Friday, July 10th, 2009



Good morning. It’s Friday, July 10, 2009, and this is your first early morning briefing.  And as always, if you prefer to watch this morning’s news instead of reading it, click here.  

Tonight’s Premiere:
Syfy: Eureka at 9p

Saturday’s Premiere:
Fox Reality Channel: Battle of the Bods at 10p

Saturday’s Finales:
CBS: Harper’s Island at 9p
ABC: Eli Stone (series finale) at 10p

Sunday’s Premieres:
Fine Living Network: Surprise Vacations with Karen Duffy at 8p
Smithsonian Channel: Stories from the Vaults at 8p
BIO Channel: I Survived . . . . at 9p
Lifetime: Drop Dead Diva at 9p
HBO: Entourage at 1030p


August 20th marks the return of Project Runway, now on Lifetime at 10p followed by the new companion series, Models of the Runway at 11p. Host Heidi Klum, mentor Tim Gunn and judges Michael Kors and Nina Garcia will lead sixteen contestants as they present their best fashion design acumen.  Finals will have their designs shown during New York Fashion Week, with one finalist chosen as the ultimate winner. Project Runway is produced by The Weinstein Company, Miramax Films, Bunim-Murray Productions and Full Picture Productions.

ABC set the premiere of its new space thriller Defying Gravity for August 2 at 10p. The two-hour premiere launches this series about eight astronauts from five countries who embark on a mysterious six-year international space mission and the intimate relationships that develop between the four women and four men. The series is a collaboration of Fox Television Studios and Omni Film Productions and is produced with Canada’s CTV and Germany’s ProSieben.

TV Land tweaked its premiere schedule for two upcoming series as How’d You Get So Rich? starring Joan Rivers will now debut August 5 at 10p and the hidden camera comedy series Make My Day will follow at 1030p. Both were originally slated to premiere August 6 from 9-10p.

DVR-manufacturer TiVo and electronics retailer Best Buy formed a partnership that they claim will “transform the digital home entertainment experience.” TiVo’s advantage will come through added distribution of its products while Best Buy would receive a digital arena to increase its customer relationships. Jointly, the two companies will explore the development of a new user interface for TiVo DVRs purchased at Best Buy and give Best Buy the chance to further market its digital content services and store promotions.


Lifetime Television signed with Warner Bros. Domestic Television Distribution for the exclusive off-net cable rights to CBS’ comedy The New Adventures of Old Christine starring Julia Louis-Dreyfus. Lifetime will have access to all 88 existing episodes and the exclusive cable rights to all future episodes. The comedy, produced by Warner Bros. Television will premiere on Lifetime during the fall of 2010.

MTV Networks and Passion Distribution are teaming for the first time as Passion represents the MTV series Fantasy Factory to the international market. Passion will hold the worldwide rights outside the US for season one (12 x 30m) and season two (9 x 30m). Fantasy Factory centers on Rob Dyrdek, skateboarder and entrepreneur and his skateboarding factory located in a 25,000 sq. ft. warehouse and office complex in downtown Los Angeles.

Retirement Living TV (RLTV), the network with programming targeting adults 50+, launched recently on Comcast in the Jacksonville and Miami, FL markets.


Comedy Central approved a 10-episode untitled series starring comic actor Jon Heder (Napoleon Dynamite, Blades of Glory) produced by Gary Sanchez Productions and distributed by Debmar-Mercury. The comedy features Heder playing an out of work computer IT specialist who returns to his small home town, moving back in with his parents and younger brother. Under the banner Gary Sanchez Productions, Will Ferrell, Adam McKay and Chris Henchy will all serve as writers and producers. Comedy Central okayed an initial ten episodes of the Heder sitcom and will have the option to order 90 more episodes if the first season proves successful. Debmar-Mercury will hold the series’ syndication rights following its run on Comedy Central.


