Friday, June 7th, 2013

Cynopsis: Sports

Good morning. It’s Friday, June 7, 2013, and this is your first early morning Sports briefing. 

The NBA’s international push continues to pay off with last night’s Game 1 of the NBA Finals between the Heat and Spurs seen by fans in 215 countries and territories in 47 languages, according to the league. In addition, the first-ever “NBA Finals Companion” was launched to blend television and social media for “the ultimate fan experience” for international audiences. The platform allows international fans to play a real-time predictive gaming experience, view live tweets from top international commentators, and post photos of themselves with #NBAFan to Instagram or Twitter for a chance to be featured on the NBA world feed television broadcast.

On the Air

ESPN announced that it will surround the 113th U.S. Open with extensive multiplatform offerings starting June 11. Coverage is set to include eight hours of live play in each of the first two rounds from 9a-3p and 5-7p on Thursday and Friday, June 13-14 and will be hosted by Chris Berman. An edited encore presentation from each of the first two rounds will then air in prime time on ESPN and WatchESPN at 8p. Meanwhile, ESPN’s flagship series SportsCenter will originate from the tournament site with special SportsCenter presented by IBM at the U.S. Open programs each day starting on Tuesday.

Tennis Channel hit the jackpot this morning, and will carry the Novak Djokovic/Rafael Nadal matchup at 7a. Ted Robinson and John McEnroe will call the match. The winner will take on the winner of the other men’s semi-final featuring Jo-Wilfried Tsonga and David Ferrer that will be seen on NBC at 11a.

Turner Sports is on deck for its portion of the NASCAR season and will begin its 31st consecutive year of NASCAR coverage with the Party in the Poconos 400 presented by Walmarton Sunday at 1p, with the pre-race Countdown to Green presented by Kelley Blue Bookat noon. Adam Alexander will call the race and host the studio show along with analysts Kyle Petty,Wally Dallenbach and Larry McReynolds.

A double overtime thriller in the NHL Eastern Conference Finals between the Bruins and Penguins handed NBC Sports Network with gains in the two teams’ home markets. Boston scored a 21.89 household rating, according to Nielsen, up 47% over the Bruins’ 2011 Conference Final average on the channel in that market. Pittsburgh drew a22.71 score, rising 5% from the Penguins’ 2009 Conference Final average on NBCSN in the market. Overall, in early ratings, the game drew 2.84 million average viewers with a 1.2 in the Adult 18-49 demo.

FOX Deportes revealed that it finished May as the top Spanish sports cable network in total viewers and adults 18-49 across key day-parts, including total day, primetime and weekend day, based on Nielsen numbers. In addition, seven of the top ten sports programs in Spanish cable in total viewers and adults 18-49 last month were all televised by the channel. FOX Deportes’ total day average rose 11% in total viewers to 49,000 and 14% in adult 18-49 viewers to 32,000 vs. 2012.

Around the dial, college baseball and softball continue to pick up steam as ESPN2 and ESPNU combined to reach 11,680,000 viewers for the NCAA Division I Baseball Championship Regionals from May 31 to June 3. Online, ESPN3’s coverage of LSU vs. Louisiana-Lafayette on Sunday, June 2, is the network’s most-viewed NCAA baseball game, logging 136,000 unique viewers that watched over 11 million live minutes. On the local front, Greenville-Spartanburg ranked the highest-rated metered market for ESPN2’s Regional telecasts. Up next, ESPN, ESPN2 and ESPNU will combine to televise every game of the eight best-of-three Super Regionals starting today.

ESPN’s coverage of the Women’s College World Series delivered record-breaking metered market ratings in the hometowns of both teams in contentions with Knoxville recording the highest metered market rating for any WCWS telecast on ESPN2 since 2007*, averaging an 11.9 rating for Game 1 of the Finals. Meanwhile, Game 1 and Game 2 set local Oklahoma City records for ESPN2 and ESPN, respectively, averaging a 6.6 metered market rating for Game 1 and a 6.7 for Game 2.

Here’s our annual list of HRTV analyst picks for Saturday’s Belmont Stakes:

  • Jon White — Overanalyze, Orb, Revolutionary
  • Richard Migliore — Orb, Overanalyze, Incognito
  • Scott Hazelton — Orb, Incognito, Freedom Child

Universal Sports continues to build up its rugby portfolio, and will offer Scrum Saturday this weekend with the debut of USA Rugby Rising at 7:30p and 8p, followed by USA/Ireland. USA Rugby Rising follows a group of Americans determined to make the United States a Tier 1 rugby nation in the eyes of the world. In addition, Monday nights will then serve as rugby nights on USN. From June 17 through July 8, rugby fans can watch recent episodes of USA Rugby Rising at 8 and 11p. Then, on July 15, the network will showcase a marathon of all the episodes following a RWC re-cap show.

ESPN revealed that the second edition of the Armed Forces Classic will pit Georgetown and Oregon on Friday, Nov. 8. The game will take place at a military installation to be determined as part of ESPN’s Veteran’s Week initiative.

Bellator MMA is making more international inroads, and will be carried by Viacom’s VIVA channel in the UK for the first time. The network will start airing live Bellator fights on Wednesday June 19 as part of the MMA league’s summer series tournament. The deal now beefs up Bellator’s global tally to 116 countries and territories.

Dick and Rick Hoyt will be the recipients of this year’s Jimmy V Perseverance Award at The 2013 ESPYS presented by Capital One on July 17. The father and son team saw Rick born with cerebral palsy and (although he is unable to use his hands or legs) he and his 73-year-old father have run in more than 1,000 endurance events including triathlons and marathons with Dick pushing his son in a custom-made running chair.

Save the date! The annual Cynopsis: Sports Business Summit is set to take place on Aug. 14 in NY, and will feature some of the biggest names driving sports today. In addition, we are holding our Women of Action cocktail event celebrating and discussing the impact women are having in the sports industry on Aug. 13.


Cynopsis: Digital BIG Monetization Summit
June 18 | NYC | Sponsored by: Yahoo!

A sampling of the powerful line-up of speakers:
Kathryn Friedrich, Head of Video Strategy/Americas [Google/YouTube]
Jeffrey Hinz, Managing Partner, Digital Director [MediaCom]
Russ Torres, Head of Original Video [Yahoo! News & Finance]
James Rooke, VP Advisory Services [FreeWheel]

View the complete list of speakers & register:

Sponsorship & Promotion

Four-time NASCAR champ Jeff Gordon secured a primary sponsor through the 2016 Sprint Cup season. Axalta Coatings System, formerly DuPont Performance Coatings, inked a three-year extension to remain with Gordon’s No. 24 car. Axalta will serve as the primary sponsor for 10 races in each of the next three seasons while playing associate sponsor for the remaining races.

Sports-apparel retailer Fanatics locked in $170 million in funding this week from Singapore state-owned investment company Temasek Holdings Pte. Ltd., and Alibaba Group Holding Ltd., according to the WSJ. Company executives notes that they expected the company to reach about $1 billion in revenue this year, up from roughly $800 million last year and $600 million in 2011.

Digital & Production

Golf Digest is offering a virtual social hub where fans and followers for the US Open, that will spotlight social conversation around the famed tournament and allow users to see the topics and developments that are resonating most with audiences. This marks the second time the company did that (the first being the Masters) and visitors will see tweets from Golf Digest editors and PGA Tour players, as well as Facebook posts from Golf Digest and analysis of the social metrics that are trending as they are watching the U.S. Open.

ESPNcricinfo is launching new and improved versions of its iOS and Android mobile applications. New features in the mobile app are designed to socialize the experience, deepen engagement with fans and personalize the interface for each individual user. The enhanced content and user experience of this new version of the app will extend beyond iOS and Android smartphones later this year, with apps for additional tablets, including Kindle Fire, the Windows Phone platform and entry-level smartphones like the Nokia Asha also on deck.

Roster Moves

YES Network COO Ray Hopkins is departing the company to become President, Television Networks Distribution, CBS Corporation. Hopkins began his tenure as COO in December 2004, and was responsible for all aspects of the company’s cable, satellite and telco distribution strategy, as well as affiliate negotiations.

HBO Sports Senior Vice President Kery Davis is leaving the company, according to multiple reports. He had served as the main negotiator for the major fights for the network. 

The Main Event, the featured game of the day sponsored by Thuuz, real-time sports discovery for mobile & connected TV platforms

#1 S. Williams vs. #2 M. Sharapova Saturday 10:00a. Thuuz rating: 94
Serena has dominated this match. French Open Women’s Final On ESPN2


SAVE THE DATE: Cynopsis Sports Business Summit
Wednesday, August 14, 2013 | Grand Hyatt NY

It will examine how the industry is using content, context and digital connectivity to build audiences, engage fans and integrate sponsors locally, nationally and on a global stage.

For sponsor information, please contact Mike Farina at (203) 218-6480.

More information to follow…

ON THIS DAY in 1986: The Kansas City Royals draft Bo Jackson.

In The Know: What musician anchored Nike’s Bo Jackson campaign in 1989/90? (not counting the Sonny Bono cameo)  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: What would someone have to do to win the Harley J. Earl Trophy? Answer: Win the Daytona 500. Kudos: David Young-ABC/NY; Joe Guarnieri-ESPN Remote Operations/Bristol; Glenn Schineller-Time Warner Cable/Charlotte; Synda Kollman-Charter Marketing Group/Boca Raton; RT Harris- WideOrbit/Detroit; Chuck Gordon-Clear Channel Media/Mobile; Matt Sautter-OpenTV/Golden; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Los Angeles local/LA

Later — Chris
Chris Pursell for Cynopsis | Sports

Roberta Caploe: Editorial Director
Denise O’Connor: Group Publisher, Cynopsis Media
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: DIR DIGITAL YIELD MGMT, PRICING/INV/Weather Channel/NYC: Dvlp/implement strategy, systems & processes to dramatically improve pricing & rev mngmnt. BA deg req’d. 5+ yrs mngng personnel & complex activities. Resume HERE (6/14) 

JOB OPENING: MANAGER, INTEGRATED/truTV/NYC: Development & execution of integrated advertiser marketing solutions across all platforms. 3-5 yrs, solid linear & digital ad sales exp. Freelance. Email resume: [email protected] (6/14) 

JOB OPENING: DIR PARTNER MKTG/NBC/NJ:  8+ yrs cable mktg. Create 360 mktg materials/prgrms. Work closely w/MVPD strat, press, rsrch & ntwrk grps to dvlp accnt-spfc value props. Apply: (9774BR) (6/14) 

JOB OPENING:  MGR, AD SALES RSRCH/NY: 5+ yrs TV rsrch exp. Provide marketplace insight and strategic sales positioning. Manage primary rsrch proj. Strong analytic & pres skills. To apply click HERE (6/13)

JOB OPENING: ASSOC DIR MKTG/NYC: Create proposals to support sales team; 5-6 yrs exp pref’d; strong writing skills and creativity a must; team player; good comm; knowledge and passion for tv a plus. [email protected] (6/13)

JOB OPENING: BIZ & LEGAL AFFAIRS/NY: entertainment law “back room brain” to advise successful NY prodco on transactional, corporate and prod matters. JD/7+ yrs exp req’d; cable prod/netwk exp pref’d. Res: [email protected] (6/13)

JOB OPENING: SALES COORDINATOR/NY: All aspects of account maintenance, liaison with ad agencies. Must be detailed/ able to multi-task. Excellent verbal and written communication skills. Apply-[email protected] (6/13)

JOB OPENING: MGR, SOCIAL MEDIA/SPIKE/NY: Participate in strategic dir for Spike content properties on social media including dvlpng voice/content strategies. BA deg w/3-8 yrs exp in dig & social content space. More info & apply HERE (6/12)

JOB OPENING: DIRECTOR AUDIENCE SALES/ESPN/New York: 10+ yrs. exp. w/Media Sales. Resp. for driving profitability specifically in Audience Targeting. Exp. with SSP/DSP/RTB platforms required. To apply: Job-110070 (6/12)

JOB OPENING: RSRCH MGR Insights & Media Strategy/NBCU/NYC: Lead NBCU across all of its brands/platforms thru insights & new transco. initiatives for creation of new value across NBCU assets. 3yrs min exp media rsrch. Job#10283 Apply HERE (6/12)

JOB OPENING: ACCOUNTANT/ANALYST/Huntington, NY (LI)Media Company: Manage & monitor A/R, Sales Forecasting, good analytical & comm. skills, MS Office req’d, B.S. Acct/Finance req’d. resume: [email protected] (6/12)

JOB OPENING: HBO FIXED-TERM MGR, MKT RESEARCH (w/Benefits)/NYC: 5 yrs of primary consumer mkt research exp. Design, Execute & Manage primary quantitative and qualitative mkt research projects. Apply @ (6/12)

JOB OPENING: DIR DISTRIBUTION/Weather/ATL: Corporate account management. Develop strategic comm & mktg plans. Campaign sell-in/execution. Execute renewal strategy. 7+ yrs industry exp. Resumes: [email protected] (6/12)

JOB OPENING: AD SALES COORD/NYC/DIRECTV: Support ad sales team, scheduling media plans, acct. maintenance, liaise with traffic dept. Strong comm skills, MS Office, multitasking. Ad/Media exp. pref. (6/12)

JOB OPENING: SR POST PROD PRODUCER/NY: Min 10 yrs TV Network exp. Support network programming/promo, creative, AE exp. + Sports background a plus. Send res and cov ltr Attn: Rose to [email protected] (6/8)
JOB OPENING: Technical Operations Director/NY: Min 10 yrs TV Network exp. Resp. incl. overall workflow mgt, liaison to origination facility, operators, technical & prod staff. Send res & cov ltr Attn: Rose to [email protected] (6/8)

JOB OPENING: TRAFFIC COOrdINATOR/NY: Min 5 yrs TV Network exp. Input programming schedule/formats and create daily logs. Manage and maintain assets/commercial inventory. Send res and cov ltr Attn: Rose to [email protected] (6/8)

JOB OPENING: COMMUNICATIONS COORD/Universal Sports/Woodland Hills: Support network PR and social media strategies. Write PR/Mktg materials, social media posts, pitch media, monitor coverage. For details and to apply: CLICK HERE (6/8)

JOB OPENING: DIR OF PUBLIC AFFAIRS/NICKELODEON/NYC: Lead strategic partnerships to advance the company’s pro-social priorities incl. outreach strategy, grassroots mobilization & support initiatives. Req 5729. More info/apply HERE (6/8)

JOB OPENING: PUBLICITY COORD/TLC/Fit & Health/MD: Organized top notch go-getter to support Publicity team w/research, media list mgmt, press kits, clips/pitches. Strong written/verbal skills. 1-2 yrs publicity/media exp. Apply (6/8)

JOB OPENING: BUDGET COORD/AMC/NYC: Manage budgets for all mktng and promo projects. Track expenses, process invoices and report to upper mgmt. 2+yrs exp plus 4 yr degree. Submit res (6/8)

JOB OPENING: PRODUCT INTEGRATION PRODUCER/NYC: Freelance. Need savvy pro who can contact agencies and companies to secure brands for new reality series. Exp req apply: [email protected] (6/8)

JOB OPENING: eBUSINESS OPS ANALYST/Bloomfield NJ/NCC: Reconcile billing in timely manner. Strong Project mgmt, accuracy, analytical & comm skills req’d. Create training docs. Support dept websites. Res: [email protected] (6/8)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: Broadcast or Production Company Senior Video Control Position. 23 years experience Studio/Remote Video-Camera Shading/Color Correction. e-mail: [email protected] 212-972-1010 (6/8)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Copyright Cynopsis 2013

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2013

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here. Or for further assistance please email [email protected].

Related Stories

Cynopsis 06/13/24: USA Network goes Grisham

USA Network goes Grisham

A CYNOPSIS MESSAGE FROM NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200+ owned or partner stations in 117 markets. 220M Americans reached every […]

Cynopsis Digital Out of Home 06/12/24: OUTFRONT takes Pride in June campaign; Las Vegas gets even brighter; Talon appoints new North America CEO

Wednesday June 12, 2024 OUTFRONT Media launched the “Protect Our Pride” campaign in partnership with GLAAD to celebrate Pride during the month of June. For a donation of $25 to GLAAD, individuals can have their photo, name, and a personalized message – “Protect All Love,” “Protect My Love,” “Protect My Family,” “Protect My Friend,” or […]

06/12/24: Cynopsis Jobs

Jobs Clads

ASSOCIATE, GLOBAL LICENSSING & DISTRIBUTION HEARST MEDIA PRODUCTION GROUP CHARLOTTE, NC Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules […]

Cynopsis 06/12/24: “The Boys” to wrap with “gory” season five

"The Boys" to end with "gory" season five

Wednesday June 12, 2024 Today’s Premieres Apple TV+: Presumed Innocent Fyi: Real Estate King at 9p Netflix: King of Collectibles: The Goldin Touch; My Next Guest Needs No Introduction With David Letterman IN THE NEWS Deal or no deal? National Amusements has ended merger discussions with David Ellison’s Skydance Media. The proposed deal called for […]