Friday, July 17th, 2009


Bigger, Younger, More Affluent!
Food Network
delivers the Most Loyal and Engaged
Upscale Audiences in Cable

In Every Key Upscale Demo, In Every Key Daypart,
Food Network Ranks in the Top 10!

Tune in Sunday at 9pm (ET) for The Next Food Network Star.
And don’t miss your chance to be part of Season 6 in 2010!

Source: The Nielsen Company via NPower based on 2Q09 Live Data.
For source details, visit



Good morning. It’s Friday, July 17, 2009, and this is your first early morning briefing.  And as always, if you prefer to watch this morning’s news instead of reading it, click here.  

Tonight’s Premieres:
VH1: Live & Loud Fridays at 9p
Science Channel: Catch It Keep It at 10p
Starz Entertainment: Martin Lawrence 1st Amendment Stand-Up at 11p

Saturday’s Premiere:
TBS: The Bill Engvall Show at 9p

Sunday’s Premieres:
HGTV: HGTV Design Star at 10p
HISTORY: Pawn Star$ at 10p
WE tv: Most Popular at 10p

Sunday’s Finale:
HGTV: HGTV Showdown at 9p


TV Land PRIME Presents
Jack Nicholson, Warren Beatty,
Catherine Zeta-Jones, Kiefer Sutherland,
Kathleen Turner, Tobey Maguire,
Bob Dylan and more.

A Tribute to Michael Douglas

Sunday, July 19 at 9/8C


NBC is moving The Listener off of Thursdays at 10p and replacing it with Law and Order encores starting July 30. The Listener posted a 0.7/2 among A18-49 last Thursday on NBC and the network has decided to air the remaining five episodes next month via The drama about a telepathic paramedic is imported from Canada and produced in collaboration by Shaftesbury Films, Canadian broadcaster CTV, NBC and Fox International Channels. The Listener will continue to air on CTV Thursday nights and on the Canadian sci-fi cable channel, Space. NBC also announced it will slot the new hospital drama Mercy on Wednesdays at 8p beginning September 23. Originally, Parenthood was scheduled to air in this time period but has been moved to midseason due to star Maura Tierney’s health situation.

BET showcases eight rising new artists in the field of music with Rising Icons, a new TV series presented by Grey Goose Entertainment premiering July 27 at 1030p. Each of the eight 30m episodes introduces a different artist at home and on the road to stardom including Chrisette Michele, Hal Linton, Keri Hilson, Kid Cudi, Melanie Fiona, Ryan Leslie, The-Dream and Wale. BET Networks produces the series.

On Wednesday, TNT debuted the second season of Leverage at 9p attracting 3.9 million total viewers. Following at 10p, TNT premiered its new series Dark Blue starring Dylan McDermott which held most of its lead-in audience by delivering 3.5 million total viewers.

TiVo filed an infringement lawsuit against DISH Network and EchoStar, seeking almost $1 billion in damages based on the Time Warp DVR technology patent case dispute between the companies, per Interactive TV Today. Last month, TiVo sought sanctions against the satellite operators for continued infringement on its Time Warp patent, and both DISH and EchoStar were ruled in contempt of court for doing so. DISH and EchoStar wanted to delay the hearing on sanctions pending their appeal of the contempt ruling. A hearing has been scheduled for July 28 and the presiding judge also ordered DISH to disengage approximately 4 million of its DVRs and to pay TiVo $103 million including interest in damages. A US appeals court allowed DISH a stay of the order to disable the DVRs.

Since the DTV switch on June 12, Nielsen reported this week 200,000 more US homes have made the transition to digital television in the last two weeks. To date, though 1.5 million or 1.3% of the US are still unable to receive digital TV signals through the week ending July 12.

The morning began early with the announcement from LA of the nominees for the Primetime Emmy® Awards. Hosting the Primetime Emmy® Awards this year is Neil Patrick Harris on September 20th on CBS, and hosting the Creative Arts Emmy® Awards on September 12th on E! is Kathy Griffin who is also nominated for Outstanding Reality Program.  A full list is available on Here are six of the major categories:

