Friday, July 17th, 2009

Cynopsis: DIGITAL


Good morning, it’s Friday, July 17, 2009, and this is your first early morning digital briefing. 

Worming into celebrity Twitter accounts is one thing. Falling victim to a hacker, who was able to access sensitive corporate information through an employee’s email account, is quite another. Twitter is not the only site to be exposed to hackers, only the latest to raise questions about security measures that well-trafficked portals should take. This latest Twitter hack appears to have been the result of guessing the password of company co-founder Evan Williams via the GoogleApps service, according to reports. The cracked password allowed the hacker to access company finances, biz dev plans, spreadsheets and personal info., including details of his wife’s computer. The hacker went so far as to send some of the juicy details to two prominent tech blogs – TechCrunch in S.F. and Korben in France ­- and TechCrunch published a document that pegs Twitter’s revenues at $1.54 billion by 2013. (By this time, Twitter hopes to have a billion users worldwide.) Analysts shrugged off the projections as “overly optimistic,” in the words of eMarketer’s Paula Verna. Security experts utilized the whole affair to remind users to choose their passwords carefully and to remind IT departments to beef up encryption efforts.


The newly rebranded Syfy channel is upgrading its presence at Comic Con this year, taking over the Hard Rock Cafe for the duration of the convention; holding a sweepstakes to award a free trip to San Diego on; and hosting a series of panels with the creators and stars of Sanctuary, Stargate Universe, Caprica, Warehouse 13 and Eureka. will stream videos of all Syfy-themed events at Comic con for folks who can’t make it to the coast.
Sir Paul McCartney returned to Letterman on Wednesday at the Ed Sullivan Theater, 45 years after The Beatles first appeared on the same stage for The Ed Sullivan Show. CBS Interactive’s and is streaming an additional set of exclusive songs from the gig.


NAPTE unveiled the winners of its second annual Next TV competition, identifying the best new made-for-the-web series in a variety of categories. The producers of “Dueling VHS,” the winner in the long form category, get the chance to work with YouTube and Google content executives to figure out how to monetize their show. Producers of “The Franki Show” dramatic series win 4 pitch sessions with Lionsgate Digital execs. The full list of 2009 winners, viewable at, reads as follows:

  • Lexus Parts Art (branded entertainment)
  • Natural Hazards (comedy)
  • Bit Museum (documentary/news)
  • The Franki Show (drama)
  • Word to Your Mutha, The Show (lifestyle/DIY)
  • Spot Lab (reality/unscripted)
  • Dueling VHS (long form)

Online social shopping site Tibesti exited beta this week with a social networking/e-commerce hybrid. Consumers who are passionate about products are encouraged to post online reviews and recommendations and recommenders who end up providing leads to retailers earn a share of the commissions the site generates. (Registered users receive 25% of the commission from items sold on their pages plus another 25% from products purchased elsewhere on the site.) The catch is that you must pay a monthly subscription fee if you recommend more than 100 products.
Organizers of the ITVFest announced that Kevin Pollak (Picture This, “Kevin Pollak’s Chat Show”) will receive the event’s first “Independent Award” for his achievements in film, TV and utilization of new media this year. The fourth annual Independent Television Festival kicks off at the Laemmle Sunset 5 in L.A. from July 31.


Cyn opsis Presents: The Primetime Emmy® Awards 2009 Special Issue Series
Beginning July 29th – A 5-Part Weekly Series

Dedicated to Primetime Emmy® Nominated Programming & Talent
Comedy, Drama, Reality & Non-Fiction Programming, Actor, Actress, Directing, Writing

Reach Emmy® voters and industry influencers with your ad message! 
Contact Chuck Bolkcom – [email protected] – 646-468-6180

Digital, Kids!, Classified Advantage Readers: Sign up for Cynopsis to get the special editions!
Exclusive Breakfast Sponsor of the 61st Primetime Emmy® Nominee Announcements