CYNOPSIS DIGITAL – TODAY’S TOP STORY:  Rupert Murdoch’s popular British tabloid The News of The World is embroiled in a juicy scandal worthy of the digital age. (Competitor The Guardian, which broke the story, is making much hay out of the news across multiple platforms.) News Of The World journalists are accused of hacking into the cell phones of thousands of prominent British citizens, including Manchester United manager Sir Alex Ferguson and model Elle MacPherson, while News Corp.’s New Group Newspapers is said to have paid more than £1m in hush-up money to keep the affair under wraps. Cell phones were hacked into to gain unlawful access to confidential personal data, including tax records, social security files, bank statements and itemized phone bills. There are even accusations that British police were involved. Mr. Murdoch has denied any involvement or knowledge of the affair.  Full edition: CYN DIGITAL

CYNOPSIS KIDS – TODAY’S TOP STORY:   Following a flurry of reports on Thursday, Nickelodeon has issued a statement saying it is not in discussions to purchase the Six Flags park in New Orleans.  The park in question has been closed since Hurricane Katrina hit the area in 2005.  Six Flags Inc. flied or chapter 11 early last month.  Nickelodeon did say that it “has had speculative conversations with many cities, including the city of New Orleans, and companies like Southern Star Amusements, regarding licensing arrangements.”  That said, Nickelodeon has not made or signed any deals.  Full edition: CYN KIDS


Wednesday  A18-49 Analysis: FOX swept in with a win Wednesday night among A18-49 at 2.9/9, according to final national ratings from Nielsen Media Research. At 8p, ABC won with Wipeout at 2.9/10 just a skosh ahead of the next nearest network  FOX with So You Think You Can Dance at 2.8/10. During 9p, NBC’s America’s Got Talent trumped with a 3.3/10 over FOX’s So You Think You Can Dance at 3.0/9. ABC came in first place again through 10p as Primetime: Crime did best at 2.0/6 followed by CBS’ CSI: NY repeat at 1.5/4.

Live + Same Day Household Ratings: Wednesday, July 8, 2009 (July Sweep Day 7) time period averages. Source: NTI Galaxy, as dated. Live+SD.

NBC: 4.9/9         America’s Got Talent [r] 4.1/8, America’s Got Talent 7.2/12, Philanthropist 3.3/6

FOX: 4.7/8          So You Think You Can Dance 4.7/8

CBS: 4.1/7         Old Christine [r] 2.7/5, Gary Unmarried [r] 2.6/5, Criminal Minds [r] 4.8/8, CSI: NY [r] 4.9/9

ABC: 3.6/7         Wipeout 4.5/9, I Survived a Japanese Game Show 2.2/4, Primetime: Crime 4.1/7

UNIV: 1.9/3        El Nombre del Amor 1.8/3, Manana para Siempre 2.3/4, Don Francisco Presenta 1.6/3

MNT: 0.7/1         World’s Funniest Moments [r] 0.6/1, Magic’s Biggest Secrets Revealed [r] 0.7/1

CW: 0.6/1          America’s Next Top Model Encore [r] 0.6/1, America’s Next Top Model Encore 2 [r] 0.6/1

TELE: 0.6/1        Mas Sabe El Diablo 0.5/1, El Rostro de Analia 0.7/1, Ninos Ricos 0.6/1, Los Victorinos 0.6/1

ION: 0.3/1         Wednesday 7PM Movie: Wildcats [r] 0.3/0, Wednesday 9PM Movie: Wildcats [r] 0.3/1

A18-49: FOX 2.9/9, ABC 2.1/7, NBC 2.1/7, UNIV 1.4/5, CBS 1.3/4, TELE 0.5/2, CW 0.3/1, MNT 0.3/1, ION 0.1/0



ION Media Networks tapped Kristine Hunsinger as SVP/Planning, Scheduling and Acquisitions. Kristine will oversee scheduling, planning and program acquisitions for the company, working in tandem with ION’s executive team to further establish the network’s programming strategy. Kristine is based in New York.

