVE PRODUCER NY/METRO AREA: Exp’d Sr. Producer to supervise editorial, develop, produce & supervise teams. Create unique content to appeal to core audiences for several top brands. [email protected] (3/7)

JOB OPENING: EVP AD SALES/Kabillion/Cable VOD/Broadband Kids network/NY/LA/tbd: multi-pltform-10yrs+exp. kids, entrepreneurial, great opp. 4 slf-strter w/rolodex. Benef./established co. Confidential inq. to: [email protected] (3/7)

JOB OPENING: INVENTORY/SCHEDULING MGR, AD SALES/MUSIC CHOICE/NYC: Mng VOD inventory for ad sales. Flighting, scheduling, tracking all ad schedules on multiple platforms. Liaison w/ Operations dept. 5 yrs exp. [email protected] (3/7)

JOB OPENING:  MGR MULTI-PLATFORM PROGRAMMING/Disney/BURBANK: Manage content distribution/prgrm/sched for Broadband/DVD/iTunes/VOD/wireless, etc. 3-5 yrs sched/media plan/digital media. Visit REQ 37452 to apply. (3/6)

JOB OPENING: SALES PLAN’R/Discovery Net/LA: Prep sales plans/pres, mng maint of mult accts, 2yrs cable sales. Int’l exp pref’d, Span a +. Must be detail-orient, orgz’d, multitask, exc comm skills. Res: [email protected]       (3/6)

JOB OPENING: MANAGER, INTERNET/ VERSUS/Stamford, CT: Oversee Field Sports editorial/video & develop new user on-line initiatives and advertiser functionality. 4+ yrs exp req’d. Apply at . EOE/AA/Drug Free. (3/6)

JOB OPENING: ACCT MGR AFFILIATE SALES/Oxygen Media/NY: Strong background in sales/mktng; min 3yrs exp in media sales & multi-media mktng. Travel req’d. Please contact [email protected] (3/6)

JOB OPENING: SALES ASST/LIFETIME/CHICAGO: Assist in all facets of the ad sales process; interface with clients/media & advt agencies. Strong math, writing and Excel skills BA/BS Apply at: (3/6)

JOB OPENING: TRAVEL COORDINATOR TV /NY based Syndicated daytime Talk Show needs an exp’d Travel Coord. Responsible for handling all guest travel needs for the show and supervise the travel department. RESUMES: [email protected] 3/6)

JOB OPENING:  EXECUTIVE ASSISTANT, INTEGRATED MARKETING ( freelance) /MTV/NYC: 2+ yrs Exec. Admin exp, Strong org/comm skills, Strong MS Office skills, Must be flex w/OT EOE/M/F/D/AAP. Send resumes: [email protected] (3/6)

JOB OPENING: SR PROD/NY: Min 5+ yrs of prev exp w/interactive & content-based websites req’d, work w/key content partners to build a rich base of content, tools & interactive features. Apply at , Job # 578535 (3/3)

JOB OPENING: SENIOR PRODUCER/FOOD/NY: Min 5 yrs previous exp w/interactive & content-based websites required, work w/video team to develop original content appropriate to the channel. Apply , Job # 578530 (3/3)

JOB OPENING: HOMEPAGE PROD & COPYWRITER/iVillage/Englewood Cliffs, NJ: Min 5 yrs exp in web publishing, women’s serv content/news or related field, write and produce iVillage homepage. Apply at , Job # 579459 (3/3)

JOB OPENING: DIR BRAVO PROG RES/NY: Min 5 yrs exp in media res w/exp in ntwrk/cable or w/agency or supplier, min 5 yrs exp w/Nielsen data, & NPower, Galaxy Expl, Galaxy Navigator, Mkt Breaks.   job # 580826  (3/3)

JOB OPENING:  MGR, MULTI-PLATFORM PROGRAMMING/Disney/Burbank: Mng content distribution/pgrm/sched for Broadband/DVD/iTunes/VOD/wireless, etc. 3-5 yrs sched/media plan/digital media. Apply: REQ 37452  (3/3)

JOB OPENING:  AD SALES MKTG MGR/WEtv/NYC: Dev & exec multi-platform, integrated partnerships for key clients w/our National Ad Sales team.Creative media mktg & sales savvy prof w/proven record. ref #2749BR (3/3)

SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .


SITUATION WANTED: ASSOCIATE PRODUCER: Seeks an opportunity to learn from a mentoring producer in TV or Production Company. In CT, NYC, CA and Boston. Experienced in all-phases of production. [email protected] (3/6)

SITUATION WANTED: CASTING, PRODUCING OR NETWORK, STUDIO THEATRE MGMT: P/T. Over 35 yrs exp in Ent. industry working with actors, writers, producers, directors from all walks of life. Contact MGC at:  [email protected]  (3/6)

SITUATION WANTED:  EXP. BI-LIN PROG, DIST & BRANDING EXEC: w/15+ yrs senior positions recently re-lo’d to LA looking for FT or consult position with studios, biz dev, prog, integrating media. Contact: [email protected] (3/3)

SITUATION WANTED:  NYC’s PREMIERE ENTERTAINMENT INDUSTRY LIFE COACH. Clients  in primetime, news, PR. Be the writer-producer-director of your own life. Free Consultation: [email protected]  Entertaining Possibilities (3/3)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

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