  • Outstanding Comedy: Entourage, Family Guy, Flight of the Conchords, How I Met Your Mother, The Office, 30 Rock, Weeds
  • Outstanding Actor in a Comedy:  Jim Parsons, Jemaine Clement, Tony Shalhoub, Steve Carell, Alec Baldwin, Charlie Sheen
  • Outstanding Actress in a Comedy:  Julia Louis-Dreyfus, Christina Applegate, Sarah Silverman, Tina Fey, Toni Collette, Mary-Louise Parker
  • Outstanding Drama:  Big Love, Breaking Bad, Damages, Dexter, House, Lost, Mad Men
  • Outstanding Actor in a Drama:  Bryan Cranston, Michael C. Hall, Hugh Laurie, Gabriel Byrne, Jon Hamm, Simon Baker
  • Outstanding Actress in a Drama: Sally Field, Kyra Sedgwick, Glenn Close, Mariska Hargitay, Elisabeth Moss, Holly Hunter

Primetime Emmy® Awards Note: Cynopsis will be rolling out five Special Edition issues focusing on the 2009 Primetime Emmy® Award nominees, going out to all Cynopsis subscribers.  These special editions will cover the following categories: 

  • 7/29 Special Edition:  Outstanding Comedy Series, Outstanding Directing for a Comedy, Outstanding Writing for a Comedy
  • 8/5 Special Edition:    Outstanding Drama Series, Outstanding Directing of a Drama, Outstanding Writing of a Drama
  • 8/12 Special Edition:  Outstanding Reality-Competition Program, Outstanding Reality Program; Outstanding Non-Fiction Series; Outstanding Non-Fiction Special
  • 8/19 Special Edition:  Outstanding Lead Actor in a Drama Series, Outstanding Lead Actor in a Comedy Series
  • 8/24 Special Edition:  Outstanding Lead Actress in a Drama Series, Outstanding Lead Actress in a Comedy Series

The nominees will be announced this morning at 8:40a ET, and if you’re among them … congratulations!!  And if you’d like to send us a description or brief bio of the nominated series/director/actor/writer (maximum of 150 words – emailed 48 hours prior to publication date), we will include it in our special edition.   Please send the description to me at


CYNOPSIS DIGITAL – TODAY’S TOP STORY:  Worming into celebrity Twitter accounts is one thing. Falling victim to a hacker, who was able to access sensitive corporate information through an employee’s email account, is quite another. Twitter is not the only site to be exposed to hackers, only the latest to raise questions about security measures that well-trafficked portals should take. This latest Twitter hack appears to have been the result of guessing the password of company co-founder Evan Williams via the GoogleApps service, according to reports. The cracked password allowed the hacker to access company finances, biz dev plans, spreadsheets and personal info., including details of his wife’s computer. The hacker went so far as to send some of the juicy details to two prominent tech blogs – TechCrunch in S.F. and Korben in France ­ and TechCrunch published a document that pegs Twitter’s revenues at $1.54 billion by 2013. (By this time, Twitter hopes to have a billion users worldwide.) Analysts shrugged off the projections as “overly optimistic,” in the words of eMarketer’s Paula Verna. Security experts utilized the whole affair to remind users to choose their passwords carefully and to remind IT departments to beef up encryption efforts.   Full edition: CYN DIGITAL

CYNOPSIS KIDS – TODAY’S TOP STORY:  The wait is over as Hasbro and Discovery Communications tap kid’s entertainment industry veteran Margaret Loesch to serve as President and CEO of their new joint kid-targeted TV network.  Slated to launch in fall 2010, the still un-named network will be available to approximately 60 million US households in the Discovery Kids channel position.  Loesch officially takes on her new role next month and will be based in LA.  Most recently co-founder and CEO of the kids/family media company The Hatchery, Loesch was previously President and CEO, Fox Kids Network, Worldwide, and President and CEO, Crown Media US and its US Hallmark Channel.  She also served as EVP/Hanna-Barbera Productions, President and CEO, Marvel Productions and President/Television, Worldwide of The Him Henson Group.  Announced this spring, the new Hasbro-Discovery channel and online component will feature original content based on Hasbro properties, including animation, game shows and live-action series and specials, as well as content from Discovery Kids’ library and shows from third-party producers.  The Discovery Kids channel will continue to run until the new channel takes over in 2010.  Discovery plans to hang onto the Discovery Kids brand for use on its ongoing international TV networks and its licensing and merchandising program.  Full edition: CYN KIDS


Cyn opsis Presents:
The Primetime Emmy® Awards 2009 Special Issue Series
Beginning July 29th – A 5-Part Weekly Series

Dedicated to Primetime Emmy® Nominated Programming & Talent
Comedy, Drama, Reality & Non-Fiction Programming, Actor, Actress, Directing, Writing