The internet ad market breathed a sigh of relief as Google reported that Q2 earnings increased by 19% on profit of $1.48 billion. The mark compares with profit of $1.25 billion during the same period a year ago.
‘s trial of its On Demand Online service, which will stream cable programming online to paid up subscribers, will end up testing the patience of viewers as the MSO and its network partners plan to vastly increase the number of ad pods inserted into each program, per the WSJ. Online services such as Hulu and have spoiled viewers with few commercial interruptions thus far.
Microsoft’s AdECN Exchange became the first ad exchange to officially announce it will be launching real-time bidding this fall, per an interview with Jed Nahum, Director of Business Integration for AdECN, this week in


Last minute stragglers continue to join the digital broadcast revolution. Some 200,000 homes have upgraded to digital television in the last two weeks, according to Nielsen. In the month following the June 12 government-mandated digital TV transition, more than a million homes have made the switch. The most recent gains leaves about 1.5 million American households, or 1.3% of the U.S., unable to receive digital television signals.
US-based mobile content broker WirelessDeveloper Agency and global mobile content retailer, Mobile Streams, are joining forces to distribute content from men’s magazine Maxim to mobile users around the world. Mobile Streams will use its carrier network distribution to provide accessibility to content for mobile users in the UK, Latin America and Asia Pacific on behalf of WDA.


While Microsoft hasn’t gained as much as they had hoped in search, there is some evidence that Bing’s video-friendly interface has boosted video views for the company. The combined views at MSN, Windows Live and Bing totaled 195.6 million streams in June, according to Nielsen, placing it 4th in total streams behind YouTube, Hulu and Yahoo. Microsoft ranked 7th the previous month with 148.4 million streams.
Top Online Brands ranked by Video Streams for June 2009 (U.S.)
Video Brand                               Total Streams Unique Viewers 
                                                       (000)             (000) 
YouTube                                          6,139,358      99,045 
Hulu                                                   348,310      10,672 
Yahoo!                                                235,223      27,194 
MSN/WindowsLive/Bing                          195,597      16,085 
Fox Interactive Media                           166,149     15,987 
Nickelodeon Kids and Family Network       156,293       6,435 
Turner Sports and Ent. Digital Network     150,150      7,730 
MTV Networks Music                             138,048       9,288 
CNN Digital Network                              103,313     10,897 
ABC.COM                                              78,513      3,322 
Source: Nielsen VideoCensus
Overall Online Video Usage (U.S.)
Metric                    Jun-09    Year-Over-Year  Month-Over-Month
Unique Viewers (000)     134,310      12.7%       0.4%    |
Total Streams (000)     10,081,824 |   33.9%   |    0.4%    |
Streams per Viewer         75.1    |   19.0%   |    0.0%    |
Time per Viewer (min)     188.8    |   36.9%   |    0.1%    |
Source: Nielsen VideoCensus


National Geographic Channel
launched a new online fishing game powered by casual gaming specialist Arkadium to promote its new series Hooked, which premiered Monday, June 29. Race against the clock to hunt for the big one in three exotic locales, then it’s catch-and-release as practiced in the show.


Digital creative agency 72andSunny named former Yahoo developer Jason K. Yau as Sr. Digital Developer, hired to help drive innovation across all of the agency’s clients with an emphasis on developing new creative uses of technology.


Major League Baseball has been leading the sports world in perfecting and monetizing web streaming – MLB Advanced Media expects to generate some $40 million in subscription revenues this year, it was reported by Sports Business Journal this week. Yet another sport is quietly carving out a business for itself online (if musclebound wrestlers can ever be described as quiet, that is.) now streams all 14 its PPV events online including its next big “major” event Summerslam on Aug. 17. The company doesn’t disclose streaming revenue but earnings and usage is up 20% year-over-year, according to Brian Kalinowski, WWE’s EVP of Digital Media. And at $40 a pop, World Wrestling could be the most expensive streamed event on the web. The site has had success in the social networking space as well, attracting more than 450k rabid members, 25k discussion groups and more than 2 million photos posted to the WWE Universe portal. The ability to interact with the wrestlers or guest stars like Seth Green have pushed the site’s engagement numbers to over 10 min./user says Mr. Kalinowski. WWE has also been working to expand distribution on additional outlets this year, distributing ad supported shows to Hulu and negotiating deals to package ad supported content for additional portals including YouTube.

