CYNTHIA TURNER’S
Cynopsis: Kids!
07/14/06
Good morning. It’s Friday, July 14, 2006 and this is your first early morning Kids! briefing.
USA Network has picked up the cable television rights from Buena Vista to air Disney’s Pirates of the Caribbean: Dead Man’s Chest in the fall of 2008. To date, the second Pirates film has brought in $183.7 million since its debut on July 7. If the license fee for the film were to run the traditional full 15% of total box office, today that fee would be in the $27 million range, tho several sources have suggested USA will be paying in the $20-$25m range. The difference will likely be made up with a broadcast partner. The network will premiere the original Pirates of the Caribbean: The Curse of the Black Pearl on July 15 at 8p.
Astral Media Inc. and Corus Entertainment Inc. have sealed a deal with the Cookie Jar Group, under which the two Canadian broadcasters will acquire the remaining 20% of the Teletoon from Cookie Jar Group for $84.8 million. Upon completion of the deal Astral and Corus will each own 50% of the network. Teletoon launched in 1997 and features both English and French language services. It reaches 3+ million Canadian K2-11, though it offers programming for all ages, and is available in upwards of 7 million households.
Yahoo reports that the official FIFA World Cup website, which it produces and hosts with FIFA, received 4.2 billion page views, more than double the number earned in 2002, and streamed 138+ million video highlights of the World Cup matches during the month-long sporting tournament. To keep up with the footie action throughout the month, folks could also tap into the World Cup mobile website via their cell phones, ultimately drawing 73 million mobile page views. Additionally, the World Cup section of Flickr, the photo sharing website, saw 3.5 million photo page views.
NEW PRODUCTION & DEVELOPMENT
DreamWorks Animation has completed casting for Shrek the Third. Joining the original casts are Eric Idle as Merlin; Justin Timberlake will play Fiona’s upstart teen cousin Artie; John Krasinski as Lancelot; Amy Poehler as Snow White; Maya Rudolph as Rapunzel; Cheri Oteri as Sleeping Beauty; Ian McShane will play Captain Hook; and the one I can’t wait to see – the incredible Amy Sedaris as Cinderella. Currently slated for release on May 18, 2007, Shrek the Third is being directed by Chris Miller and co-directed by Raman Hui.
The Weinstein Companies (TWC) and Robert L. Johnson’s RLJ Companies, LLC are forming a joint venture to create family comedy movies targeted to African-Americans: Our Stories Films based in LA. TWC’s Dimension Films will handle theatre distribution while Genius Products, Inc. distributes the DVD. As Chairman of the new company, Robert will control the production, acquisition and financial decisions for the films while TWC will retain an equity stake. J.P. Morgan Chase is backing Our Stories with up to $175 million in financing. Our Stories will actually be capitalized at $200 million. Management names will be announced soon.
Muller Media, Inc‘s has tapped director/actor Jeff Celentano to direct its new family targeted feature film, Whiskers. Preproduction, including casting, for Whiskers has begun and the movie is expected to begin filming this October. Produced by Jordan Klein, Whiskers follows the adventures of an intelligent sea lion and the family he befriends. Imperia Entertainment, Inc., an indie film distribution company, recently acquired a majority interest in Muller Media, Inc.
MORE KIDS STUFF
Jagex Ltd, developer/publisher of massively multiplayer online games, has inked a deal making WildTangent, Inc. its marketing and exclusive ad sales partner in the US. Under the deal WildTangent will sell ad space in and around games, and drive subscriptions for Jagex’s RuneScape through its WildTangent Game Network, a distribution channel that reaches 20+ million consumer PCs through its pacts with manufacturers in North America.
