Friday, July 31st, 2009


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Cynopsis: DIGITAL


Good morning, it’s Friday, July 31, 2009, and this is your first early morning digital briefing.
Microsoft CEO Steve Ballmer called a meeting with analysts on Thursday to begin to sell the Yahoo search partnership to Wall Street. He claimed that the market was undervaluing the deal and that Yahoo’s profits would likely expand by 70% due to improved relevance. However investors weren’t impressed, as the sell off of Yahoo shared continued. Yahoo shares dropped another 3% in value after Wednesday’s 12% decline.


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Michael Gladis, the pipe-smoking bohemian ad man on Mad Men, is starring in the new sci-fi/thriller web series “The Captive,” premiering Aug. 1 as part of Sundance Channel‘s new Asia Extreme minisite. Created by Stuart Hynson Culpepper and Karin Diann Williams, the 12-episode series is a wrong man yarn in which the young protagonist attempts to escape captivity with the help of a seductive Trustee. (The show won the 2008 New York Television Festival Award for Best Web Series Pilot.) Sundance Channel is also offering a sneak peak its late night Asia Extreme programming block next month, presenting genre pics such as Johnnie To’s Triad Election and Benny Chan’s Divergence on free VOD throughout August. Ten of the 12 films will be U.S. television premieres.
Discovery’s environmentally themed Planet Green brand will launch four short-form series to premiere this fall on with subsequent airings on its linear 24-hour television channel:

  • City Shorts (13 x :90 sec.) from Kontentreal explores how large urban centers utilize technology to improve lives
  • Fun Little Movies’ Bea Wildered (6 x :90 sec.) is a fish out of water tale about sustainable living
  • Twigsy (10 x :90 sec.) is an animated series about doing the right thing from Ann Marie Fleming
  • The Elementalists (13 x :90 sec.) also from Kontentreal, profiles folks doing their part to make a difference in preservation

Warner Bros. Interactive Entertainment announced a deal with Montreal-based game studio Ludia to create and distribute videogames based on The Bachelor and The Bachelorette, the reality hits from Warner Horizon Television created by Mike Fleiss. The worldwide licensing and distribution arrangement will launch the videogames across multiple platforms following the conclusion of The Bachelor’s 14th season in 2010 on ABC.


London-based web content platform Babelgum announced an exclusive deal with comedic web portal Funny or Die to syndicate Funny or Die videos to multiple mobile platforms. Plans include integrating Funny or Die videos in current and future Babelgum applications and developing a new stand alone iPhone app. Babelgum is also making room on its site for Funny or Die videos within its comedy channel.
Call for Content: Comedians – it’s time once again to put a DVD together of your best original stuff to be considered for the 5th annual Andy Kaufman Award Competition. This year’s Nov. 3 ceremony at Caroline’s on Broadway in New York City celebrates the 25th anniversary of Andy’s death. Entries will be qualified and evaluated by a panel of industry professionals. The deadline for entries is October 2, 2009.


Tivo, which told a federal judge this week it seeking nearly $1 billion in damages in its long running tussle with Dish, released a look at its Pure Program Ratings for the month of May – an analysis of Tivo subscriber viewership combining live and timeshifted ratings without the commercials. (The idea is to subtract the viewing seconds that occurred during FF, thereby arriving at the true rating of a show for commercial purposes. The sample comes from Tivo’s 250,000 Stop||Watch rated homes.) Tivo says that traditionally top rated shows are not necessarily the ones that the have the most commercials viewed. May’s highest rated program for total viewing – the episode of Grey’s Anatomy which aired on May 14, only placed one commercial in the Top 10 Viewed Commercials (Total Viewing) and three in the Top 10 Viewed Commercials (Timeshifted).
Top Commercials – Time Shifted Viewing
Brand                              Program                               Date     Rating
Night at the Museum     House (Fox)                             Apr 27    6.3
Subway                       Desperate Housewives (ABC)    May 3     6.3
Taking of Pelham 123     Grey’s Anatomy (ABC)              May 14   6.3
Kohl’s                          Grey’s Anatomy (ABC)              May 14   6.1
Shick Quattro               House (Fox)                            Apr 27     6.0
Land of the Lost           House (Fox)                            May 11    5.8
Taken – Series             House (Fox)                            May 11    5.8
The Hangover              House (Fox)                            May 11    5.8
The Proposal               Desperate Housewives (ABC)    May 17    5.8
Sprint PCS                  30 Rock (NBC)                         May 14    5.7
Source: Tivo Stop||Watch