Reach Emmy® voters and industry influencers with your ad message! 
Contact Chuck Bolkcom –
– 646-468-6180

Exclusive Breakfast Sponsor of the 61st Primetime Emmy® Nominee Announcements


Wednesday  A18-49 Analysis: At nearly the half-way point in the July Sweep, FOX maintained its Wednesday night momentum with A18-49 at 2.6/9, according to final national ratings from Nielsen Media Research. ABC’s Wipeout took out the competition during 8p with a 2.6/10 while FOX’s So You Think You Can Dance was a mere step away at 2.6/9. NBC won the 9p hour with the new episode of America’s Got Talent at 3.0/9 while FOX’s So You Think You Can Dance came next again with 2.6/8. Then at 10p, CBS’ CSI: NY repeat topped with 1.8/6 and ABC’s Primetime: Crime placed second at 1.6/5.

Live + Same Day Household Ratings: Wednesday, July 15, 2009 (July Sweep Day 14) time period averages. Source: NTI Galaxy, as dated. Live+SD.

NBC: 4.6/9         America’s Got Talent [r] 4.2/8, America’s Got Talent 6.9/12, Philanthropist 2.8/5

FOX: 4.4/8          So You Think You Can Dance 4.4/8

CBS: 4.3/8        Old Christine [r] 2.7/5, Gary Unmarried [r] 2.7/5, Criminal Minds [r] 5.0/9, CSI: NY [r] 5.2/10

ABC: 3.5/6         Wipeout 4.3/8, I Survived a Japanese Game Show 2.2/4, Primetime: Crime 3.8/7

UNIV: 1.9/3        En Nombre del Amor 1.8/3, Manana para Siempre 2.2/4, Don Francisco Presenta 1.6/3

CW: 0.6/1          America’s Next Top Model Encore [r] 0.6/1, America’s Next Top Model Encore 2 [r] 0.6/1

MNT: 0.6/1         World’s Funniest Moments [r] 0.6/1, Magic’s Biggest Secrets Revealed [r] 0.7/1

TELE: 0.6/1        Mas Sabe El Diablo 0.5/1, El Rostro de Analia 0.7/1, Ninos Ricos 0.6/1, Victorinos 0.6/1

ION: 0.3/1         Wednesday 7PM Movie: Passenger 57 0.3/1, Wednesday 9PM Movie: Passenger 57 [r] 0.3/1

A18-49: FOX 2.6/9, ABC 1.9/6, NBC 1.9/6, CBS 1.5/5, UNIV 1.4/5, TELE 0.5/2, CW 0.4/1, MNT 0.3/1, ION 0.1/0


Children’s entertainment veteran, Margaret Loesch was appointed President/CEO of the new joint multi-platform network from Hasbro, Inc. and Discovery Communications. The unnamed network will make its expected debut in the fall of 2010, reaching nearly 60 million US households on what is now the Discovery Kids channel. Margaret will begin her new role August 17 based in Los Angeles. Margaret’s almost forty-year career in children’s and family entertainment includes the development and production of many memorable programs such as Smurfs, Mighty Morphin’ Power Rangers, Jim Henson’s Muppet Babies among others. In her new capacity, Margaret will manage all business and creative facets of the new TV network and its multimedia components and will report to the both companies’ board of directors.

Friday Fun Fact:  Save this for the next time you’re stuck on a deserted tropical island:  The liquid inside young coconuts can be used as substitute for blood plasma. 

This day in History:  1950 – The television show “The Colgate Comedy Hour” debuted featuring Dean Martin and Jerry Lewis

Answer to Yesterday’s Trivia Question:  This series opened with the title character sitting next to a statue called The Thinker, and actor in the same pose as the statue.  What is the name of this series?  THE MANY LOVES OF DOBIE GILLIS  Kudos to: Mitch Burg-Syndicated Network Television Assoc/NY; Tony Caravello-ABC TV/NY; Terry Ewert-Big Ten Network/Short Hills; Randy Ingram-WYCW/Spartanburg; Kathryn Kieser-Haworth Marketing and Media/Minneapolis; Gary Bradley-Liquidus Marketing/Chicago; Yvette Clark-Azteca America/Dallas; Larry Cazavan-WXVT/Greenville, MS; John Amato-KTTV/LA; Dan Matson-20th Television/LA; Frank Belcastro-Highnoon tv/LA; Cheryl Johnson/West Coast; Bobby Bittman-SCTV/Toronto

Today’s Trivia Question:  …  Editorial staff on vacation all next week, so no trivia question today.  We’ll be back on Monday, July 27!  Have a good week!