MARKETING/LICENSING
Club Libby Lu, the store catering to tween girls, is launching Pink Twinkle, its first full cosmetic line available only at its stores. Actress/singer Ashley Tisdale will serve as the face of the Pink Twinkle line. Products include a shimmer powder brush; a sugar-sweet scented fragrance; an oval vanity mirror trimmed with pink stones; large travel case; a wristlet with glittery lip glosses; roll-on body glitter; star-shaped glitter containers; and a perfume and lip gloss wand combo. The Pink Twinkle tag line is ‘Sparkle You’re a Star.’ Club Libby Lu, Inc., is a subsidiary of Saks, Incorporated.
I spy with my little eye… Scholastic Media will release its new interactive game title, I Spy Mystery (Windows/Mac CD-ROM), this August 2006. Targeted to K6-10, I Spy Mystery includes 13 mysteries that can be solved through clues earned by completing riddles, which then takes them to the I Spy picture screens and the case at hand. I Spy Mystery also features scenes that can be personalized with the player’s name.
Correction: In yesterday’s edition the title of the upcoming Blues Clues DVD should have been Blue’s Biggest Stories.
EXECUTIVE MOVES
Ron Pomerantz has been appointed Executive Creative Director, Disney Channel US. Pomerantz will be responsible for the creative direction and management of on-air promotions and branding, which includes interstitial development/production, for the channel. Most recently Pomerantz served as Executive Director/Creative, SOAPnet. Previously, he toiled for Taffet Design, Inc., TV Guide Networks, Fox and Nickelodeon. He will report SVP/Marketing, Matt Palmer.
Karen Watson has been named SVP/Communications, Nielsen Media Research and VNU’s Media Measurement and Information Group. Watson, who will be based In NY, will report to Jack Loftus, Chief Communications Officer. Previously, Watson was VP/Government Relations, Echostar Satellite and Director/Office of Public Affairs, Federal Communications Commission. She also served on the Independent Task Force on Television Measurement.
RATINGS
Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11
for the week of 7/3-7/9/2006, 6a-6a (Live + SD Data):
K2-11 Total Delivery (000)
NICK: SpongeBob SquarePants (7/5; 5p) 2110
DSNY*: Suite Life of Zack & Cody (7/7; 8:30p) 2032
DSNY*: That’s So Raven (7/6; 5p) 2031
NICK: SpongeBob SquarePants (7/ 5p) 2027
DSNY*: Monsters, INC. (7/7; 9-10:45p) 2000
DSNY*: Wendy WU: Homecoming Warrior (7/5; 8-9:45p) 1925
NICK: Drake & Josh (7/6; 5:30p) 1904
NICK: Fairly OddParents (7/9; 10:30a) 1879
DSNY*: Twitches (7/9; 8-9:45p) 1878
DSNY*: Monsters, INC. (7/8; 1-2:45p) 1866
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11
for the week of 7/3-7/9/2006, 6a-6a (Live + SD Data):
K6-11 Total Delivery (000)
DSNY*: Suite Life of Zack & Cody (7/7; 8:30p) 1567
DSNY*: That’s So Raven (7/8; 8p) 1536
DSNY*: Twitches (7/9; 8-9:45p) 1504
DSNY*: Suite Life of Zack & Cody (7/6; 11p) 1468
DSNY*: Wendy WU: Homecoming Warrior (7/5; 8-9:45p) 1468
DSNY*: That’s So Raven (7/9; 7:30p) 1455