Sony‘s earnings fell precipitously but the company made out better than expected last quarter, posting a net loss of 37 billion yen ($390 million), beating out projections that were expecting over 100 billion yen in losses. Sony blamed a lack of compelling PS3 titles for the poor performance of its video gaming unit, which saw sales decline by 48%. The company began a program to slash 16,000 jobs and shutter about 10% of its manufacturing plants earlier this year.
Even Nintendo, maker of the incredibly popular Wii game console, is getting squeezed by the recession, reporting a 61% decline in quarterly profit from a year ago. The company sold 2.23 million Wii’s during the quarter vs. 5.17 million during the same period last year.
Reed Elsevier announced plans to sell nearly all of its U.S. trade magazines and websites, including Broadcasting & Cable and Publishers Weekly (although it will keep Variety.) U.S. CEO Tad Smith resigned his post on the news.


Some 12% of the overall population surveyed bought virtual goods in the last 12 months and spent an average of $30 each on digital weapons, outfits and other trifles, according to new report from Frank N. Magid Associates. Revenue from virtual goods now stands between $200-$250 million in the U.S. alone, according to multiple estimates. Strategy Analytics reported in May that microtransactions are expected to grow from slightly over $1 billion today worldwide to $17.3 billion in 2015.
Mobile Media consumers are a multitasking, digitally savvy breed that relies on its handset for a variety of needs, according to a new study commissioned by Transpera and conducted by InsightExpress. Power mobile video users not only rely on their device but they spend more time on their mobile than they do on their computer. In fact 62% of mobile video users surveyed (60% of whom are male) said they use their mobile phone more than they use a computer to browse the internet, vs. just 9% of the non-mobile video viewers. Mobile users who watch mobile video at least once a week report their media preferences and behaviors, as follows:

  • 78% rely on their mobile phone for up-to-the-minute information, vs. only 19% of those who never viewed mobile video. Favorite genres include news, sports and information services
  • 71% prefer to receive information via mobile internet, vs. just 13% of those who don’t view mobile video 
  • 58% get more of their news from the mobile phone than any other source, vs. only 10% of those who have never viewed mobile video
  • 50% spend more time away from computers than in front of them, vs. the reported 21% of those not watching mobile video



Ever the tech savvy league, MLB Advanced Media is baking in Twitter streams into its live streaming video product. The stream, which appears to the left of the video player, picks up tweets from fans who use MLB team names in their hash tags.
launched a Twitter contest to give away a bunch of free gear to promote its creepy new iMEvil iPhone app. (Goodies include the Vuzix AV310 Widescreen movie goggles that work with all iPhones and iTouch and multiple packs of iPhone games.


Andrew Bradway has joined video entertainment portal Metacafe as Regional Sales Manager reaching out to ad agencies and Fortune 1000 companies, to be based in the company’s New York City office. Andrew most recently served as the sales director for AOL Video.
Publishers Clearing House Online Network announced the appointment of Andrew Zucker as the company’s new Chief Revenue Officer responsible for advertising and sponsorship opportunities. He will be based in Port Washington, NY.


Cyn opsis Presents A 5-Part Weekly Series:
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Dedicated to Primetime Emmy® Nominated Programming & Talent
Comedy, Drama, Reality & Non-Fiction Programming, Actor, Actress, Directing, Writing

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Reach Primetime Emmy® voters and industry influencers with your ad message! 
Contact Chuck Bolkcom – [email protected] – 646-468-6180
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When LG15 creators Miles Beckett and Greg Goodfried launched their social entertainment company EQAL they looked around for an audience management software template on which to could build their interactive shows. But sometime when you want something done you’ve got to do it yourself. EQAL ended up building a system from scratch for shows like Harper’s Globe and Level 26 and now they’re offering it up as a white label solution to web producers and personalities looking to cobble together audiences on the web. (There are already hosted solutions like Ning out there, but this seems to be the first aimed at web series creators.) Miles describes Umbrella, now in private beta, as a hosted software app that does all the heavy lifting for producers trying to gain ownership of their audience online. Even folks who have been lucky enough to hook up with a production outfit (the ones that have not folded, that is) would do well to develop their own branded site, he says. The customizable template offers a variety of layouts and looks, works with standard media players and handles integration with the leading social networking platforms – the lighter fluid when trying to spark an audience online. Producers who are accepted for the beta trial will get to use the platform for free and build a single hosted site but EQAL plans to charge a monthly subscription fee for the service upon launch.

Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital

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JOB OPENING: ACCOUNT ANALYST/iN DEMAND/NYC: Develop/Implement procedures to collect revenue and report data from affiliates. Bachelor’s degree (Accounting preferred) and cable/collections exp req. Apply: [email protected] (8/7)

JOB OPENING: TRAFFIC & SERVICING MGR: Beverly Hills Int’l TV distribution co. seeks traffic & servicing manager with min. 2 years experience ordering &delivering video elements.  Email resume to [email protected] (8/6)

JOB OPENING: PR MGR/ SR.MGR /Classic Media/NYC: 5-7 yrs exp in PR, esp. ent/media w/consumer focus; Develop publicity strategies, Generate positive brand visibility, Execute PR plans, Liase w/creators; apply to: [email protected] (8/5)

JOB OPENING: SR RESEARCH ANALYST NICK KIDS & FAMILY/NYC: 2 yrs natl resch exp.Strong analytical/detail/organiz sk.Expert w/Nielsen, Npower. Strong written/oral comm. sk.Prof in MS Office. EOE/M/F/D/AAP. Apply (8/5)

JOB OPENING: SR MANAGER, CONTENT PARTNERSHIPS/ PRN (the in-store TV media leader)/LA: 8+ yrs exp in developing content provider relationships, must be well connected to networks, cable, studios, etc. (8/5)

JOB OPENING: ART DIRECTOR/Nicktoons/Freelance/NY:Mng schedule/workflow & art dir. for in-house design grp. Oversee art direction for all onair/offair projects by freelancers/design firms. EOE/M/F/D/AAP apply: [email protected] (8/5)

JOB OPENING: DIRECTOR, MARKETING/MTV/NYC. Min 7yrs exp. in promos or consumer marketing w/in entertainment, media or music industry. Exp. w/ promotions management and online marketing content. EOE/M/F/D/AAP apply (8/4)

JOB OPENING: DIGITAL AE/ABC Family/NYC: Develop, maintain, grow revenue against strategic advertising accounts for 3+ yrs digital sales exp Apply Req # 198753 (8/4)

JOB OPENING: VP, PR/MSG Varsity (New Cablevision network)/LI: 10+ yrs exp creating/managing strategic media relations programs. Exp with sports programming preferred. Apply [email protected] (8/4)

JOB OPENING: IN HOUSE FREELANCE INTERACTION DESIGNER, DIG MEDIA/Sesame Workshop/NY: 3+ yrs dig. media design & user interface dvlpmt exp (multi-client design firm/vendor-side exp) EOE/M/F/D/AAP Apply  [email protected] (8/4)

JOB OPENING: METRO TV AFFILIATE SALES:Resp for dvlpng new affiliations.Mng/grow existing affiliations. Knwlg of TV dist biz as well as Synd & affil sales exp. Resume and salary requirements to: [email protected] (8/4)

JOB OPENING: VP, CREATIVE SRVS/VERSUS NTWRK/COMCAST/PA: Visionary creative/passion for the craft/strong work ethic, dev & mgmt skills? Req’d 8-10+ yrs exp. @ TV Ntwrk, ad agency, or post prod/design firm. Apply: (8/4)

JOB OPENING: DVLPMNT EXEC/NY: Est’d prod. Co. seeks creative, workaholic, self-starter to oversee reality & non-fiction dvlpmnt. Solid ind contacts, exceptional ideas & exp selling to ntwrks a must. Res/Cvr Ltr: [email protected] (8/4)

JOB OPENING: AD SALES RESEARCH SR MGR/ION/NY: Great opp w/ media brand, 6+ yrs ad sales research exp, strong analytic skills & strategic thinking vital, Galaxy/N Power/MRI/TNS req’d. EOE. Apply [email protected] (8/1)

JOB OPENING: AD SALES PLANNER/Kids Ntwrk./NY: 1+yrs Advrtsng Sales exp. pref Kids; support in growing existing buz; recommendations for new buz dvlpmt. Apply: (8/1)

JOB OPENING: CONSUMER MARKETING MANAGER/FOOD NETWORK/ NY– Manage integrated marketing & execution of all consumer advertising. 5-7 yrs entertainment mkting and/or ad agency exp is req’d. Prod exp a plus. (8/1)

JOB OPENING: RESEARCH ANALYST /Fox Latin American Channels/NY: Support busy Res. Dept. Strong analytical/comm/computer/presentation skills, PPT & Excel. Nielsen data & systems. a+ Email: [email protected] (8/1)

JOB OPENING: DIR DIGITAL MEDIA OPS/Ovation/Santa Monica: Knwlg/exp mngng operations of a growing digital media biz.5 yrs digital operations exp. Strong analytical/ rsrch skills. Cvr letter/salary req: [email protected] (8/1)