Be back the week after next — Wayne
 Wayne Karrfalt for Cynopsis: Digital

Cynopsis Media Facebook Page here

Cynopsis Ad Sales:
Chuck Bolkcom, Pres/COO – 646-468-6180 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Member of Interactive Advertising Bureau (iab)

To subscribe to any Cynopsis edition(s) click here
To unsubscribe , click here or click the button at the end of this email.


Every morning Cynopsis Media delivers you the jobs …
Now, we’re helping you secure them.

Cynopsis: Classified Advantage, every Tuesday morning
– Cynopsis Classifieds –
– Spotlight Media & Agency Job Opportunities –
– Career Counsel from Experts –
– Who’s going, who’s coming –

Sign up for your free, weekly job resource today!.

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: DIGITAL MEDIA TECH/NEW YORK: Digital Media tech for post prod, encoding & prod of graphics. Visit (7/31)

JOB OPENING: DIRECTOR, MARKETING/MTV/NYC. Min 7yrs exp. in promos or consumer marketing w/in entertainment, media or music industry. Exp. w/ promotions management and online marketing content. EOE/M/F/D/AAP apply   (7/31)

JOB OPENING: ON AIR TECHNICIAN/New York: OnAir Tech Master Control Ops Prod & post production duties. Apply @ (7/30)

JOB OPENING: CNS-PROJ COORD/Comcast/NY: Supp Sales & Traffic sys by identifying, resrchng/resolving tech/bus issues. Help w/Quality Assurance, app train’g/implementation. Apply: 6 EOE (7/30)

JOB OPENING: SR CREATIVE EXEC ON-AIR PROMOS/WB Telepictures Prods/Burbank CA: Oversee branding, positioning & creative dir for promo dept for TV shows, websites, new show launches & dvlpmnt projs. Apply: (7/28)

JOB OPENING: SUPPORT SPECIALIST/Invision Inc/NY: 2+yrs Media Ad Sales, initial contact for clients, problem determination & resolution, track & identify software fixes, good communication& writing skills Apply [email protected] (7/28)

JOB OPENING: RESEARCH PROJ. MGR-FREELANCE/Disney ABC TV Group/Burbank: Supp. ABC rsrch -surveys, focus grps, etc. Track/Analyze ratings. Min 3 yrs in TV res. req. Nielsen Galaxy Explorer req. Apply: [email protected] (7/28)

JOB OPENING: VP, NETWORK-COMEDY/ABC/LA: Must have 7+ years of network, studio devlpmnt or current programming exp; ½ hour scripted from pitch to pilot; parent/ maintain current series. Apply Req #201321 (7/18)

JOB OPENING: VP, NETWORK-DRAMA/ABC/LA: Must have 7+ years of network, studio develpmnt or current programming exp; 1 hour scripted from pitch to pilot; parent maintain current series. Apply Req #200287  (7/18)

JOB OPENING: SR. ONLINE AD SALES EXEC/ Mindspark Interactive ( )/NYC: Grow & manage online ad sales for our most popular & engaging brands on the web. E-mail resume to:  37681-JB–[email protected] (7/18)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDITS ONLY: AUDIENCE RESEARCH/Premiere Radio Networks/NY: Fall Intern, Ad Sales Audience Research, 2-3 days/15-24 hrs/wk, Majors: Mktg, Adv., Media. Skills: Excel, PowerPoint. Contact [email protected] (7/30)