DSNY*: That’s So Raven (7/9; 11:30-11:55p) 1437
DSNY*: Suite Life of Zack & Cody (7/9; 11p) 1431
DSNY*: Life With Derek (7/9; 10:30-10:55p) 1369
DSNY*: Hannah Montana (7/8; 7p) 1353
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14
for the week of 7/3-7/9/2006, 6a-6a (Live + SD Data):
Tweens 9-14 Total Delivery (000)
DSNY*: Suite Life of Zack & Cody (7/7; 8:30p) 1492
DSNY*: That’s So Raven (7/9; 11:30-11:55p) 1443
DSNY*: Suite Life of Zack & Cody (7/9; 11p) 1410
DSNY*: Suite Life of Zack & Cody (7/6; 11p) 1341
DSNY*: That’s So Raven (7/8; 8p) 1331
DSNY*: MSF: Pirates 2/2 Shooting (7/9; 11:55p-12a) 1314
DSNY*: Twitches (7/9; 8-9:45p) 1313
DSNY*: Wendy WU: Homecoming Warrior (7/5; 8-9:45p) 1261
DSNY*: Hannah Montana (7/8; 7p) 1209
DSNY*: MSF: Pirates 2/1 Making (7/9; 10:55-11p) 1205
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17
for the week of 7/3-7/9/2006, 6a-6a (Live + SD Data):
Teens 12-17 Total Delivery (000)
NBC: America’s Got Talent (7/5; 9-10p) 837
ABC: FIFA World Cup/Italy v France (7/9; 1:30-5:08p) 809
MTV: Pimp My Ride (7/6; 10p) 804
ADSM**: Family Guy (7/5; 11:30p) 761
DSNY*: Twitches (7/9; 8-9:45p) 750
USA: WWE Entertainment (7/3; 10-11:06p) 746
FOX: Family Guy (7/9; 9p) 738
DSNY*: Suite Life of Zack & Cody (7/7; 8:30p) 711
FOX: So You Think You Can Dance (7/5; 8:30-10p) 684
UPN: WWE Smackdown (7/7; 8-10p) 682
TOON: Naruto (7/8; 9p) 682
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**New abbreviation for Adult Swim, which airs on Cartoon Network
Final K6-11 Ratings for Saturday, July 8, 2006 Broadcast Networks only (Live + SD Data):
Source: Kids WB! Research from Nielsen Media Research Data
ABC 1.4/7 Avg. (9a-10:30p*)
Lilo & Stitch 0.6/4; Emperors New School 1.3/7; The Proud Family 1.6/8; That’s So Raven 1.8/8; Suite Life of Zack & Cody 2.1/10; Phil of the Future 2.0/10; Kim Possible 0.9/5; Power Rangers Mystic Force 0.7/4
*various start times
WB (Kids’ WB!) 1.2/7 Avg. (7a-12N)
Pillow Head 1 0.3/3; Pillow Head 2 0.6/6; Johnny Test 1.0/8; Xiaolin Showdown 1.6/10; Xiaolin Showdown 2.1/12; Loonatics 1.7/9; Pokemon 1.3/6; Spider Riders 1.1/5; Batman (S) 1.1/5; Viewtiful Joe 1.4/7
FOX (4Kids TV) 0.7/4 Avg. (8a-12n)
Cramp Twins 0.4/3; Mew Mew Power 0.6/4; Bratz 0.7/4; Winx Club 0.3/2; Teenage Mutant Ninja Turtles 0.8/4; Kirby 1.2/6; Ultimate Muscle 1.0/5; Cramp Twins 0.9/4
CBS (Nick on CBS) 0.7/4 Avg. (7a-8a*/11a-1p*)
Go, Diego, Go 0.6/4; Lazytown 0.3/1; Backyardigans 1.0/5; Little Bill 0.6/3; Blues Clues 0.8/4; Dora the Explorer 1.1/5
*various start times
NBC (Discovery Kids on NBC) Avg. 0.1/1 (11a-12p*)
Trading Spaces 0.1/1
*various start times
Final K6-11 Ratings for Saturday, July 8, 2006 Cable Networks only (Live + SD Data):
Source: Kids WB! Research from Nielsen Media Research Data
NICKELODEON 3.4/20Avg. (8a-12n)
All Grown Up 2.0/22; Fairly OddParents 2.0/21; Jimmy Neutron 2.9/25; Jimmy Neutron 3.8/27; SpongeBob SquarePants 4.2/26; SpongeBob SquarePants 4.7/26; Fairly OddParents 4.7/24; Fairly OddParents 4.5/21; The X’s 3.2/15; Danny Phantom 3.4/16
CARTOON NETWORK 2.2/12 Avg. (7a-12n)
