Friday, June 3rd, 2005



Good morning.  It’s Friday, June 3, 2005 and this is your first early morning briefing.

ABC has all but finished their upfront sales, and reports now agree that CBS and Fox are just about done as well.  According to a variety of sources, CBS is looking at a $2.4-$2.5 billion wrap up by close of business today, with an average CPM increase of approx 4%-6%, in the same CPM neighborhood as ABC.  Fox looks like it will come in about the same CPM increases, and a tally of about $1.5-$1.6 billion. While ABC sold approx 75% of its total inventory, both CBS and Fox are expected to sell about 80%, on par with last year.  ABC, CBS and Fox have all enjoyed grabbing a few dollars that in previous years would have gone to NBC, but with its double-digit demo ratings slide year to year, the peacock is still at the gate and just getting started with their upfront sales.  Reports indicate NBC’s CPMs will be in the modest flat to 1 range.  Last year NBC ended the upfront season with $2.9 billion – estimates this year peg it at around $2.3b. As far as WB and UPN, increases for those nets will reportedly be in the 2-3% range


Fox has ordered up 13 more episodes of its animated series American Dad (20th) after airing just four eps of the current 19 + pilot episode order. That will take Fox into the fall premiere season, along with Family guy which has a standing order of 35 new eps, an order placed even before that show returned to the Fox lineup.

HBO‘s miniseries premiere of Empire Falls last weekend turned in 1.7 million viewers on Saturday, and 2.1 million on Sunday. 

A&E‘s debut of its made-for film Faith of My Fathers, the John McCain story, pulled in a record breaking 3.7 million viewers on Memorial Day evening, that network’s most watched program in more than 12 months.

Rumors are a-swirling:  NBC’s L&O: Trial by Jury may get a midseason pickup with a fresh order of 13 new eps.  Possible.  But at this point, just rumor.

ABC‘s new series The Scholar which debuts on Monday, has signed Wal-Mart as its key sponsor.  Wal-Mart will be included in the story lines of the show as competitors face a variety of challenges hoping to win a quarter million dollar college scholarship.  In one episode, per The New York Times, the winner of the challenge receives a Wal-Mart gift card worth $2000. Neither ABC nor Wal-Mart would disclose the dollar value of the sponsorship.

NBC reality series Hit Me Baby One More Time which debuted last night, will be repurposed on Bravo.  The premiere ep will air this Sunday at 12m, and repeat on Wednesday at 11p and Thursday at 5p.  The competition-style show, which runs for only three episodes, is hosted by Vernon Kay, and features”veteran music hit-makers” performing their biggest hit, and voted by viewers for their favorite performer.

The Tennis Channel has renewed its exclusive telecast rights agreement for the NCAA Division I men’s and women’s tennis singles and doubles championships, airing complete coverage of both the men’s and women’s final matches – about eight hours of tennis.  The events will air on the network this weekend, with the women’s action on Saturday, followed by the men’s on Sunday.  This will mark the Tennis Channel’s second year carrying this event.

Top 10 M-F Syndicated Strip Series for the week of May 16-22, 2005 ranked by HH Rtg
Oprah (King World)                                    8.1 AA / 8.2 GAA
Wheel of Fortune (King World)                  7.9 AA
Jeopardy (King World)                                7.1 AA
Everybody Loves Raymond (King World)  6.6 AA / 8.3 GAA
Seinfeld (Sony)                                           6.0 AA / 7.4 GAA
Dr. Phil (King World)                                  5.9 AA / 6.0 GAA
Friends (Warner Bros.)                              5.1 AA / 6.4 GAA
Entertainment Tonight (Paramount)          5.0 AA / 5.2 GAA
Judge Judy (Paramount)                            5.0 AA / 7.7 GAA
Regis & Kelly (Buena Vista)                      3.6 AA
Source Nielsen Media Research

Top 10 M-F Syndicated Strip Series for the week of May 16-22, 2005 ranked by A18-49
Seinfeld (Sony)                                           3.9 AA / 4.7 GAA
Everybody Loves Raymond (King World)  3.6 AA / 4.5 GAA
Friends (Warner Bros.)                              3.3 AA / 4.1 GAA
Oprah (King World)                                    3.1 AA / 3.1 GAA
Wheel of Fortune (King World)                  2.2 AA
Dr. Phil (King World)                                  2.2 AA / 2.2 GAA
That 70’s Show (Carsey-Werner)              2.2 AA / 2.7 GAA
Entertainment Tonight (Paramount)          2.1 AA / 2.1 GAA
Jeopardy (King World)                                2.1 AA
King of the Hill (20th)                                   2.0 AA / 2.3 GAA
Judge Judy (Paramount)                            1.9 AA / 2.7 GAA
Source Nielsen Media Research

MTV Networks is adding a new brand to its roster with the launch of Flux, a new subscriber-based entertainment service that will deliver audio and video content to mobile phones and online networks to subs in Asia, beginning in Japan on June 30.  Targeting P13-34, Flux subscribers will have access to music, original video and animated segments, in addition to MTVN programming including MTV’s Dirty Sanchez and Gutterpups, as well as Nickelodeon’s Spongebob Squarepants.  Flux has inked an exclusive partnership with Utada, a popular Japanese performer, to produce a mobile music video series.  Japanese animator Koji Morimoto will produce shorts in collaboration with Flux and Utada.  MTVN worked with Faith, Inc., a developer of music distribution technology, to create Flux.

Yahoo and Pepsi have partnered to establish an online home for Smash on Yahoo! Music ( ), which was adapted from the Pepsi Smash summer concert TV series.  Smash on Yahoo! Music is divided into weekly and monthly segments and will feature original video programming from top musical artists, as well as providing music fans with an array of exclusive on-demand footage including performances, lifestyle segments, interviews, and animation. 

Primetime May 2005, the Top 10 Ad-Supported Cable Networks (excluding 24/7 news networks) ranked by year to year performance among A18-49:
Turner South                           +200% vs. May 2004
Biography                                +122%
National Geographic Channel +98%
Spike TV                                  +67%
OLN                                         +54%
SoapNet                                   +42%
Discovery Health                     +34%
TV Guide Channel                   +26%
TBS                                         +26%
WE: Women’s Ent                 +18%
Source: Turner Research from Nielsen Media Research Data.

Total Day May 2005, the Top 10 Ad-Supported Cable Networks (excluding 24/7 news networks) ranked by year to year performance among A18-49:
Turner South                           +90% vs. May 2004
Biography                                +86%
National Geographic Channel  +77%
Spike TV                                   +55%
Hallmark                                   +41%
Discovery Health                      +38%
SoapNet                                    +37%
Noggin                                      +31%
AMC                                          +31%
OLN                                         +26%
Source: Turner Research from Nielsen Media Research Data.

Primetime May 2005, the 24/7 Cable News Networks, ranked by year to year performance among A18-49:
Headline News                         +60% vs. May 2004
CNBC                                       +53%
MSNBC                                     +2%
FoxNews                                  -12%
CNN                                         -15%
Source: Turner Research from Nielsen Media Research Data.

Total Day May 2005, the 24/7 Cable News Networks, ranked by year to year performance among A18-49:
Headline News                         +15% vs. May 2004
MSNBC                                    -4%
FoxNews                                  -7%
CNBC                                      -15%
CNN                                         -16%
Source: Turner Research from Nielsen Media Research Data.