Friday Fun Fact:  An old law on the books in New York State: “A person may not walk around on Sundays with an ice cream cone in his/her pocket.”  So noted.

This day in History:    1969 – The National League was divided up into two baseball divisions.

Answer to Yesterday’s Trivia Question:  According to the commercial, if you drank this you’d find it “curiously refreshing” because “those remarkable little bubbles last the whole drink through.”  What is the name of this effervescent drink? SCHWEPPES TONIC WATER Kudos to: Jim Kelsh-Comcast Spotlight/West Chester, PA; Michele LaBarge-WNYT/Albany; Robert Scanlon-Discovery Comm/Silver Springs; John Feeney-Power View TV/Delray Beach; Norman Berns-ReelGrok/Minneapolis; Steve Weinshel-Loica/Chicago; David Mellott-Harpo Prods/Chicago; Marcy Goldman/West Hollywood; Laura Francisco; John Sutton-Charter Digital Media; Bobby Bittman-SCTV/Toronto

Today’s Trivia Question:   What TV character has an unusual fear of dust bunnies? (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


ION Television: Positively Double Digit Growth in 2Q ’09!

With the continued success of NCIS, hit movies and more,
ION Television maintains strong growth in 2Q ’09!
Up 59% in HH (000)
      Up 74% in A25-54(000)

ION Television. Positively Entertaining.
Source: Nielsen Media Research, Live+SD Prime. M-Su 8-11p.2nd qtr 2009 (3/30/09-6/28/09) vs.
second qtr 2008 (3/31/08-6/29/08). HH, A25-54 (000). Subj to quals upon req’t.

Later — Cyn

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JOB OPENING: COORDINATOR/MGR, DIGITAL VIDEO PRODUCTS/Nickelodeon/NYC: 2-5yrs exp w/ oversight/grown of Nick’s digital video business initiatives across various platforms + EOE/M/F/D/AAP. Apply (7/17)

JOB OPENING: EXP’D FIELD DIRECTORS/STORY PRODUCERS/EDITORS/NYC: A highly successful cable reality series is seeking experienced only. Reality show experience a must. Send resumes to:

JOB OPENING: VP, STRATEGIC MARKETING/Oxygen Media/NBCU/NY: lead a team in long-term strategic multiplatform initiatives to generate ad sales revenue. BA &10 yrs sales marketing exp. job#1062172 (7/16)

JOB OPENING: PUBLICIST /Telepictures Prods/LA: Publicist for TV project. News bkgd & exp on assign desk a must. Pitch/secure stories/content. Write/distrib releases. Fast paced enviro. 5-8yrs exp Res:

JOB OPENING: SR MANAGER, INTEGRATED MARKETING/Nickelodeon/NYC: 5+yrs mrktg/sales exp. in mrkting/ad agency in Ent/Media, Strng Acct Mgmt exp, Stng Project Mgmt skills Digital A+ EOE/M/F/D/AAP. Apply (7/16)

JOB OPENING: DIRECTOR, INTEGRATED MARKETING/Nickelodeon/NYC: 8+yrs mrktg/sales exp. in mrkting/ad agency in Ent/Media, Strng Ideation/Acct Mgmt exp, Stng Projct Mgmt skills, Heavy travel EOE/M/F/D/AAP. Apply (7/16)

JOB OPENING: PROMO WRITER/PRODUCER/EDITOR/2C Media/Miami Beach: Develop promo campaigns for major nat’l networks. Strong writing, conceptual, and promo exp a must, edit a plus! Co info @ Contact:

JOB OPENING: VP PROGRAM EXEC/NY: Heavy scheduling & promotions exp with kids/teens audience a must. Online exp a plus. Send resume:

JOB OPENING: DIR. PROGRAMMING/DIY/KNOXVILLE: Manage all aspects of commissioned shows. Strong writing/story editing, field producing skills req’d, reality TV exp a+. 3 yrs TV prod exp for cable nets req’d. (7/15)

JOB OPENING: DEVELOPMENT EXEC/SAN FRAN: Head of doc & reality development at established prod co. Previous writing/sales/sizzle reel production exp. a must. Apply to:

JOB OPENING: RESEARCH PROJ. MANAGER-FREELANCE/Disney ABC TV Group/Burbank. Supp. ABC research -surveys, focus grps, etc. Track/Analyze ratings. Min 3 yrs in TV res. req. Nielsen Galaxy Explorer req. Apply:

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED: EIC/LINE PRODUCER with 10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd biz of Prod. Co’s. for major TV & cable nets. Looking for next project.

SITUATION WANTED: EMERSON GRADUATE/LA reliable and intelligent available full-time for any paid position. FCP, Film, Digital, Experience in Live Radio.

SITUATION WANTED: DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email:

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position: immediate start. Please contact

SITUATION WANTED: Talented ENTERTAINMENT MARKETING PRO/LA: Ready to hit the ground running! Email for resume

SITUATION WANTED: PROVEN BRDCST EXEC: 28 yrs exp in the Cable Broadcasting industry –all aspects of Sales Operations, Traffic, Scheduling, Log Management. Seeks opportunity to contribute experience. Email:

SITUATION WANTED: Freelance celebrity MAKEUP ARTIST based in NYC/TRI STATE AREA: Television. Print. Film. Beauty. Bridal. Contact: (7/16)

SITUATION WANTED: College graduate with Bachelor’s Degree in Electronic Media and Film. Efficient in audio and video productions.
; 908-268-2078 (7/16)

SITUATION WANTED: EXPERIENCED GRAPHIC DESIGNER (LA) Reality-TV, Film, Commercial, Documentaries & Corporate. Creative & Flexible. Seeking Freelance or Staff Position, Remote or In-House. Reel & Contact Info: (7/15)

SITUATION WANTED: SCRIPT DOCTOR/PROD w 16 yrs as Brdcst exec can consult/edit/polish your TV/film/web pitch/bible/screenplay. Credits inc. DeGrassi, DaVinci, Dragon Boys. Exp w/ convergence models No freebies. Contact:

SITUATION WANTED: POST-HOUSE GM: With 15 years experience in Film, TV and Radio. Excellent management skills with Heavy client base in NYC. All inquires must be confidential. 

SITUATION WANTED: ASSOCIATE PRODUCER/LA BASED: /Reality/Ent/Docs. NBC; CBS; Spike; Dis; TLC; E!; VH1; MTV Travel Channel; runs on Batteries.

SITUATION WANTED:  WEB PRODUCER/WRITER/LA:  with 10+ years experience. I can make your site shine! Former gigs include, CBS 2, Comedy Central, AOL and more. Contact
. (7/11)

SITUATION WANTED:  AD SALES EXPERIENCE. Recent college grad with 3 years of ad sales and marketing experience with major media companies. Entry-level work is fine. Please feel free to contact me

or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.


ABC:  Surviving Suburbia [R], The Goode Family, According to Jim [r], According to Jim [r], 20/20
AZTECA: Laura de Todos, Lo Que Callamos Las Mujeres Edicion Especial, Al Extremo
CBS: Ghost Whisperer [r], Flashpoint [r], Numb3rs [r]
CW:  Privileged [r], Everybody Hates Chris [r], The Game [r]
FOX: Are you Smarter Than a 5th Grader?, Mental
ION:  Movie: Batman Returns
MNT: WWE Friday Night Smackdown
NBC: Chopping Block, Dateline
PBS: Washington Week, Now on PBS, Bill Moyers’ Journal, Inside
TELE: Mas Sabe el Diablo, El Rostro de Analia, Ninos Ricos Padres Pobres, Victorinos
UNIV:  El Nombre del Amor, Manana es para Siempre, Rosa de Guadalupe    

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