FALL INTERNSHIP CREDITS ONLY: PR/DIY Network/Knoxville: Fall press/editorial intern- press dept. 2-3 days/16-24 hrs/wk, Majors: Journalism/PR/Comm, Skills: AP Style, Writing, MS Office. click on “Careers.” Req # 945 & 946 (7/29)

FALL INTERNSHIP CREDITS ONLY: MKTG/ON-AIR/ Fox Reality Channel/LA: Fall intern-mktg & on-air promo depts. 3 days,15-20 hrs/wk. Majors: Mktg, Adv, PR/Comm, TV/Film. Skills: Writing & computer; On-Air Pro/Avid a plus. [email protected] (7/28)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: WRITING or PROD ASTNT/WRITER/ALL PROD WORK in NY: TV, Film, Web or Commercial. Graduate of Northwestern U’s TV/Film + Business Programs. Strengths in writing, all levels of prod + finance Contact: [email protected] (7/31)

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position: immediate start. Please contact: [email protected] (7/31)

SITUATION WANTED: 7 years experience: Interned for a President, Executive Assistant to SVP, VP, and personal assistant to film director and celebrity. Looking for Executive Assistant Position in film/TV. [email protected] (7/30)

SITUATION WANTED: MEDIA PLANNING/Los Angeles Full Time/Freelance; 10+ yrs exp. Experience-General Market and Hispanic. Works independently or manages staff. Large and small agency exp. [email protected] (7/30)

SITUATION WANTED: EDITOR in L.A. and/or NYC Credits: MTV, Nickelodeon, The Weinstein company. View Reel at Contact email: [email protected] (7/30)

SITUATION WANTED: SUPERVISING STORY PRODUCER: Story Producer for top network and cable reality shows (Dancing With the Stars, Flipping Out) available after July 24 in Los Angeles. Plays well with editors. [email protected] (7/30)

SITUATION WANTED: PRODUCER: 4+ yrs exp. Entert & Music TV shows for MTV & others. Writer & Field Prod. Strong Mng, people, ethic skills. Direct talent, artist on field. Bi-lingual Spanish. FCP, Photshop, Mini DV Cam. [email protected] (7/29)

SITUATION WANTED: Seasoned special sales/sub rights PUBLISHING PRO is searching for the next great opportunity in children’s media, licensing or product development.Creative, strategic and conceptual seller. Please contact me at [email protected] (7/29)

SITUATION WANTED: MEDIA BUYER/FREELANCER avail w 10+ yrs exp buying local, online and nat’l media. Assist w strategy, planning costs, competitive analysis, buy execution and maintenance. Able to work remotely. [email protected] (7/29)

SITUATION WANTED: SEASONED SPECIAL SALES/SUB RIGHTS PUBLISHING PRO seeks next great opportunity in children’s media, licensing or product development. Creative, strategic and conceptual seller. Please contact me at [email protected] (7/29)

SITUATION WANTED: Experienced ENTERTAINMENT/MEDIA/NY with in-house television exp 2 yrs. (HBO,NBC) editing/managing/producing. Seeking a production, managerial full time position. [email protected] (7/29)

SITUATION WANTED: SALES AND MKTG. COORD/MGR/LA: 2 yrs. of exp. in the cable industry, integrated media intelligence, licensing, product development. Hungry, reliable, intelligent, immediate start. [email protected] (7/29)


SITUATION WANTED: SR SALES POSITION: seasoned media pro including 11 yrs at agencies in planning, 5 yrs selling ntl cable,& 2 yrs selling emerging media. I am looking for my next great sales career. [email protected] (7/29)

SITUATION WANTED: With 7 years of TELEVISION ADVERTISING SALES experience with major media broadcasting companies in NYC and Dallas, I am seeking a Local/National Media Sales position. Contact me at [email protected] (7/28)

SITUATION WANTED: RESEARCH DIR/STRATEGIST – See what 20+ yrs media, Nielsen, Hisp, research, sales, presentation experience can do for you.Email: [email protected] (7/28)