JOB OPENING: EXEC DIRECTOR/Drexel University/Phila: Top TV, news or film producer or exec to run an institute related to our academic programs. Visit: (8/1)

JOB OPENING: SR DIRECTOR, PRODUCT DEVELOPMENT/MTV/NYC: 7+ yrs exp. in building & developing interactive digital products; Creation of digital product documents; B.A. EOE/M/F/D/AAP apply (8/1)

JOB OPENING: LINE PROD-Freelance/ABC/ENT. MKTG/Burbank: Mng creation of brdcst quality spots/clips for air various outlets. 3yrs+ exp Post Prod., pref. w/ promos.Final Cut Pro & flex sched a must. Apply: [email protected] (8/1)

JOB OPENING: DIRECTOR OF PROGRAMMING/GSN Santa Monica: 5-7 yrs exp in pre & post production, digital programming initiatives, budgeting, casting and development. Please send resume to [email protected]  (8/1)


Coming to IFC Next Week
Chris Kattan stars in
Bollywood Hero
A 3 Night Comedy Musical Mini-Series Event
 August 6th , 7th and 8th at 10pm on IFC

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDITS ONLY: TV One has internship opportunities for undergraduate school credit only- locations in NY, MD, LA and IL. Visit us at for details (8/4)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: EIC/LINE PRODUCER with 10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd biz of Prod. Co’s. for major TV & cable nets. Looking for next project. [email protected] (8/7)

SITUATION WANTED: EXEC ASST(New York): 7 years experience: Interned for a President, Exec Asst to SVP, VP, and personal asst to film dir & celebrity. Looking for Exec Asst Position in film/TV (NY). [email protected] (8/7)

SITUATION WANTED: RESEARCH DIR/STRATEGIST See what 20+ yrs media, Nielsen, Hisp, research, sales, presentation experience can do for you. Email: [email protected] (8/7)

SITUATION WANTED: FIELD/STORY PRODUCER/LA: 6+ years exp. producing reality, doc, clip, celeb int. for A&E, VH1, MTV, FOX production thru post. Email: [email protected] (8/7)

SITUATION WANTED: ASSOCIATE PRODUCER/Reality/Ent/Docs. NBC; CBS; Spike; Dis; TLC; E!; VH1; MTV Travel Channel;runs on Batteries. (LA based) [email protected] (8/7)

SITUATION WANTED: DEVELOPMENT ASSISTANT/NY: Idealist looking for home in dvlpmnt as an assistant. Currently seeking opportunities with growth potential. Eager and driven to learn as I work. [email protected] (8/7)

SITUATION WANTED: Recent Harvard grad with experience in production, editing (FCP), and development looking for entry-level job in NY area in television/video/media. Strong writer, creative, people person. [email protected] (8/6)

SITUATION WANTED: LICENSING PRO with 15 yrs of industry experience and an expertise in music /footage + all IP permissions. Clients include studios, networks & advert’g agencies. [email protected] (8/5)

SITUATION WANTED: PRODUCER/DIRECTOR/NYC BASED: 10yrs. EXP in films and reality TV. Available immediately. Contact: [email protected]. … LINKS: (8/4)

SITUATION WANTED: PRODUCER/EIC/PROD MGR (LA): 10+ Yrs Industry Experience. TV/Web/Industrial. Seeks long term full time position. Camera and FCP savvy. Package deal. On schedule and under budget! Contact – [email protected] (8/4)

SITUATION WANTED:ASST PRODUCER/COORDINATOR/MGR/PA(NY) Experience: ABC, NBC, CBS, BBC, MTV, Food Network, History Channel, Sesame Street, NY1. Resume: Email: [email protected] (8/1)

SITUATION WANTED: MARKETING/PROMOTIONS/Boston: Marketing/promotions professional seeks television, web marketing, social networking focused position. Experienced in international markets. Creative + will travel. [email protected] (8/1)

SITUATION WANTED: Seasoned MARKETING RSRCH PROFESSIONAL seeks freelance or PT/FT opportunities. Specialized in syndicated and primary research. Experience in working with multicultural and kids’ markets. [email protected] (8/1)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (8/1)

SITUATION WANTED:  PUBLIC/MEDIA RELATIONS, WEB CONTENT MNGMNT POSITION. English/French fluent w/ 7+ yrs communications experience. Last worked in financial industry, but flexible with other industries. Contact: [email protected] (8/1)

SITUATION WANTED:  OFFICE OR SET PA/PERSONAL ASSNT/LA: 5 yrs. exp, well organized, pays attention, fast learner. Will relocate + can start asap.  [email protected] (8/1)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

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