Cynopsis: Kids!

7/11/08

Good morning. It’s Friday, July 11, 2008, and this is your first early morning Kids briefing.

If you are both a Batman and Harry Potter fan you might want to go see Warner Bros.’ The Dark Knight in IMAX when it opens on July 18 … because … a 15-second trailer for Harry Potter and the Half-Blood Prince will run ahead of the IMAX presentation of The Dark Knight, per a Coming Soon and any number of other sites.  Note that report specifies that the trailer will only run attached to The Dark Knight in IMAX.  Harry Potter and the Half-Blood Prince is scheduled to for release on November 21, 2008.  The Dark Knight is rated PG-13.

In other IMAX and The Dark Knight news, when the movie opens in IMAX theaters, in conjunction with the movie’s wide release, it will do so in a record 94 IMAX theaters domestically.  The movie is also set to open in 15 IMAX theaters day and date internationally, with upwards of 23 more international theaters opening in the next few weeks.  In the meantime, the Joker’s has taken control of the viral website for the movie www.whysoserious.com as well as the main site www.thedarkknight.warnerbros.com with his trademark HA HA HA!

Jon Favreau returns to direct Marvel Studio’s Iron Man 2, according to Deadline Hollywood Daily.  Though not official yet, the news is not so much of a huge shocker to anyone that Favreau and the studio have worked things out, you’ll recall that Iron Man’s opened to $104 million in domestic box office receipts on May 2, 2008, making it the second biggest superhero movie (not a sequel) opening weekend behind Spider-Man (2002), and the 10the biggest open for a movie ever.  Distributed by Paramount, to date Iron Man has earned $564+ million worldwide.  As of now Iron Man 2, which will again star Robert Downy Jr., is scheduled for release in April 2010.

MORE KIDS STUFF

MTV Networks International (MTVNI) launches Nickelodeon Poland this week.  The Polish language channel bows on Vectra, UPC, Aster, and Multimedia among others.  Simultaneously, Nickelodeon Poland launches online as well as with content mobile via the Orange network.  The network will feature a mix of international animation and live-action content and plans also to launch a local production of a new show called Dancing Nick (20×5).  Nickelodeon Poland will work in partnership with Nickelodeon & Viacom Consumer Products.

Nick Jr.‘s new Go, Diego, Go! primetime TV movie, Diego’s Moonlight Rescue, premieres Monday, August 18, 8-9p, on Nickelodeon.  Nick Jr. will support the debut with content from the special on Nick Jr. Video and through wireless carriers from August 11.  Additionally, the entire movie as well as shorts and song clips from the special, along with other Go, Diego, Go! episodes will be available  via VOD beginning August 18

Starz Entertainment will debut the movie Hannah Montana/Miley Cyrus: Best of Both Worlds Concert on Starz and on-demand this month, ahead of the August 19 release of the movie on home video.  The concert movie in 2D bows first on Starz July 26 at 9p, followed on Starz On Demand and Starz HD On Demand the movie in 3D, SD and HD from July 27.  Viewers can get step-by-step instructions on how to make 3D glasses at www.starz.com/3D .  The 3D version of the movie premieres on Disney Channel US on July 26.

Production studio Dargaud Media continues the 30th anniversary celebration of the Garfield comic strip by launching The Garfield Show blog, which features behind-the-scenes making of the new CGI 3D and HD animated sires as well as a little history about the big orange cat.  Currently in production, The Garfield Show (52×11) will air on France 3 and Cartoon Network in Europe, Asia and South America.  The first episode will be screened this October 2008 at MIPCOM.

Anchor Bay Entertainment is set to release the tween-targeted movie Alice Upside Down direct-to-DVD this July 29.  A production of Open Pictures and Avondale Entertainment Production, Alice Upside Down stars Alyson Stoner (Camp Rock, Cheaper By The Dozen) and Lucas Grabeel (High School Musical, HSM 2) and Luke Perry and Penny Marshall among others, the movie is based on Phyllis Reynolds Naylor’s books about 11-year-old Alice McKinley who moves to a new town with her dad and teenaged brother.  Anchor Bay is a division of Starz Media.

Warner Home Video’s (WHV) upcoming DVD releases of animated series that air (or did air) on Kids’ WB include Tom and Jerry Tales: Vol. 5 on August 12 and the two-disc series Sylvester and Tweety Mysteries: Season 1 on September 9.

Two Little Hands Productions is releasing two new Signing Time DVDs of the toddlers/young kids-targeted PBS and DVD series, titled Volume 11: Once Upon a Time and Volume 12: Box of Crayons.  Produced and distributed by Two Little Hands Productions, Signing Time aims to teach young kids to communicate using American Sign Language.

MARKETING/LICENSING

Sony Computer Entertainment America and Europe ink a deal with in-game advertising network Double Fusion to provide ads in games for its Playstation 3 console.  Sony has sold 13+ million PS3 units worldwide.

Brash Entertainment is developing a video game based on upcoming Universal animated movie The Tale of Despereaux under a licensing agreement with Universal Pictures Digital Platforms Group.  Based on Kate DiCamillo’s Newbery Award winning book, The Tale of Despereaux (Candlewick Press), the movie is directed by Sam Fell and Rob Stevenhagen from a screenplay by Will McRobb, Chris Viscardi, Gary Ross and DiCamillo.  Timothy Basil Ering illustrated the book.  The Tale of Despereaux game will be released in conjunction, which bows in theaters on December 19, 2008.

Stardoll, the Girl 9-17-targeted online community, partners with fashion designer Vivienne Tam.  Tam will take part in online chats and will serve as a judge in a virtual fashion contest on the site.  Stardoll users can create their own designs using the site’s virtual design studio, which will be critiqued by Tam.  A Vivienne Tam storefront featuring a virtual version of the designer’s fall collection, will debut on the site later this year.  Currently users can dress their avatars with items from Tam’s previous collections.

Nickelodeon UK enters into a license deal with Phase International to develop a line of Dora the Explorer digital photo frames for kids.

RATINGS

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, July 9, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1257; K6-11 766; TWEENS 9-14 609
DISNEY CHANNEL:     K2-11   991; K6-11 712; TWEENS 9-14 572
CARTOON NETWORK: K2-11   669; K6-11 448; TWEENS 9-14 331
TOON DISNEY:           K2-11   144; K6-11   87; TWEENS 9-14   55
Source: MTVN Research from Nielsen Media Research Data

Friday Fun Fact: The giraffe has the highest blood pressure of any animal.

Answer to Yesterday’s Trivia Question: On Fosters Home for Imaginary Friends, there are 2 “subspecies” of imaginary friends. Scribbles are those created by small children. What is the group created by teenagers? EXTREMOSAURUSES Kudos to only one: Jim Brown-WWE Enterprises/Stamford, CT

Today’s Trivia Question: On the animated series Captain Planet and the Planeteers, which Planeteer possessed the power of wind and closely studied bird life?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn
07.11.08

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