Later — Cyn

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Reach Voters and Industry Influencers …
Impact Their Awareness

Customizable Advertising Programs from Cynopsis Media,
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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: DIGITAL MEDIA TECH/NEW YORK: Digital Media tech for post prod, encoding & prod of graphics. Visit (7/31)

JOB OPENING: DIRECTOR, MARKETING/MTV/NYC. Min 7yrs exp. in promos or consumer marketing w/in entertainment, media or music industry. Exp. w/ promotions management and online marketing content. EOE/M/F/D/AAP apply   (7/31)

JOB OPENING: ON AIR TECHNICIAN/New York: OnAir Tech Master Control Ops Prod & post production duties. Apply @ (7/30)

JOB OPENING: CNS-PROJ COORD/Comcast/NY: Supp Sales & Traffic sys by identifying, resrchng/resolving tech/bus issues. Help w/Quality Assurance, app train’g/implementation. Apply: 6 EOE (7/30)

JOB OPENING: SR CREATIVE EXEC ON-AIR PROMOS/WB Telepictures Prods/Burbank CA: Oversee branding, positioning & creative dir for promo dept for TV shows, websites, new show launches & dvlpmnt projs. Apply: (7/28)

JOB OPENING: SUPPORT SPECIALIST/Invision Inc/NY: 2+yrs Media Ad Sales, initial contact for clients, problem determination & resolution, track & identify software fixes, good communication& writing skills Apply

JOB OPENING: RESEARCH PROJ. MGR-FREELANCE/Disney ABC TV Group/Burbank: Supp. ABC rsrch -surveys, focus grps, etc. Track/Analyze ratings. Min 3 yrs in TV res. req. Nielsen Galaxy Explorer req. Apply:

JOB OPENING: VP, NETWORK-COMEDY/ABC/LA: Must have 7+ years of network, studio devlpmnt or current programming exp; ½ hour scripted from pitch to pilot; parent/ maintain current series. Apply Req #201321 (7/18)

JOB OPENING: VP, NETWORK-DRAMA/ABC/LA: Must have 7+ years of network, studio develpmnt or current programming exp; 1 hour scripted from pitch to pilot; parent maintain current series. Apply Req #200287  (7/18)

JOB OPENING: SR. ONLINE AD SALES EXEC/ Mindspark Interactive ( )/NYC: Grow & manage online ad sales for our most popular & engaging brands on the web. E-mail resume to: 

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

FALL INTERNSHIP CREDITS ONLY: AUDIENCE RESEARCH/Premiere Radio Networks/NY: Fall Intern, Ad Sales Audience Research, 2-3 days/15-24 hrs/wk, Majors: Mktg, Adv., Media. Skills: Excel, PowerPoint. Contact

FALL INTERNSHIP CREDITS ONLY: PR/DIY Network/Knoxville: Fall press/editorial intern- press dept. 2-3 days/16-24 hrs/wk, Majors: Journalism/PR/Comm, Skills: AP Style, Writing, MS Office. click on “Careers.” Req # 945 & 946 (7/29)

FALL INTERNSHIP CREDITS ONLY: MKTG/ON-AIR/ Fox Reality Channel/LA: Fall intern-mktg & on-air promo depts. 3 days,15-20 hrs/wk. Majors: Mktg, Adv, PR/Comm, TV/Film. Skills: Writing & computer; On-Air Pro/Avid a plus.

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED: WRITING or PROD ASTNT/WRITER/ALL PROD WORK in NY: TV, Film, Web or Commercial. Graduate of Northwestern U’s TV/Film + Business Programs. Strengths in writing, all levels of prod + finance Contact:

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position: immediate start. Please contact:

SITUATION WANTED: 7 years experience: Interned for a President, Executive Assistant to SVP, VP, and personal assistant to film director and celebrity. Looking for Executive Assistant Position in film/TV.

SITUATION WANTED: MEDIA PLANNING/Los Angeles Full Time/Freelance; 10+ yrs exp. Experience-General Market and Hispanic. Works independently or manages staff. Large and small agency exp.

SITUATION WANTED: EDITOR in L.A. and/or NYC Credits: MTV, Nickelodeon, The Weinstein company. View Reel at Contact email:

SITUATION WANTED: SUPERVISING STORY PRODUCER: Story Producer for top network and cable reality shows (Dancing With the Stars, Flipping Out) available after July 24 in Los Angeles. Plays well with editors.

SITUATION WANTED: PRODUCER: 4+ yrs exp. Entert & Music TV shows for MTV & others. Writer & Field Prod. Strong Mng, people, ethic skills. Direct talent, artist on field. Bi-lingual Spanish. FCP, Photshop, Mini DV Cam.

SITUATION WANTED: Seasoned special sales/sub rights PUBLISHING PRO is searching for the next great opportunity in children’s media, licensing or product development.Creative, strategic and conceptual seller. Please contact me at

SITUATION WANTED: MEDIA BUYER/FREELANCER avail w 10+ yrs exp buying local, online and nat’l media. Assist w strategy, planning costs, competitive analysis, buy execution and maintenance. Able to work remotely.

SITUATION WANTED: SEASONED SPECIAL SALES/SUB RIGHTS PUBLISHING PRO seeks next great opportunity in children’s media, licensing or product development. Creative, strategic and conceptual seller. Please contact me at

SITUATION WANTED: Experienced ENTERTAINMENT/MEDIA/NY with in-house television exp 2 yrs. (HBO,NBC) editing/managing/producing. Seeking a production, managerial full time position.

SITUATION WANTED: SALES AND MKTG. COORD/MGR/LA: 2 yrs. of exp. in the cable industry, integrated media intelligence, licensing, product development. Hungry, reliable, intelligent, immediate start.


SITUATION WANTED: SR SALES POSITION: seasoned media pro including 11 yrs at agencies in planning, 5 yrs selling ntl cable,& 2 yrs selling emerging media. I am looking for my next great sales career.

SITUATION WANTED: With 7 years of TELEVISION ADVERTISING SALES experience with major media broadcasting companies in NYC and Dallas, I am seeking a Local/National Media Sales position. Contact me at

SITUATION WANTED: RESEARCH DIR/STRATEGIST – See what 20+ yrs media, Nielsen, Hisp, research, sales, presentation experience can do for you.Email:

SITUATION WANTED: FIELD PRODUCER / DIRECTOR, NYC BASED: 8 yrs. experience in reality and doc series. Exp. on Sony Z-1 cam. Bi-lingual (Eng & Span) Available for work immediately. Contact:

SITUATION WANTED: Seasoned special sales/sub rights publishing pro is searching for the next great opportunity in children’s media, licensing or product development. Creative, strategic and conceptual seller. Email:

SITUATION WANTED: Experienced ENTERTAINMENT/IP ATTORNEY/NY with in-house television/music exp drafting/negotiating various types of contracts. Seeking in-house or law firm opportunity.

SITUATION WANTED: STORY PRODUCER/EDITOR – FIELD PRODUCER/DIRECTOR/LA: 10 yrs exp. from conception to final edit in Reality TV, Film, New Media & Video Production. Seeking next great project.

SITUATION WANTED: Emmy award winning doc producer/director/exec producer . 20+ years experience: history, music, public affairs, doc reality for PBS, BBC, A&E, Nat Geo etc. Great international co-pro experience:

SITUATION WANTED: Recent college graduate with 3 years of AD SALES EXPERIENCE in the media industry such as CNN, and Com Radio. Please feel free contact me via email at
    Located in NYC (7/18)

SITUATION WANTED: PRODUCER/EIC/PROD MGR/LA: 10+ Yrs Industry Experience. TV/Web/ Industrial. Seeks long term full time position. Camera and FCP savvy.  Package deal. On schedule and under budget! Contact –

or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.


ABC:  Surviving Suburbia [R], The Goode Family, According to Jim [r], According to Jim [r], 20/20
AZTECA: Laura de Todos, Lo Que Callamos Las Mujeres Edicion Especial, Al Extremo
CBS: Ghost Whisperer [r], Flashpoint [r], Numb3rs [r]
CW:  Privileged [r], Everybody Hates Chris [r], The Game [r]
FOX: Are you Smarter Than a 5th Grader?, Mental
ION:  Movie: Lethal Weapon 2 (6-830p); Movie: Lethal Weapon 2
MNT: WWE Friday Night Smackdown
NBC: Chopping Block, Dateline
PBS: Washington Week, Now on PBS, Bill Moyers’ Journal, Inside
TELE: Mas Sabe el Diablo, Ninos Ricos Padres Pobres, Victorinos
UNIV:  El Nombre del Amor, Manana es para Siempre, Premios Juventud: Acceso Total

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