SITUATION WANTED: FIELD PRODUCER / DIRECTOR, NYC BASED: 8 yrs. experience in reality and doc series. Exp. on Sony Z-1 cam. Bi-lingual (Eng & Span) Available for work immediately. Contact: [email protected] (7/28)

SITUATION WANTED: Seasoned special sales/sub rights publishing pro is searching for the next great opportunity in children’s media, licensing or product development. Creative, strategic and conceptual seller. Email: [email protected] (7/28)

SITUATION WANTED: Experienced ENTERTAINMENT/IP ATTORNEY/NY with in-house television/music exp drafting/negotiating various types of contracts. Seeking in-house or law firm opportunity. [email protected] (7/28)

SITUATION WANTED: STORY PRODUCER/EDITOR – FIELD PRODUCER/DIRECTOR/LA: 10 yrs exp. from conception to final edit in Reality TV, Film, New Media & Video Production. Seeking next great project. [email protected] (7/28)

SITUATION WANTED: Emmy award winning doc producer/director/exec producer . 20+ years experience: history, music, public affairs, doc reality for PBS, BBC, A&E, Nat Geo etc. Great international co-pro experience: [email protected] (7/28)

SITUATION WANTED: Recent college graduate with 3 years of AD SALES EXPERIENCE in the media industry such as CNN, and Com Radio. Please feel free contact me via email at [email protected]     Located in NYC (7/18)

SITUATION WANTED: PRODUCER/EIC/PROD MGR/LA: 10+ Yrs Industry Experience. TV/Web/ Industrial. Seeks long term full time position. Camera and FCP savvy.  Package deal. On schedule and under budget! Contact – [email protected] (7/18)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media LLC
One Corporate Drive, Suite 724
Shelton, CT 06484

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2009

Related Stories

Cynopsis 06/20/24: “Resident Alien” makes a move

"Resident Alien" makes a move

body { font: 12pt Arial, Helvetica, sans-serif; background-color: #ffffff; } a { color: #000000; } p { margin-bottom: 1em; } a[href^=”x-apple-data-detectors:”] { color: inherit; text-decoration: inherit; } /* Mobile */ @media only screen and (min-width : 100px) and (max-width: 600px) { .wrapper { display: table !important; width: 100% !important; } .column { display: block !important; […]

Cynopsis 06/18/24: Jacqui Heinrich gets FOX News promotion

Jacquie Heinrich gets FOX News promotion

body { font: 12pt Arial, Helvetica, sans-serif; background-color: #ffffff; } a { color: #000000; } p { margin-bottom: 1em; } a[href^=”x-apple-data-detectors:”] { color: inherit; text-decoration: inherit; } /* Mobile */ @media only screen and (min-width : 100px) and (max-width: 600px) { .wrapper { display: table !important; width: 100% !important; } .column { display: block !important; […]

06/17/24: Cynopsis Media Tech Update

Video advertising

body { font: 12pt Arial, Helvetica, sans-serif; background-color: #ffffff; } a { color: #000000; } p { margin-bottom: 1em; } a[href^=”x-apple-data-detectors:”] { color: inherit; text-decoration: inherit; } /* Mobile */ @media only screen and (min-width : 100px) and (max-width: 600px) { .wrapper { display: table !important; width: 100% !important; } .column { display: block !important; […]

Cynopsis 06/17/24: Charles Barkley announces exit

Charles Barkley announces exit

body { font: 12pt Arial, Helvetica, sans-serif; background-color: #ffffff; } a { color: #000000; } p { margin-bottom: 1em; } a[href^=”x-apple-data-detectors:”] { color: inherit; text-decoration: inherit; } /* Mobile */ @media only screen and (min-width : 100px) and (max-width: 600px) { .wrapper { display: table !important; width: 100% !important; } .column { display: block !important; […]

06/16/24: Cynopsis Jobs

man balloons

ASSOCIATE, GLOBAL LICENSING & DISTRIBUTION HEARST MEDIA PRODUCTION GROUP CHARLOTTE, NC Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules […]