Friday, July 31st, 2009


Cynopsis: Kids!


Good morning. It’s Friday, July 31, 2009, and this is your first early morning Kids briefing.

Scholastic Parent & Child August/September issue will be the largest revenue issue in the magazine’s 16-year history with 93.15 pages, an 8.4% increase over last year.  Nick Friedman is Editor-in-Chief of Scholastic Parent & Child.  While I don’t know what the ads in the mag are for … I’d bet a chunk of them are for apparel. Several baby/toddler apparel companies, including Carters and Gap, are reporting profits and my guess is that this is because clothing is considered an essential for little ones and parents and grandparents will buy multiple items … hey … it is all cute in those sizes.


Universal Music in Belgium partners with Top Floor Entertainment on a new HD CGI 3D animated preschool series entitled Uki (26×5), per C21 Media.  The short-form series is slated to debut on the Flemish kid’s TV network Ketnet in April 2010.  Uki is a non-verbal character that expresses itself (Uki is neither male nor female) though sounds, laughs and smiles, and interactive with its animal friends.  Writers on the series include Belgian TV writer Dirk Nielandt and Diane Redmond (The Magic Roundabout, Postman Pat, Bob the Builder, Koala Brothers etc.).  The series will make its debut at MipJunior in October.


Televisa (Mexico) will premiere the live-action series Kamen Rider Dragon Knight on August 17 on its kids’ network Channel 5.  Produced by Adness Entertainment, the series will air on Televisa’s Channel 5 on Mondays, Wednesdays, and Fridays at 3:30p.  Kamen Rider Dragon Knight is based on the original series, Kamen Rider Ryuki, produced by Toei Company and aired in Japan in 2002.  Most recently, the series premiered on TV Globo (Brazil) on June 29 as part of its Monday-Saturday TV Globinho morning block.

At the Seoul International Cartoon & Animation Festival Promotion Plan, Centraline Animation, a Malaysian animation company, and ToonZip, a Korean content provider, said that their co-production Robot ARPO (52×13), a 3D CGI comedy series, would be available in 2010, per World Screen.  Targeted to K6-11, the series revolves around the adventures of a onetime combat robot that is now household help for a family on earth.  Centraline is also working on an animated movie.

Novel Entertainment partners with Sony Radio‘s station Fun Kids to create a weekly Horrid Henry show.  Broadcast on Fun Kids every Sunday throughout August at 4p, the show will feature Horrid Henry as DJ and will include a mix of jokes, general grossness, as well as tracks from the Horrid Henry’s Most Horrid Album.  This is Novel’s second radio production and follows a CBeebies Radio commission for preschool science show Rockit’s Pocket, which aired earlier this year.

Composer John Ottman (Usual Suspects, Superman Returns) and sound designer Richard Anderson (Valkyrie, Superman Returns, X-Men and Fantastic Four) are creating the score and sound design for Imagi Studio‘s upcoming animated feature film Astro Boy.  Astro Boy is scheduled for domestic release via Summit Entertainment on October 23, 2009.


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Comedy, Drama, Reality & Non-Fiction Programming, Actor, Actress, Directing, Writing

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Actress/singer Selena Gomez (Wizards of Waverly Place) has teamed up with Sears for a back to school marketing campaign, which aims to get tweens/teens back to school with style, affordable style.  In addition to showing off the various looks available at the retailer, Gomez is also hosting the Sears Arrive Air Band Casting Call – to create a Sears Air Band, which will perform at the MTV Video Music Awards (VMAs) this fall.  With four air band members set, Sears is holding auditions for the fifth member of the band. Which will take place across a host of US cities tomorrow from 10a-1p.  More information about the auditions, Selena and the back-to-school Sears apparel is available at .

Fifi and the Flowertots‘ Fifi-Forget-Me-Not will serve as the official ambassador in Australia in Planet Ark’s School Tree Day today and National Tree Day ( on Sunday.  Olivia Newton John developed national Tree Day in 1996 as a community tree planting event. School’s Tree Day is a dedicated day for students to be actively involved in helping their environment in a hands-on fun and educational way. Each year 200,000+ school kids take part in tree-planting and maintenance projects.


Final K6-11 Ratings for Saturday, July 25, 2009 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
ABC 0.8/4 Avg. (9a-1p)
Programming was preempted for golf coverage
CW (TheCW4Kids) 0.6/4 Avg. (7a-12p)
Gogoriki 0.3/4; Winx Club 0.4/4; Sonic X 0.7/5; Sonic X 0.9/6; Yu-Gi-Oh 0.6/4; Teenage Mutant Ninja Turtles 0.7/4; Teenage Mutant Ninja Turtles 0.7/3; Dinosaur King 0.6/3; Kamen Rider Dragon Knight 0.5/2; Huntik 0.5/2
NBC (Qubo on NBC) Avg. 0.3/1 (10a-1p)
VeggieTales 0.2/1; 3-2-1 Penguins 0.2/1; Turbo Dogs 0.3/2; Babar 0.2/1; Zula Patrol 0.3/1; My Friend Rabbit 0.4/2
CBS (KEWLopolis on CBS) 0.1/1 Avg. (7-10a/10a-12p*)
Cake 0.1/1; Horseland 0.2/1; Dino Squad 0.2/1; Strawberry Shortcake 0.1/1; Care Bears 0.1/1; Sushi Pack 0.1/1

Final K6-11 Ratings for Saturday, July 25, 2009 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 3.9/25 Avg. (7a-1p)
Jimmy Neutron 1.3/20; Jimmy Neutron 1.7/20; Fairly OddParents 2.8/26; Fairly OddParents 3.4/25; SpongeBob SquarePants 4.3/27; SpongeBob SquarePants 4.5/26; Penguins Of Madagascar 4.7/25; Back at the Barnyard 5.0/26; Mighty B! 4.2/22; SpongeBob SquarePants 4.1/21; SpongeBob SquarePants 5.3/28; SpongeBob SquarePants 5.1/27
DISNEY CHANNEL 2.0/13 Avg. (7a-1p)
My Friends Tigger & Pooh 1.6/26; Little Einsteins 1.5/18; Special Agent Oso 1.7/16; Handy Manny 1.7/13; Mickey Mouse Clubhouse 1.7/11; Mickey Mouse Clubhouse 1.3/8; Imagination Movers 1.7/10; Handy Manny 2.0/10; Phineas and Ferb 2.9/15; Phineas and Ferb 3.3/17; Gotta Kick It Up (95 minutes) 2.1/11
CARTOON NETWORK 1.1/7 Avg. (7a-1p)
George of the Jungle 1.2/15; Chaotic 0.8/8; Secret Saturdays 1.2/9; Pokemon: Diamond and Pearl  Galactic Battle 1.5/9; Star Wars: Clone Wars 1.4/8; Ben 10: Alien Force 1.2/7; Batman: Brave & The Bold 1.2/6; Bakugan 1.1/6; Yu-Gi-Oh 5Ds 0.8/4; Slamball (60 minutes) 0.7/4
DISNEY XD 0.5/3 Avg. (7a-1p)
Suite Life of Zack & Cody 0.2/3; Phineas and Ferb 0.5/6; Phineas and Ferb 0.7/7; Jimmy Two Shoes 0.5/3; Kid vs. Kat 0.5/3; Kid vs. Kat 0.7/4; Monster Buster Club 0.4/2; Zeke and Luther 0.6/3; Zeke and Luther 0.7/4; Suite Life of Zack & Cody 0.7/4; Superman: Animated 0.3/2; Superman: Animated 0.4/2

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, July 29, 2009, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1247; K6-11 885; TWEENS 9-14 684
NICKELODEON:          K2-11 1178; K6-11 697; TWEENS 9-14 519
CARTOON NETWORK: K2-11   565; K6-11 413; TWEENS 9-14 336
DISNEY XD:               K2-11   181; K6-11 140; TWEENS 9-14 112
Source: MTVN Research from Nielsen Media Research Data


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Friday Fun Fact:  Those plastic thingys at the end of your shoelaces are called Aglets.

Answer to Yesterday’s Trivia Question:  This hero used silver bullets to remind himself life is precious, as is silver.  Who is he?  THE LONE RANGER  Kudos to: John Carlo-Channel One Network/NY; David S. Larson-CBS Television/NY; Sharon Lerner-Lerner Media for little learners/New York; Jim Brown-WWE Classics On Demand/Stamford; Kevin Schmidt-National Cable Communications/Chicago; Tom Boyd-WGN/Chicago; Mark Murphy-Whatnot?! Entertainment/Burbank; David Garber-Linzack Productions/Woodland Hills; Jimmy Cuomo-Artboy Inc/Hollywood; Ron Grant-Big Balloon Animation/LA; Dave Hiltz-Sandylion Stickers/Toronto

Today’s Trivia Question:   These two cross-eyed seagulls were characters created by and performed in skits by Red Skelton. He later wrote a children’s book named for the two birds. What are the names of the two sea gulls?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: ACCOUNT ANALYST/iN DEMAND/NYC: Develop/Implement procedures to collect revenue and report data from affiliates. Bachelor’s degree (Accounting preferred) and cable/collections exp req. Apply: [email protected] (8/7)

JOB OPENING: TRAFFIC & SERVICING MGR: Beverly Hills Int’l TV distribution co. seeks traffic & servicing manager with min. 2 years experience ordering &delivering video elements.  Email resume to [email protected] (8/6)

JOB OPENING: PR MGR/ SR.MGR /Classic Media/NYC: 5-7 yrs exp in PR, esp. ent/media w/consumer focus; Develop publicity strategies, Generate positive brand visibility, Execute PR plans, Liase w/creators; apply to: [email protected] (8/5)

JOB OPENING: SR RESEARCH ANALYST NICK KIDS & FAMILY/NYC: 2 yrs natl resch exp.Strong analytical/detail/organiz sk.Expert w/Nielsen, Npower. Strong written/oral comm. sk.Prof in MS Office. EOE/M/F/D/AAP. Apply (8/5)

JOB OPENING: SR MANAGER, CONTENT PARTNERSHIPS/ PRN (the in-store TV media leader)/LA: 8+ yrs exp in developing content provider relationships, must be well connected to networks, cable, studios, etc. (8/5)

JOB OPENING: ART DIRECTOR/Nicktoons/Freelance/NY:Mng schedule/workflow & art dir. for in-house design grp. Oversee art direction for all onair/offair projects by freelancers/design firms. EOE/M/F/D/AAP apply: [email protected] (8/5)

JOB OPENING: DIRECTOR, MARKETING/MTV/NYC. Min 7yrs exp. in promos or consumer marketing w/in entertainment, media or music industry. Exp. w/ promotions management and online marketing content. EOE/M/F/D/AAP apply (8/4)

JOB OPENING: DIGITAL AE/ABC Family/NYC: Develop, maintain, grow revenue against strategic advertising accounts for 3+ yrs digital sales exp Apply Req # 198753 (8/4)

JOB OPENING: VP, PR/MSG Varsity (New Cablevision network)/LI: 10+ yrs exp creating/managing strategic media relations programs. Exp with sports programming preferred. Apply [email protected] (8/4)

JOB OPENING: IN HOUSE FREELANCE INTERACTION DESIGNER, DIG MEDIA/Sesame Workshop/NY: 3+ yrs dig. media design & user interface dvlpmt exp (multi-client design firm/vendor-side exp) EOE/M/F/D/AAP Apply  [email protected] (8/4)

JOB OPENING: METRO TV AFFILIATE SALES:Resp for dvlpng new affiliations.Mng/grow existing affiliations. Knwlg of TV dist biz as well as Synd & affil sales exp. Resume and salary requirements to: [email protected] (8/4)

JOB OPENING: VP, CREATIVE SRVS/VERSUS NTWRK/COMCAST/PA: Visionary creative/passion for the craft/strong work ethic, dev & mgmt skills? Req’d 8-10+ yrs exp. @ TV Ntwrk, ad agency, or post prod/design firm. Apply: (8/4)

JOB OPENING: DVLPMNT EXEC/NY: Est’d prod. Co. seeks creative, workaholic, self-starter to oversee reality & non-fiction dvlpmnt. Solid ind contacts, exceptional ideas & exp selling to ntwrks a must. Res/Cvr Ltr: [email protected] (8/4)

JOB OPENING: AD SALES RESEARCH SR MGR/ION/NY: Great opp w/ media brand, 6+ yrs ad sales research exp, strong analytic skills & strategic thinking vital, Galaxy/N Power/MRI/TNS req’d. EOE. Apply [email protected] (8/1)

JOB OPENING: AD SALES PLANNER/Kids Ntwrk./NY: 1+yrs Advrtsng Sales exp. pref Kids; support in growing existing buz; recommendations for new buz dvlpmt. Apply: (8/1)

JOB OPENING: CONSUMER MARKETING MANAGER/FOOD NETWORK/ NY– Manage integrated marketing & execution of all consumer advertising. 5-7 yrs entertainment mkting and/or ad agency exp is req’d. Prod exp a plus. (8/1)

JOB OPENING: RESEARCH ANALYST /Fox Latin American Channels/NY: Support busy Res. Dept. Strong analytical/comm/computer/presentation skills, PPT & Excel. Nielsen data & systems. a+ Email: [email protected] (8/1)

JOB OPENING: DIR DIGITAL MEDIA OPS/Ovation/Santa Monica: Knwlg/exp mngng operations of a growing digital media biz.5 yrs digital operations exp. Strong analytical/ rsrch skills. Cvr letter/salary req: [email protected] (8/1)

JOB OPENING: EXEC DIRECTOR/Drexel University/Phila: Top TV, news or film producer or exec to run an institute related to our academic programs. Visit: (8/1)

JOB OPENING: SR DIRECTOR, PRODUCT DEVELOPMENT/MTV/NYC: 7+ yrs exp. in building & developing interactive digital products; Creation of digital product documents; B.A. EOE/M/F/D/AAP apply (8/1)

JOB OPENING: LINE PROD-Freelance/ABC/ENT. MKTG/Burbank: Mng creation of brdcst quality spots/clips for air various outlets. 3yrs+ exp Post Prod., pref. w/ promos.Final Cut Pro & flex sched a must. Apply: [email protected] (8/1)

JOB OPENING: DIRECTOR OF PROGRAMMING/GSN Santa Monica: 5-7 yrs exp in pre & post production, digital programming initiatives, budgeting, casting and development. Please send resume to [email protected]  (8/1)


Coming to IFC Next Week
Chris Kattan stars in
Bollywood Hero
A 3 Night Comedy Musical Mini-Series Event
 August 6th , 7th and 8th at 10pm on IFC

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDITS ONLY: TV One has internship opportunities for undergraduate school credit only- locations in NY, MD, LA and IL. Visit us at for details (8/4)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: EIC/LINE PRODUCER with 10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd biz of Prod. Co’s. for major TV & cable nets. Looking for next project. [email protected] (8/7)

SITUATION WANTED: EXEC ASST(New York): 7 years experience: Interned for a President, Exec Asst to SVP, VP, and personal asst to film dir & celebrity. Looking for Exec Asst Position in film/TV (NY). [email protected] (8/7)

SITUATION WANTED: RESEARCH DIR/STRATEGIST See what 20+ yrs media, Nielsen, Hisp, research, sales, presentation experience can do for you. Email: [email protected] (8/7)

SITUATION WANTED: FIELD/STORY PRODUCER/LA: 6+ years exp. producing reality, doc, clip, celeb int. for A&E, VH1, MTV, FOX production thru post. Email: [email protected] (8/7)

SITUATION WANTED: ASSOCIATE PRODUCER/Reality/Ent/Docs. NBC; CBS; Spike; Dis; TLC; E!; VH1; MTV Travel Channel;runs on Batteries. (LA based) [email protected] (8/7)

SITUATION WANTED: DEVELOPMENT ASSISTANT/NY: Idealist looking for home in dvlpmnt as an assistant. Currently seeking opportunities with growth potential. Eager and driven to learn as I work. [email protected] (8/7)

SITUATION WANTED: Recent Harvard grad with experience in production, editing (FCP), and development looking for entry-level job in NY area in television/video/media. Strong writer, creative, people person. [email protected] (8/6)

SITUATION WANTED: LICENSING PRO with 15 yrs of industry experience and an expertise in music /footage + all IP permissions. Clients include studios, networks & advert’g agencies. [email protected] (8/5)

SITUATION WANTED: PRODUCER/DIRECTOR/NYC BASED: 10yrs. EXP in films and reality TV. Available immediately. Contact: [email protected]. … LINKS: (8/4)

SITUATION WANTED: PRODUCER/EIC/PROD MGR (LA): 10+ Yrs Industry Experience. TV/Web/Industrial. Seeks long term full time position. Camera and FCP savvy. Package deal. On schedule and under budget! Contact – [email protected] (8/4)

SITUATION WANTED:ASST PRODUCER/COORDINATOR/MGR/PA(NY) Experience: ABC, NBC, CBS, BBC, MTV, Food Network, History Channel, Sesame Street, NY1. Resume: Email: [email protected] (8/1)

SITUATION WANTED: MARKETING/PROMOTIONS/Boston: Marketing/promotions professional seeks television, web marketing, social networking focused position. Experienced in international markets. Creative + will travel. [email protected] (8/1)

SITUATION WANTED: Seasoned MARKETING RSRCH PROFESSIONAL seeks freelance or PT/FT opportunities. Specialized in syndicated and primary research. Experience in working with multicultural and kids’ markets. [email protected] (8/1)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (8/1)

SITUATION WANTED:  PUBLIC/MEDIA RELATIONS, WEB CONTENT MNGMNT POSITION. English/French fluent w/ 7+ yrs communications experience. Last worked in financial industry, but flexible with other industries. Contact: [email protected] (8/1)

SITUATION WANTED:  OFFICE OR SET PA/PERSONAL ASSNT/LA: 5 yrs. exp, well organized, pays attention, fast learner. Will relocate + can start asap.  [email protected] (8/1)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

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