Cartoon Cartoon* 1.4/17; Ed, Edd & Eddy 1.4/15; Cartoon Top 5 (60 min) 1.8/14; Robotboy 2.1/14; My Gym Partner’s A Monkey 2.2/12; Ben 10 2.1/10; Teen Titans 2.5/11; Teen Titans 3.7/17; Code Lyoko 2.8/13
*starts at 6:30a
DISNEY CHANNEL 1.6/10 Avg. (7a-12n)
JoJo’s Circus 1.3/15; Higglytown Heroes 1.5/16; Little Einsteins 1.2/10; Little Einsteins 1.0/7; Mickey Mouse Club 1.5/9; Mickey Mouse Club 1.7/10; Doodlebops 1.3/7; Doodlebops 1.4/7; Charlie & Lola 1.7/8; Koala Brothers 1.1/5
Live + Same Day Ratings Kids Cable Network Averages (000) for
Wednesday, July 12, 2006, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1253; K6-11 710; TWEENS 9-14 533
CARTOON NETWORK: K2-11 831; K6-11 587; TWEENS 9-14 401
DISNEY CHANNEL: K2-11 789; K6-11 520; TWEENS 9-14 452
TOON DISNEY: K2-11 192; K6-11 120; TWEENS 9-14 81
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for
Tuesday, July 11, 2006, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1384; K6-11 802; TWEENS 9-14 621
DISNEY CHANNEL: K2-11 908; K6-11 593; TWEENS 9-14 499
CARTOON NETWORK: K2-11 755; K6-11 559; TWEENS 9-14 395
TOON DISNEY: K2-11 194; K6-11 121; TWEENS 9-14 75
Source: MTVN Research from Nielsen Media Research Data
Friday Fun Fact: Frogs never drink anything.
Answer to Yesterday’s trivia question: Whose twins were named Michael and Geoffrey? RAY AND DEBRA ON EVERYBODY LOVES RAYMOND Kudos to: Richard Oren-4Kids Entertainment/NY; Shannon Pleszewicz-NY Interconnect/NY; Russ Camlet-NBC News/NY; Denise Gomez-Cartoon Network Enterprises/NY; Lynda Flood-ABC/New York; Tom Boyd- WGN-TV/ Chicago; Rita Silva-Disney ABC Kids Networks/Chicago; Jacque Alberta-Zonderkidz/Grand Rapids MI; Rebecca Busa-MeeVee/Burlingame CA; Ashley Holmes-Mediacom/Burbank; Caroline Vein-The Gotham Group/LA; Sandra Mueller-KTLA/LA; Rita Bonnell Illig-RBI Associates, Inc/Granada Hills; Kristen McGregor-Kids’ CBC/Toronto; Cherie Oldenburg-Alliance Atlantis Communications/Toronto; David Hiltz-Korhani/Toronto
Today’s Trivia Question: On what cartoon show can you see the Morgendorffer family? ( click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynthia Turner’s Cynopsis Kids!
07.14.06
Ad Sales: Note new email addresses!
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JOB OPENING: DIRECTOR ADVANCED TV & EMERGING MEDIA/A&E Television-Stamford: develop advanced media, strategy for new & emerging media platforms. 5 + yrs exp. w/ Internet or electronic media. Resume/sal req. to [email protected] (7/21)
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JOB OPENING: RESEARCH ANALYST/Rainbow/NYC: 2+ yrs media research exp. Support Ad Sales & Mktg w/Quan & Qual analysis. Nielsen, MRI, dbase a +. res to www.cablevision.com ref# 731BRunder careers tab (7/20)
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SUMMER INTERNSHIP CREDITS ONLY: DEVELOPMENT INTERN/Motion Picture/TV Prod Company/Santa Monica: Exposure to all phases of dvlpmnt process incl’s script reading/coverage. Normal admin duties. Some errands. resume: [email protected] (7/20)
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