IAG Research’s Top Ten Most Recalled New Ads and Top Ten Most Liked New Ads for new campaigns airing during the month of May (4/25/05-5/22/05).  The list is ranked by viewers’ ability to recall the new ads (or how much they like them) and their associated products and brands. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV.  The Likeability Score is the percentage of TV viewers who report to like “a lot” an ad they were exposed to during the normal course of viewing TV (among those recalling the brand of the ad).  For example, with a Likeability Index of 200, the top ranked GE spot has proven twice as liked than the average new commercial during the past four-week period. The scores are then indexed against the mean score for all ads during the time period to create the Recall Index; 100 is Average. For example, with a Recall Index of 235, the top-ranked Subway spot was more than twice as memorable as the average new ad during the four week period.

Top Ten Most Liked New Ads:
200 – GENERAL ELECTRIC:Ecomagination–animals in rainy jungle watch as elephant dances to Singing in the Rain (:30)
191 – GENERAL ELECTRIC: Ecomagination–animals in rainy jungle watch as elephant dances to Singing in the Rain (:45)
173 – DIET PEPSI: Yoda uses Jedi mind trick to get man’s burger, fries, but can’t get his Pepsi
169 – NIKE:–little boy with no shirt, takes a number out of his brain and sees it, visualize
158 – NIKE:–man in kitchen on phone discusses basketball moves
152 – CHASE:  Man reminisces about life with his daughter as she prepares for wedding, Wind Beneath My Wings song
152 – OREO COOKIES: Double Stuf Peanut Butter Creme–little boy at circus shares cookie with baby elephant
151 – THETRUTH.COM: Fair Enough!–spoof of TV show, 1989 brainstorm document, ice cream trucks, new flavor, freed convict gift packs
146 – HEWLETT PACKARD: PhotoSmart System–penguins from movie Madagascar use pictures to cover their escape
145 – NISSAN: Altima SE-R–man starts car and turns car into a disco, people in car dancing, Funky Town song plays
Source: IAG Research (

Top Ten Most Recalled New Ads:
235 – SUBWAY: Fresh Bread–Jared stands next to bread oven, you won’t find Jared at McDonald’s, Burger King, or Wendy’s
231 – APPLE: iPod + iTunes–black silhouettes break dance before colorful background to techno music
215 – WENDYS: Mediterranean Chicken Salad–coworkers at round table rate their salads with noises
209 – SUBWAY: Fresh Bread–Jared stands next to bread oven, you won’t find Jared at McDonald’s, Burger King, or Wendy’s (:15)
204 – WENDYS: Mediterranean Chicken Salad–women in office struggle over salad, chicken, feta, red wine vinaigrette
204 – PIZZA HUT: 3 Cheese Stuffed Crust Pizza–three wheels of cheese collide and make pizza, melted cheeses inside crust
202 – PROPEL: Fitness Water from Gatorade–what if ordinary water were extraordinary, different athletes come from water drops
199 – APPLE: iPod + iTunes–black silhouettes roller-skating behind colorful backgrounds
198 – OLD NAVY: Swimwear–people on beach in swimsuits running and dancing, girl sings swimwear song
194 – CLASSMATES.COM:  School photos & yearbooks, doesn’t matter when or where you went to school, you can find old friends
Source: IAG Research (


BET Founder/CEO Robert L. Johnson formally announced the appointment of Debra L. Lee, currently President and Chief Operating Officer, as his successor as the company’s CEO effective immediately.  Johnson takes the title of Chairman, with plans to retire from the company he founded in 1980 by January 2006.  Lee will assume the title of Chairman and CEO following Johnson’s retirement next year. 

Court TV has added two new executives to its marketing department, naming Joanne Eckert VP/ Ad Sales Marketing and Amy Mirwald Dir/Consumer Advertising. The announcement was made by Mary Corigliano, SVP/ Marketing. Joanne will be responsible for the creative and execution, as well as collaborating on the strategy, of all marketing, promotions and communications in support of the channel’s aggressive ad sales goals.  Amy will be responsible for assisting in the development and execution of advertising and media plans that support consumer, trade, tune-in and channel branding adverting and creative development. She will also support marketing partnership extensions, facilitate the dissemination and creation of internal marketing communication and branding materials, and oversee the development of promotional material for print and cross channel efforts.
Brett Burke has been named National Sales Manager of WBDC, the Tribune-owned WB affiliate in Washington, D.C. as it was announced by Vice President & General Manager Eric Meyrowitz.


Wednesday- A18-49 Analysis:  ABC led the charge on Wednesday night with three relatively strong showings all earning a collective 3.3/10 A18-49, according to final numbers from Nielsen Media Research.  NBC was #2 with a 2.9/9, followed by Fox 2.5/8, CBS 2.3/7, WB 1.3/4, UPN .8/2.  At 8p a repeat of Supernanny on ABC was #1 with a 2.5/8.  WB’s premiere of Ashton Kutchner’s Beauty & the Geek delivered a 1.6/5 A18-49, while among W18-34 it fared a little better (2.7/9).  At 9p ABC’s premiere of Dancing with the Stars (which ABC will repeat on Sunday at 7p) earned a strong 4.3/12, well ahead of NBC’s 2-hour average for the Eagles’ Farewell Tour (3.1/9) and Fox’s second hour of back-to-back That 70’s Show (2.7/8). At 10p a repeat of CSI: NY outpaced ABC’s repeat of Lost by a tenth of a rating point (3.2/9 vs. 3.1/9), while Law & Order followed with a 2.7/7.

FINAL HOUSEHOLD RATINGS: Wednesday, June 1, 2005, for all Networks – program averages.  Source: Nielsen Media Research. 

ABC     6.8/11   Super Nanny [r] 5.5/10, Dancing With the Stars [p] 9.4/15, Lost [r] 5.6/9

NBC     5.9/10   NBC Special: Eagle’s Farewell  1 Tour 5.6/9, Law & Order [r] 6.4/11

CBS     5.5/9    60 Minutes 5.2/9, The King of Queens [r] 4.6/7, Yes Dear [r] 4.3/7, CSI: NY [r] 7.0/12

FOX     3.2/5    That 70’s show [r] 3.1/6, That 70’s show [r] 3.1/5, That 70’s show [r] 3.3/5, That 70’s show [r] 3.3/5

WB      1.9/3    Beauty and the Geek [p] 2.2/4, Smallville [r]1.5/2

UPN     1.3/2    All of Us [r] 1.4/2, Eve [r] 1.6/3, Kevin Hill [r] 1.2/2

A18-49           ABC 3.3/10, NBC 2.9/9, Fox 2.5/8, CBS 2.3/7, WB 1.3/4, UPN .8/2

Friday Fun Fact: 
In Worcester, Massachusetts, the city has proclaimed itself the birthplace of the yellow smiley face, saying senior citizen-resident Harvey Ball first drew it in 1963 to help subdue the bitter aftermath of a corporate takeover

The History Channel presents This Day in History:
1800- John Adams, the second president of the United States, becomes the first president to reside in Washington, D.C., when he takes up residence at Union Tavern in Georgetown.

Answer to Yesterday’s  trivia question: The movie, released in 1933, was the first movie to have its sequel released in the same year.  What movie was the original?   KING KONG    Kudos to:  Ann Dalin-Dalin Entertainment/Edison NJ; Joy Kingshott-ABC Radio Networks/NY;  Patricia Taylor-Red Paw Productions Inc/NY; David Capers-Fox Sports Cable Sales Research/NY; Eric Steel-WITI-TV Fox/Milwaukee; Tim Rank-Adamson Adv/St Louis; Stan Justice-SVP Distributions/Hermosa Beach, CA; Ken Dubow-Modern Ent/LA;  George Putnam-Freelance Writer/LA; Richard Carpe-20th Century Fox/Toronto


T hank G od I t’s S moking G un F riday!

Question: Which Diva made this Dressing Room Demand:

“No chrysanthemums!” 

Was it Beyonce, Elton John, or Cher?

Answer: It was Sir Elton.  (He also refuses lilies, carnation, and daisies.)  Visit for more fascinating floral facts about the stars.  Have a good weekend!

Today’s trivia question:
In the film Field of Dreams, what is the name of the book by Terrence Mann that the folks in the small Iowan town want banned from its public libraries? (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn
06.03.05  5:37am
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Copyright Cynthia Turner 2005

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JOB OPENING: SR DIR, MUSIC/AUDIO/ DVD, MTV/VH1/CMT/Logo – NYC. 8+yrs in P&L driven biz, 4yrs mgmt exp. Strng negotiator, Ext. entertainment/label/DVD exp. Manage budgets, max revenue. EOE/M/F/D/AAP. Apply (6/10)

JOB OPENING: DIR, MUSIC/CREATIVE & LICENSING, MTV&LOGO/NYC. 7yrs exp in Music Supervisory & Licensing role in TV/Film/Theatrical industry.  Must have 4+ yrs mgmt exp. Strng negotiator EOE/M/F/D/AAP. Apply (6/10)

JOB OPENING: MANAGER, CROSS BUSINESS & TRADE MRKTG, Comedy Central/NYC Min. 5 yrs exp in marketing. Kwldge & understanding in Consumer Products, Affiliate Marketing or Biz Dev required.  EOE/M/F/D/AAP. Apply (6/10)

JOB OPENING: PROJ MGR, OFF-AIR CREATIVE, VH1/NYC, 3-5 yrs in comm, cable, ad, design or creative services. Must have extensive knowledge of print & ad production, timelines, & budgets.  EOE/M/F/D/AAP. Apply (6/10)

JOB OPENING: RESEARCHER/STORY EDITOR, VH1/NYC. 3-5 yrs editorial exp (writing or story-editing) in some narrative form. Xcellent research skills, Previous TV experience preferred.  EOE/M/F/D/AAP. Apply (6/10)

JOB OPENING: DIRECTOR MARKETING/Hallmark Channel-LA: Direct & execute affiliate marketing materials. Min. 5 yrs exp. See full posting at . Resumes:

JOB OPENING: AD SALES ASSISTANT/Galavision, NY. Detail-oriented, exc comm/math/MS Office skills; asst Sales Team w/presentations/reports/clerical work. Spanish speaking highly pref/not req. Resume:

JOB OPENING: DIR/PROG – South FL – Resp. for L/T planning, Inv. Mgmt., Daily Scheduling.Asst. SVP with program submissions and acquisitions.Strong computer skills and related TV Prog exp.reqd. Respond to: 

JOB OPENING: SENIOR BROADCAST NEGOTIATOR/KD&E Advertising/NYC: Seeks buyer for sports/videogame client. For more info. go to the careers link at (6/09)

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JOB OPENING: DR LONG FORM MEDIA BUYER for boutique agency. Min. 2 yrs. exp. broadcast long form. Work in LA or NY office. Email resume: braymond

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SUMMER INTERNSHIP – SCHOOL CREDIT ONLY: GSNSanta Monica, CA INTERNSHIP, school credit, Programming Dept, 35-40 hrs wkly Work with entire program dept – attend mtgs, watch tapes, internet research, phones, calendar, etc – email resumes to:

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WHAT’S ON TONIGHT: Friday, June 3, 2005

ABC              8 Simple Rules [r], Complete Savages, Hope & Faith [r], Less Than Perfect [r], 20/20
CBS              Joan of Arcadia [r], JAG [r], Numb3rs [r]
FOX              Movie: The Glass House
NBC              Dateline, L&O: Trial by Jury [r]
PAX              America’s Talented Kids [r], Chance of a Lifetime
UPN              Movie:  Chill Factor
WB               What I Like About You [r],   Reba [r], What I Like About You [r], Living with Fran [r]
TELE             Amarte Asi (7-9p), Los Plateados, Decisiones
UNIV             Apuesta  por un Amor, La Madrasta, Cristina

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